Convince & Convert

APRIL 11, 2016

Webinars continue to be an invaluable content marketing tool for companies to attract and engage with prospects as well as retain existing customers to become your advocates. Over the last eight years, my team and I have produced, delivered, and moderated hundreds of webinars across a wide canvas of B2B industries. highlight to tweet).

Case Study 60

Case Study Tips Metrics Education 60

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. Webinars are an important component of any content marketer’s strategy. This is clear because over 60% of marketers use webinars in their marketing efforts. Webinars can be expensive to organize and run. Although if you are one, you’re good to go.

Conversation 70

Conversation How To Software Analytics 70

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

Tips 60

Tips Survey Hosting Metrics 60

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. Share of voice metrics you should know Here are a few SOV metrics worth tracking. For example, here’s what a social media mention looks like on X: 2. It’s simple.

Social Media 59

Social Media How To Metrics Sentiment 59

Hootsuite

OCTOBER 28, 2019

What are social media metrics? If your boss asks you to talk data, take the opportunity to be a pro and go beyond the surface-level, “vanity” metrics—the likes and shares and retweets. This article identifies the social media metrics that really matter, why they’re important, and how to track them. Awareness metrics.

Metrics 112

Metrics Social Media CPM CPC 112

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

JULY 5, 2022

For example, YouTube recently launched YouTube Shorts , their new short-form video experience. Webinar presentation. The Meet the Melbourne Water Team series is a great example of how YouTube videos can humanize your brand. An impressive example of how to use YouTube to support omnichannel marketing efforts. How-to video.

YouTube 130

YouTube Video Authentication Education 130

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. Go beyond vanity metrics In 2024, social media success goes beyond vanity metrics like likes and shares. But remember that different industries prioritize different metrics. Let’s dive in.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

MARCH 10, 2022

” This is where social media ROI metrics come into play. ? You should then think about which social metrics correspond to your chosen goals. A social media manager is often confronted with the problem of “how do we know we’re reaching the right people?” How to Measure ROI in Social Media Marketing.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. You can now use these deep insights to continue nurturing them with the right content.

Data 124

Data B2B How To Metrics 124

Koka Sexton

FEBRUARY 16, 2023

Make it easy for your audience to take the next step, whether that’s visiting your website, signing up for a webinar, or making a purchase. Use metrics like open rates, click-through rates, and conversion rates to understand what’s working and what’s not.

Campaign 78

Campaign Engagement Case Study Newsletter 78

Oktopost

MARCH 20, 2021

Another key to growth hacking is to use what are known as pirate metrics. Pirate” growth hacking methods get their name from the acronym created by the five metrics involved: AARRR. The five pirate metrics that your company should implement are as follows: Acquisition: as in new customer acquisition. Get Referrals .

Strategy 144

Strategy Metrics Process B2B 144

Sprout Social

JUNE 29, 2020

Rob’s team, for example, uses social to showcase what makes the University of Newcastle different from other universities, like the values of the institution and the location of the campuses. In the awareness stage, they are looking at metrics like impressions and follower growth. View this post on Instagram.

Strategy 132

Strategy Marketing Metrics Education 132

Sprout Social

JANUARY 27, 2021

Content themes relevant to your target audience (think: how-tos, tutorials, vlogs, webinars). Looking at engagement metrics such as watch time and views, you have a simplified snapshot of your overall performance. Based on these metrics and percentages, you can start to look for common threads among your top-performing content.

Analytics 142

Analytics YouTube Video Embedding 142

Oktopost

SEPTEMBER 12, 2023

Here are some ways you can find these social signals and start using them to boost your lead gen efforts: Social media engagement metrics: Engagement metrics measure the level of interaction your content gets across your digital assets. You can now use these deep insights to continue nurturing them with the right content.

Data 62

Data B2B How To Metrics 62

Oktopost

MARCH 4, 2024

Source B2B SaaS Marketing: The key differentiators and challenges Customer journey A typical B2C customer journey on the Amazon marketplace involves as few as two or three For example, let’s look at a typical B2C customer journey on the Amazon marketplace. An Amazon sale is completed in as few as two or three clicks.

B2B 62

B2B Strategy Marketing Case Study 62

Koka Sexton

JUNE 18, 2023

Lead magnets can include ebooks or whitepapers, webinars, free trials, or vouchers. Hosting a webinar or seminar with a Q&A session: This is a great way to provide valuable information and insights to your target audience, and to answer any questions they may have.

Discount 59

Discount eBook Campaign Process 59

Sprout Social

APRIL 28, 2020

The social metrics you’ll report on. When do key metrics need to shift? For example, the moment you see that a particular type of content performs better than others, you can begin leveraging that information and tailoring future content to maximize results. That translation requires a social media reporting system.

Report 118

Report Social Media Social Media Management Project 118

agora pulse

SEPTEMBER 23, 2020

Attach a metric to your social media goal, so that you can monitor progress. For example, you might want to increase web traffic by X%, improve engagement by X%, or bring in X% more attendees for your webinars. Assess any limitations and challenges, for example, a low social media budget. Measurable. Attainable.

