Buzz Marketing for Technology

JUNE 27, 2008

This blog is for volunteers, webmasters and administrators of associations, clubs, charities, communities and other groups. We discuss issues and trends in modern web technologies that help your organization achieve more with less. Consider how you might use the interactive possibilities of the Internet and Web 2.0

Web 2.0 100

Web 2.0 Crowdsourcing RSS Case Study 100

Techipedia: Tamar Weinberg

JANUARY 12, 2010

That doesn’t typically fly elsewhere (Facebook will kill the account), but Times Square on Friendster required 2 accounts at the time because I maxed out on the initial 500 person limit. The High Point: Facebook In 2004, I joined Facebook and my behavior changed drastically. I had many friends just like that.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114

Techipedia: Tamar Weinberg

AUGUST 18, 2010

Those of you who read Techipedia regularly know that I won’t add you as a Facebook friend if I don’t know you. I guess it’s assumed in social spaces that when s/he initiates the friend request, you can comment on anything on their Facebook wall or tweet back at them about something personal or even comment on a photo.

Activities 216

Activities Social Media Policies Social Networking 216

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

When you have a group of people submitting their work, there is an awareness that it isn’t just one idea that will work, so the result is a higher quality of work. Crowdsourcing is an useful model because it can be used by any group for any reason. Facebook Create a Facebook Page and tell everyone about it.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Favorites & Groups. Group / Event. Groups / Events. -->. ® Introduce Web 2.0 ® Recruit researchers and educators into Work Literacy Group ï?® ® networking (facebook, bookmarking) LinkedIn, Ning). ® be part of groups with strong group leadership skills ï? ® Coordinate between groups ï?®

Viddler 100

Viddler Automotive Skills Real Estate 100

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

A seminar is different from a regular course in that it necessarily involves interaction with the students — a seminar is to a regular lecture course as web 2.0 is to web 1.0. The professors’ styles feel like a comparison of LinkedIn and Facebook.

Social Media 189

Social Media Class Forums Microblogging 189

Social Media Strategery

NOVEMBER 13, 2009

I also recently participated in a panel event put on by the Georgetown chapter of the the Social Media Education Connection ( SMCEDU ) where we talked about social media with a group of Georgetown students. One way in which I do this is through the strategic use of social media tools like blogs, Facebook, Twitter, etc.

Gov 2.0 80

Gov 2.0 Conference Web 2.0 Wiki 80

Techipedia: Tamar Weinberg

MAY 18, 2010

surveys, focus groups, test marketing) often spend millions to locate their target markets. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

DECEMBER 19, 2009

Smaller companies could succeed with this method by marketing — verbally or through their website — to groups of devout followers and keeping their Twitter streams current (offering a daily deal or frequent deals that encourage customers to seek out discounts and sales). So while I love Facebook , Twitter fulfills many needs.

Twitter 131

Twitter Microblogging MySpace Yahoo 131

Buzz Marketing for Technology

JUNE 27, 2008

Many of my students (as backed up by research) were uncomfortable with the idea that management could access what they considered "private" space (Facebook, myspace) thus impacting their career. As each group worked on their piece, they soon discovered that assumptions they made about the other groups were not necessarily true.

Wiki 113

Wiki Class Web 2.0 Skills 113

Buzz Marketing for Technology

JUNE 27, 2008

Favorites & Groups. Social Web. Add to groups/events. Groups/Events. Not added to any group/event. for Business Joan Vinall-Cox Slide 38: Web 2.0 Read/Write Web) â?¢ Privacy Policy & DMCA. Facebook App. Are you human? Sorry for asking). Enter the text in the image. Reload image ).

Wiki 100

Wiki Syndication Social Bookmarking RSS 100

Social Media Strategery

DECEMBER 13, 2008

Take the initiative and work on changing how your organization works – don’t just sit there sulking, saying, “I wish we could do social media here, but we can’t even get on Facebook so there’s no use.&# Bringing social media to your organization isn’t something that happens from 9-5.

