Jon Loomer

NOVEMBER 20, 2023

Breakdowns may be the most valuable and underutilized feature in Ads Manager. Once you’ve used it, you understand it’s something you can’t do without. The problem is that so many advertisers don’t even realize it exists. You can find the Breakdowns dropdown menu between Columns and Reports on the right side of Ads Manager. Note that breakdowns are also found in Ad Reports, but we’ll focus on how they are used in Ads Manager here.

CPM 173

CPM Types Campaign Examples 173

Audiense

NOVEMBER 21, 2023

Marketing departments across all industries have caught on to a crucial insight — social media use creates a vast reservoir of vital data on consumer behavior. Last year, the average person spent over 151 minutes on social media daily — your target audience included. That’s a ton of data your brand can access with social media listening platforms.

Platform 155

Platform Data Industry Social Media 155

Social Media Today

NOVEMBER 21, 2023

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 206

Brands Process 206

Forbes Social Media

NOVEMBER 19, 2023

In the aftermath of IBM, Disney and Apple pausing spending on X, formerly known as Twitter, top advertising executives made a personal appeal to CEO Linda Yaccarino.

Twitter 145

Twitter Apple Advertising News 145

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Social Media

Jon Loomer

NOVEMBER 22, 2023

How does each text variation perform? If you submit multiple text variations when creating an ad, you may want to check and see if there’s one that outperforms the other. In theory, Meta should optimize to use the best performing options. Still, it’s helpful to know how each option does so that you can apply learnings to future ads. You can find out with Breakdowns.

URL 149

URL Video 149

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023.

B2B 117

B2B Trends Social Media UGC 117

Forbes Social Media

NOVEMBER 22, 2023

Social media was flooded with conspiracy theories after an explosion at the U.S.-Canada border involving a car with two passengers.

Social Media 142

Social Media 142

Jon Loomer

NOVEMBER 20, 2023

Don’t assume that Meta ad CPMs will go up this holiday season… CPM, or Cost Per 1,000 Impressions, is directly connected to advertising costs. A primary factor driving CPM during the holidays is competition. If more advertisers spend more money in the auction, the cost to reach people should increase. If CPM increases, your ads need to be more effective to remain profitable.

CPM 146

CPM Price Cost Advertising 146

The Realtime Report

NOVEMBER 21, 2023

Growing Cybersecurity Demand Opportunity to Create More Racially Inclusive Workforce Cybersecurity experts are in demand, but the current workforce contains too few African Americans and other minorities. Creating a more racially inclusive workforce benefits everyone and is vital to better identify technological risks and vulnerabilities. David Lee, founder of The Identity Jedi, explains how the industry can improve representation and the benefits that will bring.

Organization 91

Organization Industry Engineering Reputation 91

Social Media Today

NOVEMBER 22, 2023

X is determined to fight claims that it's systems could be flawed.

Report 207

Report Content System 207

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Social Media

Bill Hartzer

NOVEMBER 20, 2023

In a groundbreaking move set to revolutionize the very fabric of social commerce, Doba, a prominent powerhouse in the realm of American dropshipping, proudly introduces its groundbreaking app, Doba Direct. Unveiled on the digital stage on July 31st, this app is more than just a game-changer; it’s a transformative force reshaping the landscape for global social media enthusiasts.

Influencer 95

Influencer Social Media Curation Policies 95

Jon Loomer

NOVEMBER 21, 2023

I shared yesterday that increased holiday CPM is no longer automatic. Using Meta’s Average Price Per Ad as a guide, costs have been down year-over-year in every quarter of 2023. CPMs actually dropped last Q4. But that’s all about what happened in the past. What’s happening right now? I like to use the Within Marketing Pulse dashboard for this. Within curated CPM data from their partners, consisting of Fortune 100 companies.

CPM 140

CPM Curation Price Cost 140

Amy Porterfield

NOVEMBER 22, 2023

Listen on… How I doubled my business revenue in just one year. It might seem impossible to double your revenue in just one year, but if I can […] The post #628: The $100k Milestone: My Proven Strategies to Scale Up appeared first on Amy Porterfield | Online Marketing Expert.

Strategy 108

Strategy Marketing System Organization 108

Social Media Today

NOVEMBER 21, 2023

Meta's Content and Library API provides expanded data access to approved research partners.

API 182

API Library Research Data 182

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Social Media

The Social Media Hat

NOVEMBER 21, 2023

Partnership Unpacked, Episode 48, with Josh Bernoff The post How To Drive Successful Content Partnerships w/ Josh Bernoff appeared first on The Social Media Hat.

Content 98

Content How To Social Media Marketing 98

Jon Loomer

NOVEMBER 24, 2023

Meta ads optimization is LITERAL. Accept this and strategies become clearer. You know how this can help and hurt you. Here’s what I mean by that… When you select a performance goal in the ad set, the algorithm’s entire focus is getting you as many of that thing as possible. It’s not trying to get you a certain type of link click or landing page view or ThruPlay.

