Buffer Social

NOVEMBER 13, 2023

BFCM — Black Friday and Cyber Monday — is an exhilarating but often daunting time of year for business owners and marketers.  But capturing market attention is well worth doing over this high-spend period. Make your sale invite-only For certain target markets, exclusivity makes sense.

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Examples Campaign Discount Marketing 92

Sprout Social

NOVEMBER 29, 2022

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Misfits Market’s #MisfitMemos series.

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Examples CSR Airlines Collaboration 93

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Depending on the industry, companies may also run separate accounts for support, marketing, different verticals, divisions, and even recruitment.

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Examples Company Social Media Apparel 145

Hootsuite

JUNE 22, 2023

Where are all the healthcare social media policy examples? While it’s easy to find social media policy examples for retail, finance, and marketing industries, there is far less information available for healthcare organizations. Here are a few examples from well-known healthcare organizations.

Policies 94

Policies Template Templates Examples 94

Hootsuite

AUGUST 29, 2023

Facebook auto reply is the solution every busy social media marketer or swamped customer service agent needs. As a busy marketer or business owner, you probably want to reply to every message as soon as you see it. A great way to use Facebook auto replies is to help customers navigate common issues or frequently asked questions.

Issues 88

Issues Facebook HootSuite How To 88

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. When coupled with social media market research , they help brands: Provide an overview of the resources your customers use. Generate marketing campaign ideas.

Examples 98

Examples Template Templates How To 98

Visually SM

JANUARY 5, 2020

Marketing professionals are well aware of the power of viral videos and use the same techniques to sell their brand. Here are five examples of marketing videos that went viral thanks to their humor, heartwarming story or surprise ending — or a combination of any or all of the above: American Greetings: World’s Toughest Job.

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Video Examples Brands Marketing 130

Sprout Social

DECEMBER 14, 2022

We’ll also give you a list of metaverse examples across industries to help inspire your strategy. Top brands use these technologies to carry out phygital marketing. Phygital marketing combines digital and physical tactics to curate unique experiences for consumers. Metaverse brand activations: What they look like today.

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Industry Examples Real Estate Brands 105

Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. to get through. In 2024, it’s time to truly know your audience by tapping into data.

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Brands Marketing Real Estate Collaboration 153

Hootsuite

SEPTEMBER 16, 2022

Looking for chatbot examples for your business? We’ve compiled a list of the best chatbot examples, categorized by use case. You’ll see the three best chatbot examples in customer service, sales, marketing, and conversational AI. The 12 best chatbot examples of 2022. Customer service chatbot examples.

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Examples FAQ Insurance Retail 97

Sherrilynne Starkie

JANUARY 20, 2020

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Let’s look at an example.

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Marketing Tourism Content management systems Meeting 284

Sprout Social

FEBRUARY 5, 2019

This sort of line has been popular among marketers over the past couple of years. While chatbots for marketing were once seen as uncharted territory, more and more brands are getting on board with bots. 11 effective chatbot marketing examples. “The bots are coming.”. But is that reality finally coming to fruition?

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Examples Strategy Marketing Discount 109

Sprout Social

MARCH 12, 2024

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. According to Harvard Business Review , “Business has become enmeshed with politics and social issues…By 2018, CEO activism was seen as the ‘new normal.’”

Social Media 108

Social Media Marketing Sentiment Influencer 108

Keyhole.co

MARCH 4, 2024

Plus, we include a handful of examples if you need inspiration. These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. Let’s use an example to explain.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Target audiences Determining target audiences is an essential part of any social media strategy, as they may differ from your brand’s normal key markets. Altering existing strategies can be difficult, too.

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Template Templates Examples Social Media 52

agora pulse

JULY 22, 2020

Check out these how-to tips and examples of Instagram Live collaborations. . A live collaboration can add something different to your usual marketing mix. In this article, I’ve rounded up my marketing agency’s favorite examples of Instagram live collaborations. Good examples include gyms and beauty salons.

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Collaboration Examples Instagram Tips 140

Keyhole.co

JULY 31, 2023

In this article, let’s look at five examples where brands have leveraged social media to deliver excellent customer service. Nike maintains a dedicated Twitter account solely for customer support which helps them to keep their marketing messages separate from their support interactions.

Examples 52

Examples Social Media Brands Issues 52

Hootsuite

MARCH 30, 2021

Marketers have been using social platforms to connect with ecommerce customers for a while now. In this article, we will go over all the ways you can use social media to market your ecommerce store. What is social media ecommerce marketing? Is social media ecommerce marketing the same thing as social selling or social commerce?

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Examples Social Media Tips HootSuite 144

Sprout Social

JULY 12, 2022

In today’s fast-moving market, it’s more critical than ever for brands to be agile and resilient in the face of unfavorable public opinion. To that end, we’ve rounded up a handful of successful crisis communication examples and synthesized them into a list of lessons marketers can learn from them. pic.twitter.com/0JnFdhnsWZ.

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Examples Brands Sentiment Reputation 106

Oktopost

MARCH 24, 2022

Nearly 90% of HR professionals agree that recruiting is starting to look more like marketing, and hiring managers need to adjust accordingly. In this article, we’ll take a look at seven of the most powerful employer branding examples for companies to be aware of in 2022. 7 Employer Branding Examples to Inspire You.

