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    [Engineering] Search Engine Optimization Tip: Link to Your Real Home Page Only
    You want the search engines to know that your home page is the core foundation of your website. This simple but powerful change can really influence your overall rankings in the search engines. Search Engine OptimizationYou already know that links to your web pages are very important, but you may be overlooking something. Too often, the links for the home page aren’t in place. That is why the process of getting your internal linking correct is vital for you to implement. But those files are NOT what you should be linking to internally on your web site. link]. link]. link].
    [Engineering] Mike Dillard Sues Website Owner Over Manipulative Search Engine Optimization Techniques
    In fact, it appears that all of this is because of organic search engine listings in the Google search engine. The following are statements taken directly from the affidavit: “Stein quickly followed-up his discussion by identifying and targeting certain search-engine keywords to divert web traffic to his site, including:- “elevation group, the elevation, us elevation, best elevation, elevation media, elevation marketing&# – to opportunistically palm off on my success…&#. Post on Google Buzz. Share this on Reddit. Stumble upon something good?
    [Engineering] Search Engine Optimization 101: Working Keywords into Your Web Pages
    Recently, I posted a review of SEM Rush , a great search engine marketing tool that can help you with your keyword research. As you use this keyword research tool, though, it’s critical that you understand exactly how keywords themselves are a part of your overall search engine optimization plan for your website. They are going to help drive more of that traffic your direction when consumers type them into search engines. Search Engine OptimizationLet’s review how to work keywords into your web pages.
    [Engineering] Use May Infringe Upon Search Engine Patents
    got together recently and formed Schema.Org , that will help you, as a webmaster, web designer, or search engine marketer , standardize your html code. Take a look at some of the language being used in the Terms of Service: …patent claims that are necessarily infringed by including markup of structured data in a webpage… By using the code that the search engines–collectively–are recommending that you use, you may be a patent infringer. You may be infringing on the patents that are owned by particular search engines. Search Engine Technology
    [Engineering] Dallas Local Search Engine Optimization Expert Launches Argent Media
    Chris Silver Smith, a local search engine optimization expert based in the Dallas/Fort Worth area, has launched Argent Media , a search marketing agency. Argent Media will focus on providing both short-term search engine optimization services such as basic website audits as well as ongoing consultation retainers. Chris Silver Smith is no stranger to the local search engine optimization industry. After working at Superpages, Chris worked at two internationally renowned search engine marketing agencies, NetConcepts (which has been acquired by Covario ), and KeyRelevance.
    [Engineering] November 2013 Search Engine Rankings Released, Google Loses Market Share
    comScore has released its monthly search engine rankings, the numbers that detail the search engine market share. Google actually lost search engine market share last month, as it went down 0.2 Google now has 66.7 percent of the market share for searches, followed by Microsoft (Bing) with 18.1 percent, and Yahoo! with 11.2 percent. is down to 2.6 percent and AOL now has only 1.4 searches were conducted in November 2013, with Google’s websites ranking first with 12.1 billion searches. Microsoft had 3.3 with 253 million. percent. Internet Usage
    [Engineering] Lundon’s Bridge Needs Search Engine Optimization Help
    Search Engine OptimizationI was recently browsing an article on the web that’s currently on the Alexa Hot URLs about the fact that Paris Jackson is now a cheerleader for her high school’s boys basketball team. The article mentions how she has more than 1 million followers on Twitter (no, I’m not following her), so I naturally clicked that link to her Twitter account. Uh, oh! That’s when I saw it. My jaw literally dropped when I saw this: OMG! cannot believe that the link in Paris Jackson’s Twitter account is pointing to
    [Engineering] Search Engine Optimization: Free Tools to Determine Page Load Speed
    Search Engine OptimizationRemember the days when we all utilized dial up Internet ? Maybe you were lucky and had a powerful modem that got you more than 9600 baud rate. With today’s technology we can surf the Internet at blazing speeds. When you are a business person or website owner that is looking to make sales, offer products or show off your service’s speed is very important. It has been widely reported that Google likes websites that load quickly. So do website visitors. If you are interested in a product or service and click on a link, you want to see it right away.
  • BILL HARTZER  |  SUNDAY, MAY 2, 2010
    [Engineering] Search Engine Optimization Tip: Add a Breadcrumb Trail
    This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point. For this search engine optimization tip, let’s talk about adding a breadcrumb trail to your site’s navigation. And since some search engines are now watching how long your visitors stay on your web site, it’s increasingly important to do whatever you can to help them navigate your site. Widgets.
    [Engineering] Does Removing Your Website from Google Hurt Your Search Engine Rankings?
    As you might be not be aware, accidentally removed themselves from the Google search engine by entering that directive in Google Webmaster Tools. Does removing your website from Google hurt your search engine rankings? However, it appears that once you are re-listed, as in the case of Ripoff Report, your search engine rankings will come back–and the screen capture below show exactly what I mean. And it appears that their search engine rankings, such as a search for “Radialabs&# , are back. The search engine did not remove the website.
    [Engineering] New Search Engine For Vets | Small Business Mavericks
    Enter The Age Of Facebook Phone Calls » New Search Engine For Vets If you are a veterinarian or pet doctor, then you now have a new way to market your practice. It’s a search engine for veterinarians powered by Google. There have been search engines launched for specific professions for years. By listing your veterinary practice in a profession-specific search engine like, you increase your chances of getting found by local people in need of your services. always recommend listing a business in a professional directory or search engine.
    [Engineering] Throwback Thursday: Search Engine Watch Circa 1999
    Today is Thursday, and every Thursday I try to feature one search engine or search engine website. Today, because of the official announcement that Danny Goodwin is leaving Search Engine Watch , I thought I would feature Search Engine Watch. Let’s take a look at what Search Engine Watch looked like back when Danny Sullivan owned and operated it, back in 1999: SEW was a part of, and Danny Sullivan was the editor. In fact, it was more about educating people about search and SEO (search engine marketing). Search Engines link].
