Bill Hartzer

APRIL 24, 2024

CedCommerce has just rolled out an innovative tool designed to catapult Shopify sellers into the bustling market of TikTok Shop. ” The introduction of the TikTok Shop Connector is part of CedCommerce’s ongoing efforts to equip businesses with cutting-edge tools to thrive in the digital marketplace.

Authentication 87

Authentication Platform Process Tools 87

Oktopost

APRIL 26, 2024

Research shows that 81% of lawyers are already leveraging social media to set themselves apart professionally and 71% of them are acquiring clients through their social media marketing efforts. 3 Reasons to bring social media marketing to your law firm You may think social media is for consumer brands.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Oktopost

JUNE 21, 2022

The term “influencer marketing” often evokes thoughts of popular B2C products showcased by social media gurus with millions of followers. But influencer marketing is not just for B2C. B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses.

Influencer 88

Influencer LinkedIn B2B Industry 88

Social Media Strategies Summit

JANUARY 30, 2024

Higher education marketers and communications teams are constantly grappling with the sheer number of social media accounts across campus. If they seem resistant to change, remind them that you’re here to help and support them in your area of expertise so they can put all their energy behind their priorities and areas of expertise.

Social Media 205

Social Media Strategy Case Study Education 205

Jon Loomer

SEPTEMBER 26, 2022

This is a potentially big and useful update for marketers. The normal process of collecting leads with Facebook lead ads when offering a digital product (like an ebook) goes like this: Complete the form, providing your email address. Details regarding that digital product are sent via email. What is Gated Content?

Content 211

Content Facebook Groups Groups 211

The Realtime Report

JANUARY 2, 2022

Earn Through Digital Marketing. Digital marketing is a vast field. It includes SEO, email marketing, social media advertising and more. A lot of digital marketers are doing freelance work on platforms like Upwork and Guru. You can earn through your expertise by creating online courses.

YouTube 91

YouTube Affiliate marketing Course eBook 91

Koka Sexton

DECEMBER 27, 2022

Learning how to utilize digital and social selling to make the most of LinkedIn can open the door to a world of new lead, sales, and revenue opportunities. Take the time to understand the nuances of the digital landscape, and you’ll be rewarded with the potential to tap into a new stream of both business and career opportunities.

LinkedIn 93

LinkedIn Skills Guidelines B2B 93

Social Media Strategies Summit

APRIL 25, 2023

Every marketer knows that having a robust online presence is essential for boosting brand awareness and driving sales. But not everyone stops to consider the powerhouse potential of their company blog in their marketing arsenal. If your organization employs someone with expertise in a specific field, get them to create the content.

Conversation 158

Conversation Company Loyalty Case Study 158

Amy Porterfield

AUGUST 10, 2020

Deep in my bones, I believe that everybody has a digital course inside of them. I have helped thousands of people turn their expertise into a wide array of digital […]. The post 5 Real-Life Digital Course Examples That Will Inspire You appeared first on Amy Porterfield | Online Marketing Expert.

Course 122

Course Examples Marketing 122

Oktopost

SEPTEMBER 21, 2023

The B2B sales process has changed, and digitalization has rendered traditional in-person sales methods (such as door-to-door and cold calling) outdated. This digital shift has welcomed a new era in sales: social selling. This will attract your audience to your brand and content, integrating them into your marketing ecosystem.

Examples 136

Examples B2B ROI Analytics 136

Jon Loomer

DECEMBER 11, 2022

I use the Within Marketing Pulse to track Facebook CPM and other information. First, it’s important to point out that Within Marketing Pulse doesn’t represent all advertisers on the platform. An increase in inventory would make it more difficult for CPM costs to increase (I presume, though it’s not my expertise).

CPM 196

CPM Facebook Sample Samples 196

The Realtime Report

AUGUST 29, 2023

In this piece, we’ll unveil the defining traits that elevate the best digital agencies from the rest. From your corner bakery sending aromatic invites, to the digital marketplace beaming with gadgets, every business threads its own SEO journey, navigating challenges and seizing rewards. Eager to dive in?

