Sprout Social

APRIL 13, 2017

Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. Nielsen found 83% of Americans somewhat or completely trust endorsements and recommendations from people they know. Are you looking for a lift in brand awareness metrics? To gain social followers?

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Ignite Social Media

DECEMBER 16, 2016

For example, the analytics interface will not allow customization of the export other than selecting the date range – only offering Excel file downloads. While the amount of data that Facebook provides is nice, they have encountered many issues that have caused miscalculations on several metrics.

Analytics 60

Analytics Platform Social Media comScore 60

Socialmedia.biz

JULY 23, 2017

What’s more, 83% of people trust recommendations from friends and family more than any other form of advertising, according to Nielsen. Employees can access metrics relating to engagement on their own shares, while admins can view company-wide metrics, or drill down into per-channel, per-employee and per-post performance.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Convince & Convert

SEPTEMBER 2, 2015

highlight to tweet) In fact, a Nielsen report that shows 84% of worldwide consumers will take action based on the reviews and recommendations of trusted sources above all other forms of advertising. For example, are you a kids toy brand in Atlanta that wants to target mommy bloggers living only in the state?

Influencer 60

Influencer Brands Marketing Authentication 60

Pixlee

OCTOBER 18, 2016

Nielsen reports that 92% of people trust recommendations from individuals. Reach matters – but considered alone it’s often the wrong metric. For example, a casual or irreverent tone might be the wrong fit for a banking brand. Influencers can give velocity to existing content. What makes an effective influencer?

Influencer 42

Influencer Brands Nielsen ROI 42

Razor Social

MAY 15, 2019

For example, they allow you to test several influencer partnerships which helps you to quickly figure out which collaborations work. All of these metrics are pretty easy to measure either through native social media analytics on Twitter, Facebook, LinkedIn, etc., or via third party tools that track social metrics. Setting goals.

Influencer 104

Influencer Social Media How To Campaign 104

Diva Marketing Blog

OCTOBER 5, 2011

It's called measurement and metrics." . "Ah, High Nielsen ratings were the gold ring. Our challenge became which ride (metric) to go on first (or pay attention to). For example, on LinkedIn tag people, in Google+ put them into circles, on Twitter create lists. . Just asking. . Why Toby," You might say. Yes that's good.

Nielsen 69

Nielsen Metrics Analytics LinkedIn 69

Pixlee

FEBRUARY 1, 2019

In fact, Nielsen found that 83% of consumers trust the recommendations of friends and family over other forms of advertising. For example, HYLETE , an athletic apparel retailer needs to sell to their community of loyal fans multiple times per year to reach their growth goals. Detractors get the lowest scores of 0 to 6.

Discount 41

Discount UGC How To Apparel 41

Waxing UnLyrical

OCTOBER 19, 2010

For example: Let’s say you are searching for volunteer opportunities in Silver Spring, Md. If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. Of course, I am making some assumptions here. received 13 percent.

Google 254

Google Class Creative Commons Yahoo 254

Ignite Social Media

FEBRUARY 11, 2021

Whether your team is presenting your monthly report to you or you’re planning your next big campaign, it’s essential to understand both the meaning of and difference between Key Performance Indicators (commonly referred to as KPIs) and how these metrics align with your overall business objectives. Upper-Funnel: Awareness & Reach.

Social Media 171

Social Media CPC CPA Aggregator 171

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Diva Marketing Blog

MAY 9, 2016

However, with the onset of multiple social media channels e.g. Facebook, Twitter, Instagram, Periscope, Blogs, YouTube, Snapchat and technology that provides in-depth metrics, more brands are creating marketing promotion and content initiatives that include people who have significant followings and well -- influence.

Influencer 40

Influencer Marketing Fashion Campaign 40

Hootsuite

MARCH 3, 2022

Marketers looking to improve the success of TikTok campaigns will want to focus on analyzing these metrics and optimizing them over time. This metric can be especially helpful when comparing your content to competitor content. Find a complete list of TikTok analytics and metrics here. Is engagement high on TikTok?

Engagement 100

Engagement Tips Metrics Remix 100

Diva Marketing Blog

MAY 19, 2009

Liz was recently named among Nielsen's Power Mom 50 for 2009, and called one of ten Mommy 'Hood Gurus by Forbes. For example, 1-800-Flowers did a great campaign recently honoring mom bloggers. Those are old media metrics and only give a small piece of the picture. Coinstar did a really fun, simple Twitter campaign on St.

Blogger 40

Blogger Marketing Nielsen Press Release 40

Oktopost

JUNE 9, 2020

A Nielsen Global online customer survey shows that only 33% of buyers trust the company whilst 90% of customers trust product or service recommendations from people they know. Present examples of how it works for other B2B organizations to show that employee advocacy can have a meaningful impact on business objectives. Building Trust.

