Waxing UnLyrical
MAY 2, 2017
About a week ago, I posited what I thought was a fairly innocuous question on LinkedIn: It got a few interesting responses, which was great; I was, after all, asking a question. That was about a week ago. Suddenly, over this past weekend, the number of views had crossed 10,000. Oh my, I thought to myself. I guess this is hitting a chord with a lot of people.
Ignite Social Media
DECEMBER 12, 2017
Are you envious of all the beautiful social media content filling your newsfeed and thinking, “How can I create amazing social media content for my brand?” Then you’ve stumbled across the right blog post. First off, know that you’re not alone! 55% of marketers report a lack of resources for quality content production across the industry. Because of this, our two companies, Ignite Social Media and Carusele , partnered together to host a webinar covering various ways that marketers can create mean
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Devumi
NOVEMBER 3, 2017
Red Bull is one of the most popular brands on social media. How they pulled it off is an inspiring social media case study. Discover Red Bull’s secrets to being the energetic brand with the incredible video and social media marketing. Social media case study: Red Bull Unlike other brands, Red Bull rarely advertises its […]. The post Social Media Case Study: How Red Bull Built a Strong Fan Base Online appeared first on Devumi.
Convince & Convert
NOVEMBER 6, 2017
Live video is nothing new. In fact, live broadcasting has been around since the 1950s. However, while people are increasingly familiar with live video—particularly thanks to Facebook Live—there is still hesitation from companies in adopting this strategy to grow their business. When I speak with B2B companies about Facebook Live, they claim it’s only something for B2C companies and celebrities.
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The Realtime Report
JANUARY 28, 2017
Making Social Media An ROI Positive Channel For B2B Businesses By Jingcong Zhao. With $5.4 Billion spent on social media marketing in the U.S. alone last year , it’s clear that social media is being cemented as a marketing function in most B2B organizations. Yet, 61% of marketers claim measuring ROI is a top challenge. In addition, 36% claim tying social to business goals is a challenge, and only 9.4 % are able to quantify the revenue driven by social.
Meltwater
OCTOBER 1, 2017
Social media has entirely reshaped the way the world communicates. Instead of relying on celebrities,… Read More.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Jon Loomer
OCTOBER 22, 2017
One of the many benefits of the Facebook pixel is that you can track and later retarget those who perform specific actions on your website. You can segment your audience in very specific ways based on page views, registrations, purchases, searches, and more. Let’s take a closer look at how and why you should create these audiences. First, I’ll guide you through the basics.
The Social Media Hat
SEPTEMBER 8, 2017
With burners and beakers, flasks and funnels, the Social Media Lab scientists set out to conduct experiments and get answers - even if those answers challenge our preconceptions.
Pam Moore
SEPTEMBER 27, 2017
One of the most overlooked aspects of social business and social media is the power of the personal brand. Unfortunately, many marketers and business leaders wrongly assume that personal branding is only for those looking to be “famous” or become some type of online or social marketing “guru.” This couldn’t be further from the truth. Think about this… When was the last time you handed your credit card to a logo?
Jenn's Trends
NOVEMBER 8, 2017
We all wanna do our best and put our best foot forward on social media. Instagram is no exception. And, being such a highly visual platform, creating the best content is key! But, how do you know what will perform best on Instagram? That’s what I’m here to help you with! First of all, we […]. The post Which Types of Content Perform Best on Instagram?
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A beginner's guide to social media automation tools and getting automation right.
Waxing UnLyrical
APRIL 12, 2017
Swiping through Facebook this morning, I realized that today marked a unique anniversary for me: 17 years ago today, I landed in the United States for the very first time, knowing that I was stepping into a whole new life. (That’s me in 2000, with the Pacific Ocean – over which I’d flown – behind me.). I reflected on this a couple of years ago, sharing 15 things I’d learned in the (then) 15 years since arriving here.
Rebekah Radice
MAY 9, 2017
Blogging is one of the best ways to grow your business online. But there’s no doubt about it. Managing a blog can be hard work. Between the setup, design, and content creation… maintaining your blog can feel like a full time job. Not to mention the optimization and promotion that comes once you hit publish. Yikes! Sounds overwhelming, right?
Ignite Social Media
FEBRUARY 2, 2017
Holidays can be a brand’s best friend on social media, if used correctly. While some holidays beg for a post, others should be skipped. Lucky for you, Valentine’s Day is right around the corner, and this is a golden opportunity to connect with your followers. Before you go tweeting your heart out, take a look at these past examples of brands who know how to show their followers some love without going overboard. 1.
