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Example: How to Use Custom Metrics in Facebook Ads Manager

Jon Loomer

I want to take a second look at custom metrics today and provide two specific examples of how I use them. The actual process is the same and those metrics can be used across both locations. Before we get to a couple of examples, let’s dig a little deeper into why custom metrics are important. What Are Custom Metrics?

Metrics 214
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A marketer’s guide to natural language processing (NLP)

Sprout Social

Natural language processing (NLP) is an artificial intelligence (AI) technique that helps a computer understand and interpret naturally evolved languages (no, Klingon doesn’t count) as opposed to artificial computer languages like Java or Python. What is natural language processing? It analyzes and generates both audio and text data.

Process 111
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7 inspiring examples of corporate social responsibility

Sprout Social

To help you promote your company’s program, we’ve gathered seven corporate social responsibility examples from top brands using social media to spread the word on how they’re giving back. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. Let’s dive in. pic.twitter.com/AUjNaU63Og.

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Testing Zaraz to Set Up Facebook Conversions API

Jon Loomer

We’re in the process of figuring out deduplication. For example, you can have a trigger fire once a visitor has spent 60 seconds on a page. For example, fire a trigger when a visitor scrolls at least halfway down a page. Zaraz appears to fit the bill in every way for me. I’m still testing. No coding is necessary.

API 161
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How to supercharge your marketing strategy with AI automation

Sprout Social

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Take for example, Sprout’s AI-driven Social Media Listening solution. AI automation is the integration of AI with the automation of repetitive, rules-based tasks.

Strategy 105
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Social Media Provides Small and Medium-Sized Firms (SMEs) With Tools to Mitigate Internationalization-Related Threats

The Realtime Report

According to the study, SMEs use social media to become embedded within various strategic and emerging international networks they deem important for their operations. According to the study, it is vital for internationalizing SMEs to seize the opportunities offered by social media throughout their internationalization process.

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What Is the Purpose of Grounding?

The Realtime Report

It is an essential part of any installation process and grounds the electricity running through your home. For example, if you damage a cable of an electrical appliance, like a toaster, the machine could electrocute you. Copper or copper-coated steel is often used for this process. Grounding can prevent a whole host of injuries.