| | | Workface | |  Engineering | 9 articles |
| Page 1 of 1 | Previous | Next | WORKFACE JUNE 30, 2011  Why Personal Branding Matters to Big Companies Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. I had an opportunity at a recent online marketing conference in Minneapolis to spend a few minutes with Steve Woods, CTO of marketing automation vendor Eloqua. But of course we no longer have switchboard operators, and haven’t for many years. Technology handles that. | WORKFACE JUNE 4, 2012  5 Cool Social Media Tools to Help You Expand Your Small Business Monitter is like a turbo-charged search engine for Twitter. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you want to make an impact on the social media scene, you'll need to run your presence like an election campaign. 1) Monitter. 2) Social Q&A. 4) Workface. | | | | | |
| WORKFACE AUGUST 9, 2011  Businesses Need to Go Human Online Search engines, company websites, directories and social bookmarking sites are great for finding things. They help you find products, prices, related websites and other information. About the only thing they don’t help you find is people—the right people to talk to when you have questions about a product or service. Who are they? Where are they? What’s their background? | WORKFACE OCTOBER 19, 2011  Creating Great Digital User Experiences for Your Next Wave of Customers In an outstanding piece on Harvard Business Review, Users Are the New Growth Engine , Aaron Shapiro warns CEOs who “won’t acknowledge the impact digital technology is having on their business,” may not be around in five years. Shapiro makes three main points: Online commerce will affect more than half of all consumer purchases by 2012. | WORKFACE JANUARY 17, 2012 6 Billion Kings – Why Your Approach to Customers Must Change Today the number of channels is daunting: radio, television, print, out-of-home, plus websites search engines, social media, applications, gaming, and a mix of connected devices. Customers are often referred to as “consumers” for a reason: they pay for consumption. We buy and use things; it can be throwaway commodities, state-of-the-art electronics, or even ideas. We take resources and utilize them as-is, or blend and mold resources for new or more complex use cases. In the past consumption was driven by necessity, that same mother of invention. First, we consumed. Churn? | WORKFACE MAY 25, 2011  Going Social in Search Engines How can search engines become more social? Make no mistake about it, social media websites will start to operate more like search engines, and search engines will start to operate more like social networks. Search engines (think Google & Bing) on the other hand, have vast troves of data indexed. Search engines and social media will always be separate. 42.34%. | | | | | | | |
| -
WORKFACE | SATURDAY, JUNE 4, 2011  Selling on the Web has Rules: Break Them!
We all know how advertising with Google Adwords works: we can capture her eye by advertising at the point of need in a search engine. To discover and connect with new customers, you need to think like an engineer. By Lief Larson. For those of you who know me, you’ve heard me talk endlessly about the theoretical limit of social relationships first espoused by Robin Dunbar. The Rule of 150 (also know as Dunbar’s Number ) suggests that we are limited in our ability to manage our web-based social networks as a rule of social nature. Rather, you need to find points of need. MORE >> -
WORKFACE | WEDNESDAY, JUNE 1, 2011  An Internet Sales Force Needs Better Tools
Findability: When a customer visits your company, whether by visiting your website, social media, or a search engine, how do they find your sales people? By Lief Larson. You sell products in the offline world, you say? Better think twice. Even though customers may buy from you in the offline world, the majority of people are researching and making purchase considerations online. In September 2010 Pew Internet surveyed over 3,000 adults about their product research habits. Of those who do research, over 20% are doing so every day. “But customers can reach us anytime,” you say! MORE >> -
WORKFACE | SUNDAY, MAY 8, 2011  Giving Your Website Visitors a New Choice: Human
But, consider for a moment some of the drawbacks and limitations of current text chat solutions: Is engineered to funnel all customers into a single call center. Should these same engagement tools be available in locations outside our website (such as social media, third-party websites, search engines)? by Lief Larson. If you could give visitors to your website a handshake, what would it look like? If you're like most businesses, you've invested a substantial amount of time designing your website to inform and educate visitors. Is relegated to your website only. MORE >>
| |
Navolutions