Hootsuite

JANUARY 24, 2022

Maybe you see yourself as a lone wolf in the Twitter marketing world: a proud survivalist or minimalist. Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Or to get more Twitter followers ?

Directory 145

Directory Tools HootSuite Twitter 145

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 96

Hashtag Analytics LinkedIn Content 96

Keyhole.co

NOVEMBER 5, 2020

If you’re thinking about neglecting Facebook in your marketing strategy… think again! See more Facebook marketing advantages here. However, it is nearly impossible to take full advantage of the marketing opportunities that facebook offers without being able to obtain and analyze the right metrics on the platform.

Analytics 98

Analytics Tools Facebook Marketing 98

Sprout Social

FEBRUARY 15, 2024

That’s why likes and reactions are important metrics to consider when analyzing your content performance. It’s not possible to have a successful digital marketing strategy or social media strategy without it. Define the metrics How do you know what success looks like?

Engagement 99

Engagement Tips Loyalty Metrics 99

Keyhole.co

NOVEMBER 5, 2022

If you’re thinking about neglecting Facebook in your marketing strategy… think again! However, it is nearly impossible to take full advantage of the marketing opportunities that the platform offers without being able to obtain and analyze the right Facebook metrics. Almost 75% of high-income earners use Facebook.

Analytics 52

Analytics Tools Facebook Marketing 52

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. If you didn’t have metrics in place last year, now is the perfect time to implement them based on your company’s overall goals.

Marketing 126

Marketing How To Sample Samples 126

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These insights help you develop more effective targeted marketing campaigns and a higher level of personalization in products and services.

Sentiment 99

Sentiment Analysis Patterns Price 99

agora pulse

JUNE 13, 2020

In addition to marketing your business and connecting with customers, Twitter is the best social media channel to spy on your Twitter competition. This section presents you with the full list of your tweets together with key metrics (impressions, engagements, and engagement rate) for each one. Union Metrics.

Analytics 204

Analytics Tools Twitter Hashtag 204

Buffer Social

SEPTEMBER 25, 2023

How to save time in social media content creation with AI Whether you're a content creator, a marketer, or a business owner, the pressure to consistently deliver engaging content on social can be overwhelming. Around 16 percent of organizations around the world are already using AI for sentiment analysis.

Social Media 97

Social Media Meme Content Sentiment 97

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. Let’s dive in.

Strategy 116

Strategy Brands UGC Marketing 116

Sherrilynne Starkie

JULY 3, 2018

It was hard to understand what the corporate objectives were which, of course, would influence how the marketing and communications goals and objectives would be set. This is how you actually demonstrate the business strategy’s implementation is through marketing and communications that basically shows it off and delivers it.

Policies 231

Policies Project Metrics Sentiment 231

Sprout Social

JUNE 7, 2023

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. This could be via your social media channels, website, in-store, during events or with your customer care team. It helps with market differentiation A unique brand experience separates you from the competition.

Brands 107

Brands Sentiment How To Analysis 107

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 108

Influencer Tools Marketing Software 108

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Data 119

Data Metrics Sentiment Analytics 119

Keyhole.co

NOVEMBER 7, 2023

Think of your campaign as a special occasion unfolding on Twitter, marked by unique event hashtags. Equipped with data from your detailed reports, you can tweak your Twitter marketing strategy to better align with your business goals. These insights are supported by high engagement and positive sentiments.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing? In fact, it’s quite the opposite.

Strategy 118

Strategy Brands Content UGC 118

Webbiquity SMM

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance. They circle simultaneously.”.

Review 186

Review Marketing Metrics Meeting 186

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Influencer- brand collaborations can take many different forms, but our Q3 2023 Pulse Survey of 307 social marketers in the United States reflects some interesting trends.

Influencer 96

Influencer Brands Collaboration Authentication 96

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Rather than a simple individual metric, brand awareness is a concept that touches on many different KPIs, from traffic to social share of voice. Track your social sentiment Okay, so you know people are talking about you. The good news? Try Hootsuite free 7.

