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    [Engineering] Search Engine Rankings for September 2011
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Search EnginescomScore, Inc. NASDAQ: SCOR) , a leader in measuring the digital world, has recently released its monthly comScore qSearch analysis of the U.S. search marketplace. Google’s web sites led the search market in September 2011 with 65.3 percent of search queries conducted in the United States. More than 17.1 Yahoo!
    [Engineering] Search Engines Are A Conduit, Not A Source
    Let’s get this out of the way: Search engines are a key part of communications nowadays. Search engines usually drive a significant proportion – if not the majority – of traffic to companies’ websites. However, I’m tired of seeing “studies” showing that “search engines” are a source of information for consumers. Search engines are a conduit – a step along the path – not a source. You do that because the results pages have the information, not the search engine. get it. Search is important.
    [Engineering] Search Engine Optimization 101: The Meta Description Tag
    There are many pieces to the puzzle with search engine optimization , and one of them is the meta description tag. This is very important so don’t overlook it because this tag will show up in the actual search results so you get higher in the search engine rankings. Search Engine OptimizationThis is a wonderful way to entice potential traffic to see what your website is all about once they read the meta description tag. Make sure you include your keywords or keyword phrase in that description tag as well. This will help you get it higher in the search results.
    [Engineering] The New Revenue Engine and the Role of Marketing Analytics
    Recently, while doing some research on the topic of B2B lead development, I dusted off a great article about generating revenue in the B2B marketplace, “The New Revenue Engine: Drive Predictable Revenue by Managing Your Revenue Machine” via Modern B2B Marketing, Marketo Blog. In summary: The old revenue engine is focused on the sales team I keep a library of articles, blogs, white papers, etc., on B2B sales and marketing strategies. found the article to be more relevant now than when I first read it, so I thought it made sense to revisit the great points from the post.
    [Engineering] SEO Strategies: Optimisation Ideas for Your Google+ Page
    With this development, search engine optimisation has evolved yet again, as it always does with any advancement on the Web. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesMost of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.
    [Engineering] Search Engine Optimization: Recovering Lost Traffic and Links on your Website
    Recovering this old page from an older version of the website will ultimately help the website’s search engine rankings. Related posts: How Search Engine Optimization Adds Value to a Website Most likely, if you have a website for your business, How to Properly Redirect a Domain Name and Get Link Credit I recently received an email from Duane Long asking a. Link Building Strategies for Search Engine Optimization in Dallas October 14 Attend the Link Building Strategies for SEO Event in Dallas. Tags: Search Engine Optimization So, the page was not included.
    [Engineering] New Search Engine For Vets | Small Business Mavericks
    Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years. By listing your veterinary practice in a profession-specific search engine like, you increase your chances of getting found by local people in need of your services. always recommend listing a business in a professional directory or search engine.
    [Engineering] Google Issues Search Engine Optimization Report Card
    This is very interesting, because as you might recall, a while back on the Vizion Interactive Search Engine Optimization blog I wrote about how Google issued a Search Engine Optimization Starter Guide , set up an example web site, and used a 302 Temporary Redirect. Anyhow, this Search Engine Optimization Report Card that Google is issuing now on themselves is written by one of the same Google employees, Brandon Falls, who originally wrote the Google Search Engine Optimization Starter Guide. Tags: Search Engine Optimization Go figure. Description meta tag use.
    [Engineering] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    'I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The post In-House Search Engine Marketing and Social Media Job Opening in Dallas appeared first on Bill Hartzer. Search Engine Marketing Jobs – Customer Service experience.
    [Engineering] Contributing to Search Engine Watch and CMSWire!
    I’m now an official contributor to both  CMSWire and Search Engine Watch! If you’re not familiar with these two publications here’s what they are about along with what I’m going to be covering on each one: Search Engine Watch. Search Engine Watch used to be all about Search Engine Marketing and Search Engine Optimization. I used to read SEW back in the days when I was still an active SEO (search engine optimization) guy so it’s exciting to be a part of this growing publication. I have some exciting news. CMSWire.
  • BILL HARTZER  |  TUESDAY, MAY 31, 2011
    [Engineering] Entry Level Search Engine Optimization Job Opening
    An Interactive Marketing Agency based in Dallas, Texas that specializes in the Travel industry is seeking a new Search Engine Optimization (SEO) Coordinator. Search Engine Optimization is a discipline within Internet Marketing that helps ensure that our client Websites’ show up in the Search Results of Google, Yahoo! This individual will work with our Search Engine Optimization team to provide support services. Feel free to get in touch with me directly if you are interested in this search engine optimization position. Search Engine Marketing JobsSummary.
    [Engineering] Search Engine Optimization with Track Your Google Rankings
    We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Search Engine Optimization link buildingBut there is one in particular that looks very promising, called SEOette. With SEOette, you can track your Google rankings , backlinks, and other important SEO factors. Not only can you see current rankings, but your entire history beginning the day you sign-up. Your competitors will be scanned for potential keywords that you can use.
    [Engineering] Google Quality Rater Guidelines 2014
    ” To download the latest version of the quality rater guidelines, click on the ‘pay with a tweet’ link below: Google Search Engine Optimization Search Engines 'I just got ahold of the latest copy of Google’s Quality Rater Guidelines, with a date of March 2014. It’s an interesting read, all 160 pages of this document. There are a lot of new phrases and concepts that are included in this latest version, but honestly there’s are really not many new surprises. Jennifer Slegg first reported that the latest document was leaked.
