Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. Facebook lead ads leverage forms that are easy to complete. A Clarification.

Facebook 207

Facebook Instagram Advertising Engagement 207

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Other social ads are created from scratch using business tools like Meta Ads Manager or LinkedIn Campaign Manager. What’s a boosted post?

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Keyhole.co

JANUARY 20, 2024

As any small business owner knows, marketing can be pricey. Big businesses can throw massive budgets at expensive marketing strategies, but small businesses just don’t have that luxury. Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

MARCH 7, 2022

Facebook does a really good job of optimizing for conversions. It’s why Facebook ads are so effective for ecommerce businesses. But, Facebook ads optimization is much less kind to content creators. People whose website content is central to their business. Facebook doesn’t care.

Content 202

Content Facebook Course Campaign 202

Social Media Strategies Summit

MARCH 6, 2024

The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. Have you already developed buyer personas for your business? The simplest way to measure the size of your audience is to use Facebook Ads Manager.

Social Media 213

Social Media How To Survey Analytics 213

Jon Loomer

DECEMBER 13, 2021

I want you to turn away business. But, if you are selective about your clients, you will be grateful later. The clients you work with can set you up for Facebook advertising success. In some cases, that success will be an uphill battle, if not impossible. Other industries are made for Facebook ads.

Advertising 198

Advertising Facebook API Reputation 198

Jon Loomer

MAY 4, 2022

A post that I wrote on LinkedIn about Meta pulling the plug on Facebook Podcasts was picked up by LinkedIn News. I’m guessing that many or most of the comments I was getting were from people who don’t typically follow me and weren’t particularly informed on what the Facebook Podcasting feature was in the first place.

Facebook 176

Facebook Apple LinkedIn Publishing 176

Ignite Social Media

JUNE 22, 2021

In a world where change is the only constant, getting excited about discounted rates may be the exception. In 2021, no longer are social channels such as Facebook, Instagram, Twitter, and others, strictly top and mid-funnel. What Are Facebook Offer Ads. How Your Business Can Benefit From Offer Ads. Generate Sales.

Facebook 180

Facebook Discount CPC Notification 180

Jon Loomer

DECEMBER 20, 2022

While broad targeting with Facebook ads may be the latest trend, there’s still a place for powerful funnels using micro-targeting. Facebook doesn’t allow for the creation of video view custom audiences that allow you to isolate the people who are most engaged with multiple videos over time. But, how valuable is that?

Video 195

Video How To Facebook Groups 195

Jon Loomer

DECEMBER 1, 2021

I’m doing something different, and it may be an easier way for you to consume my content about Facebook ads. Way, way, way back in 2013, I started The Pubcast (then The Social Media Pubcast) to talk about topics related to Facebook ads and entrepreneurship over a beer. I truly believe in the potential for this product.

Tips 193

Tips Facebook Apple Mobile 193

Jon Loomer

SEPTEMBER 14, 2020

Facebook pixel events and custom conversions are important tools that can amplify your marketing and advertising efforts. Given some crossover between the two, it may be challenging to understand the difference between them as well as when and how to use each. Facebook Custom Conversions: The Ultimate Guide. Dynamic ads.

Eventful 209

Eventful Conversation Facebook URL 209

Webbiquity SMM

NOVEMBER 8, 2022

People praising a product or brand through ratings and reviews increases its credibility and authority. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. Case Studies : These are the B2B equivalent of product reviews.

comScore 299

comScore Marketing Case Study Review 299

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. You may even be using pixel events with parameters. Do you know how to use Facebook Custom Conversions? You wouldn’t be able to track how many purchases of a specific product occurred or optimize for that specific purchase. This isn’t required and will be set to $0.00

Conversation 190

Conversation Facebook URL Eventful 190

Jon Loomer

MAY 17, 2022

I wrote about Marketing Messages from Meta Business Suite yesterday. Historically, the low quality of leads has been a knock on Facebook lead ads. Because it’s so easy to complete an instant form (basic contact information can be auto-populated from the user’s profile), users sometimes don’t even recall opting in.

Content 201

Content Facebook Hosting Features 201

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. This could be especially bad for such companies.

Facebook 212

Facebook Privacy Advertising Report 212

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. That, of course, may not be realistic. 8-Event Limit.

How To 210

How To Facebook Advertising Eventful 210

Jon Loomer

OCTOBER 7, 2020

Video is big on Facebook. Not only is video popular and engaging, but Facebook prioritizes it in news feeds. If you’re utilizing videos, you need to create Facebook video engagement custom audiences. Of course, this only involves Facebook or Instagram videos (not YouTube, Vimeo, or any other platform). 25% or more.

Engagement 207

Engagement Video Facebook How To 207

Jon Loomer

SEPTEMBER 2, 2020

The Facebook pixel isn’t new. And yet, I still hear from advertisers, publishers, and businesses who aren’t currently using the Facebook pixel — or aren’t using it to its full potential. Is the Facebook pixel needed? Is the Facebook pixel needed? Heck yeah, it is. Without it, no magic.

