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The Ultimate Beginner’s Guide to Video Content Marketing 

Ignite Social Media

One obvious difference is how easily accessible content has become on social media platforms such as YouTube or Instagram Stories, and TikTok. Little did we know that 15 years after we can now create video content as easy as one-click from our mobile phones and upload them to a number of social media channels. Mobile Friendly .

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Apple’s Social Media Strategy: Minimally Showy With Maximum Impact

Keyhole.co

Analysis of Apple’s social media accounts As a top player in computers, laptops, and mobile devices, Apple has millions of followers across its social media accounts. million YouTube: 18.6 Take this fascinating video on Apple’s YouTube channel, for example. million Facebook: 14 million Twitter: 9.6 million LinkedIn: 17.6

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Top 8 Viral Social Campaigns of the Year

Social Media Strategies Summit

This campaign is just one example of how parent company Pepsi ( Marketing Dive Marketer of the Year ) is focusing on a multichannel approach to their marketing as soda consumption steadily declines. MTV leveraged new Stories features and IGTV to increase video views across Facebook, Twitter, Instagram, YouTube, and Snapchat.

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How to Make Short-Form Videos That Stand Out

Hootsuite

Common examples of short-form videos include TikTok videos, Instagram Stories and Reels, YouTube shorts , and Snapchat Spotlight and stories. Other short-form video platforms, like Instagram, Snapchat, and YouTube, aren’t far behind. daily views globally Whoa.

Video 114
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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

For example, Nike is one of the world’s well-known sports brands. Now that we’ve defined brand marketing, let’s review some of the best brand examples from the past five years. Whirlpool’s collaboration with Pinterest is a great example of a legacy company leaning on social media to carry out its brand marketing.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 For example, you can use LinkedIn Analytics to track who your target audience is, where they live, and their interests. Example: ACI Worldwide is a software company that provides corporations with real-time payment solutions. Instagram.

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How to make sure you’re marketing to Gen Z the right way

Sprout Social

Food for thought: Gen Z spends more time on YouTube versus the likes of Netflix. For example, consider interactive features such as polls that do double duty of learning about customers and winning their attention, too. Light-hearted Twitter polls are a playful, low-hanging way to encourage engagement, for example.