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The Essential Guide to Successful Intent-Based Marketing

Oktopost

It involves marketing your product or service based on your buyers’ online behavior, which indicates their purchase intentions. Purchase intent (also called buyer intent) describes the probability of a customer purchasing or being inclined to purchase your product or service within a certain period. Active Intent. Passive Intent.

B2B 88
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5 Tips to Engage Your Audience With Push Messages

Convince & Convert

You probably also know that varying levels of consumer readiness and engagement can result in varying returns on investment. The paid search ads which once roped in a prospect have now become “noise” they sift through when searching for your content online. Here are five tips for engaging your audience through push.

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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! Paid content can include: Native advertising on Facebook/Instagram, Sponsorships, Ad Networks, Influencer marketplaces and networks, paid search, remarketing.

Content 147
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7 Content Distribution Ideas to Proliferate Your Brand’s Reach

yMarketingMatters

You can grow your brand awareness, educate people about your industry, products and services, engage in personal dialogue with consumers, and be there to support your customers! Paid content can include: Native advertising on Facebook/Instagram, Sponsorships, Ad Networks, Influencer marketplaces and networks, paid search, remarketing.

Content 130
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The Guide To Social Media Marketing Automation

Webbiquity SMM

Studies show that users on platforms like Twitter and Pinterest maximize their engagement when brands post as many as 15 tweets or 11 pins per day. In addition, a significant portion of social media marketing is engaging with your community. Human interaction is more productive. Photo by Andy Kelly on Unsplash. Post-automation.

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Social Media Does Not Exist

Adam Cohen

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. Share this on del.icio.us. Share this on FriendFeed. Tweet This!

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

A social media manager’s job is to provide expertise, build strategy, craft engaging platform-specific content, and decide if that content fits into the current overall conversation on social media–not to just blindly post when someone says “post this.”. — Jon-Stephen Stansel (@jsstansel) August 3, 2021.

Campaign 136