B2B 144

B2B Survey ROI Metrics 144

ProBlogger

MARCH 8, 2023

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 32

Brands Metrics Blogger Survey 32

Social Media Marketing

MARCH 20, 2013

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. Danny Brown takes a look at the problem with reach as a viable metric. Want some examples of Ads Worth Spreading? This is a segment that will start being included in measurement samples for 2013-14.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. And great example about the eyeglasses. Your analogy of the yellow pages is such a good example of the 'old school' way of looking at things. link] Top ? Thanks again.

Brands 143

Brands Content Social Media Consultant 143

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Do you recognize some of your tweets in the following examples? I can relate. Still, despite the vanity, there is value in follower count.

Twitter 81

Twitter Strategy Instagram Facebook 81

Webbiquity SMM

FEBRUARY 7, 2011

Jonas Klit Nielsen advises marketers and business executives to ask critical questions about objectives, targeting, internal resources, synergies with other efforts and more before embarking on a social media strategy. Social Media Metrics and ROI. 8 Social Media Metrics You Should Be Measuring by Social Media Examiner.

Social Media 198

Social Media Tools Tips ROI 198

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Like you say, it depends on what your metrics and goals are. Like you say, it depends on what your metrics and goals are. link] martin s.

Social Media 155

Social Media Radian6 Strategy SM2 155

ProBlogger

JUNE 5, 2016

As you would expect, metrics tell part of that story, so let’s take a look at them using a framework I thought I came up with, but has also been neatly described by Nielsen as the 3 Rs – Reach, Resonance, Reaction. Most traditional marketing channels report potential reach, for example, circulation numbers for a newspaper.

Brands 20

Brands Metrics Blogger Survey 20

Convince & Convert

NOVEMBER 20, 2015

A prominent example includes lifestyle blogger and founder of Cupcakes & Cashmere Emily Schuman’s collaboration with Nordstrom. Although a Nielsen study showed millennials as the demographic most likely to trust advertising, there’s a caveat: They don’t want ads— they want stories and contextual relevancy to their lives.

Advertising 60

Advertising Data Collaboration Blogger 60

Convince & Convert

APRIL 14, 2015

For example, here are some things effective blog editors do: You plan awesome content. For example, we like to talk about blog planning at CoSchedule, and 22% of our readers say their biggest challenge is finding time to create content. That’s being effective. You use a workflow to manage your team and guest authors.

Process 60

Process How To Team Publishing 60

Sprout Social

APRIL 25, 2022

Instagram ad campaigns generate recall that’s twice as high as Nielsen standards for online advertising. 4 B2B Instagram marketing examples we love. For example, you could try to connect with potential hires by using the network as an employer brand tool. Clarify your goals and audiences. Notice how both are plural.

B2B 122

B2B Instagram How To Marketing 122

Webbiquity SMM

JANUARY 24, 2012

Kent Lewis packs an incredible amount of useful information into this concise post, which outlines tactics for marketing success, illustrated with real-world examples, for Facebook, Twitter, LinkedIn, Google+, YouTube, SlideShare, Quora and Foursquare. Don’t Let Legal Keep You Out of Social by Social Media Marketing Magazine.

Social Media 190

Social Media Tips ROI Nielsen 190

Social Media Marketing

MARCH 27, 2013

Well, Nielsen continues to shed light on this as it discovered that an increase in Twitter volume about live TV correlates with an increase in TV ratings across varying age groups. As we continue to better define metrics and measurement, you might wonder which social media tactics work best? As always, it depends on your objectives.

Social Media 164

Social Media Mobile Nielsen Press Release 164

Buffer Social

OCTOBER 4, 2016

For example, you’ll be able to add a phone number, an email address and your business’s physical address. One example of this is Not on the Highstreet , who tend to use very soft colors and light backgrounds on their images: Try to think about your brand colors and visual style when it comes to Instagram. posts per day.

Instagram 111

Instagram Tips Real Estate Hashtag 111

Buffer Social

MARCH 16, 2017

For example, here’s the naming convention that HubSpot uses : Company Department | Content/Offer/Asset Being Advertised | Date | Name of Creator. For example, if you want to promote your iOS app, you might want to select “iOS Devices only”. See the example above.). Analyze the performance metrics of your Instagram ads.

Instagram 111

Instagram Advertising URL FAQ 111

Convince & Convert

SEPTEMBER 20, 2010

link] via @jaybaer [link] Ike Pigott Bingo, but I quibble with the “Population of Illinois&# example. I see Twitter for branding working in only the rarest of examples. Great example! Great example! For example: You connect with a media professional via Twitter who does a story about your business.

Social CRM 145

Social CRM Twitter B2B CoTweet 145