Small Business 91

Small Business SEO Company Price 91

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Jon Loomer

NOVEMBER 29, 2022

I had to overcome so much of what I thought I knew about marketing and advertising to do it. Throughout this pivot, it’s become obvious to me that there are so many “old school” marketers and advertisers who just don’t get it. Maybe you are in this group of resistant marketers. I established my expertise.

Video 200

Video Marketing ROI Buy 200

Convince & Convert

DECEMBER 3, 2014

Conversations build relationships, demonstrate your firm’s expertise, and generate top-of-mind awareness. Brand Storylines are effective marketing tools, because they are crafted to connect conversations with your brand. For example, Strong Opinions without Expertise is a rant. Expertise without Strong Opinions is boring.

Engagement 167

Engagement Social Media Brands How To 167

Socialmedia.biz

FEBRUARY 18, 2021

[ 2 February 2021 ] B2B Marketing , a trusted advisor to the global B2B marketing community, have launched Propolis , an online community aimed at boosting marketing performance and sharing of expertise. Propolis is a community in which marketers can tap into what their B2B peers and experts are focused on. .”

Press Release 78

Press Release B2B Communities Marketing 78

Oktopost

FEBRUARY 16, 2022

Amisha Ghandi, SVP Marketing at Tipalti takes on customer experience. Watch the recording: Want to hear more from renowned marketing leaders on customer experience? Host, Jennifer Gutman, and her guest, Amisha Ghandi , SVP Marketing of Tipalti , reveal what it means to meet customers where they are, and do it well.

B2B 125

B2B Apple Hosting Meeting 125

Sherrilynne Starkie

MARCH 1, 2018

There are currently two certifications for two specific areas of expertise – Facebook Certified Buying Professional and Facebook Certified Planning Professional. This digital badge can be shared readily on social media, websites or even on a resume and email signature. Those who pass the exam, get the badge to prove it.

Badge 191

Badge Facebook Compete Training 191

Hootsuite

MARCH 9, 2023

Or will this be a time-consuming piece of digital fluff thrown onto my resume? Meta designed Blueprint to help marketers and business owners get the most out of Meta’s marketing platforms. This topic covers things like who your audience is, the customer journey, and how to set marketing goals.

Badge 144

Badge Vimeo Facebook HootSuite 144

Waxing UnLyrical

DECEMBER 4, 2018

If you are a communications pro, I don’t need to tell you that influencer marketing is hot and could soon outpace traditional paid media spend. Everyone is jumping on the influencer marketing bandwagon because it’s all the rage, just like every other fly-by-night new trend. So, what is influencer marketing?

Influencer 193

Influencer Trends Marketing Real Estate 193

Oktopost

OCTOBER 14, 2020

Approached by Google to mentor start-ups and now sharing their growth hacking expertise on our podcast, Stefanie Amini and Melanie Amini , the co-founders of Gossip Media guide the conversation on this episode of Stuff You Should Know About Our Changed New World , Oktopost ‘s original podcast show. And it really does take two!

B2B 136

B2B Skills Hosting LinkedIn 136

Sherrilynne Starkie

DECEMBER 6, 2017

They need to have SEO expertise and digital advertising know-how. And they need be bona fide social media and inbound marketing experts. Hubspot provides recognition of inbound marketing skills and knowledge and Hootsuite demonstrates expertise with essential elements of social media.

Skills 179

Skills Adwords Hubspot HootSuite 179

Waxing UnLyrical

NOVEMBER 8, 2019

Whether it’s web or social media or mobile apps, it’s still the content that dominates every digital space. With the proliferation of digital channels, there’s been an increased demand for content marketing. Simultaneous to this growth in demand, marketers also have made a lot of mistakes that pull down content marketing output.