Reputation 107

Reputation Strategy Brands HootSuite 107

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Sentiment Analysis Beyond pure quantity, it’s important to know how people feel about a topic. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Keyhole.co

APRIL 12, 2023

Event hashtags: These hashtags are related to a specific event or occasion. Campaign hashtags: These hashtags are created for specific marketing campaigns or promotions. What Instagram hashtag analytics metrics should you measure? Location hashtags: These are specific to a particular location or geographic area.

Hashtag 52

Hashtag Analytics Instagram Sentiment 52

Webbiquity SMM

AUGUST 9, 2010

While there are unquestionably many ways that social media marketing results can be measured , the debate rages on as to whether it’s truly possible to quantify the ROI from these activities. Some experts contend that because social media activity is rich in metrics , you can and should be measuring ROI constantly.

SM2 187

SM2 Alterian Vocus Social Media 187

Oktopost

MARCH 2, 2020

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 136

B2B Marketing Construction Committee 136

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. Your social listening radar picks up on changes in tone, sentiment, and mentions frequency, however subtle. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Hootsuite

APRIL 2, 2020

Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. You’ll see key metrics for each of your social posts, including: Clicks. You’ll also see metrics for each of your profiles, including follower growth over time. Hootsuite Analytics. Video views.

Analytics 145

Analytics Social Media Tools HootSuite 145

Keyhole.co

MARCH 16, 2023

On learning from competitors , PR expert Gini Dietrich says : “Analyze your competitors’ marketing—see which efforts work well, and understand why stakeholders like them: What is their primary messaging? Remember, this is an event many other fashion brands don’t value as much as they do more popular events.

Fashion 98

Fashion Sentiment Collaboration Policies 98

Social Media Marketing

MARCH 31, 2013

It strikes me as odd that we've taken the old style of mass marketing, which itself has been competing for attention and eyeballs for years, and simply moved it over to digital marketing - and then, to make matters worse, have transferred that to social media. What is it going to take to realize there's a better way to do things?

Marketing 167

Marketing Sentiment Compete Sports 167

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. You’ll be able to understand brand sentiment, collect feedback, and intervene before situations escalate. With Talkwalker, you can dig into the granular social analytics and really buff out your marketing strategy.

Curation 89

Curation Social Media Management Tools Social Media 89

Harp Interactive

MARCH 31, 2010

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

Analytics 350

Analytics Social Media Trendrr Digg 350

Keyhole.co

APRIL 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Why Do You Need Twitter Analytics Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

Analytics 52

Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

Most likely, you’ve already turned to how-to blogs, attended Nailing Twitter Marketing webinars, and subscribed to random newsletters for newer and better social media insights. Why Do You Need Twitter Analytics Analyzing your Twitter metrics will give you an answer to the questions that are key to boosting traffic and sales.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

JANUARY 19, 2021

Through all the ups and downs, brands wrestled with how they could—and should—pivot their marketing strategies to stay connected with their customers. Social data helps marketers stay on top of cultural trends and gain a deeper understanding of their audiences. What emerged for many was a new appreciation for the power of social media.

Data 91

Data Sentiment API Analysis 91

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. Monitor metrics like reach, engagement rate, impressions, and more.

Banking 81

Banking Social Media HootSuite Sentiment 81

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. The stronger your brand health is, the more forgiving your audience is likely to be in the event of an issue. Take Slack , for example.

Survey 89

Survey Brands Sentiment Template 89

Keyhole.co

JANUARY 5, 2023

Thus, many businesses use this photo and video-sharing site for social media marketing. It will show you the strengths and weaknesses of brands while identifying the issues in your social media marketing. You can keep track of important metrics like audience demographics, post impressions, and share of voice.

Analysis 52

Analysis Instagram Tools Sentiment 52

Keyhole.co

NOVEMBER 10, 2020

Marketers are constantly in search of actionable insights to improve their social media strategies. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Union Metrics 4.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Hootsuite

MARCH 31, 2020

Most social networks include their own analytics tools to help businesses analyze how well their posts are doing for metrics such as reach, engagement, and follower growth. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI.

List 145

List Social Media HootSuite URL 145