Hootsuite

MAY 6, 2024

Sprout Social is more expensive than Hootsuite, so it may not be the best choice for smaller teams. It does offer some chatbot support, but only for Facebook and X (formerly Twitter). For more details, check out our full comparison of Hootsuite and Sprout Social. And it only includes messages for Facebook and Instagram.

Tools 82

Tools HootSuite Team Social Media 82

Hootsuite

SEPTEMBER 14, 2023

Looking to gain a better understanding of your customer’s behavior and how to engage with them ? Social media intelligence could be the answer. Unlike social listening , which involves simply monitoring conversations, social media intelligence takes it a step further and uses patterns and trends in data to inform decision-making.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

MARCH 10, 2022

And when you have to prove the return on investment of each and every red cent, it can be difficult to justify increasing spend on organic social over Facebook ads. And that is why until recently, outside paid advertising, I didn’t think of social as a demand generation tool because I didn’t know that you could really measure it.

ROI 174

ROI B2B Social Media Brands 174

Oktopost

MAY 20, 2024

And specifically in social media marketing, the question has always been which measurement matters more, creating engagement with our audience or bringing new visitors to the company website? If you’re a social media manager caught in the engagement versus traffic dilemma, you’re not alone.

Social Media 80

Social Media Metrics Social Media Management Organization 80

Sprout Social

AUGUST 5, 2020

This update provides a comparative insights view that makes it much easier to compare and contrast your social performance with competitors across key metrics, including SOV, engagement and sentiment. For example, let’s say you double your audience engagement over a six month period. That’s great news, right?

Analysis 136

Analysis Strategy Sentiment Comparison 136

Keyhole.co

MARCH 9, 2023

Keyhole offers social media listening and analytics for Twitter, Instagram, Facebook, YouTube, and other online media sources all in one easy to use dashboard. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Social Media Strategies Summit

FEBRUARY 27, 2020

“Trend” can often feel like a four-letter word when it comes to social media, but it is critical that we keep an eye on the future. In 2019 we saw several social platforms grow and continue to mature – from industry giants like Facebook and Instagram to emerging platform TikTok and more niche sites like Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Sprout Social

JANUARY 3, 2022

The first step you should take is to get a handle on your existing audience by aggregating social media data across your active social networks (Facebook, Instagram, Twitter, etc.) With the right tool, you can easily determine the attributes of your most engaged followers. brand and product names) on social.

Data 138

Data Social Media Sentiment Team 138

Keyhole.co

DECEMBER 13, 2023

Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms. The tool helps you manage your social media accounts with the help of market insights.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MAY 11, 2023

Use the built-in brand safety tools for each social network Your first line of defense against your branded ads appearing alongside offensive content includes the in-platform tools provided by the major social networks. This intel gives you the audience insights you need to create a customer-centric social strategy.

Reputation 124

Reputation Tools Brands How To 124

Mindjumpers

JANUARY 25, 2011

Tweet Facebook launches a new ad format called Sponsored Story, which basically turns friends’ activities such as likes and checkins into promoted content for a brand. So, brands can buy a certain percentage of coverage, and Facebook then shows the users the content that are relevant to them in the shape of friends’ actions.

Facebook 254

Facebook Sentiment Advertising Feed 254

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Unmetric

AUGUST 28, 2019

Social media listening goes beyond just looking at your emails and notifications for @mentions of your brand. This indicates that you missed out on looking at 30% of possible engagement for your brand. To avoid such mishaps what you need is a social media listening tool. HubSpot isn’t a social media listening tool.

Social Media 101

Social Media Tools Sysomos Sentiment 101

Oktopost

NOVEMBER 30, 2023

While the precise number of shares attributed to dark social is difficult to come by, it is estimated that around 84% of all shares can be traced to ‘hidden’ sources such as WhatsApp, Facebook Messenger, private subreddits, Facebook Groups, Slack, or email.

Forums 62

Forums Reddit Analytics Sentiment 62

Hootsuite

JUNE 28, 2023

Welcome to dark social. Don’t worry, dark social isn’t the same as the notorious “dark web” trying to lure you into evil. Dark social is the oldest social network in action: private, untraceable human-to-human communication. 1 Social Media Tool Create. Free 30-Day Trial Why is dark social so important?

HootSuite 120

HootSuite URL Analytics Forums 120

Hootsuite

MAY 21, 2020

You measure what you have already achieved, and create a record of what is happening in your industry’s social space. The social listening part is more active and strategic. This could from engaging a happy customer to shifting your brand positioning strategy. 15 social media monitoring tools. Talkwalker. Reddit search.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Sprout Social

JUNE 27, 2023

Create more impactful content Review analysis reveals what type of content resonates the most with your audience, which will help you deliver more relevant social posts for better engagement. Review analytics tools like Sprout analyze content across multiple social channels and profiles simultaneously.

Review 122

Review Brands How To Analysis 122

SocMed Sean

NOVEMBER 14, 2011

There are a lot of ways to engage in social media, some of them effective…some of them not. If your organization is considering getting active in social or if you’re analyzing your current efforts, take a look at the following list and make sure you’re not undermining the success of your activities.

