TikTok Adds Science-Based STEM Feed to Promote Educational Content
Social Media Today
MARCH 14, 2023
The new feed of scientific content aims to highlight the educational potential of the app.
9 E-commerce Social Media Marketing Tips for 2024
Social Media Strategies Summit
APRIL 11, 2024
of internet users aged 16 to 64 use social media, spending an average of 2 hours and 23 minutes daily browsing social networks. So, whether you want to up your e-commerce social media game or ensure you’re getting the basics right, here are the tips and best practices you must follow in 2024 and onwards.
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Three Reasons We Can’t Disconnect from Social Media
Webbiquity SMM
APRIL 4, 2023
The term “social media” implies connecting with others, socializing and sharing. While this is a reason one may engage with social media, from its earliest days other motives have driven users to partake. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms.
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Using Social Media in Education: 8 Can’t-Miss Tips
Hootsuite
SEPTEMBER 7, 2022
Social media has revolutionized the way we connect and communicate with each other. Teachers and administrators have realized the potential of using social media in education. These days, the best educators are embracing social media’s role in the classroom.
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New Social Media Advertising Strategies for 2023
Webbiquity SMM
JANUARY 24, 2023
Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Image credit: Merakist on Unsplash The last year in social media saw consumer preferences shift, new technologies emerge, and certain social platforms flourish.
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Is Your Social Media Content Really Top of News Feed Worthy?
Pam Moore
MARCH 4, 2018
The truth is marketers have no guarantee their content will be seen on any medium, platform or social network, by anyone, let alone their target audience. Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it.
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7 Top B2B Social Media Trends
Oktopost
NOVEMBER 22, 2023
Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. However, social media is also the fastest-evolving channel.
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Best-in-Class Tactics for Social Media Engagement
Ignite Social Media
JULY 29, 2021
Below, we break down our favorite tactics and content types you can incorporate into your editorial planning to entice audiences to engage with your brand on social media. If your social media team is looking for assistance with optimizing your content strategy, contact us for assistance. . Social You Should Know.
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10 Higher Ed Marketers You Should Follow
Social Media Strategies Summit
AUGUST 15, 2023
Higher education marketers are busy, so finding the time to keep up with the latest industry developments can be challenging. Here are ten higher education marketers you should start following right now. Maya is a social media manager at Harvard University and a self-confessed nerd about user behavior and smart insights.
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Social media stories: Your guide to all social media story platforms
Sprout Social
JUNE 30, 2021
Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. The latest craze that nearly every platform is jumping on seems to be social media stories. What are social media stories? Instagram Stories.
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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity
Sprout Social
DECEMBER 5, 2023
The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%). What is it about social media careers that makes them dominated by white women?
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Is Your Content Top of Feed Worthy?
Pam Moore
MAY 12, 2017
Though it may be tempting to be the loudest or most negative marketer in the social room to grab attention, the truth is these tactics are likely hurting your brand more than helping it. Social Profit Factor Training Academy and Marketing Nutz Can Help! . These spammy tactics no longer work like they use to. Need more help?
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Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. Sure, LEGO is a prime playground catering to the entertainment and education of children. Instagram: 10.3
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12 CEOs You Should Be Following on Social Media
Social Media Strategies Summit
OCTOBER 21, 2021
Having a CEO with an active presence on social media can be beneficial for the organization for several reasons. According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. But there are also plenty of good examples of CEOs using social media.
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Facebook News Feed Update: Now What?
Jon Loomer
JANUARY 13, 2018
Social Media Examiner conducted a Facebook Live to discuss the news feed update that resulted in more than 5,000 shares, 400,000 views, and 1,000 comments. You’ve undoubtedly heard by now about the big Facebook news feed update that was announced recently. First, to summarize: 1. Person-to-person is prioritized. A ghost town?
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How To Create a Strong Social Media Advocacy Program
Hootsuite
NOVEMBER 28, 2022
There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. What is social media advocacy?
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How to Effectively Leverage Your Social Media Content Offline
Likeable
JANUARY 10, 2022
So, what exactly is the key when it comes to transforming social media content into something that can exist (and make strategic sense!) If you’re creating longer videos for social, in-person events could be a good place to leverage them as well. Want to learn more about how your brand can leverage its social content offline?
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14 Tips for Preserving Your Mental Health While Working in Social Media
Ignite Social Media
NOVEMBER 5, 2020
Social media was born in the late 1990s and has since grown into one of the most highly used forms of communication in our world. population use social media, and regular usage has spiked this year in large due to the global pandemic. That and a group of other social media professionals on Twitter help me feel sane.
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Do Social Media Managers Really Need a Master’s Degree?
Hootsuite
AUGUST 25, 2021
“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. twitter’s main character today is a master’s degree in social media. The purview of the social media manager is expanding. Just a thought. —
Growing Your Social Media Audience
Sprout Social
DECEMBER 2, 2020
In order for social media marketing to work, you need an audience. Use the strategies in these Sprout resources to help you refine your strategy to expand your reach and successfully engage your social media audience. This post gives you a look at the social media demographics of each network.
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3 Steps to Creating Effective Social Media Content
Likeable
AUGUST 23, 2021
The information and tips in this article come from one of Likeable’s Smarter Social modules. Learn more about Smarter Social , our solution for in-house digital teams, here. Maybe your brand has never posted on social media before and you’re ready to take the first step. Know What You’re Up Against. The Rest of the Feed.
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Top Benefits of Using Social Media for Business
yMarketingMatters
JULY 12, 2018
“Why should my business be on social media? Here’s the thing: I believe that social media for business is no longer an option! . No matter what industry your business is in, a strong social media presence offers tremendous opportunity for your business, that can really make a huge impact.
