Rebekah Radice

APRIL 30, 2018

In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Subscribe to Brand Authority Podcast in iTunes. The Case for Influencer Marketing (and How it Will Change Your Business).

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Influencer Marketing Nielsen Authentication 115

Pam Moore

MARCH 5, 2020

Thank you Gary! :) You can see the full story here via the “Why Twitter Video” from Gary Vaynerchuk embedded in this blog post below. Before you even think about using social media for business you need to develop your social branding strategy and plan! Give us a shout and let's get to work!

Video 78

Video Twitter Content How To 78

Convince & Convert

JANUARY 4, 2016

Email marketing has also become central to mobile strategies. It will be a time of accelerating competitive advantage for brands that are committed to investing in high-ROI subscriber-centric strategies. And it will be a dangerous time for brands whose resource-starved email strategies have never matured beyond batch and blast.

Embedding 60

Embedding Mobile Newsletter Energy 60

The Realtime Report

NOVEMBER 8, 2012

Still looking for ways to convince your boss, clients or board of investors to invest money in realtime tools and strategies? These companies are “using technologies like social media, mobile, analytics and embedded devices to change their customer engagement, internal operations and even their business models.

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Company SMS Embedding Collaboration 192

Rebekah Radice

APRIL 30, 2018

In this episode of the Brand Authority Podcast , I make a case for influencer marketing, sharing why it’s a key ingredient to your marketing strategy and how you can find the right influencers for your brand. Subscribe to Brand Authority Podcast in iTunes. The Case for Influencer Marketing (and How it Will Change Your Business).

Influencer 60

Influencer Marketing Nielsen Authentication 60

Sprout Social

JULY 20, 2020

This description for Elgato manages to target keywords for their specific products, a smart move if you’re looking to tie the ROI of your YouTube channel to purchases on-site. This might include: Embedding videos on-site or within blog posts. Promoting your video content to your email subscribers. The last point is a big one.

SEO 132

SEO YouTube Video How To 132

Twist Image

JANUARY 24, 2014

It''s still few and far between for most, as they grapple with defining what success (or ROI) looks like in comparison with their traditional advertising measurement models. Push this to think about ways to build a proper integrated player or embedding the right tools, so that the consumer can best benefit from a holistic experience.

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Content Notification Mobile Advertising 100

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

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Social Media Strategy Curation Privacy 135

Kikolani

MAY 24, 2016

However, for small businesses, digital marketing agencies and hosting companies looking to offer websites to small businesses, these options tend to not equate to a great ROI due to price. This is important to consider when putting together a content and site strategy of any kind. This list includes companies like Evergage or Monetate.

SEO 99

SEO Conversation Mobile Sites 99

Oktopost

APRIL 10, 2024

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

NOVEMBER 12, 2020

5 Ways data analysis boosts B2B ROI. Though 61% of marketers r eported using an Account-Based Marketing (ABM) strategy, only 5% had fully optimized their measurement, with nearly two-thirds remaining in the fledgling stages. This is done through embedded analytics within your products and services to retrieve deeper customer insights.

Analysis 138

Analysis B2B Data Tools 138

Sprout Social

DECEMBER 19, 2023

These analog skills are essential to embedding the value of social across a business. Their work serves to unite teams together around a cohesive strategy that creates a unique, singular brand voice across several profiles and networks. Just kidding—kind of. The truth is, paid social is complex across the board.

Social Media 100

Social Media Social Media Management Influencer Team 100

Social Media Strategies Summit

DECEMBER 17, 2020

Smart brands are embracing TikTok and Instagram Reels as part of their marketing strategies for the new year. #2 Instagram’s latest update, which put IG Reels front and center , should hint to marketers that Reels should be a big part of your Instagram strategy in 2021. Ready to supercharge your social media strategy next year?

Social Media 130

Social Media Metrics Instagram Trends 130

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Coming up with the strategy is often straightforward. Learn your target audience’s biggest pain points.

Eventful 20

Eventful Content Startup How To 20

Sprout Social

JUNE 10, 2021

In one survey on email marketing success, the ROI average was a $42 return on every dollar the brand invests into email marketing. Multichannel marketing is a strategy that incorporates multiple channels and platforms with individualized messaging. Remember that one company’s engagement strategy might not work for you.

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Newsletter How To Marketing Template 128

Hootsuite

SEPTEMBER 3, 2020

The challenge will be finding balance and building skill sets that can drive short-term conversions and long-term strategies to build brand equity, customer happiness, and differentiation. Since they’re embedded in the platforms, users don’t have to leave to make a purchase. KitchenAid offers a great example of this.

Trends 145

Trends Social Media HootSuite Embedding 145

Pam Moore

MAY 21, 2017

I am shocked at how many startups, small business owners, entrepreneurs and even marketers in large corporations wait until the last minute before launching their business or product to market to implement social media marketing strategies and tactics. The importance of embedding mobile in the DNA of your planning from day one.

Influencer 167

Influencer Products Social Media How To 167

Later

JANUARY 10, 2021

Another great strategy to get Instagram followers from TikTok is to tease your Instagram content in your video captions. . From plugins to code embeds, there are dozens of options when it comes to responsively embedding your Instagram feed on your website so it looks great on any device. . But how much is too much?

