Sprout Social

JULY 12, 2022

To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. Customer loyalty and attrition. Successful crisis communication examples from the last five years. This is a textbook example of crisis communication done well.

Examples 112

Examples Brands Sentiment Reputation 112

Sprout Social

MARCH 19, 2024

This process involves a combination of machine learning (ML), natural language processing (NLP) and AI data visualization techniques (charts, graphs, dashboards , heat maps, etc) to make the data more accessible. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Buffer Social

JANUARY 18, 2023

🔗 Read about how to use AI for content creation to see the different ways you can apply AI tools to your creative process. These tools can help simplify the chaotic process of planning content – and save you time by scheduling your work ahead of time. Copy.ai’s paid plan is $49 per month for 5 people.

Process 109

Process Tools Content Price 109

Sprout Social

JANUARY 10, 2024

Turning a negative situation into a positive outcome will help win their loyalty and maybe even earn your brand public praise on social media. In this article, we’ll provide a breakdown of a complaint management system and offer tips to improve your reputation managemen t processes. What is complaint management?

Reputation 106

Reputation System Brands Knowledge Base 106

Sprout Social

SEPTEMBER 14, 2023

In this article, learn how to build your own customer marketing strategy, how it creates customer trust and see some stellar customer marketing examples from brands who are getting it right. Investing in your current customer pool builds loyalty and connection. Increase brand loyalty Brand loyalty is precious.

Strategy 124

Strategy Brands Content UGC 124

Social Media Strategies Summit

APRIL 11, 2024

For example, check out the Moto Machines Instagram profile. For example, if you check out Breaking Eighty , you’ll find that the business regularly publishes video versions of its most popular articles on YouTube. Check out Sokisahtel for an excellent example of how to make this network work for your business.

Social Media 225

Social Media Tips Marketing UGC 225

Sprout Social

FEBRUARY 1, 2024

The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Coffee brand Dutch Bros, for example, employed a clever way to ask customers what their favorite product was. Social listening plays a vital role in this area. What is customer advocacy?

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Convince & Convert

APRIL 12, 2024

What are the rules and process of working with the social team? Build a process to market your wins internally on a consistent basis and include cross-functional teams. For example, Engagement Rate is a top metric we want to look at and measure against. What boundaries do you want to set internally?

ROI 135

ROI Team Social Media Metrics 135

Sprout Social

FEBRUARY 29, 2024

Each domain benefits from AI’s ability to streamline processes, improve efficiency, and provide actionable insights, making every interaction and decision more meaningful and effective. Today, AI is an umbrella term that includes various subfields, such as machine learning, deep learning and natural language processing.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Webbiquity SMM

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience? Why does brand experience matter?

Brands 114

Brands Sentiment How To Analysis 114

Social Media Strategies Summit

NOVEMBER 30, 2022

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Francis Bourgeois is a great example. So far, our examples have focused on brands creating their own stories. But what does engaging storytelling in marketing look like?

Campaign 304

Campaign Brands Influencer Collaboration 304

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. Another integral piece of the influencer identification process is checking their audience’s affinity. He points to an example of a health food company.

ROI 107

ROI Influencer Marketing Survey 107

Sprout Social

NOVEMBER 8, 2023

It helps you understand the nuances of emotion that drive satisfaction, loyalty and advocacy. For example, if your app’s review section is quiet after a new update, sentiment analysis might reveal users are unimpressed, not overjoyed. For example, you might identify that customers find your landing page confusing. Here’s how.

Sentiment 111

Sentiment How To Analysis Review 111

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 132

Sentiment Marketing Analysis Loyalty 132

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

B2B 119

B2B Influencer Brands Marketing 119

Convince & Convert

APRIL 6, 2016

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Universal buy-in will also help to ease the process of reporting and tracking these tools across multiple locations and departments. Here are four areas to focus on.

Loyalty 60

Loyalty Company Engagement Data 60

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. This not only encourages people to share product information but also to become active participants in the marketing process by finding potential leads and providing referrals.

Discount 127

Discount Marketing How To B2B 127

Koka Sexton

AUGUST 10, 2023

For example, the higher the success rate of sending out emails or making phone calls, the better the sales cycle will be in the long run. This will help you build trust and loyalty with your customers, which can help you close more sales. Fourth , you should focus on optimizing your sales process.