Social Media 235

Social Media Social Networking Airlines SEO 235

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? It consisted of 50 million ads which showed up in the Facebook mobile news feeds of tens millions of people.

Mobile 149

Mobile Team Retail Journal 149

Sprout Social

JANUARY 10, 2024

The higher the volume, the more overwhelming it can be for your team, but a complaint management system helps your brand respond and engage with unhappy customers at scale. Create engagement opportunities From social media to review sites, there are many different ways for customers to provide feedback publicly.

Reputation 98

Reputation System Brands Knowledge Base 98

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. Nearly half of CMOs stated that employee advocacy was their best-performing social initiative.

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Harp Interactive

MARCH 31, 2010

Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness. Here are Some Key Performing Indicators of Social Media Engagement that you may consider measuring: Bookmarks (onsite, offsite). Facebook Page Fan Numbers. Blog Comments.

Analytics 350

Analytics Social Media Trendrr Digg 350

Oktopost

JUNE 19, 2020

Consider these facts from a recent Social CEO Report by CEO.com and Domo: Only 39% of Fortune 500 CEOs have any social profile whatsoever. Of those active on social media, 70% use only LinkedIn. Only 50 of the 501 CEOs surveyed are on Twitter and 57 are on Facebook. Posting social messages that encourage engagement.

Company 124

Company B2B Loyalty Survey 124

Sprout Social

FEBRUARY 6, 2023

Core social media features and functions for your brand Although every social platform is different, they share some functionalities that set them apart from other types of media. Here are some of the common features of social media that brands leverage to engage with their audience.

Features 96

Features Social Media Curation Geotagging 96

Buzz Marketing for Technology

SEPTEMBER 29, 2010

It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Then they detailed a taxonomy of trigger words that signaled whether the post was positive or negative in sentiment. Share this on Facebook. Email this to a friend? Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

Mindjumpers

AUGUST 31, 2012

The SoLoMo (Social, Local, Mobile) revolution is taking over, which means that mobile and location-based social networks are becoming increasingly popular, while desktop based social media platforms are constantly working on optimising mobile access. Use Instagram to Create Visual Engagement.

Tools 228

Tools Foursquare Brands Sentiment 228

Twist Image

MAY 21, 2016

Brands will have to leave Facebook. . This was the general sentiment not all that long ago. For the longest time, Facebook was encouraging brands to build Pages, chase likes and engage with consumers on their platform. Brands could not resist, as the number of Facebook users grew without end. Facebook wins. .

Facebook 64

Facebook Marketing Instagram Metrics 64

Sprout Social

OCTOBER 4, 2021

The first step is evaluating your organic data , or the performance of social content that you publish from your brand’s social profiles, across all of your networks. Key metrics here include impressions, engagements and click-throughs. You can also dig into the details with our network-level paid performance reports.

Data 118

Data Metrics Sentiment Analytics 118

Unmetric

JUNE 11, 2019

This means creating more engaging content, getting more certainty around your social strategy and automating those tedious tasks like reporting. There’s a host of features that will help you analyze your brand’s social media performance and make better marketing decisions. Pricing: $49 – $499 per month. Reputology.

Analytics 125

Analytics Tools Social Media Curation 125

Sprout Social

JULY 19, 2022

Using hashtags on different social networks. I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. Hashtags are words and numbers following the # symbol that categorize and track content on social media. — Sprout Social (@SproutSocial) July 4, 2022.

Hashtag 114

Hashtag How To Guidelines Telecommunications 114

Keyhole.co

JULY 20, 2023

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.

Industry 52

Industry News Google Brands 52

Hootsuite

APRIL 12, 2021

Social network depth: As the networks continue to evolve, we’re working hard to provide the most up-to-date channel capabilities. Sparkcentral by Hootsuite helps you build personal connections in the moments that matter the most to your audience on the social and messaging channels they already use, unlocking value at scale.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Convince & Convert

AUGUST 29, 2017

Run an easy analysis to understand how you stack up against each competitive set, and zero in on the specific posts and campaigns which are driving engagement and audience growth for your competitors. from Simply Measured Social Analytics. Know Who Is Receiving More Positive (and Negative) Sentiment. Then, set a goal.

Compete 161

Compete Analytics Analysis Sentiment 161

SocMed Sean

JANUARY 8, 2012

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

Sprout Social

FEBRUARY 20, 2020

Improve sentiment around customer service. You can’t listen and aggregate this much data “by hand,” so it’s important to choose a listening tool that reaches the deepest corners of social, brings forth actionable data, measures sentiment, and integrates effortlessly into your business strategy. Product and R&D.

Strategy 117

Strategy Sentiment Social Media Management Analysis 117

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. That’s where reliable social media automation tools can help you. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Razor Social

NOVEMBER 29, 0002

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. Reach and Engagement. How much of your audience are you reaching and how much are engaging with your content? Sentiment Analysis.

Analytics 89

Analytics Social Media How To Analysis 89