Sat.Sep 16, 2017 - Fri.Sep 22, 2017

article thumbnail

People Forgive (and it’s Wonderful)

Waxing UnLyrical

More often than not, people forgive. Where did this epiphany come from? Well, last week I was popping into Facebook (as we are all wont to do), and noticed that there were some new “join requests” for my #measurePR Facebook group. “#measurePR Facebook group, Shonali?!” I can just hear your astonished query. “I didn’t know there WAS a #measurePR FB group, I thought it was just on Twitter!

Banking 188
article thumbnail

Let’s Get Real… Does Your Content Convert?

Pam Moore

It's time to get real about the real return on the investment you make in content marketing. Is the money and time you are investing in content marketing helping you achieve your business goals? Is the time you invest researching your audience, learning the social networks and pounding out mounds of content fruitful? Bottom line… does your content convert to real business?

Content 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Mindblowing Potential of LinkedIn Lead Ads

agora pulse

LinkedIn has more potential than most people realize. Whether it is their publishing platform , its ability to build your influence , or most commonly, to make connections , LinkedIn is the leader in business social media. Another way to reach your business goals through LinkedIn is Lead Ads. What Are LinkedIn Lead Ads? Whenever you collect email addresses in order to build your marketing funnel, you are faced with possible places that you can lose that lead.

LinkedIn 150
article thumbnail

Using Facebook Tracking Pixels to Maximize Your Ads

The Social Media Hat

Facebook Pixels are an essential element to successful Facebook advertising, and overall marketing. Learn why, and how to set them up.

Facebook 167
article thumbnail

21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

article thumbnail

How Brands Should Apologize

Meltwater

2017 has brought us more than its share of communications disasters. Pepsi’s tone-deaf Black Lives… Read More.

Brands 165
article thumbnail

How to Create Content that Inspires, Connects and CONVERTS Lookers to Buyers: FREE Webinar

Pam Moore

Another day of amazing content creation. You create yet another epic piece of content. You publish yet another epic piece of content. Your epic piece of content is shared all over the social and digital web, once again. However, as usual your content is not converting. It is not driving business. It is not driving real traffic to your blog or website.

Content 162

More Trending

article thumbnail

How Pretty Does Your Instagram Account Need to Be?

Jenn's Trends

Instagram is all visual. The better the photos, the better the engagement. You need to be a decent photographer, and use good editing to get good photos. Or do you? Is the “perfect” Instagram account really the holy grail we should all aspire to? Look, I’ve written countless articles and spoken endlessly about the value […]. The post How Pretty Does Your Instagram Account Need to Be?

Instagram 121
article thumbnail

5 Things PR Professionals Hear Too Often

Meltwater

Every B2B or consumer-facing organization wants exposure, increased credibility, third-party validation, and a leadership team… Read More.

B2B 135
article thumbnail

Why Most Businesses Get Branding Wrong (And How to Fix It)

Rebekah Radice

Whether you like it or not, you’re being judged every day. Judged by how you present yourself and your brand. By what you say, and even what you don’t say. All it takes is one mistake to destroy your positive momentum. Want to disaster-proof your business? You need to nail your branding. Yes, YOU! Too many people overlook branding as something that’s “not for them, doesn’t matter to their business, or isn’t something that will make a difference to the bottom line.”.

Brands 117
article thumbnail

How to Get Insanely Productive with Social Media Updates to Scale Your Referral Traffic

Kikolani

Life can get crazy… Holidays, trips, family and personal life: There are lots of things that may stand in your way to being consistent with your (and your business) social media presence. Therefore making some sort of social media editorial calendar to keep yourself accountable is a great idea. Like with any productivity hacks, the most important thing to keep in mind here: Keep it very simple.

Products 115
article thumbnail

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

article thumbnail

How to Increase Website Traffic from YouTube

Social Media Marketing

Depending upon the strategy of your business, you can host videos on free video hosting site like YouTube, Vimeo, metacafe and many more. And, putting those videos on your blog along with some quality content will give a remarkable exposure to your brand and videos. Numerous professional companies and media brand hire professionals to create awe-inspiring videos for them and especially, who can work on creating a related content strategy for the video blog to educate your readers and drive more

YouTube 113
article thumbnail

3 Benefits of Understanding Paid Social Media as a Community Manager

Ignite Social Media

There’s no doubt that your community manager knows your social audience best. After all, they are in the community, engaging with your fans daily. They know what content resonates, what your fans will and will not engage with, and common questions that arise. Social media platforms are constantly changing, and as a community manager, it’s critical to stay on top of the changes.

article thumbnail

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

Audiense

We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach. Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Conducting market analysis is essential to understand potential audiences, total brand reach and the overlaps with competitor audiences.

Analysis 104
article thumbnail

Strategizing and Putting Together That Online Business Website

Kikolani

The online world is filled with opportunities for people who are willing to put in the time and effort. Do you have dreams of becoming the next Jeff Bezos (Amazon) and building an online business into a success? If this is the case, you need to learn all of the ins and out of starting an online business. There is a lot more to it than meets the eye.

