agora pulse

JUNE 13, 2020

This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. This is great for Twitter event management when you want to keep an eye on your most active and influential participants. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Keyhole.co

NOVEMBER 7, 2023

Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. Twitter hashtag analytics lets you delve into engagement metrics, reach, and how often your competitors’ hashtags are used. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JUNE 7, 2023

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 109

Brands Sentiment How To Analysis 109

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments.

B2B 62

B2B Marketing ROI Hubspot 62

Sprout Social

OCTOBER 4, 2021

Key metrics here include impressions, engagements and click-throughs. These differences impact how you should approach content strategy and how you should interpret your performance metrics. Metrics like follower size and growth are easy to compare at a glance and can give you a sense of where you stand.

Data 120

Data Metrics Sentiment Analytics 120

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. Similarly, social listening can alert you of any simmering issues and give you the chance to change the course of events and prevent any casualties.

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

MAY 3, 2023

Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Ultimately, your goal is to create a positive sentiment around your brand, so tracking sentiment analysis is another insight into whether or not content on a particular hashtag is positive or negative in nature.

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Campaign tracking: If you’re running a marketing campaign or promoting a specific event or product on Instagram, hashtag analytics can help you track the success of your campaign hashtags. Let’s see what other analytics you should keep in check.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Sprout Social

JANUARY 24, 2024

TopicalsGoneToGhana happened during Detty December , a month-long annual celebration featuring music festivals and other events in West Africa that has surged in popularity over the past few years. Social data is the music sheet that guides their song—but instead of music notes, we’re using metrics.

Influencer 98

Influencer Brands Collaboration Authentication 98

Waxing UnLyrical

JUNE 21, 2017

On the metrics they look at when they measuring PR for MSU Extension: A5: We look at likes, click thrus, shares, comments in social, placements in traditional media, sentiment in both #measurepr. So mark your calendars for July 13th from 12-1pm ET; and RSVP + drop your questions for Jon & Dave in the FB event comment stream here.

Research 183

Research Sentiment Banking Upcoming 183

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are some tools to measure these with: Google Analytics: (Set up advanced segments, events and reporting) to get key visitor, referral and viewership statistics.

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

MARCH 7, 2022

The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Routine brand health evaluations can help you better understand how an unforeseen event might impact your reputation. Most notably, ongoing sentiment tracking. Take Slack , for example. LinkedIn Brand Lift Tests.

Survey 90

Survey Brands Sentiment Template 90

Hootsuite

APRIL 25, 2024

You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. Google Alerts Google Alerts is a valuable, free tool for marketers to stay informed about industry trends, influential authors, and significant events. Event tracking. Reputation management. Easy scheduling capabilities.

Curation 88

Curation Social Media Management Tools Social Media 88

Sprout Social

JANUARY 19, 2021

Our Competitive Analysis Topic Template , released for Sprout Listening earlier this year, enables you to compare share-of-voice data, which is one of the most powerful social metrics to gauge your brand’s competitive position and industry relevance. Sentiment Analysis customization. Sentiment Analysis customization.

Data 92

Data Sentiment API Analysis 92

Sprout Social

SEPTEMBER 23, 2021

Twitter’s #ExtremeWeather project explores the role of the platform when responding to natural disasters and extreme weather events. The Listening Topic pulled insights from over 186,000 Tweets—which received over 625,000 engagements and 825 million impressions—including sentiment information, location-based Tweet volumes, and more.

Project 107

Project Analysis Hashtag Sentiment 107

Sprout Social

JULY 23, 2020

Rather, social silence means pushing pause on any social content that isn’t relevant to the current events or contains information that is critical to your audience at this point in time. They will recover eventually and trying to hit your metrics goal shouldn’t be a priority in times of crises. You can take a break from your job.

Social Media 145

Social Media Brands Sentiment How To 145

Sprout Social

JANUARY 26, 2021

From taking a stand on current events to embracing the rise of TikTok, here are six things to keep in mind when executing your 2021 social strategy. If you’re promoting an event, create an event hashtag you can monitor with social listening tools and share back metrics like potential impressions and engagement.

Social Media 143

Social Media Metrics Data Team 143

Sprout Social

SEPTEMBER 22, 2021

Social listening helps us track sentiment and conversations around specific campaigns and major events throughout the years. Being able to share metrics and insights with stakeholders in our organization, our partners and the players is a win-win for everyone.

Campaign 117

Campaign Hashtag Analytics Metrics 117

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 162

Compete Analytics Analysis Sentiment 162

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. The motivation behind clicking “like” is subjective, but it’s usually positive in sentiment.

Metrics 40

Metrics Twitter Comparison Report 40

Webbiquity SMM

AUGUST 9, 2010

Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly. Still, much of what happens in social media is highly measurable, and these metrics can lead to an least indirect evaluation of the value of different media, activities, topics and tactics. Influence: a.k.a.

