Sat.Aug 01, 2020 - Fri.Aug 07, 2020

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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 273
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White House Gives TikTok Till September 15th to Sell its Business: Here's What You Need to Know

Social Media Today

The White House, and President Donald Trump specifically, has told TikTok that it will be banned in the US within six weeks, if it doesn't separate itself from its Chinese ownership.

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Create Facebook Ads that Initiate a Phone Call

Jon Loomer

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach objective and a Call Now CTA. Using Traffic objective and Phone Call ad destination.

Facebook 216
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How to Set Up a Time-Saving Social Media Workflow

agora pulse

Short on time? Follow these expert tips that can help social media managers and digital agencies save time and energy in their social media workflow. . Without a workflow, social media management can easily take over your entire day or week. But when you have a simple system to follow, you can tackle social media tasks efficiently—while working steadily toward your goals.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Paternity Leave in a Pandemic

Dave Fleet

Today is my first day back in the “office” after a completely surreal three months of paternity leave. This was my second such leave, after I took time off in 2018 with our first-born (I wrote at the time about the conflicting emotions I felt about going out on paternity leave ). This time things were… different… in some hugely obvious ways and some less apparent to those not in my immediate circle.

Education 195
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TikTok Stands Firm as White House Makes September Deal Deadline Official

Social Media Today

After The White House issued an Executive Order which will essentially see TikTok banned if it's not sold to a US business, TikTok has criticized the Government's process, and threatened legal recourse.

Issues 212

More Trending

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Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . Americans use social media to engage with family, friends, or colleagues, share photos, videos and posts about their lives, read the news, communicate, shop, and even as a way to stay connected with their faith.

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How to Get Your Brand Ready for the Launch of Instagram Reels

Ignite Social Media

Instagram Reels, the New TikTok? TikTok has had a myriad of security concerns since launching, and the announcement of Instagram Reels has many marketers wondering if it will be enough to replace the viral video app. The majority of concerns around TikTok came to light as major issues surfaced, such as hackers’ ability to control TikTok accounts, manipulate content, upload and delete videos, and reveal personal information because of a vulnerability in the web domain.

Instagram 183
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Facebook Adds New Sponsored Post Options for Groups

Social Media Today

Facebook is adding a new sponsored post option for groups, providing new ways for group admins to make money, and for brands to connect with engaged audiences.

Groups 218
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What do I need to start formulating and implementing an audience-centric digital strategy?

Audiense

This is a guest blog written by Rory Hope , Head of Inbound Marketing at Semetrical. Rory has experience in formulating successful SEO strategies that are designed to deliver a clear ROI, SEO growth and multi-million pound revenues for global organisations. This is the fourth and last article in a series of guides that will focus on how you can integrate your keyword intelligence and audience intelligence.

Strategy 176
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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How to Create An Effective B2B Social Media Strategy

Social Media Strategies Summit

Social media is an essential component of the marketing strategy of your business. But the way you design your social media strategy might vary depending on the type of business you have, e.g. business to consumer (B2C) or business to business (B2B). Social media and B2B marketing are a better pair than many business people think. However, some B2B companies still utilize standard methods like paid advertising and cold calling.

B2B 130
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Create Facebook Ads that Initiate a Phone Call

Jon Loomer

There are times when advertisers don’t want to send users to a landing page. They desire an ad that, when clicked, starts a phone call with a sales rep. The phone call is the ultimate goal, and any other action is simply delaying that conversion. There are now two ways to do this: Using Reach objective and a Call Now CTA. Using Traffic objective and Phone Call ad destination.

Facebook 154
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TikTok Valued at Around $30 Billion, as Microsoft Evaluates Takeover Offer

Social Media Today

Microsoft is working through various elements of a possible buy-out of TikTok, which could be an incredible difficult process within the six-week deadline.

Microsoft 216
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The 5 Best Paying Jobs in Real Estate Right Now

The Realtime Report

The 5 Best Paying Jobs. in Real Estate Right Now. Are you looking for a new job in real estate? You’ll be in good company, as around 1.66 million people work in the industry in the US, with an average salary of just over $60,000. However, it’s worth knowing exactly what the best paying jobs in real estate are. That’s just what we’re here for — we’ve got five of the top jobs here.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Every pastor should use social media: here’s why

Social Media Strategies Summit

The power and presence of social media continues to increase daily amongst the lives of Americans. A 2019 study by Pew Research found that 72% of U.S adults used at least one social media site. The study found that 90% of Americans ages 19-29 use at least one form of social media. . Americans use social media to engage with family, friends, or colleagues, share photos, videos and posts about their lives, read the news, communicate, shop, and even as a way to stay connected with their faith.

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How to Create and Use Custom Metrics in Facebook Ads Manager

Jon Loomer

Facebook offers dozens of metrics to measure performance within Ads Manager. But, what if those metrics aren’t good enough? Facebook now allows you to add columns for your custom metrics in Ads Manager. Until now, this was a feature in Ads Reporting , but that’s a section that many advertisers neglect. It made little sense, really, why this feature wasn’t already available in Ads Manager, but that’s luckily been corrected.

