| || |
|Page 1 of 1 || Previous | Next |
| | WORKFACE
JUNE 30, 2011 [Engineering] Why Personal Branding Matters to Big Companies
Steve is a very interesting and smart guy, author of a couple of books, Digital Body Language and Revenue Engine. I had an opportunity at a recent online marketing conference in Minneapolis to spend a few minutes with Steve Woods, CTO of marketing automation vendor Eloqua. But of course we no longer have switchboard operators, and haven’t for many years. Technology handles that.
| | WORKFACE
JUNE 4, 2012 [Engineering] 5 Cool Social Media Tools to Help You Expand Your Small Business
Monitter is like a turbo-charged search engine for Twitter. Guest Post by Alicia Ranch-Traille. For a small business, the successful use of social media involves a bit more than simply “liking” a few things on Facebook. If you want to make an impact on the social media scene, you'll need to run your presence like an election campaign. 1) Monitter. 2) Social Q&A. 4) Workface.
| || || |
| | WORKFACE
AUGUST 9, 2011 [Engineering] Businesses Need to Go Human Online
Search engines, company websites, directories and social bookmarking sites are great for finding things. They help you find products, prices, related websites and other information. About the only thing they don’t help you find is people—the right people to talk to when you have questions about a product or service. Who are they? Where are they? What’s their background?
| || | WORKFACE
JANUARY 17, 2012 [Engineering] 6 Billion Kings – Why Your Approach to Customers Must Change
Today the number of channels is daunting: radio, television, print, out-of-home, plus websites search engines, social media, applications, gaming, and a mix of connected devices. Customers are often referred to as “consumers” for a reason: they pay for consumption. We buy and use things; it can be throwaway commodities, state-of-the-art electronics, or even ideas. We take resources and utilize them as-is, or blend and mold resources for new or more complex use cases. In the past consumption was driven by necessity, that same mother of invention. First, we consumed. Churn?
| | WORKFACE
MAY 25, 2011 [Engineering] Going Social in Search Engines
How can search engines become more social? Make no mistake about it, social media websites will start to operate more like search engines, and search engines will start to operate more like social networks. Search engines (think Google & Bing) on the other hand, have vast troves of data indexed. Search engines and social media will always be separate. 42.34%.
| || || || |
WORKFACE [Engineering] Selling on the Web has Rules: Break Them!
| SATURDAY, JUNE 4, 2011
We all know how advertising with Google Adwords works: we can capture her eye by advertising at the point of need in a search engine
. To discover and connect with new customers, you need to think like an engineer
. By Lief Larson. For those of you who know me, you’ve heard me talk endlessly about the theoretical limit of social relationships first espoused by Robin Dunbar. The Rule of 150 (also know as Dunbar’s Number ) suggests that we are limited in our ability to manage our web-based social networks as a rule of social nature. Rather, you need to find points of need. MORE >>
WORKFACE [Engineering] An Internet Sales Force Needs Better Tools
| WEDNESDAY, JUNE 1, 2011
Findability: When a customer visits your company, whether by visiting your website, social media, or a search engine
, how do they find your sales people? By Lief Larson. You sell products in the offline world, you say? Better think twice. Even though customers may buy from you in the offline world, the majority of people are researching and making purchase considerations online. In September 2010 Pew Internet surveyed over 3,000 adults about their product research habits. Of those who do research, over 20% are doing so every day. “But customers can reach us anytime,” you say! MORE >>
WORKFACE [Engineering] Giving Your Website Visitors a New Choice: Human
| SUNDAY, MAY 8, 2011
But, consider for a moment some of the drawbacks and limitations of current text chat solutions: Is engineered
to funnel all customers into a single call center. Should these same engagement tools be available in locations outside our website (such as social media, third-party websites, search engines
)? by Lief Larson. If you could give visitors to your website a handshake, what would it look like? If you're like most businesses, you've invested a substantial amount of time designing your website to inform and educate visitors. Is relegated to your website only. MORE >>
Social Media Informer can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.