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How to Find Your Audience on Social Media

Social Media Strategies Summit

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands.

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Social Media Marketing for Retail Brands: 5 Essential Tips

Hootsuite

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. But that’s not the only social media impact on retail brands.

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New Instagram Embedding – Great News for Businesses on Instagram!

Devumi

The new Instagram embedding tools and features made available this week are offering businesses on Instagram some incredible new ways to share their content. If you’ve built a great following on Instagram, and want to start taking that with you to your website or blog, the new Instagram embedding features will allow you to do that!

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Edutainment Takes Centre Stage: The Rising Trend from CES 2024 and Its Impact on Social SEO

The Realtime Report

Beyond the usual spectacle of groundbreaking gadgets and visionary tech, this year’s event also highlighted important marketing trends. This content style leverages the allure of entertainment to heighten shareability, while simultaneously embedding educational value to enrich the audience’s experience.

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Scheduled Chats for Communities A new feature under testing allows scheduling chat events in communities, fostering organized interactions. Supporting News Organizations with Shorts YouTube is allocating $1.6

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Demystifying the Technical Side of Social Media

Razor Social

Social media is now a key part of every marketing strategy. But in order to successfully leverage social channels to promote your business, you need to be more than just creative. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Thanks to the OG TikTok, social media algorithms have prioritized video, especially short-form vertical video, like Reels and YouTube Shorts. Some of our highest performing videos are embedded in blog articles.