Social Media Strategery

APRIL 3, 2014

For years, marketing, advertising, and public relations folks fought over budgets, scopes of work, ownership, and talent. There’s paid media, earned media, owned media, shared media, and something called omni-channel media. The traditional buckets of marketing, advertising, and public relations seem so quaint now. For example -.

Syndication 103

Syndication Marketing Advertising SEO 103

Twist Image

JANUARY 24, 2017

Candidly, they may have already disrupted our society, but they have yet to impact brands and marketing. Voice as search. Will it surprise you that, according to Business Insider , Amazon is flirting with paid search on Alexa ? This has massive impact on many areas of what we consider smart marketing. paid search.

Automotive 40

Automotive Marketing Paid Search Microsoft 40

Firebelly

AUGUST 3, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments. Having trouble reading this image? View an alternate.

Facebook 216

Facebook Paid Search SMS Syndication 216

Kikolani

JUNE 27, 2013

Youtility is marketing upside down. Instead of marketing that’s needed by companies, Youtility is marketing that’s wanted by customers. Search engine data is the atlas for consumer understanding. Type a company or product name into Google and see what Google “suggests” as possible searches.

Tools 141

Tools Patterns Adwords Advertising 141

Keyhole.co

OCTOBER 24, 2023

For example, if viewers click the play button and watch it only for a few seconds, then the YouTube algorithm will not favor you. Conduct YouTube keyword research and analyze your YouTube Search Engine Optimization (SEO) Creating a top-quality video can prove futile if it doesn’t show up in the search results.

YouTube 52

YouTube How To Posterous Upcoming 52

Small Business Mavericks

FEBRUARY 24, 2012

I’ll use my business as an example. We’re an online marketing consultancy , and as such, we are generally contacted by phone. My website is optimized for search and we receive good traffic from search engines. This is especially true when it comes to a business that has an online presence.

Analytics 101

Analytics Paid Search Engineering Consultant 101

Firebelly

NOVEMBER 11, 2009

Digitalia | Indianapolis Social Media Marketing « Tweetie 2: The Best iPhone Twitter App | Main | Twitterese — The new way to speak online » November 11, 2009 Time to Elf Yourself for the holidays Social Media Marketing helps fuel holiday spirit It’s the most wonderful time of the year. Bells are jinglebelling.

Paid Search 124

Paid Search SMS Syndication Social Bookmarking 124

Kikolani

MAY 17, 2013

How to Generate More Leads With Your Blog: 5 Tips – Learn how businesses with top marketing blogs generate leads with social media and content marketing. Keep reading to discover how you can write, prepare, and launch your marketing plan effectively! Think about these 13 reasons why your content marketing might fail.

Mashup 134

Mashup Resources Google Domain Name 134

Firebelly

JUNE 24, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: What The HELL Is Social Media?   Ning, for example, announced last monththat it will be phasing out its free users, and Grou.ps only allows for acertain number of users and uploads before it pushes you to their paid system. Would it work for yours?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Firebelly

MAY 20, 2010

" Below is an example of a profile photo directing people to a desired tab that we created for a client during a sweepstakes they were running:   I realize it's a bit hard to read at this size, but the top half of the graphic is dedicated to their promotion and under the pinata, it says "Click the Sweepstakes tab to enter.

Facebook 123

Facebook Paid Search SMS Syndication 123

Firebelly

OCTOBER 15, 2009

Digitalia | Indianapolis Social Media Marketing « Content Update: Stories connect Us | Main | Objectified: Our Relationship with Manufactured Objects and, by Extension, the People who Design Them. What other examples have you found of the amazing socialimpact of social media? » October 15, 2009 Don’t try to fight it.

Social Media 100

Social Media Paid Search SMS Syndication 100

Firebelly

OCTOBER 23, 2009

Digitalia | Indianapolis Social Media Marketing « You can’t fight the power of video. For example, check out the very popular site colourlovers. It’s bigger than all of us. Here are my top 5 reasons that I would recommend WordPress any day of the week: WordPress can make websites that don’t look like blogs. This is very untrue.