SM2 187

SM2 Alterian Vocus Social Media 187

Keyhole.co

FEBRUARY 16, 2024

Let’s say you want to analyze your competitor’s brand sentiment on YouTube. These may be to understand the type of content they produce to grow a YouTube channel , track engagement metrics, identify trends, research keywords, or everything at once. It is a tough and practically impossible task if you do it bare-handedly, isn’t it?

Analysis 52

Analysis YouTube Tools Strategy 52

Pixlee

SEPTEMBER 29, 2020

Then, using those metrics effectively, you’ll gain the insight you need to nurture client relationships and grow your business. Attending company events, social gatherings, and demonstrations. Why Customer Engagement Metrics Matter. Let’s take a look at some of the most common key metrics. #1 What is Customer Engagement?

Engagement 90

Engagement How To Metrics Loyalty 90

Keyhole.co

MAY 25, 2022

Social media analytics goes beyond broader metrics such as likes, follows, clicks, retweets, previews, and impressions gathered from social networks. Whereas social media analytics gathers information from social channels to help businesses make sense of users’ attitudes and customer sentiments. Why Do You Need Social Media Analytics?

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

APRIL 21, 2020

Track any changes in your audience demographics, reach and impressions and analyze how that change impacts other results like comments, shares, link clicks and other engagement metrics. In events like COVID-19, your audience will be an effective barometer that guides your new focus. Lead by example. Be transparent with your team.

How To 123

How To Social Media Management Metrics Team 123

Ignite Social Media

JANUARY 25, 2018

Behaviors include everything from life events, payment and device preferences, and retail spending. Metrics can be evaluated based on Posts, Comments, Likes or Shares. Post sentiment- aggregated feelings about your topic. Bacon has an 84% positive sentiment. Post Trend Insights. Implications for Marketers.

Facebook 107

Facebook Sample Samples Sentiment 107

Webbiquity SMM

FEBRUARY 4, 2013

Without pursuing those “impressions, clicks, sentiment” and other soft measures, it’s unlikely that the “hard” goals of the business will be fully realized. • “In order to break down the silos, develop trust, and gain immediate buy-in, the marketing round should work on this task together. Well…yes, but don’t ignore those other measures.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. Conclusion.

Strategy 142

Strategy Metrics Hubspot Retail 142

Convince & Convert

AUGUST 29, 2017

If you’re behind when it comes to the engagement metrics that matter to your brand, whether those are shares, replies, likes, comments, and/or interactions on a specific social network, set a goal for percentage growth over the next quarter and year. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 111

Compete Analytics Consultant Analysis 111

Razor Social

MAY 15, 2019

Power influencers – These are influential people that probably speak at events, write books, have blogs, podcast, etc. Event activation. The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media.

Influencer 104

Influencer Social Media How To Campaign 104

Convince & Convert

JULY 30, 2015

Hashtags are a great tool to track conversations about brands, companies, or events. They make it easy for users to follow discussions and keep up with the conversation, as well as allowing brands or event organizers to easily measure the buzz around their event. highlight to tweet). Analyzing #FIFAWWC Mentions.

Hashtag 60

Hashtag Analytics Campaign Social Media 60

Sprout Social

DECEMBER 16, 2019

According to our own data , marketers are focused on a variety of metrics that define what’s working (and what isn’t!) Your goals ultimately define what metrics you’ll need to measure. 2: Review your social media metrics and KPIs ! Likes and comments are perhaps the most straightforward engagement metrics to measure and assess.

Social Media 98

Social Media How To Metrics Analytics 98

Keyhole.co

FEBRUARY 14, 2024

Throughout Super Bowl Sunday, the AdVenture Media data team updated their metrics with real-time data, refreshed every 30 minutes. Roughly 50% of posts discussing Taylor Swift and the Chiefs’ Travis Kelce had a positive sentiment, highlighting the impact of their relationship on the NFL. Talk about causing a frenzy!

Eventful 52

Eventful Advertising Social Media Features 52

Talkwalker SM

FEBRUARY 8, 2016

Tip #2: Change In Sentiment: Maximize ROI By Identifying Key Marketing Efforts. By tracking the sentiment of social media posts connected to your brand, social listening can help you identify which of your marketing efforts generated the most ROI in terms of brand perception. In the introduction we mentioned Dior and the 1.1

ROI 84

ROI Influencer Sentiment Tips 84

Unmetric

JUNE 11, 2019

In addition to that, the tool gives you real-time social insights on sentiment analysis and mention analysis. The tool offers a daily email update on the top line metrics of content that best resonated with your audience. It also allows you to create brand new insights by mashing metrics from different apps. G2Crowd Rating: 4.5.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

OCTOBER 4, 2023

We get our insights directly from Sprout’s Tag Performance report to see what topics spiked—we can see if they spike on a day or around an event, and give insights that feel grounded in the community and don’t require someone to understand social speak.” Rapid reporting leads to a smarter strategy and share-friendly stats.

Strategy 118

Strategy Brands UGC Marketing 118

Sprout Social

SEPTEMBER 18, 2023

If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals. Business intelligence : Sprout helps you understand customer behavior and surface business-critical information from social channels with sentiment analysis.

Marketing 127

Marketing How To Sample Samples 127