Social Media Today

NOVEMBER 27, 2022

Elon’s plan for Twitter is slowly taking shape.

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Twitter 180

Social Media Strategies Summit

NOVEMBER 30, 2022

Today’s consumers are fast-paced, overloaded with information, and short on time. We skim content, interact with chatbots, and gravitate toward convenience and instant gratification. We spend more than seven hours daily using the internet , including almost 2.5 hours on social media. Image source. In this new reality, brands must humanize and connect with their audiences more meaningfully.

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Campaign Brands Influencer Collaboration 304

Jon Loomer

DECEMBER 1, 2022

You’ve likely heard the advice, whether from a Facebook ads rep or your regular ads “guru.” Micro-targeting with Facebook ads is no longer viable. You should go broad instead. As someone who embraced targeting the smallest, most relevant audiences for years, coming around to this approach hasn’t been easy. But it has some merit.

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SocMed Sean

DECEMBER 1, 2022

Ever wondered what TikTok coins are? Here is a brief overview of how TikTok coins work, what they are worth, how to add them to your account, and how to redeem them. The post What Are TikTok Coins and Why Should You Care About Them? appeared first on SocMedSean - Social Media Sean.

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Audiense

DECEMBER 1, 2022

We are happy to be back with our winter 2022 product update. We hope you’ll enjoy the new Product Portal we launched, and some other little goodies we have been working on for you!

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Products News 148

Social Media Strategies Summit

NOVEMBER 28, 2022

Facebook has a whopping 2.9 billion monthly active users , with an estimated 71% of internet users in the US using the platform regularly, from college students and young professionals to seasoned execs and stay-at-home moms. Just because everyone is hanging out there doesn’t mean posting for free will help you achieve your marketing goals. Nor will blowing your marketing budget on driving traffic to your FB page.

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Examples Facebook B2B Instant Messaging 246

SocMed Sean

NOVEMBER 29, 2022

Ever wonder whether you can legitimately grow your following on TikTok? Believe it or not, there are certain ways to grow your TikTok account if you follow along with the steps needed to do so. Here are some tips that we think will help you be successful on growing your TikTok following. The post 5 Legit Ways to Grow Your TikTok Following appeared first on SocMedSean - Social Media Sean.

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Tips Social Media 130

Audiense

NOVEMBER 29, 2022

As one of the biggest sporting events in the world, the 2022 FIFA World Cup is slated to draw in billions of viewers worldwide. With a majority of audiences tuning in from home instead of watching in the stadium, there’s bound to be a lot of social media activities and conversations happening around the event.

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Sports Data Strategy Eventful 147

Social Media Strategies Summit

DECEMBER 1, 2022

Life used to be a lot simpler for social media marketers. There were fewer platforms, and users were still attracted by the novelty of social, which helped content cut through. Today, marketers face various social media-related challenges, from figuring out the right platforms to post on to developing new content ideas and turning them into engaging posts.

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Content How To Film UGC 150

Jon Loomer

NOVEMBER 27, 2022

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. A dropping CPM can make a borderline campaign profitable while a rising CPM can turn a profitable campaign into a failure. While CPM is an important factor, it’s not something you should try to control. There are simply far too many reasons for the fluctuation of this cost for you to obsess over it.

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CPM CPA Facebook Metrics 197

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Social Media

Social Media Today

DECEMBER 1, 2022

LinkedIn’s ‘Focused Inbox’ essentially adds a new spam filter to your LI messages.

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LinkedIn 193

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. Building an effective strategy will require some planning and perseverance. But once your LinkedIn efforts are running like clockwork, the results can benefit multiple areas of your business.

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LinkedIn Strategy Tips HootSuite 139

Sprout Social

NOVEMBER 28, 2022

Stories have become as synonymous with Instagram as the term “link in bio.” And their popularity speaks for itself. If you haven’t refreshed your Instagram story ideas in a bit, this is your sign to do so. Instagram stories are a powerful feature to use to engage with your audience. Unlike in-feed posts, you can post Stories throughout the day to stay top-of-mind for your followers without annoying them.

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Instagram Engagement Brands Avatar 127

Amy Porterfield

NOVEMBER 30, 2022

Listen on… The journey of entrepreneurship is a trip – full of ups, downs, and unimaginable joy If I told you that five years from now, you’d be getting a text from one of your all-time favorite entrepreneurs, to make sure their launch didn’t clash with yours – would you laugh? Right now, […]. The post #521: The Gratitude Series: Yours Truly!

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Marketing 121

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Social Media

Social Media Today

DECEMBER 1, 2022

Meta’s looking to establish stronger connections with artistic communities as part of its metaverse push.

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Project Communities 184

Hootsuite

NOVEMBER 28, 2022

Have you ever been so excited to receive an online order, only to open up the delivery to find a broken product? If the customer care team goes above and beyond to resolve the issue, your frustrating experience can be morphed into a positive one. That’s why customer experience management is a quick way to win people’s hearts. In this article, we’ll walk through what you need to know about customer experience management and how it can improve your business, including the top customer

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Tips HootSuite Survey FAQ 123

Oktopost

DECEMBER 1, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Catch all episodes here. Episode Summary. Corporate trolling in social media is on the rise. A tactic based on being fiery and quick-witted, corporate trolling has been a way for brands to attract attention in the new post-Wendy’s era.