  • SOSHABLE  |  TUESDAY, APRIL 10, 2012
    [Engineering] Ways to get More Traffic for your Facebook Page Through Search Engine Optimization
    Here are some tips and ways to attract traffic for your Facebook page through search engine optimization. So, to get started with search engine optimization through social media, make sure you have a fan page on Facebook or Twitter. Updating it regularly, posting fresh content is a great search engine optimization technique and Google loves this king of strategy rather than purchasing back links or posting spam to attract people. Another one of the ways to get more traffic for your Facebook page through search engine optimization is getting links. Create a Fan Page.
    [Engineering] Search Engine Optimization Tip: Check Your External Links
    It can also result in your site dropping in terms of where it is placed on the search engine rankings. Links are a vital resource for effective search engine optimization, but they can also hurt you if they aren’t good links. Search Engine OptimizationWhen was the last time you checked all of the external links on your web site? Who are you linking out to? Hopefully, check your external links from time to time. You can’t just put them out there and then assume they are always going to work. This can make your site appear to be very unprofessional.
    [Engineering] Search Engine Marketing Job Opening: Search Project Manager
    Related posts: Search Engine Marketing Job Opening: Account Directors ICONSTAFF has openings for Account Directors. How to Manage a Search Engine Optimization Project with Little or No Staff By now, you are probably sick and tired of everyone. Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. Tags: Search Engine Marketing Jobs ICONSTAFF has openings for a Search Project Manager. Client interaction. – Manage day-to-day operational aspects of account and client interactions.
    [Engineering] Search Engine Optimization Tip: Links Surrounded by Text
    Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. Let’s take a look at an example list of links: - Search Engine Watch. Search Engine Land. Search Engine Roundtable. Although it is a list of some of my favorite search engine related web sites, those links are not really the “ideal” type of links. SEW was run by Danny Sullivan, who now operates Search Engine Land. Search Engine OptimizationThat above is a list of links.
    [Engineering] Cool Facts About Search Engines
    We all use search engines every day. All these search engines offer a valuable resource to dig through the endless supply of information strewn across the web and bring us what we are searching for. But how did search engines start? Here are some cool facts that you may never have known about search engines: The Users. These users have definite ways of accessing information: 93% of consumers worldwide use search engines to find and access websites. You may not think that search engines were available in the early 90s, but you would be wrong. Now –.
    [Engineering] Dallas Local Search Engine Optimization Expert Launches Argent Media
    Chris Silver Smith, a local search engine optimization expert based in the Dallas/Fort Worth area, has launched Argent Media , a search marketing agency. Argent Media will focus on providing both short-term search engine optimization services such as basic website audits as well as ongoing consultation retainers. Chris Silver Smith is no stranger to the local search engine optimization industry. After working at Superpages, Chris worked at two internationally renowned search engine marketing agencies, NetConcepts (which has been acquired by Covario ), and KeyRelevance.
    [Engineering] Search Engine Optimization Manager Job Opening – Dallas Texas
    From time to time I post various job openings and employment opportunities in the Search Engine Marketing and Search Engine Optimization industries. Today, I have a job opening for a Search Engine Optimization Manager here in the Dallas Texas area. This position would be ideal for someone with several years of Search Engine Optimization experience who would like an opportunity to work on major client accounts. – Knowledge of CSS enhancements to better search engine visibility and technical optimization. Search Engine Marketing JobsQualifications.
    [Engineering] Search Engine Statistics:: Google's share dips
    50 am Search Engine Statistics:: Google’s share dips Jump to Comments Although, Google continues to dominate the search market in U.S. The study says, among the top three search engines, Google sent the most visits to the four categories below. Facebook Reaches Top Ranking in US (Via Hitwise Blog) Share this: StumbleUpon Digg Reddit Possibly related posts: (automatically generated) Basics of Search engine optimization (SEO) ‘Social Media’ search trends: Pakistan scores over India? Every search engine shows different market share and it is not right.
    [Engineering] Search Engine Optimization for Video Content
    While certainly the content of your video should appeal to prospects at the top of your funnel, what can you do to give your video the best chance of being found by people who will be using search engines to research your product or service? If sites to which the search engine has granted authority are pointing to your content, then search engines will assume your content is relevant to the same topics. More and more marketers are realizing the importance of including video content on their websites. But how does video fit in as a content marketing strategy? External links.
    [Engineering] Search Engine Optimization Tip: Effectively Adding Content to your Website
    Content is very important if you want your website to be attractive to users and you want to rank high in the search engines, like Google. Studies indicate that the top ranking sites on the search engines out there are those that have regular updates to their web pages. You have to evaluate all of it from the view of the search engines. This is why Google is the search engine of choice – they offer lots of information on any subject. There is typically not any reason for a consumer of Google to go to any other search engine. Search Engine Optimization
    [Engineering] SEO Tricks are Dead. Search Engine Optimization is Alive and Well.
    The famous scene from The Dar k Knight applies very nicely to black hat search engine optimization tricks today. Search engine optimization is no longer a distant cousin of social media marketing. That’s why search engine optimization as an art and science is alive and well. Google has never and will never hate search engine optimization. So many are starting to shy away from the “evils” of search engine optimization because they believe they run a risk of being hurt by it. Now is not the time to give up on search engine optimization.
    [Engineering] Throwback Thursday: LookSmart Search Engine Circa 1999
    Search Engines 'Do you remember LookSmart? Back in 1999, the LookSmart website looked like this: Back in 1999, you could search the web from the site’s home page, or you could click on one of their categories, and then a few more clicks… and then finally get to their content. For example, there was shopping content: This was essentially merely a list of search results, with plenty of featured sponsors and sponsored ads. And “article” from was #1 for the “shopping and services” search results/category.
