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A Mobile Marketing Strategy That Helps First, Sells Second

Techipedia: Tamar Weinberg

Brands have rushed to provide value (optimally) or promotions (typically) on every new communication platform, all of which are increasingly accessed through mobile devices, making customers’ relationships with brands solely a collection of micro-experiences. Today’s younger consumers aren’t just researching and buying via mobile either.

Mobile 191
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Knowledge Mobilization

Buzz Marketing for Technology

Climate Change and Energy. Knowledge Mobilization. Knowledge Mobilization. The emerging concept of "knowledge mobilization" may therefore be more useful than knowledge management or knowledge brokering. Mobilizing IUCNs Knowledge to Secure a Sustainable Future: The IUCN Knowledge Management Study (2004) (PDF - 451 kb).

Mobile 113
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

Research from Databox reveals that approximately three-fifths of marketers believe video ads typically drive more engagement than image-based ads on Facebook. RXBAR made sure its energy bars showed up in the opening frames of its videos — so even if people quickly scrolled by, they still got a glimpse.

Brands 130
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How Social Media Marketing Will Emerge Post-COVID-19

Ignite Social Media

But let’s start with some excellent research from our friends at GlobalWebIndex which shows how people have already adapted their shopping habits by moving offline to online: What We Expect to See Post-COVID-19. If that GWI research we mentioned earlier is accurate, fitness brands may come out of this pandemic stronger than ever.

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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

What follows is loss of resources, energy, and enthusiasm. Do extensive hashtag keyword research: If your content is not searchable, it is not scalable. This makes keyword research for hashtags critical in social media. But what if there was a simple (not necessarily easy, but simple) solution to this?

Tips 354
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9 YouTube trends for your content strategy in 2022

Sprout Social

This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices. This not only brought the energy of the in-person event to people around the world, but also gave at-home viewers access to exclusive promotions and artist interviews. Social commerce.

YouTube 133
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Century 21 Targets First-time Home Buyers With Social Gaming

The Realtime Report

In addition, research shows that “95% of people playing games do not multitask,” making them a highly captive audience. allowing players to earn an energy boost by watching a CENTURY 21 commercial within the game. helping players grow their cities by buying new homes, businesses and land. ”