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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

1 Analytics Tool for Growth Beautiful reports. Examples include the number of followers, likes, or comments on social media posts. For example, the social media manager at the Acme Alarm Clock Company might be able to show the CEO that there are 200,000 followers on the brand’s Instagram account. Clear data.

Metrics 107
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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

What people think and feel about your company, products, and services is your brand sentiment. In the absence of magical powers that can help you see into customers’ minds, brand sentiment allows you to dig deep into the mentions and messages that your brand receives to discover the underlying emotions that are being expressed.

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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Yet, despite inevitable customer service inquiries, the brand maintained a healthy 83% positive sentiment.

Report 108
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Post Performance Report: Brands transforming social customer care

Sprout Social

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less.

Report 65
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The importance of social media sentiment analysis (and how to conduct it)

Sprout Social

Enter the world of sentiment analysis. In this guide, we’ll break down the importance of social media sentiment analysis, how to conduct it and what it can do to transform your business. What is sentiment analysis? If you want to know exactly how people feel about your business, sentiment analysis can do the trick.

Sentiment 109
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How to Use Social Listening to Retain More Customers

Webbiquity SMM

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. Reports show social listening is considered a “key planning element” by 82% of professionals. Track customer sentiment. Customer-centric strategies.

Sentiment 142
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8 Social Listening Examples: How Brands Are Thriving Digital Landscape

Keyhole.co

Keep reading to get inspired by a few notable real-life social listening examples. SoFi- Turning negative sentiment into positive advocacy SoFi is a fintech company that provides a range of personal finance services including student loan refinancing. How did the company do this?