    [Engineering] Pew Research Survey: Findings on Search Engines, Social Networks.
    Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter by Adam Sherk on September 13, 2010 The Pew Research Center for the People and the Press has published the results of its latest survey on news consumption and related topics. The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008.
    [Engineering] Search Engine Optimization: Recovering Lost Traffic and Links on your Website
    Recovering this old page from an older version of the website will ultimately help the website’s search engine rankings. Related posts: How Search Engine Optimization Adds Value to a Website Most likely, if you have a website for your business, How to Properly Redirect a Domain Name and Get Link Credit I recently received an email from Duane Long asking a. Link Building Strategies for Search Engine Optimization in Dallas October 14 Attend the Link Building Strategies for SEO Event in Dallas. Tags: Search Engine Optimization So, the page was not included.
    [Engineering] Search Engine Marketing Job Opening
    TouchStorm , a leader in online editorial video, has a job opening for a search engine marketer, someone who knows both search engine optimization and search engine marketing (PPC). Here is the job description, as recently forwarded to me: Search Engine Marketer (SEO, SEM), TouchStorm. Search Engine Marketer (SEO/SEM). Search Engine Marketing JobsDigital video is a shiny toy that delivers fantastic results in the right hands. We believe in editorial video and use it to create massive reach and engagement. What’s in it for you? Competitive salary.
    [Engineering] Search Engine Optimization Tip: Your Heading Tags Should Include your Keywords
    Lately, it seems as though many people have been concerned about over-optimization when it comes to search engine optimization of their web sites. That’s why I continue to post these search engine optimization tips , so we can get back to the basics here of SEO. This is how you inform the search engines and visitors about what you have to offer on your various web pages. You will also be able to get higher search engine rankings and far more traffic than before. When was the last time you received a full search engine optimization audit of your website?
    [Engineering] Throwback Thursday: Search Engine
    At that time, Ask thought the future of search was people who went to search engines to ask a question. The post Throwback Thursday: Search Engine appeared first on Bill Hartzer. Related posts: Throwback Thursday: Search Engine Watch Circa 1999 Today is Thursday, and every Thursday I try to feature. Throwback Thursday: LookSmart Search Engine Circa 1999 Do you remember LookSmart? Throwback Thursday: iWon Search Engine, Circa 2001 Today is Thursday July 3, 2014, and that means that. Search Engines Oh how they were wrong. And not questions.
    [Engineering] Turn Your Brand Into A Commitment Engine
    He has authored three bestselling business books, Duct Tape Marketing , The Referral Engine and his latest, The Commitment Engine. the commitment engine. the referral engine. Episode #345 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. There is a well-worn thought that small business can learn a lot from how big business operates. John Jantsch is one of the people who will flip that notion on its head. Jantsch spends his days helping small businesses grow. Enjoy the conversation. blogging. brand. business book.
    [Engineering] How SEO and Content Work Hand-in-Hand
    Communication SEO content content curation content curation strategy content marketing strategy content writing craft your content html5 internet marketing technique keyword generator keywords link building quality content ranking of mobile-friendly sites search engine optimization search engine ranking SEO and social media SEO elements site architecture writing tipsYou've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks.
    [Engineering] Search Engine Marketing Tool Review: SEM Rush
    From this you can tell for which keywords a site dominates the Google search engine results, and to what extent. On the other hand, if the keywords that the majority of people are using to find your site are not amongst the most searched for in the Google search engine rankings, then you won’t get any information for those keywords using this site. But for what it does, is an excellent resource in regards to finding out the keyword, and domain analytics behind the top Google search engine results. Search Engine Marketing
    [Engineering] Six Skills Every PR Pro Needs
    Search Engine Optimization. Now we have to take that skill and learn how to optimize our content so it’s being crawled by the search engines, while also being highly valuable and engaging. Search Engine Marketing. Communication Trends content marketing inbound marketing integration pr industry PR pros results search engine marketing search engine optimizationIf you missed it a few weeks ago, the New York Times  wrote a piece about redefining public relations. You see, the last time PR was defined was in 1982. Yes, 30 years ago. Content Marketing.
    [Engineering] Search Engine Optimization Tip: How to Effectively use Keywords in your Heading Tags
    Ultimately, that will allow you to be more successful with your search engine optimization methods. This is important to do because that is what tells the search engines that these particular words found on that page are the most important from all of them that are displayed on that page. With the use of heading tags on your web pages, you offer some type of structure that is the foundation of it for the search engines. It will certainly help you to get higher rankings in the search engines. Search Engine Optimization
    [Engineering] Traffic Technique 1: Search Engine Optimization
    Search engines “qualify” the traffic they send you, since they’re based on keyword and keyphrase searches that reflect individual users’ specific needs. To attract the right kinds of search traffic, most of us follow a few golden rules: We avoid black-hat search techniques: we don’t try to scam or trick the search engines. The more people who talk about you and link to your blog, share links to your posts, and engage with you in various ways, the more authority you’ll have—and the search engines love authority. know I have.
    [Engineering] How to Allow Search Engines to Index Your Facebook Profile
    As you may be aware, Facebook has, very publicly, said that they do not want search engines like Google and Bing to index your Facebook profile. Now you can fight back if you want: here is how to allow the search engines like Google to index your private Facebook profile. As you can see below, I just downloaded all of my “private&# Facebook data and am now allowing all of it to get indexed by the search engines. In any event, I decided that it was about time that the search engines, such as Google and Bing, be allowed to index my Facebook information.
    [Engineering] Search Engine Optimization Tip: Links Surrounded by Text
    Links are a big part of the success of your Search Engine Optimization efforts and the overall traffic from organic search to your site. Let’s take a look at an example list of links: - Search Engine Watch. Search Engine Land. Search Engine Roundtable. Although it is a list of some of my favorite search engine related web sites, those links are not really the “ideal” type of links. SEW was run by Danny Sullivan, who now operates Search Engine Land. Search Engine OptimizationThat above is a list of links.