Authentication 98

Authentication Instagram Hashtag Collaboration 98

Webbiquity SMM

SEPTEMBER 12, 2011

And of course, there’s the ongoing social media ROI debate : how do I measure this? Can social media ROI really be measured? Social Media Strategy and Best Practices. Organizing Your Social Media Strategy by CompuKol Connection. What social media developments and trends should I be watching? What to do?

Social Media 257

Social Media Trendrr SM2 Alterian 257

Sprout Social

OCTOBER 26, 2021

In order to attract top talent, social recruiting strategies are pivotal. The most effective social recruiting strategies. Retention strategies to improve company culture. Why traditional recruiting strategies are no longer enough. The most effective social recruiting strategies. The job market is shifting.

Applications 108

Applications Cost Team LinkedIn 108

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest Content Strategy. With Pinterest, however, you have to map out a strategy first. What should your Pinterest content strategy include? 7 tips for a successful Pinterest content strategy.

Social Media Management 121

Social Media Management Social Media Analytics Hashtag 121

agora pulse

JUNE 3, 2020

Find out how to create a content strategy, learn from analytics, and develop an advertising plan in this Pinterest guide. Pinterest Content Strategy. With Pinterest, however, you have to map out a strategy first. What should your Pinterest content strategy include? 7 tips for a successful Pinterest content strategy.

Social Media Management 116

Social Media Management Social Media Analytics Hashtag 116

Convince & Convert

APRIL 1, 2010

Second, if you’re going to invest in a bunch of social media outposts, even if you don’t have a clear social media strategy , you should take every opportunity to link them together. Jay, do you think this is a result of a lack of strategy, leadership, or clarity on the objectives? Sorry to the T-Wolves.

Social Media 121

Social Media Content Analysis Sports 121

Convince & Convert

SEPTEMBER 21, 2010

I’ve moved from Tweetmeme to Topsy on my embedded tweeting, due to improved metrics, and Topsy’s competitive intelligence capabilities are impressive. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 3, 2010

He writes for marketing blog The Zest , loves talking marketing strategy and is suspicious of helicopters. Trend #2: Embedding parts of your website into others’ websites Wufoo and others (namely email service providers, like Constant Contact, etc.) Don’t laugh – this was in 2007.

Social Media 110

Social Media Strategy Consultant Social CRM 110

Techipedia: Tamar Weinberg

FEBRUARY 14, 2012

It takes less time to engage the user than reading, and the user is then engaged until ready to follow an embedded call to action. It’s probably fair to say that you try to keep a fairly subdued, professional tone in your marketing strategy. In today’s society, the personal connection that a brand can make with a consumer is crucial.

Video 189

Video Brands How To Fashion 189

Webbiquity SMM

DECEMBER 19, 2017

The predictions ranged from honing content marketing strategy (popular) to sales-marketing alignment (a bit old?) AI / Chatbots: Eight writers believe B2B marketers will make greater use of artificial intelligence (AI) in 2018, primarily by developing chatbots or using tools like marketing automation software with embedded AI capabilities.

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B2B Trends Analysis Marketing 293

Convince & Convert

AUGUST 12, 2015

Takeaway: Define no more than three SMART goals for your entire content strategy (taking on too much can spread your resources too thin). An SEO content strategy like this helped us increase our #1–3 search results by 248% in six months. Figure out how you’ll hit your goals. Publish visually-appealing content on beautiful websites.

Marketing 60

Marketing Project Publishing Survey 60

Buffer Social

MAY 18, 2017

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes. Continually measuring your ROI and social analytics. There’s the art of uncovering when to post your content. And, of course, the constant demand for fresh, engaging content to be shared.

Instagram 111

Instagram Twitter Facebook How To 111

Webbiquity SMM

FEBRUARY 7, 2012

Infographic: Social Media ROI Statistics by Digital Buzz. Aden Hepburn shares a wealth of social media ROI statistics here, such as that 74% of CMOs believe they will get a handle on social media ROI in 2012. 92% say that when video “is embedded in content it positively or very positively effects the overall influence.”

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Statistics Research Social Media B2B 190

Viper Chill

FEBRUARY 8, 2010

i’d love to see a post on you link building strategies as you usually just touch the topic but never really go in-depth. It looks like it is embedded into the more generic call, and i can’t find a way to customize the Read More link in there, to make it nofollow. Hopefully implementing these strategies will help!

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WordPress SEO NoFollow Sites 93

Convince & Convert

MARCH 6, 2024

However, producing an effective video content strategy that actually delivers on your expectations requires a thought-out plan with hard data and research to back it up. Using a video-based content strategy to promote your brand is an essential way to appeal to potential leads online. clickthrough rate [source].

Video 189

Video Strategy Content Marketing 189

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. Specialized analytics programs like Hootsuite Analytics can provide more in-depth information and reports that include metrics such as team performance and social ROI. Get the free guide right now! Engagement.

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List Social Media HootSuite URL 145

Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

Social CRM 148

Social CRM Twitter B2B CoTweet 148

agora pulse

FEBRUARY 22, 2020

The chart below shows that email marketing has the highest percentage of Excellent and Good ROI results reported, with social media marketing following closely behind. Paid advertising should not be your first thought when creating a social media strategy. Should you be spending budget on social media? Invest in paid advertising.

Social Media 175

Social Media UGC Tips CPM 175