Social Media 144

Social Media ROI Social Media Management URL 144

Buffer Social

JULY 5, 2023

As a result, you'll create similar content, which Ryan Law, CMO at Animalz, describes as copycat content , a bunch of articles with lookalike titles, headers, and examples. How to use it Enter the keyword you want to get alerts—for example, content marketing, influencer marketing, SEO, etc. The research process is similar.

Research 77

Research Google Newsletter Curation 77

Sprout Social

FEBRUARY 13, 2020

One of my favorite quotes in the webinar came from Skylar right here: Organization is KEY here! Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. How are you making an impact today?

Skills 108

Skills Metrics Report Organization 108

Sprout Social

APRIL 9, 2020

Lead generation campaigns promote gated content and require users to fill out a form in order to download a free guide or watch a webinar. For example, perhaps you start by testing illustrations vs. photography, or video vs. static images. Creative assets and messaging pave the path to those goals.

Social Media 137

Social Media Collaboration Team Organization 137

Keyhole.co

NOVEMBER 2, 2023

Consider metrics such as the influencers’ follower size. Engagements here refer to likes, comments, shares, and similar metrics. In the SERPed example, you can see that they used the influencer’s first name. He’s a prolific writer, skilled webinar host, and engaging public speaker.

Influencer 52

Influencer Tips Collaboration Campaign 52

Rebekah Radice

JANUARY 7, 2019

Which metrics truly matter? For example, if YouTube is your top performer, what specific content resonated most? For example, if your home base is your blog, then all content should initiate there and flow to each of your social channels. So how do you get started? What data should you track? What goals should you set?

Social Media 145

Social Media How To Metrics URL 145

Keyhole.co

SEPTEMBER 20, 2023

For example, a report by Brightlocal notes that 98% of shoppers read online reviews before opting for a local brand. For example, you can set advanced trackers on Keyhole to monitor brand mentions in just a couple of easy steps: Log into your Keyhole account. Glossier’s Instagram is one of the best brand reputation examples.

Reputation 59

Reputation Brands Construction How To 59

Pam Moore

SEPTEMBER 14, 2018

How much time have you spent the past 12 months watching videos, reading blog posts, listening to podcasts, attending webinars, participating at live in person industry events with a goal of hoping to learn the path to success in the online world? A great example is to think about all the hype about platforms such as Snapchat.

Social Media 163

Social Media Marketing Training Industry 163

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Customer marketing examples from 7 brands getting it right Your social channels are a direct line to your customers. What is customer marketing?

Strategy 123

Strategy Brands Content UGC 123

Waxing UnLyrical

MARCH 11, 2015

With this mindset, we may assume that the impact of PR to a business can’t be measured or that communications are quantified by superficial metrics. Our understanding of PR metrics needs a paradigm shift, though. And a lot of the writing about PR metrics is too obtuse, too broad, or too incorrect to apply to the real world.

Metrics 100

Metrics How To Discount Analytics 100

Sprout Social

MAY 5, 2022

For example, you could use a Label to categorize and report on messages containing customer feedback. To understand what this looks like in practice, let’s look at a hypothetical example. For example, many people use Sprout’s $Cashtag in stock market updates that don’t necessarily require any direct engagement from the Sprout handle.

Campaign 88

Campaign Team Report Types 88

Sprout Social

JULY 31, 2019

example of AE email in Sprout dash Week 2. All of the Social Media Metrics That Matter. On these reports, you’ll see Profile- and Page-Level metrics. To see a full list of Sent Messages and Post-Level metrics for each social platform, you can go to Reports > Cross-Channel > Sent Messages Performance.

Team 82

Team Notification Report Metrics 82

Convince & Convert

AUGUST 8, 2019

There are great examples on how brands are leveraging this, but the age of messenger communication also comes with a new set of challenges that already have an impact on your brand. Is Dark Social Messing with Your Metrics? We also looked at the lead figures for a recent webinar.

Brands 152

Brands Analytics Consultant Data 152

Koka Sexton

DECEMBER 7, 2020

Who’s running the webinar? Marketing metrics to track. If there’s ads or something along those lines, if it’s spend on the website, whatever it is, you have to have a number it could be zero if it’s just you running a webinar. So, how are you managing those? Who’s the host? This is what we did.

Strategy 103

Strategy Marketing Startup System 103

Buffer Social

SEPTEMBER 2, 2020

For example, it will be timelier to boost a post that is meant for a marketing campaign during the campaign than after the campaign. When you visit the Overview tab of a Facebook Page or Instagram account with boosted posts, you can immediately see a breakdown of organic vs paid for key metrics such as impressions and reach.

Organization 87

Organization Analytics Overview Metrics 87

Hootsuite

MAY 31, 2023

For example, maybe you need to know the right image sizes for a certain platform. What metrics should we track to measure social media success? Examples of useful brainstorming prompts include: What type of content would engage my target audience? Want a synopsis of your last webinar to share on LinkedIn?

Social Media 140

Social Media HootSuite How To URL 140

Sprout Social

MAY 23, 2023

Think: experimenting with new content formats or digging deeper into performance metrics. For example, Sprout Social’s Optimal Send Times and hashtag recommendations maximize your reach—while sparing you hours of manual engagement and performance analysis.

Team 134

Team Social Media Management Skills Trends 134