    [Engineering] Why Fresh Content is Important for Search Engine Optimization
    SEO is all about understanding what popular search engines and web users want. Thus, a company that offers everything latest that a user or a search engine wants, will definitely be ranked higher in search results and in turn would make more sales and will have the opportunity to best others in the business. Search Engines love fresh content. When doing a web search on a popular search engine, the first thing you get to see is that the latest, are always at the top. Search Engine OptimizationThe phenomenon applies to everything available on the internet.
    [Engineering] Search Engine Technology Patent Portfolio Up for Auction
    ICAP Patent Brokerage is auctioning off a patent portfolio that enhances search engine functionality from Jason A. This search engine technology patent portfolio discloses search engine technology that can “significantly enhance functionality and user interaction compared to current conventional systems.” – Using this search engine system, a user can provide comments or tags to search results, determine relationships, and link them accordingly. Search Engine TechnologyDenise.
    [Engineering] SEO Strategies: Optimisation Ideas for Your Google+ Page
    With this development, search engine optimisation has evolved yet again, as it always does with any advancement on the Web. Influence – Expand your connections by joining the Google+ community in various networks; this way, Google’s search engine spiders will find your Page appealing. Google+ Google google plus guest blog search engine search engine optimisation seo SEO strategiesMost of us know that social media has been playing a big role in several businesses’ Internet marketing campaign. And, right now, Google+ is one of the dominating social networking sites.
  • BILL HARTZER  |  TUESDAY, MAY 31, 2011
    [Engineering] Entry Level Search Engine Optimization Job Opening
    An Interactive Marketing Agency based in Dallas, Texas that specializes in the Travel industry is seeking a new Search Engine Optimization (SEO) Coordinator. Search Engine Optimization is a discipline within Internet Marketing that helps ensure that our client Websites’ show up in the Search Results of Google, Yahoo! This individual will work with our Search Engine Optimization team to provide support services. Feel free to get in touch with me directly if you are interested in this search engine optimization position. Search Engine Marketing JobsSummary.
    [Engineering] 31 Expert Guides to Maximizing Online Brand Visibility – WPO
    ” As indicated by the posts from Search Engine Watch and All Twitter highlighted below, that is starting to change, but only just. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal. Time for a New Definition of SEO by Search Engine Watch. Social Search Engine Marketing Throws Search Experts A Lifeline by MediaPost. Laurie Sullivan reports on recent research showing that “Social signals continue to make their way into search results—making social search engine optimization the next major trend in organic listing.
    [Engineering] 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
    Search is as popular as ever, but the percentage of searches actually done on search engines declined slightly in 2012 (by about 1%). Still, organic search on search engines drive 50% of all referring traffic, compared to less than 8% for social media. YouTube is the world’s second largest social media site, with 800 million unique monthly visitors, and the second largest search engine. Professionals in architecture and engineering (7 years) and management (6.3 What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. 1.
    [Engineering] Search Traffic Declining? You’re Not Alone (and What to Do About It)
    According to research from BuzzFeed , “Search traffic to publishers has taken a dive in the last eight months, with traffic from Google dropping more than 30%…While Google makes up the bulk of search traffic to publishers, traffic from all search engines has dropped by 20% in the same period.” Finally, algorithmic changes implemented by Google (and subsequently mimicked by other search engines) over the past 18 months have impacted traffic to b2c and b2b websites. Image credit: Young Digital Lab. It’s not quite clear why this is happening. Experiment.
    [Engineering] U.S. Hispanics are the Growth Engine of the Country [Video]
    Latinos will account for more than 80% of the growth in the population of 18- to 29-year-olds over the next few years and this makes them a key demographic for marketers targeting young consumers. However, marketers need to develop their marketing strategies taking into account the rapid changes under way in the composition of the population of the Hispanic youth. Let’s take a look at the 2010 Census data compiled by the Pew Hispanic Center: 58% of Latinos in the 20- to 29-year-old age group are U.S.-born, born, 81% of Latinos in the 15- to 19-year-old age group are U.S.-born, born, and.
    [Engineering] Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software
    The post Marketing Doubleshot Podcast – Ep.11 – Pinterest the Search Engine & Agencies Making Software appeared first on Foglyte. In this episode, Jonathan Barrick and Josh Muirhead discuss how Pinterest and its search mechanics combine with other key aspects of the platform to bring power to digital marketers, and a recent article about how marketing agencies should be taking a good hard look at software as a competitive differentiator. Links and resources mentioned in this episode: Pinterest – Jim Dougherty –
    [Engineering] Search Engine Optimization with Track Your Google Rankings
    We all want to track our Google search engine rankings. There are lots of search engine optimization tools out there that will help you perform search engine ranking checks. Search Engine Optimization link buildingBut there is one in particular that looks very promising, called SEOette. With SEOette, you can track your Google rankings , backlinks, and other important SEO factors. Not only can you see current rankings, but your entire history beginning the day you sign-up. Your competitors will be scanned for potential keywords that you can use.
    [Engineering] Looking Back on the Year of the Panda: Google Algorithm Changes
    According to Search Engine Land , some domains saw a 94% loss in visibility, and others were left picking up the pieces after they lost 80% of their keyword positions. Consider this graph by Sistrix , created to describe where’s keywords landed on Google search engine results pages (SERPs) before and after one of the Google algorithm updates: Although there were several Google algorithm changes (some with more impact than others), all of them left businesses scratching their heads. queries according to Search Engine Land. The launch initially impacted 12% of U.S.
    [Engineering] HOW TO: Guide to Performing Website Audits
    Onsite optimization of websites is the most important factor in ranking better in search engine results. Bolding and italicizing text within paragraphs will show importance of the phrase to search engines.  Cloaking content is a very risky practice which will get your website heavily penalized by search engines. This will help search engines better understand the content. Microdata creates a mode of communication between your content and search engine spiders. This helps build a trust with search engines – especially Bing. Content Optimization.