Facebook 187

Facebook Eventful Conversation Report 187

Socialized

JANUARY 23, 2021

Messenger is an indispensable Facebook feature for over 1.3 users had employed a regular messaging application to connect with a company, as per a Facebook commissioned report. There is no doubt that brands still use Facebook Messenger to link regularly and share 20 billion messages per month between their users.

Facebook 130

Facebook How To Issues Loyalty 130

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

Engagement 190

Engagement Facebook Sample Samples 190

Jon Loomer

OCTOBER 2, 2020

As the popularity of streaming video with Facebook Live continues to rise, new tools are being provided to marketers. One of the most exciting developments is the ability to stream webinars to pages and groups via Facebook Live. I use free webinars to build my email list and also act as an introduction to my paid products.

Facebook 189

Facebook How To Hosting Groups 189

Ignite Social Media

SEPTEMBER 30, 2021

The Fallout from “The Facebook Files” Has Begun. Rather it appears to be the first chip to fall from the bombshell “ Facebook Files ” series released two weeks prior by the Wall Street Journal. This likely won’t be the last reaction we see to the extensive reporting by the WSJ.

Social Media 172

Social Media Facebook Marketing Proposal 172

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

OCTOBER 17, 2020

If your business has an active Instagram presence, you can leverage the engagement your account gets by creating an Instagram account custom audience for Facebook or Instagram ad targeting. It needs to be either an Instagram Business Account or an Instagram Creator Account. First, go to your Business Manager.

Instagram 212

Instagram How To Facebook Engagement 212

Jon Loomer

SEPTEMBER 8, 2020

You have the Facebook pixel. You may even be using pixel events with parameters. Do you know how to use Facebook Custom Conversions? You wouldn’t be able to track how many purchases of a specific product occurred or optimize for that specific purchase. This isn’t required and will be set to $0.00

Conversation 147

Conversation Facebook URL Eventful 147

Hootsuite

FEBRUARY 3, 2022

Have you ever messaged a company on Facebook, only to wait so long for a response that by the time they get back to you, you forgot you contacted them in the first place? A good Facebook chatbot can answer customer questions, track packages, make product recommendations, and even close a sale any time of the day or night.

Facebook 145

Facebook HootSuite Retail Conversation 145

Hootsuite

FEBRUARY 23, 2023

Do you feel like your Facebook Ads budget is just a shot in the dark? You’re not alone in wondering how much to spend on Facebook ads. Well, marketers, business owners, and content creators, it’s time to gear up — we’re about to explore the secret depths of Facebook Ad budgeting.

CPM 135

CPM Tools Facebook How To 135

Jon Loomer

JULY 10, 2023

This allows you the potential of getting your product noticed by someone who is in a shopping mindset and engaging with similar products. Here are examples on Instagram (on the left) and Facebook (on the right). The products tend to be related (though they don’t appear to be in the Instagram example).

Advertising 165

Advertising Feed Feedly Instagram 165

Jon Loomer

OCTOBER 5, 2020

As I hear the stories of marketers of brands big and small, it’s one of the preferred methods of targeting with Facebook ads remains interests. Even those with big budgets are putting their trust in Facebook to find those people most likely to convert based on related activity on the platform. Advertisers and Businesses.

Yahoo 192

Yahoo Facebook Sample Samples 192

Convince & Convert

MARCH 5, 2024

The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 143

Reddit Research Loyalty Survey 143

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This has always been the cornerstone of my Facebook ads strategy. It’s specifically for people with a business model at least loosely similar to mine. Anyone with digital products or training.

Facebook 176

Facebook Training Cost Buy 176

agora pulse

NOVEMBER 23, 2020

Selling on Facebook is different from selling on other social media channels. Check out these tips for excelling at Facebook this time of year. You may have already started preparing for the holidays, whether it’s for your own business or for your clients’. Bonus Material: FREE Social Content Calendar. Feeling overwhelmed?

Facebook 166

Facebook How To UGC Social Media Management 166

Sprout Social

APRIL 6, 2022

In 2020, Facebook, Instagram, and Pinterest revamped their shopping tools to help retailers capitalize on this trend. And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. What are Facebook Shops and how do they work?

Examples 113

Examples Brands Facebook Retail 113

Jon Loomer

FEBRUARY 24, 2021

There’s a lot of chatter in the world of Facebook advertising right now. As I described it to my PHC – Elite community today, it’s as if we’ve known for months that we were going to get into a car accident, but we don’t know how bad it’s going to be. The anticipation might be the worst of all.

Advertising 216

Advertising Facebook How To Privacy 216

Jon Loomer

JANUARY 24, 2022

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. DESCRIPTION: “Send people to a destination, like your website, app, or Facebook event.” Facebook Page.

Facebook 199

Facebook Eventful Conversation Engagement 199

Jon Loomer

MAY 10, 2023

We’ve all heard it: “Facebook ads don’t work.” Facebook ads don’t work for you. But if we change our relationship with how we view the platform, it leads to far more productivity. But if we change our relationship with how we view the platform, it leads to far more productivity.

Startup 191

Startup API Issues Industry 191