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Social Media B2B Apple YouTube 114

Amy Porterfield

NOVEMBER 29, 2022

Listen on… Jasmine Star opens up about the friendships she’s truly grateful for in this heartwarming episode There are so many things to be grateful for as an entrepreneur — the opportunity to do what you love, work from anywhere, and call all of the shots, just to name a few. But one […]. The post #520: The Gratitude Series: Jasmine Star appeared first on Amy Porterfield | Online Marketing Expert.

Marketing 120

Marketing 120

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Social Media

Social Media Today

NOVEMBER 30, 2022

B2B brands are increasingly looking to influencer marketing to boost campaign performance.

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B2B Influencer Industry Marketing 201

Hootsuite

NOVEMBER 28, 2022

There’s nothing more convincing than a friend’s endorsement — especially on social media. That’s why a social media advocacy program is the best way to show the benefits of your products instead of telling your customers why they should care. Brand advocates help you connect with potential customers and cut through the noise online. They can boost your visibility by: Showing off your products on social media.

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Social Media UGC How To HootSuite 122

The Realtime Report

DECEMBER 2, 2022

New Social Media App Uncovers. What Gen Z Users Want. Playsee , the fast-growing social media company that highlights neighborhood connections, today announced a major feature release. Playsee Boards is a neighborhood-centric feed that allows users to explore and start new conversations in the community, discover first-hand information about places and learn about local happenings.

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Social Media Apple Survey Feed 91

Amy Porterfield

NOVEMBER 28, 2022

Listen on… How to set your scale, build a life that you want, and practice gratitude In this very special episode, you’ll hear from Anthony Trucks – a former NFL Athlete, American Ninja Warrior on NBC, speaker, podcast host and founder of Identity Shift coaching. As a foster kid raised in poverty, life […]. The post #519: The Gratitude Series: Anthony Trucks appeared first on Amy Porterfield | Online Marketing Expert.

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Hosting Marketing How To 119

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Social Media

Social Media Today

DECEMBER 1, 2022

YouTube’s top trends overview provides an interesting perspective on the year that was.

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YouTube Overview Trends 191

Hootsuite

NOVEMBER 29, 2022

What if I told you that TikTok SEO can help your content reach more people and even make your videos go viral? If you’ve been sleeping on your social media SEO strategy , this blog is for you. We’ll walk you through all the juicy details about TikTok SEO specifically, how it works, and how you can optimize your video content to get the most out of it.

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SEO Video Microblogging How To 114

The Realtime Report

DECEMBER 1, 2022

Financial Loopholes Young. Professionals Should Know. It pays to be financially savvy. As a young professional, you have to make many financial decisions – some of which can seriously impact your future. That’s why it’s important to be aware of any financial loopholes that can save you money. Here are a few of the best financial loopholes all young professionals should know: Travel Rewards Credit Cards.

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Insurance Travel Cost Consultant 91

Amy Porterfield

DECEMBER 1, 2022

Listen on… How to create time freedom, location freedom, and financial freedom in your life One of the most rewarding parts of being an entrepreneur is having the ability to create freedom in all aspects of your life – and my guest on this episode, creator and educator Glo Atanmo, is doing just […]. The post #522: The Gratitude Series: Glo Atanmo appeared first on Amy Porterfield | Online Marketing Expert.

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Education Marketing How To 115

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Social Media

Social Media Today

NOVEMBER 29, 2022

With Christmas fast approaching, many are looking to ramp up social ad spend.

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Campaign Twitter 203

Forbes Social Media

NOVEMBER 28, 2022

Twitter owner and CEO Elon Musk said today on Twitter that Apple has threatened to “withhold” Twitter from its App Store, suggesting that Apple is less than happy with the state of content moderation on the social news platform.

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Apple Twitter Social News News 105

The Realtime Report

NOVEMBER 30, 2022

These Efficiency Tips Can Help Your Small Business Stretch Its Social Advertising Budget . By. Haley Thatcher, Director of Paid Social Strategy at Logical Position. The 2022 holiday season is already well underway, and small businesses (SMBs) across the country are searching for an edge to help them stand out during this critical shopping period. The season peaks during the so-called Turkey Five, the busiest shopping days of the year, which includes Thanksgiving, Black Friday, Small Business Sat

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Small Business Advertising Tips Retail 91

Hootsuite

NOVEMBER 28, 2022

Reddit isn’t often mentioned alongside the “big” social networks, though it’s one of the most influential. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021.

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Reddit Brands Meme Forums 100

Social Media Today

NOVEMBER 29, 2022

As Elon Musk looks to stoke the fires of cultural division, it’s important that the key elements of online regulations are not overlooked.

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