Webbiquity SMM

DECEMBER 26, 2012

But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article. So how exactly does PR support SEO efforts?

Tips 202

Tips B2B Journal SEO 202

Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Webbiquity SMM

NOVEMBER 12, 2012

Although the framework has been for the most part enthusiastically embraced (and dozens of people have downloaded the framework white paper ), a few people on Twitter questioned the need for a “new” marketing concept. Search Engine Optimization (SEO ). Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Bill Hartzer

DECEMBER 3, 2014

7Search , a leading Pay Per Click Search Engine Advertising and Affiliate Network, along with a few other search and domain parking companies, have been accused of traffic stealing in eye-opening research paper titled Understanding the Dark Side of Domain Parking. Domain Names'

Domain Name 138

Domain Name Research Affiliate network Report 138

Firebelly

AUGUST 28, 2012

” This is the poorly-written crap that’s thrown together with an article spinner and an infinite number of monkeys, trying to trick search engines into ranking their stuff higher than it should have been. The problem was, people were creating “thin content.”

Creative Commons 184

Creative Commons Flickr Google SEO 184

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 170

Social Media Vimeo Content Hubspot 170

Webbiquity SMM

NOVEMBER 17, 2015

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here. click to enlarge). It happens.

SEO 100

SEO B2B Consultant News 100

Webbiquity SMM

JUNE 25, 2012

But the larger factor is SEO: the longer a blog is actively contributed to, the more content there will be for search engines to index, the more links it will attract, and hence the more search-driven traffic it will enjoy. The major search engines also seem to give blogs more respect over time.

Social Media 176

Social Media Content Vimeo Marketing 176

Small Business Mavericks

NOVEMBER 30, 2015

It can be an e-book, a white paper, a series of case studies, a podcast, a video, an e-course, or a series of exclusive content pieces. SEO – Search engine optimization is often narrowed to what takes place on your website. Whatever it is, make the offer and back it up with value.

Case Study 70

Case Study SEO Engineering Advertising 70

Direct Marketing Observations

JANUARY 12, 2012

Slideshare is a home for sharing presentations and white papers online. EveryStockPhoto bills themselves as “the largest search engine for free photos.” (Note that it may take some time for Tweriod to gather enough data for analysis.). PollDaddy enables users to add quick and easy polls to blog posts.

Tools 215

Tools Social Bookmarking Aggregator Disqus 215

Webbiquity SMM

MAY 10, 2011

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. Promote white papers / eBooks / reports for lead generation. And as a side benefit, this is helpful for SEO.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Direct Marketing Observations

SEPTEMBER 9, 2010

We need to (I need to) step back and understand who we are writing not only our blogs for, but also our white papers, our web copy and our sales literature. If it’s for SEO purposes , then chances are it’s speaking to the search engines and not really to your customers. Will they understand it?

SEO 164

SEO Industry Engineering Social Media 164

Waxing UnLyrical

AUGUST 2, 2018

Think ebooks, white papers and even blog posts. Any content marketing that will live online must be optimized with one main keyword to satisfy the search engine gods (aka, Google). Seek out a reputable, high-quality SEO agency to help you get your search ducks in a row. And long-form content.

Content 124

Content Brands Findability Marketing 124

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Oktopost

OCTOBER 10, 2022

Develop Strong SEO Practices. Landing pages, white papers, and other sales assets can help your partners generate more leads. Develop Strong SEO Practices. While you may not see results today, tomorrow, or even next week, improving your website’s SEO will help make it more visible on Google and other search engines.

Brands 75

Brands B2B SEO Influencer 75

ProBlogger

OCTOBER 11, 2012

For anyone involved in SEO, staying on top of the game is a difficult task thanks to the unpredictable nature of the business. Just when you think you’ve got it all figured out, things change in the blink of an eye, so keeping tabs on the latest SEO witchcraft inevitably demands a lot of research off the clock. State of Search.

SEO 45

SEO Resources Blogger Journal 45

Webbiquity SMM

JANUARY 2, 2013

Blogging is generally seen as most valuable for SEO, YouTube for content marketing, and social networks like Twitter, Facebook and LinkedIn most helpful for branding and engagement. WordPress Hosting SEO ). WordPress Hosting SEO ). WordPress Hosting SEO ). Social media and SEO together account for 70% of that spending.

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Bill Hartzer

OCTOBER 18, 2014

There are plenty of sites now reporting that they are seeing increases in search engine rankings, some as high as 30 of 40 places from where their site was previously ranking. But, the SEO industry insiders are reporting that Google Penguin 3.0 Tomorrow’s SEO Today: Social Search and Beyond.

Domain Name 91

Domain Name Price Conference Software 91

Webbiquity SMM

DECEMBER 11, 2013

How to Build Your First Content Marketing Strategy by Search Engine Watch. Whereas if your goal is brand awareness, or perhaps link-building for SEO, going broad with your content can be an excellent strategy.” ” How to avoid creating worthless content by iMedia Connection. 1: Content Marketing Week Starts Tomorrow!

Strategy 226

Strategy Content Marketing BuzzStream 226

Direct Marketing Observations

MARCH 5, 2010

It shows up in search in the form of great websites, sweet artwork, graphics, compelling, link juicy blog posts, articles, white papers, e-books, comments, mentions, profiles and bookmarks that you created all on behalf of the client. Simply put, your good work will and still resonates long after you have departed.