    [Engineering] Why Fresh Content is Important for Search Engine Optimization
    SEO is all about understanding what popular search engines and web users want. Thus, a company that offers everything latest that a user or a search engine wants, will definitely be ranked higher in search results and in turn would make more sales and will have the opportunity to best others in the business. Search Engines love fresh content. When doing a web search on a popular search engine, the first thing you get to see is that the latest, are always at the top. Search Engine OptimizationThe phenomenon applies to everything available on the internet.
    [Engineering] Search Engine Marketing Manager Job Opening in Mesquite, Texas
    A recruiter friend of mine is currently looking for a Search Engine Marketing Manager. I’ve listed the details of the position, contact Pam directly if you think you qualify for the position: We are currently searching for a full-time, permanent Search Engine Marketing Manager in Mesquite. – Develop, implement and maintain comprehensive organized search engine optimization recommendations. – Knowledge of Search Engine Optimization, along with all of the associated online analytics tools. Search Engine Marketing Jobs
    [Engineering] Search Engine Marketing PPC Job Opening in Dallas Texas
    ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for PPC / Search Engine Marketing candidates to fill a role supporting car dealers in their Online Marketing efforts. This role is a key position on the Search Engine Marketing Team and is responsible for providing critical and strategic search marketing support for our clients. This position is for a highly analytical and organized individual to help manage daily PPC efforts across multiple search engines. Search Engine Marketing JobsAbout ClickMotive.
  • BILL HARTZER  |  MONDAY, JULY 13, 2009
    [Engineering] Courseopedia Search Engine Helps You Find Courses
    I’m always fascinated by the new niche search engines that great entrepreneurs are launching. Courseopedia is a new search engine (just launched recently in beta) that aggregates courses from many different sources: it allows you to quickly and easily find courses and view comments that others have left about it. So, if you offer a course, then you most likely will want to “optimize&# for the Courseopedia search engine by getting your courses listed. Tags: Search Engines Nearly 70 more California schools will be added by mid-summer. Digg this! Tweet This!
    [Engineering] Matt Cutts Comments on My April Fool’s Prank
    Google Search Engines 'By now, you probably heard about the April Fool’s prank that I came up with this year–and with the help of Jeff and Amanda on our Globe Runner team, I think we pulled it off. So much so that we had trouble keeping the website up and running that weekend. And on April 1st, we followed up with another post, welcoming the other team members who recently joined Globe Runner, Darth Vader and Elvis Presley. show with Leo Laporte and Jeff Jarvis, Matt Cutts commented my our April Fool’s prank. You are still on hiatus, right?
    [Engineering] Use May Infringe Upon Search Engine Patents
    got together recently and formed Schema.Org , that will help you, as a webmaster, web designer, or search engine marketer , standardize your html code. Take a look at some of the language being used in the Terms of Service: …patent claims that are necessarily infringed by including markup of structured data in a webpage… By using the code that the search engines–collectively–are recommending that you use, you may be a patent infringer. You may be infringing on the patents that are owned by particular search engines. Search Engine Technology
    [Engineering] Search Engine Marketing Job Opening: Account Directors
    Related posts: Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. Search Engine Marketing and Internet Marketing for Business “If you build it, they will come.&# On the Internet, Learn about Local Search and Local Search Engine Marketing in Dallas With the ever-expanding adoption of mobile smartphones, coupled with advances. Tags: Search Engine Marketing Jobs ICONSTAFF has openings for Account Directors. This role may cross multiple clients inside an industry vertical. ICONSTAFF.
    [Engineering] 5 more tips for Search Engine Optimization
    Branding Great Resources Tips Wordpress brand name breadcrumbs search engine optimization search engine optimization tips SEO tips table of contents Wordpress SEO plugins
    [Engineering] How To Ensure You Rank In The Search Engines
    'Ranking in the search engines is not as difficult as some folks might lead you to believe. SEO for Small Business content marketing keywords on-page optimization search engine rankings social media marketing It certainly doesn’t boil down to using all the right keywords with all the right keyword densities. In fact, if you are still counting keyword densities, then there’s a good chance you might fall victim to an algorithm update or complete change in how web pages are ranked. That’s not to say you shouldn’t use keywords at all. I’m not saying that.
    [Engineering] Director of Search Engine Optimization – Dallas Texas
    A contact of mine has an opening for a Director of Search Engine Optimization here in the Dallas, Texas area. Here is the job description, as forwarded to me: Director of Search Engine Optimization – Travel Industry. Director of organic search engine optimization programs and relationships (i.e. Works closely content & design/development to establish and implement best practices to achieve search engine rankings. – Manage a group of four search engine marketing professionals interacting with both brand and hotel key stakeholders.
  • SOCIAL WAYNE  |  FRIDAY, MAY 31, 2013
    [Engineering] Women and Girls in Science, Technology, Engineering and Mathematics [STEM] #infographic
    Diversity infographics Technology Engineering and Mathematics girls Science stem women 'Courtesy of:
    [Engineering] Seven Reasons Why Your Facebook Page Doesn’t Cut it as a Replacement for a Website
    They rank well in search engines (for the most part) and they’re easy to update with pictures, links, and text. . It’s not an e-commerce engine or indexable website. And they want you to create fresh content so you rank better in the search engines. Search Engine Optimization. Business Marketing Strategies and Tactics Seach Engine Optimization (SEO) Social Media Facebook Page replacement for a website search engineIt seems to happen a lot: a company solves their website woes with a Facebook page. And no website. Yes, Facebook pages are great. commerce.
