The Marketing Blog

SEPTEMBER 16, 2010

Hindustan Times has published a story today which features our recent research on Facebook fan pages in India. The newspaper cites our research in the article titled, “Traffic cops get Facebook facelift”. Iffort recently conducted a similar study on brands, using Twitter, another popular social networking site.

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Research Web 2.0 Features News 138

The Marketing Blog

DECEMBER 10, 2009

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Conversations December 10, 2009.10:35

Social Media 138

Social Media Web 2.0 Startup Case Study 138

Buzz Marketing for Technology

SEPTEMBER 23, 2008

Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. InsideView also tells you who you are connected to in Facebook or LinkedIn.

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Web 2.0 Mashup Aggregator Microsoft 100

The Marketing Blog

FEBRUARY 4, 2010

Home About In the Media Enterprise 2.0 Conversations Facebook will surge ahead in India February 4, 2010.8:53 It is a controlled approach towards embracing social media medium. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0

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Social Media Web 2.0 Startup Flickr 138

The Marketing Blog

APRIL 18, 2010

Home About In the Media New Job Opening Startup Life: Diary of a First Generation Entrepreneur April 18, 2010.3:47 47 pm Facebook & India Jump to Comments This is a statistical post, which collates data from various blog-posts, press-releases and news sites. India has always been a vital country for Facebook’s growth plans.

Facebook 167

Facebook Web 2.0 Startup Press Release 167

The Marketing Blog

AUGUST 12, 2010

Home About In the Media My Contribution at PaulWriter.com Building a People Centric Organization August 12, 2010.1:47 47 pm Facebook and India Jump to Comments Our team recently made a visual presentation which talks about ‘Facebook’ and its penetration in India. However, I still review some Web 2.0

Alltop 127

Alltop Web 2.0 Facebook Startup 127

The Marketing Blog

FEBRUARY 6, 2010

Home About In the Media Preventing Social Media Spam Moving One Step Closer to Dream February 6, 2010.4:45 45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India.

Web 2.0 145

Web 2.0 Facebook Startup Comparison 145

Adam Cohen

JULY 12, 2010

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. People are the fuel behind social media, which is really just tools and tactics. Do they use social platforms and if so, how often and why?

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Research Social Media Marketing Retail 265

The Marketing Blog

SEPTEMBER 7, 2010

Home About In the Media Building a People Centric Organization A Study on How Business Entities in India are Using Facebook September 7, 2010.5:43 Subsequently these indices would help you in doing a real time check, refining your website goals and making changes to your overall strategy by plugging it back into the website.

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Facebook Web 2.0 Startup Applications 185

The Marketing Blog

SEPTEMBER 28, 2009

Home About In the Media Royal Challengers Bangalore Fanatic Fans Challenge Basics of Search engine optimization (SEO) September 29, 2009.11:01 Having said that the ripples in the social media wave created by many Indians involved are ensuring that Social Media is taken to the next level.

Social Media 131

Social Media Web 2.0 Alltop Wiki 131

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, By engaging in social media and the possibilities that are available through Web 2.0, The blogpost on WorldClass Hotel Marketing News presents four potential strategic initiatives for social media engagement.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Koka Sexton

MAY 14, 2011

The following table contains the names of over 100 companies and organization that have published their Employee Social Media Policies or Guidelines online… The left side column is the name of the organization, and it is linked to their organizational or corporate home page. Template: Blogging and Social Media Policy.

Policies 111

Policies Social Media Examples Liveworld 111

SocialFish

MARCH 18, 2011

Associations continue to embrace social, ranging from those learning how to others deep into analyzing their results. But according to my social media buds, they still get lots of questions from clients about its risks. Your association needs a media liability policy. Media Exposures. Content, Content, Content.

Insurance 174

Insurance Activities Social Media Policies 174

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Techipedia: Tamar Weinberg

JULY 21, 2009

In today’s day and age, it is incredibly easy for a person to set up his personal web space to start sharing whatever is on his mind (and you begin to wonder why Twitter’s growth is so huge and popular among celebrities ?) Social media is social.

Social Media 153

Social Media Strategy Marketing Vimeo 153

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail. Yeah, most of us do.

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Social Media Engagement Forums Policies 272

Adam Sherk

SEPTEMBER 17, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Facebook Pages: Which News Sites Get the Most Engagement? by Adam Sherk on September 17, 2009 Now that the improved Facebook Pages have been around for a while I wanted to check the level of engagement that major news sites are achieving with them.

Sites 238

Sites News Engagement Facebook 238

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Social Media Strategery

JUNE 17, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Managing Your Time While Managing Your Social Media Fri, Jun 18, 2010 Prof.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

The Marketing Blog

DECEMBER 22, 2008

Home About In the Media Barcamp Delhi 5: Spreading the Word out ! Social Media Mercury rising up in India December 23, 2008.3:51 51 am After Hiatus, Social Media Predictions & 2009 Jump to Comments Image by Matt Hamm via Flickr Phew. Read more on Windchimes Blog Loksabha elections 2.0 &

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Social Media Web 2.0 Startup Flickr 100

Laurel Papworth

OCTOBER 20, 2010

Ok I admit, I’m a bit down on social media campaigns. Especially if they have no strategy behind them. Just a few weeks of blasting some crappy ad through Facebook and Youtube and calling it “engagement&# doesn’t really do it for me. Well, Social Ads, mebbe? Unethical Media Behavior (11).