Content 187

Content Curation Marketing SEO 187

Dave Fleet

MARCH 27, 2018

At the beginning of this year we set out to fill a senior role on our Digital team. It’s the appropriate level of experience, the knowledge and expertise – all the skills to get the day-to-day job done.

Skills 290

Skills Team Applications List 290

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Is content marketing important?

Content 234

Content Marketing Reputation Case Study 234

Sprout Social

AUGUST 24, 2022

The transferable skills gained in the role lead to many different career paths—including chief marketing officer and social media executive. Stepping into a social media manager role is the right choice for people who want to help shape a brand’s story, build an online community, reach business goals and pursue a long-term marketing career.

Social Media Management 103

Social Media Management Social Media Tips Skills 103

The Realtime Report

SEPTEMBER 22, 2020

The dramatized investment process seen on television isn’t how it works for the majority of individuals looking to get their ideas out into the market. Being ready to scale is when your business model and product have been proven to be ready to go into new markets and territories. Be Marketing Savvy.

Startup 172

Startup Software Small Business Products 172

Jon Loomer

MAY 23, 2022

It’s like marketing moths to a flame. These people are building their expertise and audiences from platforms they don’t own. It’s the definition of “marketing.” The post A Rant About Building Your House on Rented Land appeared first on Jon Loomer Digital. Let me explain… A Thread of Truth.

Hosting 193

Hosting LinkedIn Apple List 193

Sprout Social

SEPTEMBER 12, 2022

But between must-adopt platforms and the rise of short-form video, keeping up with digital demand is only getting harder. And with more than half of marketers anticipating hiring between two to six new positions, teams are in dire need of more help. Industries served: Marketing & Advertising, Nonprofits, Transportation.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Buffer Social

MAY 17, 2023

Increase the reach and exposure of both partners by tapping into each other's audiences, thereby expanding their reach and increasing their visibility in the digital space. Jay Acunzo and Melanie Deziel started Creator Kitchen together, combining their expertise to create resources and a community for established creators.

Collaboration 93

Collaboration Social Media Project Reputation 93

Direct Marketing Observations

JANUARY 12, 2018

I don’t know a marketer out there that would say that influence in social media is not a commodity, if you know how to leverage it. I do however, know a lot of marketers out there, who struggle with determining and identifying influence in social media and because of that, can not leverage it; and that’s NOT a commodity!

B2B 276

B2B Influencer Conversation Social Media 276

Oktopost

AUGUST 10, 2022

Want to hear more from renowned B2B marketing leaders? Marketing comes down to people, math, and a whole lot of processes. But with so many processes in place to measure, have we, as marketers, lost the ability to humanize the customer experience? Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube.

B2B 89

B2B Press Release Apple Loyalty 89

The Realtime Report

JANUARY 21, 2021

Enterprises ought to be customer-focused, responsive, and digital. Marketing – Good marketing is about presenting the right content at the right time to engage the customer. Moreover, he outlines the basic principles that should guide leaders who are undertaking digital transformations of their organizations.

Findability 116

Findability System Training Analytics 116

The Realtime Report

SEPTEMBER 8, 2023

How Content Writing Can Improve Your Business People are shifting from traditional means of advertising and adapting to digital media, therefore, web content has become more important than ever. Regularly updating your content is an excellent method of remaining current and competing for your target market’s attention.

Content 91

Content Engineering SEO Compete 91

Oktopost

DECEMBER 1, 2021

Jason Miller, Marketing Director at CreativeX takes the hot seat on slaying mediocrity. Watch the recording: Want to hear more from renowned marketing leaders? Jason is currently serving as the Marketing Director at CreativeX , an AI-powered technology company that helps organizations measure the impact of creative decisions.

Microsoft 109

Microsoft B2B Apple Conference 109

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. They must get their branding right while addressing their target market on the different platforms where they hang out, and with the exact type of messaging they expect to hear.

Influencer 288

Influencer Brands Policies Privacy 288