  • BILL HARTZER  |  SUNDAY, MAY 2, 2010
    [Engineering] Search Engine Optimization Tip: Add a Breadcrumb Trail
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk about adding a breadcrumb trail to your site’s navigation. And since some search engines are now watching how long your visitors stay on your web site, it’s increasingly important to do whatever you can to help them navigate your site. Widgets.
    [Engineering] Banned In Google
    Don’t Issue a Press Release Like IGXE Internet Gaming Exchange If your website is banned in the Google search engine. Search Engine Marketing Firms ', a site that listed the “top SEO firms” in a list (for a fee) has been banned in Google. TopSEOs is a paid rating system website, that, in my opinion, has used deceptive practices over the years to list what were supposedly the “Top SEOs” However, that’s just not the case: the companies on the list pay for their spot. And, in my opinion, deceptive. They decided to pay to be on the list.
    [Engineering] How to Write Blog Posts Loved by Search Engines, Enjoyed by.
    [Engineering] Search Engine Optimization Tip: How to Effectively use Keywords in your Heading Tags
    Ultimately, that will allow you to be more successful with your search engine optimization methods. This is important to do because that is what tells the search engines that these particular words found on that page are the most important from all of them that are displayed on that page. With the use of heading tags on your web pages, you offer some type of structure that is the foundation of it for the search engines. It will certainly help you to get higher rankings in the search engines. Search Engine Optimization
    [Engineering] Link Building Is Not Dead — Just Different
    'There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value. Link building should never be about artificial manipulation to fool search engines. Link building is supposed to be a careful cultivation of legitimacy that enables the search engine to recognize the value of the page and site.
    [Engineering] The New Model: How Google+ “Gets” Content
    Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). Marketing Search Engine OptimizationThis is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model. So What Are the New Signals? Conclusion.
    [Engineering] Google+: A social networking site or the future of search engine marketing?
    This may be somewhat of a conspiracy theory, but a few of us here at FreshNetworks were questioning whether Google+ is about social networking at all, or if it’s about something else…namely, changing the future of search engine marketing (SEM). ’ So perhaps Google+ is about improving their ‘one thing’ which,  in the words of Google’s co-founder Larry Page, is to make search engines “understand exactly what you mean and give back exactly what you want.&#. Or has it? We do search. Think about this. your website. Tweet This!
    [Engineering] OOPS! Altavista Gone, But Only Temporarily?
    'Altavsita , one of my favorite 1990s search engines, has been put out to pasture so to speak. This will redirect users to the new location–but it’s only temporary so no search engine listings will be moved (the old URL will still be in the search engines’ indexes). ’s search engine results. Search Engines now redirects to a page on But, mistakenly, it looks like Altavista is only temporarily being redirected to Yahoo! Whenever you take down a website, it should be redirected to its new location.
    [Engineering] Association Social Media: American Society of Civil Engineers
    ———————   Welcome to Elizabeth Bookhultz, Social Media Specialist, American Society of Civil Engineers! While most all of our followers are civil engineers, we’ve found that engineers who study or work abroad use Facebook to connect with ASCE and stay updated with the latest industry news. On the other hand, Twitter is where we find a lot of academics and engineering firms. LinkedIn is a community where we see a lot of entry and mid-career engineers going to seek advice and share information with colleagues.
    [Engineering] The Babel Real Time Social Media Search Engine Launched
    did a search at The Babel for my primary social media ID, bhartzer , and really didn’t find anything different than the search results I would find if I did the same search over at Google, for example: At first glance, I am not so impressed by this new real time social search engine. So, I hate to be a tough critic here, but I would probably give The Babel, a real time social media search engine, a grade of C or D when it comes to the “real time&# part of the equation here. and allows you to search data being generated in real time. Post on Google Buzz. Tweet This!
    [Engineering] Writing tricks for content marketers
    Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. For content marketers the task becomes more complex with the need to attract search engines as well as humans to a story. This gives search engines enough copy to understand the context and index the story, and it removes the risk of overwhelming the reader, improving the chances of someone actually reading to the end. Longer form content, more than a thousand words long, tends to get indexed higher on search engines.
    [Engineering] How to get search engine ratings with one way link building services
    How to get search engine ratings with one way link building services. So certainly when the traffic rate is leveraged, your sales also enhance thus promoting your products thereby securing you a top page rank in the popular search engines. Links are essential for a website to acquire a good page rank by the search engines even though your website possesses a quality content. As a web master if you can execute a successful one way link building you will be counted high in the perception of top search engines; it will definitely becomes a plus point for your site.
    [Engineering] Search Engine Optimization History: June 12, 2005 Was a Historic Day
    When it comes to the Search Engine Optimization industry’s history, I bet that you did not know that June 12, 2005 was a historic day. According to a new tool by Google called Google Correlate , there were far more searches for “search engine optimization&# than ever before. In fact, so much so, that the data stands out like a sore thumb: If you use the new Google Correlate tool, and you search for search engine optimization , you can see clearly that June 12, 2005 was clearly amazing day when it comes to the history of search engine optimization as an industry.
    [Engineering] Search Engines Affect Our Memory
    It appears that search engines are changing how we remember things. Over the last few weeks, numerous commentaries have appeared, discussing the fascinating results from Professor Betsy Sparrow’s study at Columbia University. Professor Sparrow, a psychologist, conducted a study to determine what effects Google might have on our ability to recall information. The results were very interesting. Without going into the full details of the study, the main takeaway appears to be that we are adapting to remember where information is located, rather than the actual information itself.
