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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C.

B2B 306
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9 Chatbot builders to enhance your customer support

Sprout Social

Chatbots are strategic assets that enhance your customer care and marketing strategies. The technology has come a long way from being simply rules-based to offering features like artificial intelligence (AI) enabled automation and personalized interaction. But where do you start with building a chatbot? Here are a few to consider.

Hubspot 103
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Top 10 Digital Marketing Tools That Every Digital Marketer Can Use To Expand Their Online Presence

BeingOptimist

Did you know 76 percent people believe that marketing has undergone a major shift in the past two years than it did over the last 50 years? The various digital marketing practices that were successful a year ago will fail to deliver the same results today. Top 10 Digital Marketing Tools you Can Use to Expand your Online Presence.

Tools 98
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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. Thinking about adding TikTok to your social media marketing strategy? Brazil is TikTok’s third and fastest-growing market, with 8.6% Not yet, at least. Instagram has Reels.

Marketing 145
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2020 vision: three resolutions marketers are committing to this year

Sprout Social

And while some resolve to work out more or eat more healthily, marketers are setting goals to grow their careers and elevate their strategies. On the list of marketers’ resolutions? In an industry known for rapid change, it’s critical for marketers to stay on top of their skill sets and expand their knowledge base.

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How to Grow A Social Media Channel From Scratch

Social Media Strategies Summit

To help you out, Mike Mueller — Digital Media Specialist at the US Department of Energy’s Office of Nuclear Energy — shared the best practices he learned from launching the agency’s Facebook, Twitter, and LinkedIn accounts at our Social Media Strategies Summit for Government. Image source Of course, those aren’t the only options.

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Artificial Intelligence: A Modern Approach to Marketing

Razor Social

In this guide, I’ll go into detail about how artificial intelligence is impacting marketing right now and how it will continue to impact it in the future. And it’s alright to be nervous because the role of marketers in organizations will change but… …you’ll still have an important role to play.

Marketing 109