Gov 2.0 93

Gov 2.0 Web 2.0 Wiki Policies 93

Techipedia: Tamar Weinberg

DECEMBER 8, 2009

In the post, I shared my don’ts of social networks, and to that point, I added the following rule for LinkedIn: Gathering all the email addresses of users you are connected to — even locating email addresses of LinkedIn Group managers — and utilizing this mailing list to promote your own company or service off-site. What do you choose?

Newsletter 144

Newsletter Handbook Virtual World LinkedIn 144

Buzz Marketing for Technology

JULY 28, 2008

HTML-Tags: On June 25th, AppGap contributor Jenny Ambrozek and others came together for a great discussion of how businesses large and small are experimenting with Facebook groups and other social networking tactics to grow awareness, build buzz, gain insights and increase sales. Enterprise 2.0 Web Commuting. Work Design.

Organization 100

Organization Review Web 2.0 Tools 100

Social Media Strategery

NOVEMBER 25, 2009

Whether it’s the “old&# Chairman of Joint Chiefs of Staff tweeting, the “conservative&# Department of Justice blogging , or the “bureaucratic&# General Services Administration developing a website that asks the public to solve their problems, Gov 2.0 is about so much more than just Twitter, Facebook, or YouTube.

Gov 2.0 120

Gov 2.0 Social Media Review Web 2.0 120

Social Media Strategery

DECEMBER 19, 2009

Should they create a Facebook page? The Department of Defense is supposed to be releasing their social media policy in the next month or so. Other agencies are following suit and issuing their own policies and guidelines. Government 2.0 You can establish working group upon working group.

Gov 2.0 66

Gov 2.0 Policies Web 2.0 Conference 66

Social Media Strategery

SEPTEMBER 25, 2009

baseball , communications , community , gov20 , government , marketing , nationals , social media , sports , web 2.0 I’m one of the leads for our social media/Government 2.0 bwe08 101 bah best practices blog boozallen booz allen buy-in change management communications community conference DC DHS E20 education enterprise 2.0

Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

APRIL 17, 2010

bah , boozallen , champion , change management , cm , E20 , evangelist , organization , social media , spear , web 2.0 I’m one of the leads for our social media/Government 2.0 Love how many people think, “Oh, your job has got to be so much fun just tweeting and posting on Facebook all day. Good and bad, definitely.

Gov 2.0 107

Gov 2.0 Tips Web 2.0 Wiki 107

Techipedia: Tamar Weinberg

MARCH 12, 2009

Perhaps this is a “take heed&# call to community participants who engage on the social web, but while ExpertCruiser warns its readers that this is a scummy practice, in reality, scouring social sites for mentions of your product, service, and even your competitors is nothing new.

Brands 133

Brands Message Boards Travel Forums 133

Social Media Strategery

FEBRUARY 1, 2009

The second group is the Senior Executive - For Senior Executives - “What happens when people start using these platforms to just complain about everything? The executive has to realize that to effectively use social media, you can’t designate somebody or some group as “the Web 2.0 guys&# handle that.

Gov 2.0 56

Gov 2.0 Social Media Web 2.0 How To 56

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. The major “Web 2.0″ This new world is an evolution of the Web and it cannot be undone.

Aggregator 151

Aggregator Content Digg Posterous 151

Social Media Strategery

SEPTEMBER 24, 2008

Allen, recently discussed the need for the Coast Guard to start using social media like Facebook and blogs to improve communication amongst one another and with the public ( Read the full article over at MarineLink ). I love that he’s not just talking about using Facebook, but that he’s personally engaged with it.

Gov 2.0 50

Gov 2.0 Web 2.0 Wiki Policies 50

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

There are a small group of users who are affected by the same problem, but we’re too small a group for Rose or his cronies to pay atrention to. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca As Seen In… Social Media Backtype Brightkite Business Exchange DailyBooth del.icio.us

Digg 100

Digg Reddit Web 2.0 StumbleUpon 100

Buzz Marketing for Technology

JUNE 27, 2008

It is the younger generation that Tom mentions as possible change agents who use web 2.0 s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Blog Policy. Enterprise 2.0. Enterprise Rave 2.0. Web Advertising.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

NOVEMBER 26, 2007

Totally connected groups are average sharers, creating as much as they can consume and using free sites to display it all. Tagged as: media snackers , social media , web 2.0 { 6 trackbacks } Media, Mm Mm Good! Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca Of course I do.