    [Engineering] comScore January 2012 Search Engine Rankings
    Every month about this time comScore releases the search engine rankings data, and I report it here. These are not the actual search engine rankings that you see when you search at a search engine, which are constantly changing. Think of this more as the “market share” for the search engine industry. percent. * “Total Core Search” is based on the five major search engines, including partner searches, cross-channel searches and contextual searches. comScore, Inc. search marketplace. percent of search queries conducted. percent (up 0.1
    [Engineering] Google’s Latest Slap – How Un-natural Links May Affect Your SEO
    Google has been one of the leading forces in the search engine industry for several years now and it seems like everything they do tends to set the trend for other search engines. Blog Networks Many webmasters were using blog networks as a way to achieve high rankings in the search engines. Many of their pages went way down in the search engine rankings and some of them were actually removed completely from Google’s index. While it might be a lot of work, it will help your search engine rankings rise again.
    [Engineering] comScore Search Engine Rankings for October 2013
    Every month at about this time, I try to post the search engine market share, the search engine rankings, for the previous month as reported by comScore. In retrospect, it’s interesting to look at the comScore search engine rankings for October 2007 : Google 57.0 %. Google’s websites and web properties have 66.9 percent market share. Microsoft own sites, including, took some more market share from Google, and now has 18.1 percent of searches. percent of search queries conducted during the month of October 2013 were performed on sites owned by Google.
    [Engineering] 2015 SEO No-No’s
    In this article you will find the top 5 tips of what not to do when you’re trying to optimize your online pieces for search engine purposes. Digital Marketing SEO Google Google AdWords Google Panda Organic search Search engine marketing Search engine optimization Search engine results page SERPs Web search engine We see the articles containing tips of what to do when it comes to SEO all the time- redundant, complicated, and hard-to-implement. To some extent we cover the same basics here, but with a twist. The post 2015 SEO No-No’s appeared first on.
    [Engineering] Throwback Thursday: iWon Search Engine, Circa 2001
    Each Thursday I’m starting a new tradition here on my blog: to feature an old search engine. Today’s Throwback Thursday search engine is, circa 2001. Well, that business plan didn’t last long, iWon is not a search engine or “start page” anymore. Search Engines Today is Thursday July 3, 2014, and that means that it’s Throwback Thursday. There were quite a few, so I think I’ll be able to keep the tradition going for quite some time. Back in 2001, did you make your default home page in your web browser?
    [Engineering] Search Engine Optimization: Did Google Change My Title Tag Without My Permission?
    wrote about a site called that will help you track your website’s rankings in the Google search engine. Today, when checking the search engine rankings of that blog post, Google, for whatever reason, has decided to change the title tag of that blog post–without my permission! This is the title of the blog post (this has never changed): Search Engine Optimization with Track Your Google Rankings. I use WordPress for my blog. For search engine optimization professionals like myself, this is quite unnerving, to be honest with you.
    [Engineering] Link Building: Four Types of Backlinks to Pursue (And Three to Avoid)
    Given that more than 90% of both business-to-business and local consumer purchases now begin with online search, search engine optimization (SEO) has become essential for business success. You can often find the most authoritative (in the eyes of the search engines) directories specific to your type of business simply by searching for them. As the search engines make social signals an increasingly important element in rankings, the links that you create—and that your customers, followers and industry influencers share on your behalf—take on greater importance for SEO.
    [Engineering] Using Google AdWords to Test Your Messaging
    While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads. Rather, find yourself a search engine marketing expert (different from search engine optimization) and, at the very least, have them help you create a strategy. Advertising Search Engine Marketing Google AdWords search engine marketing SEMunderstand advertising. understand the value and benefits of it. The examples follow. 1. 
    [Engineering] Where Should You Spend Your Marketing Time? | Small Business Mavericks
    It’s a well known fact that 80%-85% of traffic for almost every website online comes from the search engines. It should seem to reason then that website owners and managers should spend that much time on search engine marketing efforts rather than social media or other forms advertising. In my opinion, you should be spending three hours on search engine marketing activities (blogging, PPC, or content creation) and the remaining one hour on social media and non-SEM activities. About Us What’s a Maverick? » Where Should You Spend Your Marketing Time?
    [Engineering] Anyone with a New Idea is a Crank Until the Idea Succeeds
    Since its introduction, the concept has been embraced by tools vendors and covered in publications like iMedia Connection , Search Engine Watch , Business2Community and Social Media Today , and Website Magazine. Search Engine Optimization (SEO ). Per , SEO is “the process of improving traffic to a given website by increasing the site’s visibility in search engine results. Websites improve search engine optimization by improving content, making sure that the pages are able to be indexed correctly, and ensuring that the content is unique.”
    [Engineering] Do Search Engines Love Opinion Posts As Much As We Do?
    Regardless, the one thing that every blogger needs to pay attention to, whether you’re excited about it or not, is the importance of creating high quality content to keep both your readers and the search engines happy. Sites consisting of low quality or duplicate content and/or employing manipulative SEO practices in order to unfairly influence site rankings have lost ground in their search engine ranking results. As most industry observers state, if you write for readers and not for search engines, you should be fine. For that, let’s take a closer look at value.
    [Engineering] The New Model: How Google+ “Gets” Content
    Prior to the latest Google updates, links were closely related to high rankings and more pronounced visibility in search engine results pages (SERPs). Marketing Search Engine OptimizationThis is a guest post by Joel Harrison. The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. Google+ has just won the People’s Choice award for social media at The Webby Awards presented by the International Academy of Digital Arts and Sciences. The Old Model. So What Are the New Signals? Conclusion.
    [Engineering] Interesting Marketing Trends of Small Businesses [Infographic]
    Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media email marketing event marketing online advertising print advertising small business social media websiteSmall businesses face challenges of small budgets and scarce resources, causing them to be even more selective of their decisions in growing their top line. They often don’t have the luxury of celebrity sponsorship or mass media ads such as Super Bowl commercials. Small businesses therefore test, pivot, and analyze to recognize where their dollars would be best spent.