Social Media 131

Social Media Reputation Social Networking SEO 131

Kikolani

FEBRUARY 3, 2012

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, business, freelancing, SEO, and social media on kikolani.com. Search Engines / SEO. The Resources Mashup. Blogging / Writing.

Mashup 113

Mashup Resources RSS SEO 113

Buffer Social

DECEMBER 17, 2018

These could be templates, a checklist, blog posts, white papers, ebooks or lots of other great things. You may not know it, but Google indexes every tweet (which makes it a great tool for search engine optimization or SEO). She talked about how critical lead magnets are in advertising. Rand Fishkin.

Social Media 110

Social Media Marketing Curata Influencer 110

Techipedia: Tamar Weinberg

JULY 15, 2009

March 8, 2010 at 3:39 am Must-Read List of Free Social Media White Papers - Mario Armstrong July 12, 2010 at 3:06 am The Audacity of Free: The Products and Services Edition » Techipedia | Tamar Weinberg July 29, 2010 at 9:01 am { 18 comments… read them below or add one } Matt McGowan July 15, 2009 at 12:23 pm Congrats Tamar!

Communities 170

Communities Marketing MySpace Yahoo 170

Buffer Social

NOVEMBER 30, 2016

Search Engine Optimization (SEO). Class topics range from beginner SEO and content creation strategies to advanced social media, email marketing and paid advertising. — Free Online Courses to Get Up to Speed on Content, Blogging, & SEO. SEO Training. The vocabulary of search engine optimization.

Class 40

Class Skills Social Media Marketing 40

Writtent Blog

DECEMBER 24, 2023

It’s Great for SEO In a curated blog post, you collect a bunch of links to the very best content on a topic , whether that content is in the form of articles videos podcasts white papers infographics …or anything else. That’s exactly the kind of content search engines love.

Curation 98

Curation Strategy Content Storify 98

Hootsuite

MARCH 16, 2023

Yes, Google owns 84% of the global search market, but Microsoft’s search engine comes in second with 9%. The search engines associated with Microsoft Advertising have a smaller audience segment. Microsoft’s default search engine Any Microsoft machine sold comes set up with Bing as the default search engine.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Webbiquity SMM

NOVEMBER 5, 2012

The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. That’s clearly good for searchers, as search engine results have become more relevant and useful. ” • Content isn’t just the job of marketing and PR. .

Review 190

Review Press Release SEO Engineering 190

Webbiquity SMM

JUNE 10, 2014

Next up, Regis Hadiaris of Quicken Loans, Will Scott of Search Influence, and Joe Warner of aimClear presented “SEO, Social Media & What Every Marketer (SRSLY) Must Do.” Key lessons about SEO in 2014: • The days of tips & tricks in SEO are over. Google tests and updates daily.

Conference 196

Conference Social Media SEO Marketing 196

Oktopost

OCTOBER 26, 2020

User reviews consistently appreciate the customer approval capabilities , as well as tje clean UI and high-quality reports and white papers. High-quality white paper reports generated from the platform. Though more commonly known for its SEO suite, SEMRush also offers the necessary basics for social media management.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Keyhole.co

JUNE 6, 2023

For example, Jeremy Moser does an excellent job sharing an in-depth video guide on how to score hundreds of backlinks with only two to three hours of work: Jeremy is building authority in the SEO space by educating people with real examples of how to build high-quality backlinks. It doesn’t come off as spammy or overly promotional.

B2B 52

B2B Strategy Brands Content 52

Oktopost

JULY 23, 2020

In the middle of the B2B funnel content usually consists of: White papers. Another hidden cost of gating content is its limited visibility on search engines and the difficulty in tracking performance over dark social channels. This will ensure your content is found on search engines. . Subscription-based newsletters .

Content 169

Content B2B How To Types 169

Keyhole.co

FEBRUARY 17, 2023

Create SEO-friendly content that educates Content marketing is very effective in successfully spreading your brand awareness, as 88% of content marketers have succeeded in their brand awareness goals. Content can be in the form of advertisements, blogs, e-books, infographics, podcasts, videos, white papers, and much more.

Strategy 52

Strategy Brands Discount Hashtag 52

Small Business Mavericks

MAY 20, 2015

Your customers, your business, your product or service are all combined into a unique piece of content that can be fuel for generating more content and search engine optimization. Case Studies & SEO. The first reader, the search engine, looks at that site differently than the second reader, the user.

Case Study 70

Case Study Study Engineering URL 70

Your Escape From 9 to 5

JULY 8, 2022

YouTube videos, white papers, podcasts? Ensure it is designed for search engines. Make sure that the web designer includes clean coding that allows the the top 25-30 key phrases you want to rank for on Google easily be crawled by the search engines crawler for indexing. How important is search engine traffic?

eBook 52

eBook How To Smart Phone Engineering 52

Webbiquity SMM

OCTOBER 29, 2012

Optimizing online visibility then requires the coordination of public relations (PR), content development, social networking, SEO, digital advertising and marketing communications efforts. Paid Presence (search engine ads, banner ads on trade or publication sites, social network ads).

Findability 197

Findability Directory Social Bookmarking B2B 197

Webbiquity SMM

APRIL 23, 2013

How can content be optimized to support search engine optimization (SEO) efforts? This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

Content 223

Content Tips Marketing B2B 223