    [Engineering] Search Engine Optimization Horror Story Contest Launched
    Do we really need another Search Engine Optimization (SEO) contest ? Because the SEO Contest that Vizion Interactive is launching today is not a traditional “SEO Contest&# in the sense that SEOs (Search Engine Optimizers or those who practice Search Engine Optimization) are typically pitted against each other in an effort to “rank better&# than another. This Search Engine Optimization is different. They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed.
    [Engineering] Launches Map-Based Vacation Rental Search Engine
    As you might recall, a while back I talked about the Hotpads Search Engine when it was launched. Recently, , the housing search engine, introduced a new way for cost-conscious shoppers to plan their next vacation with an interactive, map-based Vacation Rental search. This is the first map-based vacation rental search engine. Search Engine Marketing and Website Marketing Services As a search engine marketing and website marketing professional since. Tags: Search Engines There is nothing more important to vacation homes than location.
    [Engineering] Why SEOs Need to Pay Attention to Freebase
    'If you are an online marketer, and, more specifically, and SEO ( search engine optimization professional), you need to start paying more attention to Freebase , which is a part of the Knowledge Graph. The search engines, including Google, and now Bing, are now using information from the Knowledge Graph to learn more about the relationships between things. It is these associations or “links” or the “relationships” between these topics that allows the search engines to be better at what they do: provide us more relevant search results.
    [Engineering] The Social CIO: Texas Health Builds a Knowledge Engine
    Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies. Having played the scold, I also want to recognize the efforts of CIOs who get it. The Next Big Thing This is one in a series of posts that explore people and technologies that are enabling small companies to innovate. The series is underwritten by IBM Midsize Business , but the content is entirely my own. One of them is Ed Marx (below right), the CIO at Texas Health Resources , a system of 24 hospitals in North Texas that employs more than 21,500 people and serves 6.5
    [Engineering] Conductor Searchlight Search Engine Optimization System Launched
    Conductor, a SEO ( Search Engine Optimization ) technology company, has launched Conductor Searchlight , a full-featured search engine optimization (SEO) operating system. Conductor Searchlight helps you prioritize your efforts and gives you insight into which SEO techniques are most likely to garner you top rankings in the engines. uses Searchlight to analyze large amounts of data, providing their search engine marketers with the ability to identify challenges in their search engine marketing strategy. Tags: Search Engine Optimization Digg this!
    [Engineering] Search Engine Optimization: Why We Still Need Meta Tags
    Recently, there has been a lot of debate in the search engine marketing community about some of the more simple or basic elements of search engine optimization, a web page's meta tags. Combined with the title tag, I still believe that as online marketers we absolutely need to make sure that we continue to populate these meta tags correctly and appopriately on all pages of our websites or our clients' websites even though some search engines do not use certain tags for ranking purposes. The search engines did not look at the content of the entire web page.
    [Engineering] How To: Remove Paid Links Without Hurting Your Search Engine Rankings
    When it comes to search engine rankings, we all know that one of the major search engine ranking factors is how many links you have to your website. So, if you want to rank well for “red widgets”, then having lots of links with “red widgets” in the anchor text pointing to your site will help your search engine rankings. Especially if those paid links are helping your website’s organic, or natural search engine rankings? Search Engine Ranking Problems. Your website has been penalized in the search engines because of paid links.
    [Engineering] The Ultimate Guide to Search Retargeting
    The most significant form of retargeting to emerge is Search Retargeting — the practice of showing display ads to users based on the terms they enter into search engines like Google, Bing, Yahoo!, and Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. At the most basic level, Search Retargeting is a fairly simple three-step process: A user searches for something on a site or search engine by entering search terms. and others. Agencies.
    [Engineering] Throwback Thursday: iWon Search Engine, Circa 2001
    Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. Today’s Throwback Thursday search engine is, circa 2001. Well, that business plan didn’t last long, iWon is not a search engine or “start page” anymore. Search Engines 'Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday. There were quite a few, so I think I’ll be able to keep the tradition going for quite some time. Back in 2001, did you make your default home page in your web browser?
    [Engineering] From MAGNET: Manufacturing and Engineering Jobs Are In Demand
    Manufacturing and Engineering Jobs Are In Demand. [.] the demand for jobs in manufacturing and engineering is as strong as ever. This brief video provides a glimpse into the world of manufacturing and engineering and the wonderful future that goes with it. Uncategorized careers engineering jobs MAGNET manufacturing manufacturing advocacy and growth network trends 'Each month we’ll be featuring a blog post from our friends at MAGNET (Manufacturing Advocacy & Growth Network). You can visit MAGNET online at
    [Engineering] Hide Facebook Profile from Search Engines
    allow the global Facebook community to find me, read my personal profile updates and comment when inspired; but I disable my profile from being indexed by search engines. Responding to queries how I hide my profile from search engines and how people who are not friends can write on my wall, this video explains : -- Thanks for reading Hide Facebook Profile from Search Engines by Ari Herzog. Related articles you may enjoy: Could There Be a Correlation Between Search Engine Queries Getting Longer and Blog Post Titles Getting Longer? I am a Facebook oxymoron.