    [Engineering] Local SEO – Be Found!
    Today we''re taking a look at local search engine optimization and using a local Thai restaurant, Indochine, as our example. NC SEO Wilmington Business Google Kristin Lubben Local search (Internet) Search engine optimization TripAdvisor Urbanspoon Wilmington North Carolina YellowPages Yelp Nearly 80-90% of all customers ''google'' businesses or check online reviews before making a purchase. How can you ensure your company will be found - in this case, your restaurant? The post Local SEO – Be Found! appeared first on.
    [Engineering] DataSift Curation Engine Aims for Relevance in Real-time
    Mapping Startups & Services Filtering For Relevance In A Matrix DataSift Curation Engine Aims for Relevance in Real-time On August 27, 2010, in Social Web , by Mahendra Palsule As I have said many times previously, if 2009 was all about the hype of Real-time, the future is all about capturing Relevance in real-time. Number of Retweets Whether tweet contains a hyperlink Datasift is a rules-based engine that can filter this firehose using thousands of complex rules and provide a filtered stream in real-time within milliseconds. It is just a matter of time. link] [.]
    [Engineering] 9 Steps to Digital Marketing Greatness [Infographic]
    Content Marketing Email Marketing Lead Generation Mobile Marketing Online Advertising Paid Search Search Engine Optimization Social Media This guide exists to help you understand, build, and eventually maintain a powerful, integrated online presence. It won’t happen overnight, but with a little bit of dedication and the right resources to back you, you can accelerate your small business’s online presence to a formidable level. Feel free to use this infographic in your website, as long as you link back to. link]. Or copy & paste the code below: Click here to view the Whitepaper.
    [Engineering] Four Types of Blog Posts Proven to Generate Organic Traffic
    Communication Content blog posts generate traffic grow traffic infographics list posts organic traffic organic visitors posts containing thought leadership reviews posts search engine results pages SERP social media engagementTo increase the number of organic visitors to your blog you need to produce content that is so compelling to your visitors that they deem it worth sharing. Your blog posts must be well-written, unique, useful, and frequent. Here are four types of blog posts that are most successful at attracting organic traffic.
    [Engineering] Best Internet Marketing Posts of 2011
    User Friendly SEO : These are the tactics that search engine optimizers should use to optimize for search engines and user experience. For those die hard SEO practitioners who don’t see the value in social, this article shows the last few months’ impact on search engine rankings. Ultimate Blogger’s Guide to Search Engine Optimization : There have been a lot of guides on blogging and SEO, but this is the latest and has good info. Each major element of code is dissected with some indications as to how it will fare with the search engines.
    [Engineering] Search Engine Marketing Specialist Job Opening in King of Prussia, Pennsylvania
    LuckyVitamin Corporation, a Top 500 E-commerce retailer located in the King of Prussia, PA area is looking to hire a Search Engine Marketing Specialist. – Administer daily operational tasks associated with search engine marketing. – Manage relationships with search engine vendors and other third parties on behalf of company. – Experience with major search engines and paid search networks (Google, Yahoo, Bing, Facebook). Search Engine Marketing Jobs– Analyze keyword library and expand appropriately. – Update reports and databases.
    [Engineering] Three Content Approaches that Dominate SEO
    How do you create content that thrives in search engines? Marketing SEO backlink opportunities backlinks comprehensive guides provide detail content content marketing create content for SEO that drives traffic create content that stands out create shareable content gain linkbacks links relevant to webpage provide value to audience resource pages search engine optimization think about why your audience uses search enginesRyan Ferguson shares three tips to create content that stands out, generates results, and increases you search results.
    [Engineering] This One Thing Has Become The New SEO Reputation Management Secret This Year
    What Search Engines Are Looking For? 1) High Authority Domains. Google and other search engines have different criteria that they look for when they are trying to figure out the rankings for different keywords and phrases. The benefit is that you get more control over the overall reputation of your brand and will allow you to suppress the negative mentions about it in the search engines. Search engines look for activity as well as the existence of the social media accounts and overall user engagement. Guest post by Jon Rognerud. Free tools to get you started.
  • SPIN SUCKS  |  MONDAY, MAY 4, 2015
    [Engineering] Feature Content that Answers Questions for Better SEO
    Because our content marketing world is made up by a good portion of search engine optimization, we tend to think in keywords. So, instead of writing a headline you think the search engines will like, write the headline as a customer or prospect might ask it. ” It’s an interesting way to think about content creation, but it will deem you most useful to both search engines and humans. Communication Content content creation daniel victor FIR hummingbird medium ny times staff editor search engine optimization shel holtzBy Gini Dietrich. What time is it?
    [Engineering] In-House Search Engine Marketing and Social Media Job Opening in Dallas
    I have a friend who currently has a job opening for a Search Engine Marketing / Search Engine Optimization / Social Media job in the Dallas, Texas area. This is a full-time in-house marketing position, and the person will handle all of the marketing, search engine marketing, social media marketing, and search engine optimization for the company’s two websites. The post In-House Search Engine Marketing and Social Media Job Opening in Dallas appeared first on Bill Hartzer. Search Engine Marketing Jobs – Customer Service experience.
    [Engineering] How to Create a Video Marketing Strategy for Your Business
    An understanding of sharing sites, social networking, and search engines is essential if you want to maximize your presence on the Internet. Below is a YouTube Video about embedding: Search engines. See our recent article on search engine optimization for more information. Marketing Search Engine Optimization Social Media video marketing videosThis is a guest post from Neil Davidson. In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. But where do you start? The key is strategy. Have clear goals. Create your video.
    [Engineering] How I Tweaked my WordPress Blog to Rank Better in the Search Engines
    As bloggers and website owners, improving our websites is an absolute must, and search engine optimization is important if we want to get more traffic through search engines. But I also knew that I couldn’t have the old pages and the new posts existing together because that would create duplicate content issues for my site with the search engines. also preferred to have more pages indexed by the search engines anyway. How I Tweaked my WordPress Blog to Rank Better in the Search Engines. Search Engine Optimization SEO wordpressHere’s how I did it.