Advertising 132

Advertising Types Conversation Strategy 132

Sprout Social

NOVEMBER 21, 2023

As more companies adopt an omnichannel approach to engage with customers, keeping up with competitors can be challenging. What are they posting on social media? What’s their email marketing strategy? What kind of content are they publishing on their blog? Where are they getting most of their traffic from? You need to know it all. Competitive monitoring helps you stay on top of this data at all times.

Sentiment 97

Sentiment Metrics Analysis Trends 97

Social Media Today

NOVEMBER 19, 2023

Elon continues to fight back against claims that X is facilitating more harmful content.

Content 184

Content 184

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Social Media

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. The problem is that figuring out how to start a blog for your business isn’t as easy as starting a personal blog. In the first installment of this series, How to Start a Blog: A Step-by-Step Guide to Creating a Business Blog, Part 1 , we listed most of the back-end tasks of starting a corporate

Hubspot 96

Hubspot How To Loyalty Resources 96

Jon Loomer

NOVEMBER 18, 2023

Not nearly enough advertisers use or even know about breakdowns… They’re found by clicking the breakdown dropdown menu in between Columns and Reports in Ads Manager. There are six categories of breakdowns. By Time: Day Week 2 Weeks Month By Demographics: Age Gender Age and Gender Audience Type (for Advantage+ Shopping) By Geography: Country Country and Audience Type (Advantage+ Shopping) Region Business Locations DMA Region By Delivery: Placement Platform Time of Day (ad account time

URL 134

URL Types Advertising Report 134

Forbes Social Media

NOVEMBER 19, 2023

We should consider social media to be the "fifth estate," where traditional journalism has always been the fourth estate.

Journal 111

Journal News Social Media 111

Social Media Today

NOVEMBER 21, 2023

X says that it's currently not in a position to submit to MRC's accreditation process.

Brands 179

Brands Process 179

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Social Media

Hootsuite

NOVEMBER 21, 2023

YouTube Shorts are bite-sized vertical videos that can supercharge engagement with your audience. Shorts are 15-60 seconds in length, and they’re just as addictive – and easy to create – as a TikTok or Instagram Reel. It’s quick and easy to upload YouTube Shorts, so what are you waiting for? Whether you want to upload your YouTube Short from desktop or mobile, we’ve got you covered.

Mobile 90

Mobile YouTube Remix HootSuite 90

Jon Loomer

NOVEMBER 19, 2023

Remember this? On November 1, everyone panicked because of this headline: “Facebook owner Meta faces EU ban on targeted advertising.” The article went on to say… The European data regulator has agreed to extend a ban on Facebook and Instagram to cover all 30 countries in the European Union. And when would this go into effect? The decision by the EDPB is an instruction to the data regulator of Ireland to impose a permanent ban on the company’s use of behavioral advertising withi

Advertising 131

Advertising Data Instagram News 131

Forbes Social Media

NOVEMBER 22, 2023

New research suggests that perspective-taking might have the power to help reduce attraction to third-parties.

Research 115

Research Social Media 115

Social Media Today

NOVEMBER 20, 2023

LinkedIn says that an increasing number of its members are reading its new collaborative posts.

Collaboration 176

Collaboration LinkedIn Engagement 176

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Social Media

Oktopost

NOVEMBER 21, 2023

We’ve heard our Advocacy Board Administrators loud and clear: crafting messages for the same media asset across multiple social networks is an incredibly time-consuming process. This often led to frustration and inefficiency as administrators had to duplicate efforts, creating similar messages for different platforms. Furthermore, the Advocacy Board could quickly become cluttered, with the same thumbnail or asset featured repeatedly for various networks, overwhelming both administrators and advo

Content 62

Content Aggregator Social Networking Social Media Management 62

Amy Porterfield

NOVEMBER 21, 2023

Listen on… Taking a moment to be thankful for every step of your entrepreneurship journey. Friends – this is not just any episode. This is a beautiful celebration […] The post #627: 10 Entrepreneurs’ Stories of Gratitude appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 64

Marketing Communities 64

Forbes Social Media

NOVEMBER 22, 2023

The multi-hyphenate entertainer sat down with Forbes Reporter Rosemarie Miller to talk about what it's like having famous people copy him and if his recent beef with Birdman is real.

Social Media 86

Social Media Report 86

Social Media Today

NOVEMBER 20, 2023

With the dust still yet to settle, many are now wondering what comes next for the AI field?

Project 179

Project Platform 179

Keyhole.co

NOVEMBER 21, 2023

Clichéd as it may sound, most of the world is split into Android and iOS users. But this is hardly a recent development. In fact, from the foundational years itself, Apple drew a large number of unwavering loyalists. The company had already enjoyed success with its 1977 Apple II computer, and in 1980, it went public successfully. And there has been no looking back since then.

Social Media 59

Social Media Strategy Apple iPhone 59