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Ten Social Media Truths About Chatbots

Spin Sucks

To understand the growing power, here are ten social media truths about chatbots. The post Ten Social Media Truths About Chatbots appeared first on Spin Sucks. Google analytics Google's Allo internet browsing IRC MMS news feeds PR nightmare SMS social media management social media platforms Tay by Microsoft ui user interface

Facebook Updates News Feed Algorithm

Ignite Social Media

Once again, Facebook is changing the way its News Feed is structured and many people have questions as to what it actually means this time. As this new feature on Facebook rolled out, so did a document titled “News Feed Values” by the company, which is meant to supply clarity around exactly that question. Simple, right? Both yes and no. Don’t freak out just yet though, people.

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22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

As social media marketing has become ubiquitous ( 88% of marketers say social media is important for their businesses), hundreds of new tools have developed just in the past few years: tools for social media management, monitoring, measurement, automation, identifying influencers, creating graphical content, and more. Image credit: Buddy Media.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. It would be easy to dismiss Mailchimp’s approach as frivolous until you take a look at its Instagram feed and realize they’re actually well-crafted images that subtly advance a marketing message without hitting you over the head.

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How Social Media Affects Search

Spin Sucks

For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. It is billed as how social media affects search , but after I watched a draft of it, I think it’s that and more, particularly for PR professionals. How Social Media Affects Search. By Gini Dietrich. CT, 10 a.m.

Social Media News & Updates: September


Pages will be able to create ads for desktop and mobile News Feed to boost awareness of events and drive responses. This is how the new event ad will look on the mobile New Feed. Facebook Updates News Feed:  Facebook now shows more timely stories from friends and pages. Blog Social Media Updates marketing for small business social media Social Media Marketing Social Media New

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Seven Podcasts to Add to Your iTunes Feed

Spin Sucks

Therefore, I bring you the seven podcasts you must add to your iTunes feed to laugh, learn, and live. Media Bullseye Roundtable. Of course my social media boyfriend, Mitch Joel , should be on this list. We talk about everything from current events, crisis communications, social media, reputation management, and where it all meets and intersects. reads it.

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Social Media Crisis Management -Infographic

Janet Fouts

At a very minimum set up Google alerts, but we recommend setting up additional social listening tools as well to be sure to get timely reporting. If you need some free or low-cost listening tools here’s a list of social media listening tools to get you started. Trying to smother a social media crisis is like gas on a fire. Don’t feed the trolls!

Using Hashtags in Social Media Marketing


Hashtags are increasingly important in social media marketing campaigns. They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. They are a way to track topics on Twitter and other social media platforms. What are hashtags? Hashtags are labels for content. Twitter.

Five Social Media Automation Myths Busted

Spin Sucks

In recent years, social media automation has been one of the most widely discussed topics in digital marketing circles and with good reason—a number of tools and apps that enable marketers to derive greater value out of social platforms have sprung up, and many have wondered if the automation will just kill the “social” in social media. By Sophia Solanki.

NEVER Feed the Trolls

Janet Fouts

There’s a saying in social media that goes something like this “You know you’ve “arrived&# when you’ve got trolls commenting on your work&#. It’s true, the more connections you have on social media networks the more likely someone will disagree with you. The more you say, the more you feed ‘em. Trolls are a special breed.

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6 Must-Dos for Best-In-Class Social Media Customer Service

Ignite Social Media

If your customers were to grade your customer service on social media, how would your brand do? If you’re not at the top of your class and on your way to valedictorian, it’s time to rethink the experience your brand is providing your customers on social media. In short, it takes a village to improve the customer experience on social. Would you be an A student?

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Best Practices for Managing a Crisis on Social Media

Ignite Social Media

With recent current events and tragic news in the media each day, it’s time to talk about best practices your brand should use when it comes to social media during a crisis. But, if you are an individual who manages a brand’s social community (like a Community Manager), this message is for you. But as a brand, we don’t recommend crossing that line. It’s Not About You.

Wonder How Will Your Post Get On Top Of Facebook News Feed ?? - Social Media

Social Media Network Marketing

Do you wonder how will your Post get on top of News Feed? News Feed is already a competitive place – as more People, Businesses and Pages are posting content, the competition to appear in News Feed has increased. There are some consistent traits that make Organic Posts feel too promotional: Posts that solely push people to buy a product or install an app Posts that push people to enter promotions and sweepstakes with no real context Posts that reuse the exact same content from ads I work as Freelance Social Media Network Online Professional.

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The Basics of B2B Social Media Marketing Strategy

Webbiquity SMM

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Platform-Specific Social Strategy.

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Ultimate Guide to Social Media Marketing

Sprout Social

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business. Choosing Your Social Networks. Quick Stats 1.65

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Do you truly want to succeed?

How to Use Twitter Cards in Social Media Marketing


Twitter Cards enable publishers to attach media experiences to tweets — beyond the 140-character limit. They add a few lines of HTML metadata to blog posts and other thought leadership content that enable brands to stand out from the pack in Twitter feeds that are full of text. Branding Content Marketing Social Media Social Media Marketing Twitter Social media marketing

Social Media: The True Impact


We spend a lot of time talking about how to make social media work for business and what kind of marketing targets social media users. But we don’t often take a step back and see the true impact that the addition of social media networks has had on our everyday lives. Social media has made it incredibly easy for news to spread.

How to Improve Your Social Media Marketing Plan With 13 Growth Hacks

Convince & Convert

Here are 13 data-backed growth hacks we learned at CoSchedule while building our social media marketing plan. think you’ll find they’ll work for your social media marketing, too. With social media, you could share on the different networks and review your clickthrough rates to understand how you’re improving traffic. highlight to tweet).