    [Engineering] Web Pages: How Many Do You Need?
    The problem with search engine optimization is that there are so many different factors – all of them variables – that can affect a web page’s ranking for any particular keyword. Ability of your competition to employ best search engine optimization practices. Time between first publication of your page, and the frequency with which it has been updated, and the time it is judged relevant for a search query by the search engine. The number of web pages on your website, however, has no effect on your search engine rankings.
    [Engineering] Attack of the Consumer! The Many Ways Consumers Can Put You Out of Business Online
    Had I not had personal connections at both companies, it’s unlikely I would ever have gotten the company back into the listings.Comparison shopping engines (CSEs) also use customer ratings to reward good performers and push bad performers out of the results. Marketing Search Engine Optimization Social MediaThis is a guest post by David Rodnitzky. Having the best prices and largest selection of products means nothing on the Internet if you don’t back it up with incredible customer service. Treat customers badly and you will be out of business – period! Advertising Bans.
    [Engineering] How to Hire Your SEO Partner
    There are two enormous issues with search engine optimization that hinder your ability to zero in on the right partner: Rapidly changing, constantly evolving rules. Marketing Search Engine Optimization seoThis is a guest post by Brad Schorr. Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. It is also one of the most perplexing. Google’s algorithm – the formula it uses to determine page ranking – has undergone significant changes recently, and I believe we’re only seeing the tip of the iceberg. Results.
    [Engineering] Choosing your keywords for SEO
    Before you start making radical changes on your website, in an effort to rank higher in the search engines, you first need to decide what keywords you’re going to rank for. Search Engine Optimization b2b b2c keywords long-tail search engine marketing search engine optimization sem seo short-tailThere are two types of keywords. Short-tail and long-tail keywords. Short-tail keywords are the most popular, most searched, and therefore most competitive.  These are short one or two keywords that define an industry or product. It also doesn’t only relate to B2B.
    [Engineering] The 2014 Digital Marketing Ecosystem
    Once the infrastructure is in place, the content needs to be optimized to the search engine. Content Marketing Lead Generation Online Advertising Search Engine Optimization For maybe the first time in history, there is a surplus of technology and strategy to help advance both sales and marketing of a business, while at the same time a lack of resources and understanding to utilize it to its fullest capacity. This gap between tools available and execution presents an opportunity for those that understand the entire ecosystem. They say, “Okay, go!” Probably not.
    [Engineering] How Google Instant Impacts Search Engine Optimization
    Google Instant is an enhancement to Google’s search engine that shows you, and changes, the search results as you type, in real time. What it means for Search Engine Optimization. Although Google Instant Search does not technically affect the search engine rankings, Google is attempting to fundamentally change how search results are be delivered. As web site owners and search engine optimization professionals, we need to make sure that we pay attention to what Google may be suggesting with their Autocomplete feature. Tags: Search Engine Optimization
  • SPIN SUCKS  |  TUESDAY, MARCH 20, 2012
    [Engineering] Five Ways to Build the Perfect Web Marketing Storm
    He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. Search Engine Optimization. In his writing tips, he includes: How to write for both humans and search engines (six tips). Communication Content andy crestodina Blogging content marketing Email Marketing Measurement search engine optimization social promotion spin sucks pro web marketing webinar writingI hate to admit this out loud, but I know only a fraction about content marketing for the web. ” WRONG!
    [Engineering] 3 Image Based Search Engines
    Whenever information is needed, it seems that the first outlets most people turn to are search engines. As such, search engines are constantly evolving to keep up with the latest user demands. One of the latest developments that is rapidly expanding in popularity is the idea of image based search engines rather than keyword based searches. When using a traditional search engine to locate specific information, you have undoubtedly become frustrated at one time or another from keywords producing irrelevant results. Finding personal images online. Design research.
    [Engineering] Content Marketing Warfare on Google Panda & Penguin [Infographic]
    These tactics allowed for scalable and noticeable affects on search engine rankings. The truth is Google, Bing, and whatever other search engines pops up are going to continuously tweak their algorithms to “better” their results. Content Marketing Online Advertising Search Engine Optimization content marketing google panda google penguin infographic link building search engine optimization seo” The infographic cleverly relates content marketing to warfare, focusing on different strategies and tactics pre/post Panda and Penguin. Are you the biggest?
    [Engineering] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Facebook, Twitter and Google+ are the most popular social networks with search engine marketers. Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). Search Engine Journal ). YouTube is the second-largest “search engine” by volume of searches. As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics. How do top executives use social media? B2b vendors?
    [Engineering] Is Your Business Worth An Extra Hour Per Week? 5 Reasons Why Your Business Should Blog
    Blogging Business Marketing Search Engine Optimization Social Media Google revenue seoThis is a guest post by Preston Ehrler. As a business owner, do I really have time to blog?  I’m a business owner too, and I realize that we are already pressed to our limits for time.  We are responsible for everything, including finding new business, working with our existing customers, interfacing with suppliers, running our books, and infinitely more.  Attempting to convince a business owner that we should add yet another task can understandably seem like a herculean endeavor.  Interested?
    [Engineering] The Ultimate Guide to Search Retargeting
    The most significant form of retargeting to emerge is Search Retargeting — the practice of showing display ads to users based on the terms they enter into search engines like Google, Bing, Yahoo!, and Search Retargeting is revolutionary because it brings the power of search engine marketing to display campaigns and makes it possible to hone in on users who have never visited your site. At the most basic level, Search Retargeting is a fairly simple three-step process: A user searches for something on a site or search engine by entering search terms. and others. Agencies.
