Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

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Reputation Press Release Airlines Construction 84

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 123

Strategy Brands Content UGC 123

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

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Sentiment Marketing Analysis Loyalty 131

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Another integral piece of the influencer identification process is checking their audience’s affinity. He points to an example of a health food company.

ROI 105

ROI Influencer Marketing Survey 105

Sprout Social

NOVEMBER 8, 2023

It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. For example, if your app’s review section is quiet after a new update, sentiment analysis might reveal users are unimpressed, not overjoyed. For example, you might identify that customers find your landing page confusing. Here’s how.

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Sentiment How To Analysis Review 110

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 113

Brands Sentiment How To Analysis 113

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. If you’ve heard of a brand, you’re more likely to try it.

Brands 109

Brands How To Sentiment Metrics 109

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

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Analytics Sentiment Analysis Patterns 113

Visually SM

JANUARY 10, 2021

However, customer loyalty is stronger when someone supports a brand without incentives. Unlike the relationship with influencers, with advocates, there is an organic process. Facebook, Instagram, and YouTube, for example, allow you to publish a review and reach many people. Employees, for example, know the brand in detail.

Company 130

Company Brands UGC Reputation 130

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

Discount 126

Discount Marketing How To B2B 126

Sprout Social

FEBRUARY 12, 2024

Take Pipedrive, for example. Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content.

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Influencer Marketing Collaboration ROI 105

agora pulse

DECEMBER 1, 2020

Many agencies also upload their content into native platforms or schedule it in a social media tool to streamline the publishing process. Are your clients eager to increase their brand awareness or improve customer loyalty? For example. Offer content creation from your social media marketing agency. Community management.

Social Media 136

Social Media How To Social Media Management Marketing 136

Keyhole.co

NOVEMBER 16, 2023

You can, on the one hand, develop an ATS system to simplify the hiring process and improve communication with candidates. On the other hand, it’s the use of employee testimonials that can make the difference in the hiring process. Your company’s reputation is crucial. Source: normreeveshondacerritos.com 2.

Brands 52

Brands Reputation Hashtag Social Media 52

Keyhole.co

FEBRUARY 20, 2024

For example, the Barbie trend blew up the internet and following the footprints, Zara also took part in the trend and launched their Barbie Capsule collection on Instagram. Brand reputation on check A comprehensive Instagram social listening guide helps you monitor and manage your brand’s reputation.

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Instagram Sentiment Reputation Hashtag 52

Buffer Social

MAY 17, 2023

In this article, we will explore the ins and outs of social media collaboration, its effectiveness, real-life examples, and how to approach a potential collaboration to maximize its potential. This can lead to a disjointed message and might even damage your reputation. What are examples of social media collaborations?

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Collaboration Social Media Project Reputation 93

Sprout Social

AUGUST 15, 2023

It’s used in natural language processing (NLP) to identify and extract important information or “entities” in text. For example, the United States may be annotated as The United States of America, The US and U.S. For example, in the sentence “Sprout Social, Inc. NER is also critical in tracking brand reputation.

Brands 86

Brands Sentiment Analysis Marketing 86

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

Strategy 127

Strategy Sentiment Marketing Analysis 127

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue).

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B2B Brands LinkedIn Groups 171

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. This helps you elevate your customer experience strategy to build loyalty and attract new customers. For example, Simpli.fi

Analytics 86

Analytics Conversation Brands Sentiment 86

Oktopost

JANUARY 12, 2021

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. The relationship for B2C consumers is often short-lived, though brand loyalty does exist (for example, Apple). . It also requires a more personalized sales and support process.

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B2B Marketing Metrics Survey 101

Sprout Social

DECEMBER 20, 2022

In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you. Meet the team social media post examples include: Welcoming new hires to your team. Step 2: Assemble a process checklist. Harness employee advocacy.

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Meeting Team Social Media How To 98

Buffer Social

AUGUST 16, 2023

Becoming a thought leader in my niche boosted my reputation and ability to attract high-profile clients. Most importantly, I could charge more premium rates for our PR services because of the reputation and authority we had built. Build a tailored portfolio of successful campaigns to advertise my business. Our secret sauce?

Strategy 74

Strategy Press Release Startup Reputation 74

Sprout Social

MAY 4, 2021

This model moves social media beyond its traditional role in the discovery process by encouraging users to complete the entire purchase process without leaving their preferred apps. . Ecommerce broadly enompasses the process of buying and selling goods online. 3 social commerce examples you can learn from.

