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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Facebook is the Gateway Drug of Social Media (12).

Questions 225
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Klout Now Measures 10 Social Media Websites For Influence

Small Business Mavericks

I recently noticed that the service has added several other social media services to its metrics, which increases its value a hundred-fold (though I’d still say it’s overly weighted toward Twitter). It’s been measuring the activity on Twitter, Facebook, and LinkedIn for some time now. What about you?

Klout 173
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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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On Facebook and the Death of Etiquette

Adam Cohen

Enter the world of Facebook, where the communication paradigm is different. I recently asked some folks on Twitter and Facebook about etiquette, and heard many bizarre stories. From the unexpected sonogram photo to first hearing of a family death, people are choosing Facebook for the wrong type of communication at the wrong time.

Facebook 240
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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Making the leap to engage customers through leveraging social media tools can be a similar experience to leaping off that cliff. Why do you think companies struggle with social media?

Company 231
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5 Reasons I’m Thankful for Social Media

Webbiquity SMM

many people pause to think about what they’re thankful for: family, friends, TiVo, the Yankees not winning the World Series… I’m thankful for all of those things too of course, but also for the development and growth of social media. I was recently friended on Facebook by a guy I went to high school with.

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Billboard Yourself

Adam Cohen

Spotted this excellent example of fusing digital, personalization, offline, online, social media and music. Social Media Chat Tuesday, July 21st (1). Untapped CRM: Social Breadcrumbs (36). Share this on Facebook. Share it on StumbleUpon. Post this to Posterous. Spot on for Billboard magazine.

Vimeo 201