    [Engineering] How to Improve Google Adwords Quality Scores [Infographic]
    I recently stumbled upon an useful infographic created by Digital Net Agency , a performance-based search agency with a concentration on Search Engine Optimization (SEO) and Search Engine Marketing (SEM). The Quality Score is essential for digital marketers to understand because it helps determine how much you have to pay to receive a position in the “sponsored” area of the search engine results page. Online Advertising Paid Search google infographic measurement optimization quality score search engine marketing sem
    [Engineering] Search Engine Optimization: Search Engine Ranking Problem Solved for a Reader
    Perhaps in response to one of my recent blog posts about search engine ranking problems , I got an email today from James who owns a website called 4insure dot net. He asked me if I would take a look at his web site and see if I can figure out why he is having search engine ranking problems. The good news is that the website is not banned and does not appear to be banned in the search engines. How do I recover from these search engine ranking problems? Tags: Search Engine Optimization It has been like this for nearly 2 months… since September 24, 2010.
    [Engineering] How Social Media Affects Search
    Content Social Media andy crestodina Followerwonk Inkybee orbit media popular webinars search engine optimization SEO topsy webinar By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. He also hosted our second most popular webinar in 2014 so you know you’re going to get something good. Here’s the thing about this webinar. How Social Media Affects Search.
    [Engineering] Why ‘First Click Free’ Can Lead To Higher Revenues
    By giving Google access to your premium content, you ensure that your content is indexed in the search engines. search engines google paywalls search engine optimization SEO website visitors Few of us would dispute that webmasters and businesses have a right to put their best content behind a pay wall. However, if you put all of your content behind a pay wall, then it can’t be indexed by Google. Unless, of course, you give Google’s bots access to that content. You can do that with First Click Free. Think of it as like a magazine rack.
    [Engineering] Search & Social – Understanding the Interdependence
    Do they know how factors like search engines crawl, index and retrieves, and how linking affects search results? Advertising Brands Community Management Content Marketing I forgot to categorize Marketing & Communication Mindjumpers SEO Social Commerce Social Media Social Media Strategy Tips branded content Community Management tips content marketing digital branding Marketing Marketing Strategies real-time real-time engagement search Search & Social search engine optimisation search engine optimization SEO strategies social social media marketing social platform social SEO
    [Engineering] How to Create High-Quality Content
    Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content By Gini Dietrich In 2001, I trained for and ran my very first marathon. I had just moved to Chicago from Kansas City and didn’t know a soul. The people I worked with were great colleagues, but I didn’t have a lot in common with them outside of the office. The training for long races is the same, no matter which sport you compete in. In season, I can easily ride 300 miles in a week.
    [Engineering] Is Search Privacy Important To You?
    If so, then you might be interested in two smaller search engines. The search engine makes use of “slashtags,&# which are akin to Twitter’s hashtags. This type of search engine can be useful to your business if you can train your customers to use it and add important search terms related to your website as slashtags for their searches. DuckDuckGo even refers you to two other search engines (on its privacy page) that do not collect your private information: Ixquick and Scroogle. Are these smaller search engines good? search engines privacy search
    [Engineering] Don’t Bother With This SEO Service
    Your site will rank better in the search engines if you optimize it for the search engines, but don’t be fooled by unnecessary SEO services. The service is search engine submission services. I don’t recommend them. Many web companies call themselves SEO companies and sell useless services like search engine submission services. Did you know you don’t have to submit your website to search engines? That’s why I say stay away from search engine submission services. SEO for Small Business search engines SEO SEO services
    [Engineering] 25 of the Best Web Presence Optimization Guides of 2012
    PR, social media, and the production of fresh, high-quality content are vital for maximizing search engine visibility. David Erickson shares a presentation from Performics detailing “the cumulative and powerful effect of combining search engine advertising and search engine optimization.” internet users used search engines either daily or fairly often. Observing that “Since Google’s Panda and Penguin updates, social interaction and relevant content have become more important for search engine optimization (SEO) than ever before. Get Excited.
    [Engineering] How Search Engine Optimization Adds Value to a Website
    Most likely, if you have a website for your business, you probably have been pitched by a host of companies about the benefits of Search Engine Optimization. And, as someone who has been actively practicing organic search engine optimization since 1996, I am probably just as qualified as anyone else in the search engine marketing industry to tell you about the benefits of search engine optimization. But search engine optimization should do a lot more than just help you “get found&# in the search engine results. Average Monthly Searches: 1,220.
    [Engineering] Do Social Signals Drive SEO?
    Do Search Engines Use Social Signals to Directly Drive Rankings? The theory is that content that gets shared a lot in social media may be seen as more valuable content by the search engines. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. Here is what happened when Google tried a search engine without links ).) It would be a much deeper discussion to go through all aspects of this, but today I plan to focus on the best way to drive SEO benefits from your social media.
    [Engineering] Use SEO to Augment Your Business Development Plan
    Communication SEO alt text business development earned media meta description new business owned media prospecting search engine marketing SEMOne of the most important elements of a business development plan is SEO, yet most skip it entirely. Gini Dietrich has why it is critical for prospecting. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. Comments I totally agree. It's really fun because it's art and science. by Laura Petrolino Ugg… I wish I would have known you were in the 'Nati. would. would.
    [Engineering] Google Image Mismatch Penalty: What is It?
    Search Engine Land describes this penalty : Image mismatch is when the images on your website do not match what is shown in the Google search results. Search Engine Roundtable has posted a screen shot of the warning a website owner received. Google Search Engine Optimization Search Engines There is a new manual Google penalty called the Image Mismatch penalty. What exactly is the Google Image Mismatch penalty, and how can you prevent from getting penalized by Google for issues related to your images? Barry Schwartz first reported about this new penalty. Bottom line?
    [Engineering] Search Engine Optimization: Why We Still Need Meta Tags
    Recently, there has been a lot of debate in the search engine marketing community about some of the more simple or basic elements of search engine optimization, a web page's meta tags. Combined with the title tag, I still believe that as online marketers we absolutely need to make sure that we continue to populate these meta tags correctly and appopriately on all pages of our websites or our clients' websites even though some search engines do not use certain tags for ranking purposes. The search engines did not look at the content of the entire web page.