Metrics 148
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Twitter Adds New Labels to Accounts from State-Affiliated Media

Social Media Today

Twitter will now label accounts that represent state-affiliated media, in order to better inform users about the content being shared by these accounts.

Twitter 217
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Organic Reach is in Decline—Here’s What You Can Do About It

Hootsuite

When it comes to organic reach, not a lot has changed over the past few years. The average number of people who see posts on social media that aren’t backed by ad dollars is still low. It’s no secret that most social platforms operate on a pay-to-play model for brands. On Facebook, the average reach of an organic page post hovers around 5.20%. That means roughly one in every 19 fans sees the page’s non-promoted content.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Artificial Intelligence Will Help Brands Align With Influencers

Forbes Social Media

One of the biggest challenges brands face today when utilizing social media is finding the right influencer to align with – and while a "wrong" choice likely won't hurt a brand in most cases, it could be more of a wasted effort.

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The Day My LinkedIn Post Went Viral Because of Employee Advocacy

Oktopost

Let’s face it, finding out you went viral on LinkedIn is exciting. I take that back…it’s super exciting. So imagine my delight as a B2B social media marketer when I found out that through the very same Employee Advocacy program that I manage, a post I scheduled actually did go viral! That, my friends, is a whole new level of thrilling. But what exactly does going viral even mean?

LinkedIn 136
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TikTok Updates Efforts to Counter Misinformation and Election Interference on its Platform

Social Media Today

Amid ongoing discussions around its future in the US, TikTok has announced a new set of measures to combat misinformation ahead of the US Presidential Election.

Platform 209
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IGTV Ads: 6 Things Brands and Creators Need to Know

Hootsuite

Good news: Instagram recently introduced IGTV ads. Even better news: We’re going to tell you all about what that means—and how you can leverage it for your IGTV series. Though it was launched in 2018, creators haven’t had a way to monetize their IGTV channels outside of marketing a product directly to their viewers. But in May 2020, Instagram announced that they would begin to offer an ads program to select creators.

Brands 144
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Strengthen your competitive analysis strategy with social listening

Sprout Social

There is a universal (and obvious) truth in business: in order to win, you need to beat the competition. And in order to beat them, you need to understand them. This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. For social marketers, gaining these competitive insights has become an increasingly critical tool to help them differentiate their brand and strengthen their share of voice (SOV) in the c

Analysis 141
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How To Support An Employee That’s Going Through A Difficult Period

The Realtime Report

How To Support An Employee That’s Going Through A Difficult Period. No one ever said being the boss was easy. After all, managers and high-ranking professionals have a lot of responsibilities and assignments that they need to address on a daily basis. However, sometimes they encounter an issue that’s so sensitive and nuanced that they don’t know how to handle it.

How To 121
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Twitter Publishes New Data on the Effectiveness of Utilizing Multiple Video Formats in a Campaign

Social Media Today

Twitter has shared some new, research-backed insights into how utilizing multiple video formats within an ad campaign can impact audience response.

Campaign 218
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How to Create Highly Watchable Silent Videos for Social Media

Hootsuite

It’s late at night. You’re scrolling through your Instagram feed when an interesting video appears. Maybe your significant other is fast asleep next to you. Maybe your dorm roommate is snoring away across the room. Either way, you don’t want to disturb them. You have two options: Get up and try to find your headphones in the dark. Watch the video on silent and hope it’s still good.

Video 144
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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10 marketing experts to follow on Twitter

Awario

Twitter is the place for marketing experts. They strive on Twitter by showing their skills and educating others. There are hundreds of marketers worth following on Twitter, but on this list, I gathered 10 who I find most useful for marketing growth. Check them out!

Twitter 125
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What Pinterest search trends reveal about the future of retail in a post-COVID world

Sprout Social

We’re more than halfway into 2020 and it’s safe to say many consumers and brands are still figuring out what constitutes their “new normal.” Retailers in particular have had to deal with a number of challenges, from navigating quarantine to keeping up with evolving consumer behaviors to resolving supply chain problems. While there is no roadmap for how to recover after a pandemic, consumer behaviors on social media give retailers a pretty good idea of what to expect post-COVID.

Retail 135
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Twitter Publishes New Data on the Rising Gaming Discussion on the Platform

Social Media Today

Twitter has published a new set of stats looking at the rising conversation around gaming via tweet, which, in 2020, has reached record-high levels.

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

You probably already have a Pinterest account, and might even be using it for business purposes — but getting verified can help you ensure you’re getting the most out of it! When you have a verification badge, everyone who comes across your account will know you are an authentic, trustworthy brand or business. So, how do you get verified on Pinterest?

How To 132
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Host4Geeks Reviews: Fast & Reliable Hosting Company in India

BeingOptimist

If you are currently stuck with a web hosting company that you are not too happy with and you are looking for an alternative then to be honest this article is only for you. Today, in this blog I have decided to give you an honest review of one of my favorite hosting companies in the world which is Host4Geeks. Let’s begin with a brief history when I started using Host4Geeks for my business.

Hosting 124