WordPress 100

WordPress Content management systems Paid Search SMS 100

Kikolani

MAY 3, 2013

The Top 75 Must-Read Online Marketing Blogs – Last year, I compiled 75 Marketing Blogs that covered conversion, content, email, paid search, SEO, analytics, blogging, and social media marketing. Of course, there are many more awesome blogs out there. Blogging / Content. Business / Career. consumer laws.

Mashup 130

Mashup Resources Products Press Release 130

Kikolani

NOVEMBER 2, 2012

7 Outstanding Example Presentations Using Prezi – Want content beyond text? See these example presentations using Prezi that demonstrate how this tool can be used to take your presentations to the next level. Track these 6 key metrics for measuring marketing effectiveness. Search Engines / SEO. Freelancing.

Mashup 117

Mashup Resources SEO RSS 117

ProBlogger

APRIL 10, 2017

“Sitemaps that contain bad URLs are called “dirty sitemaps”, and they can lead to the engines losing trust in those sitemaps,” according to Search Engine Watch. For example, providing URLs that 404, 302, 500, etc.”. What are HTTP codes and redirects, and why are they so important for marketers?

URL 50

URL Class SEO Engineering 50

Kikolani

SEPTEMBER 21, 2012

7 Ways to Organize Your Content for Curation – How you organize your content plays a key role in your marketing success. Here are a few examples of how content marketers manage the organization process. Search Engines / SEO. How secure is your website? Business / Career. Business / Career.

Mashup 117

Mashup Resources SEO Remix 117

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Graph Search. In today’s post, Facebook. So without further ado, here it is.

Social Media 47

Social Media Facebook Marketing CPM 47

Firebelly

OCTOBER 26, 2009

Thats marketing 101. Remember, a great portion of Twitter's users are not marketers. The "Successful Meetings" and "Event Marketer" magazines have articles regularly in them about the adoption of Twitter by conventions and event planners. #4-Twitter Again, another example of the diversity of Twitter.

Paid Search 107

Paid Search YouTube Eventful Twitter 107

Buffer Social

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Metrics 98

Metrics Content Marketing Newsletter 98

Oktopost

JULY 27, 2021

Savvy B2B marketers, who know where that research begins – search engines – can capitalize on this by using Search Marketing tactics. . Search marketing allows a business to capture valuable leads from buyers researching a purchase. What is B2B Search Marketing?

B2B 118

B2B Marketing SEO Engineering 118

Little Web Giants

NOVEMBER 4, 2014

Recently I won the Biggest Social Geek competition generously hosted by Marin Software , the largest third-party aggregator of paid search spend globally. As a result, I am winning a trip to the SMX Social Media Marketing Conference. Graph Search. In today’s post, Facebook. So without further ado, here it is.

Social Media 28

Social Media Facebook Marketing CPM 28

ProBlogger

FEBRUARY 19, 2014

Kindle books have been getting a lot of buzz lately amongst the internet marketing community, and with good reason. Amazon is currently the #1 paid search engine in the world, with over 300 million credit cards in their system, which means that they will help sell your book for you to their visitors.

Publishing 45

Publishing Paid Search Blogger Consultant 45

ProBlogger

AUGUST 29, 2012

search engine optimization. content marketing. Search engine optimization metrics. Most of us spend a little time each week looking at the content that’s attracting the most search traffic to our sites. Content marketing metrics. online advertising. subscriptions. social media.

Metrics 40

Metrics Blogger Collaboration RSS 40

Sprout Social

OCTOBER 21, 2021

Like most parts of marketing, it takes a lot of work to perfect your earned media strategy. It’s a very effective form of content marketing and is also the toughest media type to get. There are three types of media: earned, owned and paid. Examples of earned media. Search engine results. Credit: Codedeisgn.