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Social Media for Your Business: Quality Over Quantity
yMarketingMatters
AUGUST 7, 2014
We all want to see our followers on social media skyrocket in numbers. Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. On Twitter and other social media channels, these “bought” followers will not give your business any added value or boost.
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3 Social Media Executives Reveal How to Build a Career in Social
Buffer Social
SEPTEMBER 5, 2023
Social media is still a relatively new field, having risen to prominence in the past two decades. All three now work at a senior level at companies known for their top-notch social media strategies. On the hunt for guidance about how to build a career as a social media executive, I interviewed all three.
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Social Media On The Farm: Crisis Management, Market Research, Education And APIs
The Realtime Report
AUGUST 27, 2012
farms are turning to Twitter and other social media tools as a support group to share information, gain insights and keep customers informed about changing conditions. Using social media and video to promote it, they generated $10,000 in the first 10 days, as reported by Grist.
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7 Proven Social Media Promotion Ideas That Don’t Suck
Hootsuite
OCTOBER 25, 2021
There are many reasons to use social media to promote your business. But the tl;dr of all of them is: people are on social media. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Guess what?
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The social media video statistics marketers need to know for 2022
Sprout Social
JANUARY 4, 2022
The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.
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How to Make Sales With a Shoppable Instagram Feed
Later
JANUARY 27, 2021
Linkin.bio has been a game-changer for our Instagram strategy since we can promote multiple articles a day,” says Social Media Manager, Hannah Weintraub. With Linkin.bio by Later , you can turn your feed into a clickable, shoppable landing page — making it easier to sell on Instagram. But don’t just take our word for it.
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Top Benefits of Using Social Media for Business
yMarketingMatters
JULY 12, 2018
“Why should my business be on social media? Here’s the thing: I believe that social media for business is no longer an option! . No matter what industry your business is in, a strong social media presence offers tremendous opportunity for your business, that can really make a huge impact.
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Social Media Stories: What Brands Need to Know About Ephemeral Content
Ignite Social Media
MAY 4, 2020
Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. A recent report from GlobalWebIndex found that Instagram and Facebook users are increasingly viewing and creating social media stories. Source: Statista.
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18 Impactful Black Creators to Follow on Social Media
Later
JANUARY 28, 2021
This is the year of amplified voices, and Black creators are using their social platforms to inspire, innovate, and educate others. . From crafting engaging content, to building scalable businesses, and inspiring social reform, there are countless Black creatives changing the game in every industry. 1: Jayde I. 7: Polly Irungu.
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How To Measure Share Of Voice On Social Media
Keyhole.co
FEBRUARY 3, 2024
In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. Without further ado, let’s dive into the meat and potatoes of how to measure the share of voice on social media. But that’s not all you can do. It’s simple.
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5 goals you can accomplish with social media video marketing
Sprout Social
JANUARY 6, 2021
And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans.
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What Are the Best Times to Post on Social Media?
agora pulse
DECEMBER 9, 2020
Bonus Materials: FREE Social Media Content Calendar. What are the best times to post on social media? Here’s a look at why that is and how to find the best time to post your social content. The social channels you use. 20 Social Media Post Types That Do Well (and How to Use Them).
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Industry benchmarks to inform your social media presence
Sprout Social
MAY 15, 2020
Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.
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7 steps to a successful social media video marketing strategy
Sprout Social
JUNE 17, 2020
Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Set goals for video marketing.
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Social media advertising: how to run a compelling campaign
Sprout Social
OCTOBER 1, 2020
If you’re still on the fence about social media advertising, we get it. Research shows that one of the top goals for marketers is increasing brand awareness, which is why more and more brands are achieving this with a paid social presence. Why run paid social media ads, anyway? Hey, totally fair question.
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Lecture 2: Social Media Marketing for Universities and Colleges – monitoring dashboards
Laurel Papworth
FEBRUARY 24, 2021
In this lecture we go through the tools that Universities can use for social media (free and paid) as well as tips and strategies. Social Media Marketing Strategy for University, College and HigherEd playlists: YouTube Lectures Facebook Lectures. Resources for #HigherEd #EdTech #EduAu.
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From Rhetoric to Revenue: the Rebirth of Social Media as a B2B Growth Engine
Oktopost
MAY 16, 2022
“We’re using social media for brand awareness.”. However, if you’re not using social media to drive real revenue to your brand, you’re leaving money on the table. So, how do you use social media to actually earn revenue for B2B? Transforming Social Media into a B2B Growth Engine through Employee Advocacy.
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How to Craft a Successful Social Media Content Strategy
agora pulse
DECEMBER 22, 2020
Struggling to put together a social media content strategy? I work on all things social media strategy for the company. We get a lot of questions about social media from our audience. Here’s the stuff that actually matters when building a successful social media content strategy.
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5 Social Media Marketing Tactics That’ll Improve Your Conversion Rate
Rebekah Radice
MARCH 6, 2018
Social media is one of the most powerful lead generation tools available today. Problem is, time and effort on social media doesn’t always translate into real leads. Tune in as I talk about the “why” behind your social media content, the real reason why it’s not converting, and how you can fix it.
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How to Improve Employee Engagement on Social Media
Oktopost
JANUARY 2, 2023
In this article, we’ll explain why employee engagement is important and help you maximize engagement through your social media strategies. Educating employees First, employees need to know what you expect from them and how their actions can help the company achieve its goals. Share three pieces of company-brand content.
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Lecture 3: Content Calendars for Universities and Colleges – Social Media Series
Laurel Papworth
MARCH 3, 2021
In this lecture on social media we look at content strategies, some Higher Education case-studies of the right content to the right audience at the right time, setting up the different types of content calendars and social media tools for creating the content and scheduling on social media.
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