    [Engineering] 33 Speakers I Want To Meet at Pubcon Las Vegas 2014
    Search Engine Marketing Events 'The PubCon Las Vegas 2014 conference is taking place from October 6, 2014 to October 10, 2014, where else? But in Las Vegas, at the Las Vegas Convention Center. This is the big one, the one conference I look forward to every single year. It lasts all week. And the networking and content presented is amazing. I’ve been to a TON of PubCon conferences, and, needless to say, there are speakers at this years conference that I haven’t met. So, here are 33 conference speakers that I absolutely, positively have to meet this year.
    [Engineering] The Social Side of Brand Management
    Marketing Search Engine OptimizationThis is a guest post by Chris Birk. Social media and the sheer increase in number of content creation platforms has given managers, who specifically monitor a business’ reputation, many new challenges. One of the best descriptions of online reputation came from Matt Polsky on Jason Fall’s Social Media Explorer: Reputation isn’t a single stationary object, but an equation that includes many pieces, such as being known for quality products or services, being likeable, actively engaging customers, or the ability to offer valuable and relevant content.
    [Engineering] Why Do We Call Google a “Search Engine”?
    'We often call Google a search engine. like to say Google is a Find Engine. ’ That’s why I call Google a Find Engine. Why Do We Call Google a “Search Engine”? You just finished reading Why Do We Call Google a "Search Engine"? ! Recently, I wanted to know how long it would take to drive to a client location. simply typed in the name of the two cities into Google and the answer was found. also found out other businesses I could call on around the client’s business. Google led me to a great resource: W3Schools. Bought ‘em.
    [Engineering] Conversation Engines: it doesn't matter how much we 'get it'… we.
    Home What We Do Awe-inspiring Clients About Contact Us Conversation Engines: it doesn’t matter how much we ‘get it’… we need to ‘get it’ more. Conversation Engines: it doesn’t matter how much we ‘get it’… we need to ‘get it’ more. web traffic youtube Twitter Updates @ seesmic d2 - any idea why the preferences tab is grey shaded - like the rest of the interface, pretty smooth 1 week ago RT @ yannr : Conversation Engines: it doesn’t matter how much we ‘get it’… we need to ‘get it’ more. Extanz – PR 2.0 So what’s going on?
    [Engineering] The Difference Between SEO & SEM
    SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. Search engine…? Search engine marketing is the strategy to increase your traffic and sales through the search engine channel. Paid Search Search Engine Optimization search engine marketing sem seo
    [Engineering] How to Stop Google from Using Your Photo in Ads
    ” off (make sure it is unchecked) and click “Save” Google Search Engines 'Google is updating their Terms of Service on November 11, 2013. There are several updates to their TOS, and notably one of the changes has many people in an uproar. If you follow a business on the Google+ social network, there is a chance that your endorsement could be used in an advertisement for that business, elsewhere on the web. You can read about the changes to the Terms of Service. They can use your photo (avatar) or your name in an advertisement for that business. October 11, 2013.
    [Engineering] Bing Search Engine Losing Users Fast
    Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. According to stats recently released from a study performed by Chitika , an online ad network, traffic from August through the first half of October appears to show that the number of users coming through Microsoft’s search engine has declined much more quickly than they were expecting for this time of year. Over 8% of search engine users and 6.7%
    [Engineering] Do You Have What It Takes for a Career in SEO?
    Featured Marketing Search Engine OptimizationThis is a guest post by Manish Pandey. If you’re dreaming of a career in SEO, I have two words of advice for you: Be. Adaptable. Seriously, if you don’t have the ability to change course on a dime, the SEO world is going to make your life miserable. That’s because Google changes its algorithm, on average, once a day. According to Matt Cutts, sometimes changes happen even more frequently than that! Take February 2012 for example. In just 29 days, the Google algorithm underwent 40 changes ! DON’T focus on short gains.
    [Engineering] Got Google Glass? Don’t Expect a Repair from Google If You Break It
    Google Search Engines 'Well, if you were one of the lucky ones who got Google Glass , you had better take really good care of your Glass. If you are unfortunate enough to break it, then Google apparently is not going to be any help. Deb Lentz, a Google Glass Explorer, slipped outside on slick pavement , they came off, and hit the ground. When she contacted Google about a fix or replacement, they apparently told her she was on her own. In a Google Plus post , she explained what happened: I have a broken Glass: the front part that is adjustable has snapped off. So sad.
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines 'There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] Google to Start Showing Company Logos in Search Results?
    have been in touch with Barry from Search Engine Roundtable, and as of this post, they have not yet confirmed officially with Google whether or not they’re going to be rolling out logos for rel=publisher. Search Engine Marketing 'Based on what I am seeing using the Google Rich Snippets Tool , it looks like Google is going to be soon showing your company logo in the search results, just like they’re currently doing with Google Authorship.
    [Engineering] LeapFish Search Engine Continues to Grow User Base
    I have talked about the LeapFish search engine earlier , as you might recall. am a lover of LeapFish, particularly because I think LeapFish is one search engine that might actually have a chance of making it to the big-time. LeapFish anticipates that there will be more than 20 million searches in 2010 at their search engine. LeapFish reported that at its ongoing growth rate and with its new partnerships, the search engine anticipates more than 20 million searches to be executed in 2010. comScore December 2009 Search Engine Rankings comScore, Inc. Digg this!
    [Engineering] Search Engine Adds New Features including Anonymous Twitter
    Aafter , a search engine that bills itself as a high privacy search engine and one that actually pays you to search, has added many new features, including a new way to post to Twitter anonymously. There are web search engines on the internet that are really useful in terms of its multi-faceted utilities. often use a site called which is a high privacy web search engine that works much faster than other popular search engines. here is a list of what has recently added to their search engine: Cash-Back on Lowest Online Prices.
