Hidden Advantages of Custom Events to Meta Advertisers
Jon Loomer
SEPTEMBER 25, 2023
In this post, you’ll learn: What custom events are How I add custom events Examples of custom events Benefits of custom events Buckle up, this is a good one… What Are Custom Events? You send event information with your pixel data to Meta, for example, and highlight events to signify, “HEY! Standard Events. Dig deeper.
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