Meme 100

Meme Digg Web 2.0 StumbleUpon 100

Techipedia: Tamar Weinberg

JANUARY 28, 2010

To be sure, though, solicit feedback from a group of trusted peers not directly involved in your company or marketing objectives before going ahead with publishing the video, since you need an unbiased opinion. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Video 236

Video Flash Mob YouTube MySpace 236

Techipedia: Tamar Weinberg

MAY 12, 2010

They want a blog, an iPhone app, viral videos, a Twitter handle, a Facebook fan page complete with custom applications, blogger and influencer engagement initiatives, an ad.ly For large, Fortune 1000 brands, this is typically a very large group, ranging from a few thousand to a few million individuals.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Social Media Strategery

FEBRUARY 23, 2009

Discussions on Day Two centered around the right balance of policies, rules, guidelines, and best practices for internal wikis; the risks of open vs. closed networks; and the need for open/transparent communication between IT and the user community. Facebook firewall gov20 government government 2.0

Gov 2.0 84

Gov 2.0 Wiki Web 2.0 Course 84

Techipedia: Tamar Weinberg

NOVEMBER 28, 2007

Finally, you can preview your image (or select the desired image if multiple images are on the page), add a title, description, and tags, choose a category, and submit the story to private groups (if you’re a member of any). I started an SEO group over there, so anyone that wants in just shoot me your user name through my blog.

Review 102

Review Digg StumbleUpon Web 2.0 102

Techipedia: Tamar Weinberg

MAY 5, 2010

After all, Facebook could eat the web. In fact, you’re likely spotting the shift; instead of companies posting their URLs on television commercials, they’re asking their followers to join them on Facebook. Don’t use a Facebook Group. Therefore, it’s a force to be reckoned with.

Facebook 279

Facebook How To Marketing URL 279

Techipedia: Tamar Weinberg

APRIL 10, 2008

You can easily determine if your friends are interested in marketing, photography, books, music, web 2.0 The best solution I have for myself is my personal Bloglines subscription to only a core group of people, but with a limitation of 200 stories maximum in queue, that fills up rather quickly. What content are they sharing?

Plaxo 103

Plaxo Picasa StumbleUpon Netvibes 103

Social Media Strategery

OCTOBER 12, 2008

Combined with the various regulations and policies that have to be consulted and the administration issues mentioned above, there is often just not enough time available in the year to get these things done. government 2.0 , public sector , social media , web 2.0 I’m one of the leads for our social media/Government 2.0

Gov 2.0 76

Gov 2.0 Wiki Policies Consultant 76

Convince & Convert

FEBRUARY 11, 2010

These Web-based “apps&# can then be bookmarked on the iphone and run like a normal iphone app. Developers can completely bypass Apple’s money-grubbing, dictatorial policies. More and more I'm seeing sentiments like: 'Developers can completely bypass Apple’s money-grubbing, dictatorial policies.&#

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 4, 2010

Today, it appears every retail or business concern says ‘follow us on Twitter’ or ‘be our friend on Facebook.’ For the most part, you can’t buy Twitter followers or Facebook fans. We recently shared the story to a large group of Dallas hotels. This article is an example of that.

Hotels 245

Hotels Social Media Communities Discount 245

Social Media Strategery

AUGUST 8, 2010

This is why so many social media initiatives fail – not because of technology or policy, but because of people. Enjoy working in teams – Social media is “social&# – you have to enjoy working with a diverse group of people Are responsive – There is no 24 hour news cycle any more. It’s real-time baby.

Gov 2.0 139

Gov 2.0 Social Media Social Media Management Organization 139

Social Media Strategery

JANUARY 7, 2010

Will I get an opportunity to influence future policy? and discussion groups on the topic of why is it so hard to introduce a collaborative culture, why introducing enterprise software is fraught with challenge, why internal comms teams are struggling with uptake on collaborative tools, it can be argued that [.]

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125