    [Engineering] SEO Search Engine Optimization Specialist Job Opening in Dallas Texas
    ClickMotive, a company that provides digital marketing solutions for the automotive industry, is looking for SEO Specialists to fill a role as part of the Search Team supporting car dealers in their Search Engine Optimization and Online Marketing efforts. Staying current on Search Engine Optimization and Online Marketing topics. Search Engine Marketing JobsCandidates should have 1 to 3 years of SEO experience as well as strong communication skills and desire to learn new things. Familiarity with Excel and basic html would also prove valuable. 1 to 3 years of SEO experience.
    [Engineering] 21 People I Want to Hear Speak at Pubcon NOLA 2014
    Search Engine Marketing Events 'The PubCon conference, being held in New Orleans March 17 to March 20, 2014 at the New Orleans Convention Center , is a great conference that I’m attending and speaking at next week. don’t remember how many PubCon conferences I’ve been to and spoken on panels at, but it’s going on at least 10, perhaps 15 of them. There’s a reason why I always look forward to PubCon, and it’s mainly because of the speakers and the sessions: and the content that they present. Craig Paddock – Lots of knowledge of Keyword Research.
    [Engineering] Search Engine Optimization: 7 Important Considerations for Link Building Strategies
    When it comes to search engine optimization , the bottom line is that link building is still important. Simply putting it, your link popularity on the web can easily upgrade or degrade your popularity with the search engines, especially Google. Raising your popularity with the webpages means raising your graph with the search engines as well. link building Search Engine OptimizationThe popularity of any web page is dependent on its reaction off-page. To understand how this phenomena works, we must understand the concept of “link building”.
    [Engineering] Turn Your Brand Into A Commitment Engine
    He has authored three bestselling business books, Duct Tape Marketing , The Referral Engine and his latest, The Commitment Engine. the commitment engine. the referral engine. Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. Enjoy the conversation. blogging. brand. business book.
    [Engineering] Our Economic Engine is Human Capital
    'Many believe that advertising is the economic engine of the Social Era. Others believe that technological enhancements to productivity is the economic engine of the Social Era. And then there are those that believe innovation is the economic engine that fuels the Social Era. Is it all of these, one of these or none of these that represent the economic engine of the Social Era? Human Capital Is The Economic Engine of The Social Era. Economics is defined as the  social science  that analyzes the production, distribution, and consumption of goods and services. Social
    [Engineering] 2015 SEO No-No’s
    In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine 'We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. The post 2015 SEO No-No’s appeared first on.
    [Engineering] Google Underlining Typos in Search Query Field
    Google Search EnginesGoogle is always testing part of their interface, and I believe that this new test will most likely be one that sticks around. Google has started underlining typos in the search query field. So, when you start typing a keyword, if what you are typing is an obvious typo, then Google will underline it in red, giving you a chance to correct it. Here are a few screen captures of what this looks like: In this case, they keyword searched is the beginning of the word “hello” with several letter “L”s in the search field. I’m joking!).
    [Engineering] How to Allow Search Engines to Index Your Facebook Profile
    As you may be aware, Facebook has, very publicly, said that they do not want search engines like Google and Bing to index your Facebook profile. Now you can fight back if you want: here is how to allow the search engines like Google to index your private Facebook profile. As you can see below, I just downloaded all of my “private&# Facebook data and am now allowing all of it to get indexed by the search engines. In any event, I decided that it was about time that the search engines, such as Google and Bing, be allowed to index my Facebook information.
    [Engineering] In a Post Google Penguin World, It is Still Okay to Link Out
    Why would it possibly hurt your search engine rankings if you linked out to a company’s website when you mention them in your blog post? If you look at the following article (there again I linked out yet again and it won’t hurt my rankings), Guillaume Bouchard writes for Search Engine Watch and mentions the following about what constitutes a fishy link: Outbound links using exact match anchor text from low quality sites (or penalized by Google), or from the same IP address. link building Search Engine Optimization mean, really. What?!? Get rid of those.
    [Engineering] Search Engine Marketing Job Opening: Advertising Inventory Analyst
    Related posts: Search Engine Marketing Job Opening: Search Project Manager ICONSTAFF has openings for a Search Project Manager. Search Engine Marketing Job Opening: Account Directors ICONSTAFF has openings for Account Directors. Search Engine Optimization and Network Marketing: How to Get More Leads I had an interesting conversation over the weekend with Marvin, Tags: Search Engine Marketing Jobs ICONSTAFF has an opening for a motivated, organized and energetic Advertising Inventory Analyst. Running various reports from the ad server and site analytics application.
    [Engineering] Does Removing Your Website from Google Hurt Your Search Engine Rankings?
    As you might be not be aware, accidentally removed themselves from the Google search engine by entering that directive in Google Webmaster Tools. Does removing your website from Google hurt your search engine rankings? However, it appears that once you are re-listed, as in the case of Ripoff Report, your search engine rankings will come back–and the screen capture below show exactly what I mean. And it appears that their search engine rankings, such as a search for “Radialabs&# , are back. The search engine did not remove the website.
    [Engineering] Throwback Thursday: Search Engine Watch Circa 1999
    'Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch. Let’s take a look at what Search Engine Watch looked like back when Danny Sullivan owned and operated it, back in 1999: SEW was a part of, and Danny Sullivan was the editor. In fact, it was more about educating people about search and SEO (search engine marketing). Search Engines link].