All of the Social Media Metrics That Matter

Sprout Social

Did you know that when it comes to social media metrics, there are hundreds you could be analyzing? In this post, we’re going to look at the metrics you can gather from the top social networks and which ones matter most for your business. What Are Social Media Metrics? We’re going to break down all of the social media metrics you need to know.

21 of the Best Social Media Marketing Guides of 2013 (So Far)

Webbiquity SMM

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” You’ve seen the statistics on social media marketing : 93% of marketers use social media for business.

The Importance of Testimonials and Social Media


Additionally, social media is a huge component of increasing leads for new customers. In fact, lead generation is the top objective for B2B marketing programs according to a recent survey , and 54% of these B2B respondents said that they have generated leads through social media. That is where social media comes into play. Social Sharing.

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Identifying, Understanding and Influencing Social Media Users [Infographic]


Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. But who is this social customer?

15 Awesome Social Media Apps for iPhone

Razor Social

Using your mobile for social media marketing will make you more productive and efficient  when marketing your business on social media. Some applications will just waste your time and some will benefit your business.   The applications we have selected below will make you more effective on social media. Catch up on blog content using Feedly. PRISMA.

Eight Tools for Social Media Listening

Spin Sucks

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. Social media is no different. To be a master at social media communication you must have a strong foundation of listening. The media landscape has changed and print journalists are no longer the only ones with influence.

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7 Popular Types of Social Media Fans [Infographic]


If you’re using social media to market your company, you know that social media fans are not all alike. Many different types of people follow you on social networks. While every person is different, social media fans and customers can be broken down into roughly 7  categories. These social media followers think You Rock! Awesome!

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A Look at How Three Brands Are Driving Social Engagement

Spin Sucks

Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks. Here is what Fractl and Buzzsumo research found.

Facebook’s Big News Feed Announcement That Benefits Brands


Today Facebook announced several upcoming changes to the News Feed. One announcement stood out to me as something that may be a big benefit to brands – the Following Feed. The Following Feed contains ALL posts from pages that people Like — not Edgerank-filtered updates. Blog Content Marketing Facebook Social Media Social Media Marketing

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

Often times social media content is thought of like speed dating – you make a quick connection, enjoy it while it lasts, and then you move on to the next suiter, only to smile somberly at the memory of that special someone in the weeks to come. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators.

When to Thank Your Social Media Fans

Techipedia: Tamar Weinberg

Ever read those articles on how a business has successfully used social media to increase brand awareness and drive sales? Saying thank you is not only a vital “social” action in social media, but it’s also just plain good marketing. If you use social media prior to an event in the hopes of increasing traffic to your booth, that’s great. Why is that?

Social Media Q&A

Spin Sucks

Afterwards, I was scrolling through the Twitter feed to see what people tweeted the most, in order to give you some of the key points. I don’t know what we did before Twitter. The Q&A. Q: There are many different agencies a business can hire, and they all seem to be converging on this concept of digital marketing and social media. At the time I said, “Sure!&#

7 Warning Signs That Your Blog Needs Better Social Media Management


There is no one way to do social media right, but there are a million ways to get it wrong. If you’re guilty of any of the offences below, it’s time to step up your social media game and start getting the results your blog deserves. 1. No one is interacting with you on social media. Your social media feeds are deserted. Boring!

Facebook News Feed Algorithm Changes: 5 Must-Reads


This week, Facebook announced more changes to its news feed algorithm. Facebook News Feed Algorithm Changes…Again. Facebook issued news feed algorithm changes again and community managers everywhere are fighting the urge to melt their faces off. Facebook Announces More Links In The News Feed. Blog Facebook Social Media

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RSS Extensions for Browsers & Social Media Dashboards

Laurel Papworth

Here’s Chrome: Add these extensions/addons/plugins to your preferred browser if you want the browser to find the RSS feeds for you. To subscribe to a feed using Internet Explorer. Go to the website that offers a feed. Click the Feeds button to view feeds on the webpage. RSS Extensions to Omnibox/URL box for Browsers (for my students). Safari. Chrome  .

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Best Practices for Social Media Ad Spending

Ignite Social Media

Social network ad spending isn’t going anywhere anytime soon. By 2018, social media ad spending is expected to be just under $20 billion; amounting to nearly 22% of total digital ad spends. Serious inefficiencies in the process will lead to serious lost media dollars. Keep Paid with Other Social Media Disciplines. Use the Native Tools Provided. Measure.

Social Media is Like the Telephone

Spin Sucks

And, while I’m never in love with their negative perception of social media, I’ve realized it’s best not to argue. However, there are also a ton of new ideas, business connections, successful media pitches, and behind-the-scenes information just waiting to be discovered. Social Media is Like the Telephone. By Christopher Whitcomb. It’s all about how you use it.

Companies Invest More in Social Media Marketing in 2014


Last year, Forbes contributor Jayson DeMers wrote a list of predictions for social media trends that would rule this year. One of the most accurate was his prediction that social media marketing would continue to skyrocket, forcing companies who were holdouts in the social media arena to finally buy in. Social media advertising is the wave of 2014.

3 Ways to Fight Facebook’s Algorithm and Customize Your Feed

Convince & Convert

Some in the social media cognoscenti will tell you it’s because the masses are tiring of Facebook. Click to read more » facebook The Social Habit edgerank news feed social media statisticsImage from My wife asked me today if something had changed at Facebook. like that stuff, because I can easily keep up to speed with them.

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Social Media Stress Disorder

Spin Sucks

Brian Meeks has delusions of novelist, which he feeds by writing the Henry Wood Detective series (Available soon and on his blahg). Has this happened to you?  Do you suffer from SMSD, or Social Media Stress Disorder? Facebook is a gateway social media tool.  Social Media Stress Disorder originally appeared on Spin Sucks on May 3, 2011. ExtremelyAvg.