Convince & Convert
DECEMBER 5, 2017
If you haven’t ventured over to REI’s social accounts lately, you should. Something amazing is happening. For years, we’ve been told that silos between customer service and marketing are just facts of life–something to expect. Yet, REI’s customer service replies look like, feel like, and even using the same language as their other posts.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Socially Sorted
NOVEMBER 3, 2017
If you are looking for some great Mobile Apps for Visual Storytelling then look no more. I’ve compiled a list of visual content apps that will enable you to create awesome visual content from your mobile device no matter where you are. Let’s get started! Creating. // Read More. The post 17 Easy-to-Use Mobile Apps for Visual Storytelling appeared first on Socially Sorted.
Meltwater
SEPTEMBER 17, 2017
2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.
Buffer Social
NOVEMBER 28, 2017
We often recommend crafting your social media posts according to your audience. But how you know who the individuals that make up your social media audience are? And how do you know what content they like? Answering these two questions is essential if you’re looking to execute a successful social media strategy. And often, you’ll find the answers by turning to data and social media analytics.
Jon Loomer
OCTOBER 26, 2017
If you’re a brand or marketer, you’ve undoubtedly heard about the Facebook Explore Feed. A recent isolated test has marketers concerned, if not downright panicked. Some believe it signifies the end of organic brand content on Facebook. I have other opinions. Let’s take a closer look at what we know and don’t know about the Facebook Explore Feed and how it may impact you… Facebook Explore Feed: The Launch.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
The Social Media Hat
JANUARY 16, 2017
For 23 years, Disney has been marketing and re-releasing this classic, animated film, and with this year's new release, they're demonstrating the pinnacle of repurposing content.
Pam Moore
AUGUST 28, 2017
Are you ready to gain an unfair competitive advantage on Facebook? Would you like to stomp status quo and serve your customers quickly, personally and in a more human way by leveraging automation and a platform that more than 1.2 billion people are currently using? If you answer yes to these questions then you need to understand the power of Facebook Messenger for business and how it can easily help you serve your customers, even while you sleep.
Jenn's Trends
FEBRUARY 1, 2017
How important is the number of followers on my social media account? …… I get this question All. The. Time! From all sorts of people, with all sorts of different goals. Look, I get it. You see an account that has 100,000 followers, and you want the same. You see an account with a million […]. The post How Important is the Number of Followers on Your Social Media?
Razor Social
SEPTEMBER 27, 2017
People are talking about you and your brand online. But are you listening? Are you proactively building and managing your reputation? If your answer is NO, now would be a good time to ramp up your efforts and take control over how people perceive your company, products, and services in the online world. In this article, we share some actionable tips on how to track and manage your reputation online.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Rebekah Radice
MAY 16, 2017
When was the last time you updated your social media bio? If you’ve spent time agonizing over what to write, how to write, and what to include – let me put your mind at ease. Sharing your strengths, skills, and unique solutions doesn’t have to be difficult. That’s why I’ve put together a 4-step process to help you create a bio for every social network.
Sprout Social
MAY 2, 2017
Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business. Whether you’re looking for some new ways social media can benefit for your brand, or trying to sell its value to the C-Suite or even clients, we have you covered.
Convince & Convert
OCTOBER 30, 2017
Listening has become the stalwart of social data analysis techniques. Years ago, in the early days of social’s prevalence in society, brands recognized their buyers were spending more and more time on social, and they asked the obvious question: “What’s everybody saying out there?” Fast forward to today: The questions have become more complicated, and software has become a requirement for answering those questions.
Socially Sorted
AUGUST 23, 2017
There are some awesome examples of User-Generated Content on Instagram. We set out to find some of them for you to share in this post. Here are 7 brands who have grown their presence online through the clever and savvy use of User-Generated Content. What is. // Read More. The post 7 Awesome Examples of User-Generated Content on Instagram appeared first on Socially Sorted.
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Meltwater
NOVEMBER 2, 2017
If there’s one constant in the world of public relations, it’s change. The profession is… Read More.
Buffer Social
NOVEMBER 13, 2017
What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users. The reason for this sudden growth?
Jon Loomer
MARCH 30, 2017
One of the primary struggles Facebook advertisers face is ad fatigue. They’ll run a campaign that works great for a while, but then it suddenly stops working. The evergreen Facebook ad campaign is a technique that can help. I first wrote about this process more than a year ago. It has been a significant source of questions since, and I thought it would be a good time to take a second look.
The Social Media Hat
NOVEMBER 24, 2017
While consumers are interested in gadgets and appliances, savvy businesses and marketers know that Black Friday is a GREAT day to get deals on the tools and services we use every day!
Pam Moore
DECEMBER 7, 2017
Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. It's not good enough to just create cool visuals, be on Facebook Live video daily and tweet a few links. The social web is getting noisier by the minute.
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