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Retail Instagram Buy Social Media 138

The Realtime Report

NOVEMBER 18, 2019

Happy, satisfied customers aren’t just more likely to come back and use your brand again; they can help your business build credibility, boost your reputation with good word of mouth marketing and even bring more customers in. Consider your website , for example – is it easy for customers to navigate and understand?

Strategy 87

Strategy Loyalty Survey Reputation 87

Waxing UnLyrical

JUNE 4, 2014

Pic-N-Post , for example, is a social photobooth that allows users to take their own photos and upload them to the event, brand sponsor or organizer’s Facebook page with effects almost instantaneously. Customer feedback system and process sophistication. Other industries should take note immediately. Gamification.

Content 253

Content UGC Community building Hotels 253

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. For example, your SEO team may aim to increase domain authority through backlinks. For example, an advertiser may think that a 1:3 ROAS ratio is fantastic.

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Marketing How To Sample Samples 130

Keyhole.co

OCTOBER 10, 2023

Brand sentiment analysis is a technique that leverages artificial intelligence, machine learning, natural language processing, and named entity recognition to measure and interpret people’s thoughts, opinions, and feelings about your company. The brand’s net positive sentiment dropped from 23% to -4%.

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Sentiment Analysis Brands How To 52

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation? Are you snobby?

Reputation 107

Reputation Strategy Brands HootSuite 107

Sprout Social

MAY 19, 2021

Check out River Island , for example. For example, if posts about your corporate social responsibility program typically receive a higher Like count than posts about your product or service, you could use that information to create stronger, more socially accountable product messaging. They leave product or service reviews.

Engagement 135

Engagement Brands Review Influencer 135

Keyhole.co

NOVEMBER 8, 2023

Customers will trust you to behave in the right way, boosting brand loyalty. Organize a process for approving posts before they go live. For example, the European General Data Protection Regulation (GDPR) applies to all businesses that collect data from EU users, whether they’re based in the EU or not. Stronger ability to adapt.

Social Media 52

Social Media Policies Guidelines Privacy 52

agora pulse

JANUARY 8, 2019

On the other hand, the returns can be calculated not only in terms of gross revenue, but also in terms of brand awareness and reputation, customer satisfaction, generating leads, new followers and subscribers, website traffic and others. Rewarding customer loyalty? Getting Started. First, figure out what your company’s goals are.

ROI 87

ROI Social Media Industry Insurance 87

agora pulse

DECEMBER 15, 2018

On the other hand, the returns can be calculated not only in terms of gross revenue, but also in terms of brand awareness and reputation, customer satisfaction, generating leads, new followers and subscribers, website traffic, etc. Rewarding customer loyalty? Prudential for example provides valuable content for its fans and followers.

ROI 75

ROI Social Media Industry Insurance 75

Buffer Social

MAY 30, 2023

If you’re creating for a brand, lean into the low-fidelity style of short-form videos and showcase the people and processes behind your product/service. Educate just as much as you entertain Short-form video gets a bad reputation as a format that encourages mindless scrolling. Schedule your short-form videos in Buffer

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Video Film Meme Trends 76

Sprout Social

OCTOBER 11, 2022

Social media moderation is the process of controlling the wanted (positive interactions or information) versus unwanted (offensive or discriminatory content) on platforms like Facebook, Twitter or LinkedIn. Offering support to audiences when they need it most builds loyalty. What is social media moderation?

Eventful 113

Eventful Social Media How To Sports 113

agora pulse

SEPTEMBER 21, 2019

For example, financial services are perceived as boring, and they come with many advertising restrictions. example of the responsibility of influencers. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. And influencer marketing works for almost all industries.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

For example, financial services are perceived as boring, and they come with many advertising restrictions. example of the responsibility of influencers. Customers are the backbone of any business, and their unhappiness can cost you your reputation as well as money. And influencer marketing works for almost all industries.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Sprout Social

APRIL 22, 2021

For more than a century, Hilton has built its reputation on raising the standards of the guest experience. As an industry pioneer, many brands look to Hilton as a shining example of how to address the evolving needs of today’s traveler, and rise to the challenge of reinventing the hospitality experience.

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Hotels Strategy Travel Sentiment 123