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Dark Social in 2023: Here’s Why (and How) You Should Track It

Hootsuite

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. Browsed a Facebook Group? dark social. Talked on the phone?

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31 free social media templates that will elevate your workflows

Sprout Social

Social media strategy deck You know the ins and outs of your strategy, but does your leadership team? If your answer is anything other than “yes”, you need this social media strategy deck. Social media audit template A social media audit is a step-by-step review of your business’ social presence.

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6 Reasons Social Media Sucks, But You Need to Use It Anyway

Webbiquity SMM

This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI? It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). The solution?

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15 Simple Ways to Research Your Target Customer for FREE [podcast + worksheets]

Pam Moore

My agency, Marketing Nutz helps businesses of all sizes research their audience, prioritize their market segments and buyer personas for incredible results with digital, content and social media marketing. Less is truly more in the online, social, digital and always connected online world of today. Today I am not holding back.

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How to Test Content Marketing and Digital Campaigns with Social Media

Pam Moore

Thanks to social networks such as Twitter, Facebook, LinkedIn, Instagram, and YouTube, marketers can obtain real-time customer insight within seconds and begin using such data to optimize their digital and social marketing programs for the highest success and ROI possible. How to conduct a/b tests using social media.

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Facebook for Marketing Research: Political Polls #auspol

Laurel Papworth

What if instead of checking a thousand people, instead of ringing those poor souls when they get home from work and are trying to get dinner on the table, we could just check in on what they were thinking, facebooking, tweeting about? What if we could go on Facebook and have a look at 11.5 Does Facebook do Sentiment Analysis?

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Top 10 Social Media Time Saving Tips for the Busy Blogger

Kikolani

If you’re looking for quick growth on a new social network, then you should funnel fans from an existing channel. For example, you could: Borrow some of your website traffic Run a promotion with larger, established partners Send an update to your large email list Cross-promote from another social network.

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