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Examples Campaign Brands Reputation 107

Keyhole.co

NOVEMBER 17, 2023

Forward-thinking businesses are taking advantage of this marketing strategy to engage audiences and manage brand reputation in real time. Keep reading to get inspired by a few notable real-life social listening examples. The company responded right away and made it their business to fix the issue for the passenger.

Examples 59

Examples Brands Sentiment Reputation 59

Ignite Social Media

AUGUST 2, 2023

Generative AI has recently rocked the marketing industry, with our own SocialCraft.ai If you prefer to read along, we’ve summarized many of the highlights of the discussion in this post, covering the opportunities and challenges that generative AI creates, and where we think the future of social media marketing and AI will take us.

Social Media 144

Social Media Marketing Microsoft Software 144

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. For example, in the third quarter of 2020 alone, the number of users jumped 8%, increasing daily use by 27 million users. Is Twitter Still A Good Marketing Platform? Reasons To Continue Marketing On Twitter.

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Twitter Strategy Hashtag Marketing 230

Sprout Social

AUGUST 21, 2023

AI has actualized dreams of increased efficiency, with many brands already leveraging AI marketing over the past few years. In this article we’ll define what AI ethics are, why brands should be concerned and the top ethical issues facing marketers, including job security, misinformation and algorithmic bias.

Marketing 87

Marketing Privacy Policies Issues 87

Jon Loomer

MAY 16, 2022

One that got my attention was the ability to send marketing messages to people who opt-in via Messenger in Meta Business Suite. “Marketing Messages from Meta Business Suite” are currently being tested, although I have not seen an example of the feature in the wild. This could be really interesting.

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Features Marketing Groups Groups 196

Hootsuite

JUNE 5, 2023

Learn more about how to find your target market here. FM (@ohmradio963) Examples of how to ask for donations on social media Kids charity The Spot put up a Facebook post promoting a Support a Student donation drive, and it ticks all the boxes for a strong ask. The post How to Ask for Donations on Social Media [Examples!]

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Examples Social Media How To Template 92

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

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Brands Marketing Committee Consultant 226

The Realtime Report

DECEMBER 16, 2022

The Urgent Need for Greater Transparency in the Crypto Space and What Can Be Done to Address the Issue in 2023. For example, WOO X updates its proof of reserves page every 15 minutes. The practice of using market-makers and other venues to enhance liquidity is widely used but has never been particularly transparent until now.

Issues 91

Issues Banking Aggregator Survey 91

Sprout Social

OCTOBER 19, 2023

As the digital market space rapidly evolves, customers are seeking authenticity and human connection from brands like never before. To meet this rising demand, your marketing team needs to be agile, think out of the box and keep up with deadlines—all while operating within limited budgets and constrained team bandwidths.

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Strategy Sentiment Marketing Analysis 123

Webbiquity SMM

JANUARY 23, 2024

Retaining your existing consumer base is also, as noted above, much more cost-effective than concentrating entirely on expensive marketing campaigns in hopes of acquiring new customers. Not all customers will reach out to you with their issues. For example, this tweet talks about Domino’s Pizza without tagging the brand.

Sentiment 142

Sentiment How To Analysis Trends 142

Sherrilynne Starkie

JANUARY 11, 2014

If you are into content marketing make 2014 the year you start an editorial calendar and keep it going all year long. This is an essential tool in producing quality, effective content that consistently supports marketing and business objectives. Content Marketing Editorial Calendar Template 2014. Stay organized. Be effective.

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Content Marketing Curation Template 319

Razor Social

FEBRUARY 27, 2023

Looking for some very practical and easy to follow ways to use ChatGPT to help with your Marketing? Practical uses of the ChatGPT tool for Marketing So lets going through some practical uses of ChatGPT for Marketing: 1. Find issues in code Maybe there’s not that many Marketers that code out there.

Marketing 85

Marketing SEO Review Hotels 85

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 126

Marketing How To Sample Samples 126

Jon Loomer

AUGUST 27, 2015

Over time, many of its tasks were simplified, many bugs fixed, and now Facebook has created good support platforms and groups to help marketers with the issues they find. Should you use Business Manager to manage your marketing activities on #Facebook? Click To Tweet. Business Manager: The Basics.

Issues 128

Issues Facebook Advertising Collaboration 128

Social Media Strategies Summit

JANUARY 22, 2021

As we head into 2021, marketers are reflecting on how much consumer behavior has changed over the course of the last year. SMS Marketing is One of the Fastest Growing Channels. Text message marketing is a prime example of meeting your audience where they are, serving to enrich your brand’s mobile experience.

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Strategy Marketing SMS Mobile 209

Sprout Social

FEBRUARY 19, 2024

In the business world, AI automation equips companies to create impactful product and marketing strategies and enhance operations to increase productivity. AI automation has revolutionized how brands approach their business and marketing strategies. Take for example, Sprout’s AI-driven Social Media Listening solution.

Strategy 99

Strategy Sentiment Patterns Marketing 99

Convince & Convert

MARCH 14, 2024

So you’re at the point in your business where you’re looking to outsource support, whether it’s fixing an issue, auditing your current techstack, or attempting to scale, and you’re debating between hiring a consultant or an agency? From there, you can start to build a case for one over the other aka a consultant vs. an agency.

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Consultant Project Cost Resources 149