Strategy 137

Strategy Tips Review Findability 137

The Way of the Web

FEBRUARY 15, 2011

Obviously there have already been a number of examples, such as Eurostar , but technology companies are no better. The bottom of the second page reveals that JC Penney has terminated its search engine consulting, SearchDex. Executives there did not return e-mail or phone calls.’

News 37

News Company Comparison Consultant 37

Kikolani

SEPTEMBER 13, 2013

An Introduction to Paid Search Marketing for Small Businesses – If you’re looking to boost your traffic, or you’ve lost your search engine rankings in one of the latest Google algorithm updates, then paid search marketing could be a good option for your business. Search Engines / SEO.

Marketing 126

Marketing Paid Search Mashup Forums 126

Dave Fleet

SEPTEMBER 28, 2012

As reported by Marketing Pilgrim : Paid search matters most for new customers. We need to stop thinking about social media as a silver bullet, stand-alone silo and approach communications as an integrated discipline where paid, owned and earned media all work together to drive results. Here’s my take: 1.

Bazaarvoice 414

Bazaarvoice Paid Search Comparison Report 414

Webbiquity SMM

MAY 23, 2017

According to recent research from Forrester, digital marketing spend in the US will reach $120 billion by 2021. Spread over paid search, video marketing, social media and other online channels , digital is expected to account for more than 46% of all advertising in the next five years. Guest post by Cheryl Joy.

B2B 198

B2B Strategy Marketing Microsoft 198

Convince & Convert

MARCH 28, 2016

Although all projects are different, here are some great, mainstream metrics that I measure as a rule of thumb: 1-5: Digital Marketing Staples. Search Trends. Digital Marketing Staples. Why: Looking at your top mediums is important to measure for full-scale digital marketing campaigns. Search Trends.

Metrics 60

Metrics Marketing Analytics Sentiment 60

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. However, there’s a lot more to Stumbling when you share.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Rebekah Radice

SEPTEMBER 13, 2016

11 Steps to the Best Social Media Marketing Campaign. That’s the power behind a social media marketing campaign that’s custom designed to: Attract. More than likely, you’re the marketing stakeholder and architect – the creator of this campaign. No matter what email marketing system you use: MailChimp.

Campaign 143

Campaign Social Media Marketing URL 143

Hootsuite

JUNE 13, 2022

For example, if your brand sells running shoes, you should expect to show up in conversations about running, running shoes, and sneakers. Knowing what is happening in the market and how your company stacks up can help you stay ahead. A high share of voice on organic search can help you: Attract more website visitors.

Social Media 144

Social Media How To HootSuite Metrics 144

Firebelly

AUGUST 27, 2010

Digitalia | Indianapolis Social Media Marketing « YouTube Tuesday: Checking In With Facebook Places | Main | Firebelly at Brainstorming & Social Media Optimization Summits » August 27, 2010 5 Helpful Facebook Places for Business Articles Facebook Places has been out just a little over a week now. Having trouble reading this image?

Facebook 182

Facebook Foursquare Paid Search Discount 182

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? Social Media Facts and Stats.

Research 210

Research Social Media B2B Marketing 210

Techipedia: Tamar Weinberg

JANUARY 5, 2012

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. But how do we make sure the search traffic we had stays intact? Want the trends, news, and findings too?

Marketing 264

Marketing SEO Case Study Small Business 264

Webbiquity SMM

JANUARY 19, 2011

Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Why B2B Marketers Should Leverage Flickr by Search Engine Land.

Tips 179

Tips Press Release Reputation B2B 179

Josh S Peters

JANUARY 21, 2013

But before we dive into how paid is connecting all three in the convergence I think it’s worth taking a quick glance at the difference between paid, owned, and earned for those who might not be familiar or need a refresher. In the world of marketing there are 3 main categories that media falls in to. accounts.

Wiki 178

Wiki Paid Search Adwords StumbleUpon 178