Campaign 98

Campaign Social Media Web 2.0 Technorati 98

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 Iffort Consulting , a NCR based social media consulting firm has researched the Twitter usage by companies in India. The scope of my blog-posts span across the Enterprise 2.0

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Study Company Web 2.0 Twitter 180

Social Media Strategery

FEBRUARY 18, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 Development Social Media Social Media isn’t a Prerequisite for Open Government Fri, Feb 19, 2010 Government 2.0

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Gov 2.0 Social Media Web 2.0 Wiki 125

The Marketing Blog

MAY 27, 2008

Home About In the Media Proto.in July 18-19 2008 Social Technographics Ladder May 28, 2008.1:37 37 am Social Media and Blog Camp – Courtesy Delhi Bloggers Bloc Jump to Comments Come June 7th and we’d witness another one-day unconference on social media and blogging.

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Blogger Social Media Web 2.0 Startup 100

Laurel Papworth

JANUARY 18, 2010

We can be as careful as we like, swearing not to put things online, not to respond negatively, not to reveal personal information in social media sites. Mother grounded by son on Facebook. But do learn privacy settings on Facebook ). Technorati Tags: Facebook , photos , reputation , social media.

Reputation 106

Reputation Web 2.0 Facebook Technorati 106

Laurel Papworth

FEBRUARY 14, 2010

Here’s one – join the Facebook Fanpage and be given an iPad to test. By the time Facebook deletes the page, the community will have warned each other. Amusing that social media sites are used to scam – and then to warn each other of the scam. Social Network Marketing Campaigns: Features Attributes (12).

iPad 108

iPad Facebook Web 2.0 Technorati 108

The Marketing Blog

DECEMBER 24, 2009

Home About In the Media Criticising Social Media ? Preventing Social Media Spam December 25, 2009.9:00 00 am Enterprise 2.0 A tool is much easier to adopt than a strategy. A strategy requires a lot more work and is much more complicated. “A In context of strategic principles of Enterprise 2.0

Conversation 155

Conversation Web 2.0 Startup Flickr 155

Laurel Papworth

JUNE 1, 2010

It’s a mistake when companies use social media to gain email addresses to do spam email marketing campaigns. Don’t kid yourself… A while ago, I joined a Ford Facebook campaign. Why not, when using Facebook to collect details, advertise on Facebook? Ford & Social Media – a con?

Social Media 98

Social Media iPad Web 2.0 Social Networking 98

Techipedia: Tamar Weinberg

FEBRUARY 2, 2010

There are a few jokes going around the blogosphere right now regarding what it means to be a social media expert. Despite the title of the post, having worked as the social media manager for Fortune 500 companies, and a lot of knowledge here being totally personal, I do not think of myself as an expert.

Social Media 229

Social Media Influencer MySpace Consultant 229

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

I’m taking two seminar courses at school this term, and they each resemble a particular form of social media. A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0.

Social Media 189

Social Media Class Forums Microblogging 189

Laurel Papworth

JANUARY 31, 2010

Well, the number of Australians on Facebook has shot through the roof. If you hunt through this blog, you’ll notice that I’ve been tracking Facebook users in Australia since May 2007 (around 200,000 members I think) to today and 1/3 of Australian population. Twitter: Reputation Management in Social Networks (18).

Web 2.0 107

Web 2.0 Statistics Facebook Technorati 107

Social Media Strategery

AUGUST 18, 2010

Home About Me Speaking Legal-ese My Team Gov 2.0 Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Government 2.0 She, along with Brooks Cooper , have since become the linchpins for integrating social media into the classroom at USI.

Education 135

Education Social Media Gov 2.0 Class 135

The Marketing Blog

JANUARY 5, 2009

Home About In the Media After Hiatus, Social Media Predictions & 2009 Indian startups need more Community Managers January 5, 2009.11:43 43 pm Social Media Mercury rising up in India Jump to Comments Let me start of by wishing everybody a very ‘Happy New Year 2009′ ! Mumbai was a trend-setter.

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Social Media Web 2.0 Startup Blogosphere 104

The Marketing Blog

APRIL 12, 2010

Home About In the Media Search Engine Statistics:: Google’s share dips Facebook & India April 13, 2010.6:21 Job Description Skill Set: Adobe Dreamweaver Adobe Photoshop Adobe Flash CorelDraw X4 HTML, CSS, JQuery The candidate must possess following skills: Good understanding of Web 2.0

Web 2.0 118

Web 2.0 Startup Skills Consultant 118

The Marketing Blog

JULY 23, 2008

Home About In the Media themarketingblog@wordpress on Mobile Applying the Johari Window to a s/w Product July 24, 2008.3:37 Who All blog-readers who enjoy following trends/thoughts/insights/analysis on social-media , marketing and branding trends in India. The scope of my blog-posts span across the Enterprise 2.0

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Social Media Brands Web 2.0 Startup 100

The Marketing Blog

NOVEMBER 26, 2009

Home About In the Media Twitter’s Retweet feature (beta) Criticising Social Media ? Subscribe to Blog Updates Feedburners Stats Email Subscription My Company About Hi, I am Daksh author of themarketingblog & co-founder of Iffort, a web-strategy & digital marketing consulting firm. November 26, 2009.5:10

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Resources Web 2.0 Startup FeedBurner 138

The Marketing Blog

NOVEMBER 25, 2007

Home About In the Media Bloggers & Writers – What Keeps You Going? 28 am Fastrack Adopts Social Media Jump to Comments For B-School students this seems to be a perfect case study in the making. Yeah, I am talking about embracing of social media by Fastrack,a leading youth fashion brand by Titan.

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Social Media Web 2.0 Startup Flickr 100