Remove Events Remove Metrics Remove Sentiment Remove Social Networking
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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. Analyzing these metrics over time will allow you to pinpoint the exact keywords and phrases that resonate the most with your audience.

Hashtag 96
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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?

Brands 107
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11 of the Best Social Media Analytics Tools (Free and Paid)

Hootsuite

We’ll cover how to use them most effectively to analyze and improve your social media results. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. 11 of the best social media analytics tools. Hootsuite Analytics. Video views.

Analytics 145
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The role of AI in creating a more human customer experience

Sprout Social

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. These models analyze data through artificial neural networks (ANNs) to understand and correlate patterns in data and learn as they go.

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The 47 Best Twitter Tools to Use in Your 2022 Marketing Strategy

Hootsuite

Is your Twitter goal to discover influencers, new customers, trends, or sentiments about your brand? Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. Twitter tools for social listening. Or to get more Twitter followers ?

Directory 145
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Analyze earned and owned data to measure the true impact of social on your business

Sprout Social

The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Key metrics here include impressions, engagements and click-throughs. You can also dig into the details with our network-level paid performance reports.

Data 119
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How to Save Time with AI Social Media Content Creation

Buffer Social

These AI tools can give you the inside scoop on audience sentiment, helping you build a social media content creation strategy that hits the bullseye. Around 16 percent of organizations around the world are already using AI for sentiment analysis.