    [Engineering] The Ultimate Guide to Search Retargeting, Part 2
    As we began to discuss in Part 1, Search Retargeting is a practice that allows marketers to target users with display ads based on the keywords they enter into search engines like Google, Yahoo!, Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. Ben writes frequently for Digiday, and Search Engine Watch. Marketing Search Engine Optimization This is a guest post by Ben Plomion. . Today, we’re going to look at how to take your Search Retargeting efforts to the next level through Advanced Prospecting.
    [Engineering] 31+ of the Coolest Social Media, Search and Web Tools of 2010
    Social and Alternative Search Engines. realtime social search engine that pulls current and recent results for any term from Twitter, Facebook, Google Buzz, Digg and Delicious. different kind of search engine, Qwiki (currently in alpha) delivers a combination of audio, images and text in response to searches on an expanding variety of topics. Granted, the web is littered with “Google killer&# alternative search engines, but Blekko , created by Rich Skrenta and Mike Markson, is really cool. Create video emails? Create animations? Gather competitive intelligence?
    [Engineering] 5 Ways to Improve your SEO Today
    Therefore one of the most popular and cost effective tactics is targeting the search engines to position your website higher for a specific keyword phrase. Yes, I’m talking about SEO , or search engine optimization. For example, being ranked #1 in the search engines for the keyword phrase “Blue Dog on Mars” doesn’t mean you’ll get an influx of visitors. Historically search engines only used robots, also known as spiders, to navigate around your website and index every page they find. Search Engine OptimizationOriginally posted here at
    [Engineering] Google Now Annotating Local Social Data
    ” If there is a popular pizza joint in Wayzata that is getting a lot of +1s on Google’s new social platform Google+, the search engine could tell you that in the SERP. This could have far-reaching consequences for local businesses trying to increase their search engine positioning. That social sharing could in turn translate into higher search engine rankings. Social Media google local SEO search engine rankings social sharingLet’s say you want to order a pizza. So you Google “pizza wayzata minnesota.” The same is true of +1s.
  • UNSPOKEN  |  FRIDAY, JUNE 21, 2013
    [Engineering] Simple SEO Tips
    The idea is that you want to use specific words and content that is related to your site in order to get Google (and other search engines) to “crawl” your site. Ideally, when people search for these keywords on the web, your site will show in the search engine rankings. However, the links must absolutely be relevant to your site and your content in order to improve your search engine ranking. Author a blog – writing a blog on your website can help your search engine ranking as well. So you’ve decided to start a website for your business.
    [Engineering] Five Marketing Metrics that are Definitely NOT “Worthless”
    Search Engine Visibility. Again, while it’s true as the article states that “Many performance indicators, including bounce rate, form abandonment, average order value, engagement, and conversion rate, vary from search phrase to search phrase,” telling a client or boss generically that search engine visibility doesn’t matter is certainly not advisable. Online marketing activities preovide marketers with a wealth of metrics; actually, too much information. But like any good thing, data simplification can be overdone. ” Twitter Followers. ” True!
  • SPIN SUCKS  |  MONDAY, MAY 9, 2016
    [Engineering] Should You Rely On Google Alone for Online Visibility?
    Marketing SEO adwords affiliates bing Bing's AdCenter black hat SEO diversify your business visibility DuckDuckGo Email Marketing Google Google organic results Google policies Google rules keywords offline promotion online visibility ppc advertising search engines social media following traditional advertising yahooCould you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility? appeared first on Spin Sucks.
    [Engineering] Get Your Content Under Control
    To most consumers that doesn’t extend past typing your name into a search engine and glancing over the first five to ten things that pop up – what will they see? If Content is King… If you’re in the position to happily rely on people to type your name or your business’s name into a search engine then you’re actually doing pretty well for yourself all things considered. Respect the awesome power that is search engine optimization – first and foremost. Blog marketing SEO SEO companies internet marketing agency search engine optimization
    [Engineering] Best Internet Marketing Posts of 2010
    The Perfect Social Media Measurement Plan (Search Engine Land): Brian Massey illustrates a system that gives reliable conversion data to a spreadsheet automatically. Share Well with Others: How to Get Social Content to Go Viral (Search Engine Land): This post explores the motives behind content sharing, the ways content spreads, and tips for creating content for viral sharing. The Creation and Promotion of Social Content (Search Engine Journal): Jordan Kasteler explains that content must stand for something to succeed, and it needs to be shared and shareable to get out there.
    [Engineering] Search and Social Lessons from the Zenith Social Media Marketing Conference
    Now it’s 2% (because search engines have gotten better). • “If you don’t have open graph tags on your site, need to do that now.” Events Facebook Search Engine Optimization (SEO) Social Media Marketing aimClear Google authorship Grant Tilus Joe Warner Katy Katz Lisa Buyer Lisa Grimm Marty Weintraub Neal Rodriguez open graph tags Quicken Loans Regis Hadiaris Reputation Management Search Influence SEO the knowledge graph Twitter Will Scott Zenith Social Media Marketing Conference Start with research: is your goal achievable? What’s the best way to accomplish it?
    [Engineering] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Citing these and other statistics, Laurie Sullivan ponders the meaning of the term “search engine.” And third, “internet users were 22 percentage points less likely in 2010 to rely on search engines to find websites than they were in 2004,” due to both increasing sophistication of internet users as well as greater reliance on social media.
    [Engineering] How to Get Found Where Your Buyers are Looking: Web Presence Optimization
    It starts with a well-optimized website of course, but there’s much more to it than that; a website isn’t the only way to show up in a search, and traditional search engines aren’t the only online tools that buyers are using to learn about products and services. Creates backlinks (at least in the case of do-follow sites ) that help your website rank more highly in the search engines. Social Media Marketing Web Presence Optimization owned earned paid media relevant content social bookmarking sites social networks traditional search engines WPO It’s work, but well worthwhile.
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