Metrics 52

Metrics Loyalty Hubspot Proposal 52

Hootsuite

SEPTEMBER 30, 2022

There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. This is a missed opportunity to create brand loyalty and land a sale. Walk them through the sales process. Prompt them to the next stage in the checkout process.

FAQ 120

FAQ Retail Overview Loyalty 120

Sprout Social

FEBRUARY 12, 2024

Take Pipedrive, for example. Increases brand awareness Brand awareness is the foundational element in the consumer decision-making process. Tina Lee, for example, is a travel influencer who creates visually captivating travel content and partners with Adobe to create and enhance her visually stunning travel content.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

JANUARY 9, 2024

Personalization makes audiences feel cared for and connected to your brand, which inspires loyalty and conversions. For example, if your customers want more robust care on social, then your KPI might be increased customer satisfaction and loyalty. Another 56% expect all offers to be personalized.

Social Media 125

Social Media Sentiment Data Team 125

The Realtime Report

APRIL 12, 2023

What to Know About Conversational AI Conversational AI is a branch of AI that focuses on creating natural and engaging interactions between humans and machines using natural language processing (NLP), speech recognition, machine learning, and other technologies.

SEO 91

SEO Engineering Conversation Research 91

Janet Fouts

DECEMBER 9, 2021

Some values might be Love, Honesty, Freedom, Creativity, Kindness, Adventure, Loyalty, etc… Make sure that your mission reflects these values so that you don’t end up pursuing a goal in ways that are not a good fit for your values. For example: To do [X Action] for [Y group of people] to [have Z impact] with [optional: other details].

Loyalty 205

Loyalty Education Groups Groups 205

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. After a purchase or conversion, the modern funnel opens back up and runs customers through: Loyalty rewards.

Instagram 119

Instagram How To Loyalty Discount 119

Webbiquity SMM

MAY 9, 2023

This post provides a guide to creating a plan to achieve your social media marketing goals as well as to figure out what marketing and social media monitoring tools your business will need in the process. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. If you’ve heard of a brand, you’re more likely to try it.

Brands 110

Brands How To Sentiment Metrics 110

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. An example of this is how Spotify uses machine learning to improve content recommendations. What is AI-driven customer experience?

Sentiment 105

Sentiment Analysis Patterns Price 105

Keyhole.co

JANUARY 20, 2024

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. One example of a brand using this strategy is Instant Pot. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with.

Small Business 100

Small Business Engagement Strategy Facebook 100

agora pulse

DECEMBER 1, 2020

Many agencies also upload their content into native platforms or schedule it in a social media tool to streamline the publishing process. Are your clients eager to increase their brand awareness or improve customer loyalty? For example. For example, a paid social campaign might start with a fixed base rate.

Social Media 136

Social Media How To Social Media Management Marketing 136

Sprout Social

JUNE 23, 2021

Invest in your onboarding process and customer resources. Onboarding represents a make-or-break process. For example, they kick things off with an onboarding email series with recommended next steps… …meanwhile, their site is brimming with resources in a variety of formats. How: Register today ??

Strategy 126

Strategy Policies Resources Loyalty 126

Sprout Social

JANUARY 11, 2024

Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority. This aligns with a customer experience strategy that results in long-term loyalty. For example, are you laser-focused on social media customer service ?

Software 86

Software Tools Knowledge Base Hubspot 86

Sprout Social

OCTOBER 19, 2023

For example, Sprout analyzes social data using named entity recognition (NER) to identify and analyze competing brands and their content to provide you with actionable insights to improve your brand performance. For example, in Sprout, you can detect unusual spikes in brand mentions and monitor whether they are negative or positive.

Strategy 129

Strategy Sentiment Marketing Analysis 129

Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. For example, if you sell modern furniture, you can target an audience of people who just bought their first home. When you start the process, Facebook asks whether you wish to boost: Awareness.

Examples 246

Examples Facebook B2B Instant Messaging 246

Sprout Social

DECEMBER 20, 2022

In this article, we dive into how you can create your own meet the team social media posts, explain how they benefit your entire company and provide examples to inspire you. Meet the team social media post examples include: Welcoming new hires to your team. Step 2: Assemble a process checklist. Humanize your employer brand.

Meeting 99

Meeting Team Social Media How To 99

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. This helps you elevate your customer experience strategy to build loyalty and attract new customers. For example, Simpli.fi

Analytics 85

Analytics Conversation Brands Sentiment 85