  • BILL HARTZER  |  FRIDAY, MAY 11, 2012
    [Engineering] How NOT to Build Links to Your Website: Courtesy of American Express
    As a courtesy and value-added service, American Express is building links and doing search engine optimization for many of their small business clients. We add your website (create a link) to our highly used social bookmarking websites so that search engines can index a link to your website and members of these bookmarking websites can access your website. These links help build your search engine credibility and are very beneficial to your SEO campaign. Search engines use this text to determine the subject of your page and the targeted page. Not exactly.
    [Engineering] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Manage relationships with search engine vendors and other third parties on behalf of company. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). Search Engine Marketing Jobs– Analyze keyword library and expand appropriately. – Update reports and databases.
    [Engineering] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. That’s why I continue to post these search engine optimization tips , so we can get back to the basics here of SEO. This is how you inform the search engines and visitors about what you have to offer on your various web pages. You will also be able to get higher search engine rankings and far more traffic than before. When was the last time you received a full search engine optimization audit of your website?
    [Engineering] Search engine marketing and social: why SEO and search engine optimized content are not enough
    In order for your website or other online properties to be found online (inbound marketing), you still need a good search engine optimization strategy. Defining relevant keywords for your business and, more than ever, for your target groups. Relevance is increasingly becoming important in search. Click title to read more
    [Engineering] 5 Keys to Ensure Your Business Blog Content is SEO Friendly
    They offer a valuable opportunity to increase exposure to your website and improve your search engine rankings with each and every post you create. Search engines give great weight to content that’s housed within title and header tags. Second, images have the ability to appear in a search engine’s image search; a function completely separate from the typical organic search results. These not only increase the number of links to your pages (a huge factor in search engine rankings), but they also give you a chance to integrate those keywords again. Not SEO savvy?
    [Engineering] Danny Goodwin Leaving Search Engine Watch as Editor
    'Danny Goodwin, the Editor of Search Engine Watch , is leaving Incisive Media. Mr. Goodwin has been at Search Engine Watch since 2007, and is going to work for LinkDex. Mike came on in 2009 and was phenomenal at Search Engine Watch. ” On Webcology, Danny continued to talk about what’s next for Search Engine Watch: “There will be a learning curve, and Danny Sullivan started SEW back in the day… Search Engine Watch was declared dead when Danny Sullivan left. They need to make Search Engine Watch their own, and take it to the next level.”
    [Engineering] Search Engine Optimization: 5 Important SEO Ranking Factors
    It would appear that many search engines are trying to gauge the relative influence of Facebook and Twitter users, and as the report puts it: “These changes could lead to likes becoming as important as links in the algorithms.” Search Engine OptimizationSEO Ranking Factors are probably the most important thing to know when you are creating a web site since they are the rules that determine how popular your website will be on the internet–and how much high it would go in search results. There are more than 200 factors that contribute to this ranking scheme. Remove the no.
    [Engineering] Search Engine Technology Patent Portfolio Up for Auction
    ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.” – Using this search engine system, a user can provide comments or tags to search results, determine relationships, and link them accordingly. Search Engine TechnologyDenise.
    [Engineering] Google Now Showing Bing Search Results in Google Organic Search Results
    seriously thought that Google had some sort of filter for this, that they would not rank or show search results from another search engine or other “low quality content” in their search results. Here’s the actual page that is ranking: And here is the search result in Google: Google Search Engines 'Google’s search results keep getting better and better, no matter what type of algorithm changes they make. Yes, I’m joking. That’s right, is now showing up in Google’s search results. Really, Google?
    [Engineering] SEOmoz to Rebrand Itself as Moz
    SEOmoz , a search engine optimization company that provides some of the best SEO software tools on the planet, will rebrand itself “very soon” and will be known simply “Moz” SEOmoz, led by Rand Fishkin, will soon drop the “SEO” (which stands for Search Engine Optimization) part of their name. Search Engine Marketing FirmsCurrently, as of this posting, if you go to you’ll see their robot logo on the site, as shown below: As you might be recall, SEOmoz recently purchased and also now owns
    [Engineering] Search Engine Optimization: Free Tools to Determine Page Load Speed
    Search Engine OptimizationRemember the days when we all utilized dial up Internet ? Maybe you were lucky and had a powerful modem that got you more than 9600 baud rate. With today’s technology we can surf the Internet at blazing speeds. When you are a business person or website owner that is looking to make sales, offer products or show off your service’s speed is very important. It has been widely reported that Google likes websites that load quickly. So do website visitors. If you are interested in a product or service and click on a link, you want to see it right away.
    [Engineering] Google Search Quality Still Lacking After Google Farmer Update
    Google Search EnginesAs you are probably aware, Google has been in the media spotlight lately about their search quality. And today, Huffington Post published a blog post titled “ Content is Best Fresh, Not Farmed “ Oh Really? Let’s take a look at Google’s search results for a popular news item that I wrote about yesterday, Chitika’s FTC Settlement in regards to behavioral ad targeting. Let’s try a Google search for Chitika FTC. don’t think so. And even more unique, quality news articles about the subject. Post on Google Buzz. Tweet This!
    [Engineering] Do Google +1s and Shares Help Search Engine Rankings?
    The whole idea of this study was to figure out whether or not Google +1s actually help search engine rankings. Since Google does not fully trust social shares (yet), there is no way that Google would trust a social share, even if it’s a Google+ social share or +1, without combining that “factor” with other search engine rankings factors. But they only count when they’re combined with other search engine ranking factors. So, that begs the question here: Do Google +1s and Shares Help Search Engine Rankings? Let me explain. You bet they do!
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