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Example: Use URL Parameters to Verify Facebook Ads Results

Jon Loomer

One approach is using URL parameters. I wrote a tutorial previously about using Dynamic URL Parameters with your Facebook ads for this purpose. Today, I want to walk through an example of it in use. First, let’s take a quick step back to detail what URL parameters are and why this is necessary. Background.

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Do Not Use URL Equals for Meta Events and Audiences

Jon Loomer

In each case, the problem was caused by using “URL equals” when setting up events. The solution is simple: Use “URL contains” instead. And then I’ll explain why “URL equals” is causing problems and the best practices for using “URL contains.”

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

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6 masterful examples of brands selling on Facebook Shops

Sprout Social

In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales. 6 Facebook Shop examples you can learn from. Following the examples of the brands listed above can give you a leg up on the competition.

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Testing: AI-Powered ChatBot Trained on Website Content

Jon Loomer

Chatbase provides the options of files (PDFs or Word docs), text, website URLs, and Q&A (providing example questions and answers). Since my website has more than 1,000 pages, my primary focus is on website URLs. You have the option of crawling the website, submitting a sitemap, or entering in URLs manually.

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How to use LinkedIn hashtag analytics to boost content reach

Sprout Social

For example, hashtag analytics offer insight into how many people see your posts because of the hashtags you use, which hashtags get the most traction and how much engagement your posts get because of those hashtags. For example, suppose you’re a social media marketer at a B2B marketing software company for small businesses.

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How To Add Custom URL to Google Plus G+

Laurel Papworth

How to get a custom URL for Google Plus. Anywho, How to add a Google Plus custom URL. I am on my PROFILE menu (right errr left hand side), and the “Your profile is preapproved for the custom URL: google.com/+LaurelPapworth” pops up. Custom URLs for Google Plus. Some examples are: google.com/+customURL/ posts.

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