Hosting 115
article thumbnail

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

article thumbnail

Mobile First Design Make Customers Buy your Product Service

Social Media Marketing

In the present day where business spectrum is becoming immensely competitive, businesses and brands need to ensure they stand out. There are plenty of tools and strategies that can help a business, stand out of the crowd. And among them, a responsive, adaptive website design is the most vital one. Any website will do? Just any website will not do the desired things for you.

Mobile 107
article thumbnail

How Do You Manage Multiple Social Media Accounts? Our 12 Best Time-Saving Tools and Strategies

Buffer Social

Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts , check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared.

article thumbnail

Translating Social Value For the Bottom Line

Ignite Social Media

Across the industry, ROI and tying social to business objectives are consistently reported as top challenges in understanding the marketing effectiveness of social media. With the amount of available social data growing every day, marketers are consistently reporting struggles with showcasing value, often due to limitations in time, expertise, or tools to analyze the data.

ROI 101
article thumbnail

7 Quick Reads to Help B2B Marketers Stay Sharp at Work

Oktopost

Top athletes must exercise on a regular basis to maintain peak physical fitness and win competitions. Award-winning musicians and actors are constantly rehearsing their craft to ensure their performances make audiences cheer, laugh, and sometimes cry. Yet even for elite performers, practice alone doesn’t make perfect.

B2B 105
article thumbnail

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

article thumbnail

Why you need to be using MonsterInsights for analytics

Razor Social

Are you using Google Analytics to check your content marketing efforts? I hope so. It’s an amazing and powerful free tool. The trouble is it can be overwhelming. Google even has a dedicated Analytics Academy to help you understand it. Previously on Razor Social, we’ve covered the most important terms and reporting in Google Analytics.

Analytics 107
article thumbnail

How to Create a Social Media Marketing Strategy From Scratch

Buffer Social

This post originally published on July 16, 2014. We’ve updated it here with new research and stats and a cool new infographic. When I went rock climbing for the first time, I had no idea what I was doing. My friends and I were complete newbies about ropes and rappelling and every other bit of jargon and technique that goes with climbing. We saw others doing it spectacularly well.

article thumbnail

3 Social Video Tools to Make Short Video Like a Pro

Socially Sorted

Are you looking for awesome social video tools to help you create engaging, share-worthy videos? If you’re just not sure where to start,then listen up! In this post I share 3 tools I love for creating social video – easily and quickly – that your audience will. // Read More. The post 3 Social Video Tools to Make Short Video Like a Pro appeared first on Socially Sorted.

Video 100
article thumbnail

Influencer Restrictions Are Here To Stay – Social You Should Know

Ignite Social Media

While Microsoft and Google bet on influencers, the FTC clamps down on influencer marketing; and LinkedIn hedges bets on new audience network… in this week’s edition of Social You Should Know. Influencer restrictions are here to stay. Last week the FTC released updated guidelines for how Influencers should tread disclosing paid posts. The FTC is not kidding around as they have recently brought complaint against 2 people for failing to disclose their relationship to an online, first-person shoote

article thumbnail

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

article thumbnail

111 | Destiny 2, Puppies and Pigeon vs The Internet

Taylor Marek

In today's episode, we review Destiny 2, talk about puppies and read a story where a pigeon faced off against the Internet. What does Destiny 2, puppies and a pigeon have to do with this episode? You'll have to listen to find out! Don't forget to subscribe to the show so that you can keep up to date! Show Notes: #1: Our Thoughts on Destiny 2. #2: Pet Collecting Stories. #3: Real or Fake?

Review 83
article thumbnail

Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement

Buffer Social

Engagement on Facebook Pages has fallen by 70 percent since the start of 2017, according to BuzzSumo who analyzed over 880 million Facebook posts by brands and publishers. As a social media marketer, it is worrying to see these trends. But we feel there are ways we can combat this organic reach decline on Facebook and we’d love to share some strategies with you.

article thumbnail

Political Social Media Campaign: Get Your Candidates Elected

Devumi

In recent years, a political social media campaign has become an essential part of the electoral process. For candidates to really establish their presence on the various platforms, they need to begin using these platforms long before their campaign even starts. Keep reading to learn to effectively build a social media presence for the next […].

article thumbnail

5 Technology Influencers To Follow On Social Media

Ignite Social Media

With technology it’s difficult to stay on top of things; phones are constantly being upgraded, new televisions come out all the time and video games keep releasing. That’s just a few items since computers and gadgets haven’t even been mentioned. It can be a struggle to know what’s the best of the best, which is why tech influencers are great sources to use when researching what to buy next.

article thumbnail

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

article thumbnail

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Post by Adi Englander. The social media marketing space can be a tricky playing field for online businesses. If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust. The difference between the two outcomes is often determined by your proactiveness.

Review 71
article thumbnail

Building Passion Brands With Jeff Rosenblum - This Week's Six Pixels Of Separation Podcast

Twist Image

Episode #584 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Jeff Rosenblum is a marketing agency co-founder, author, documentary filmmaker and a person who likes to shake things up. Have you seen the documentary, The Naked Brand ? If you have not: stop everything and watch it (it is awesome). Jeff was the co-writer and director of that film.

Brands 72
article thumbnail

Social Media Case Studies: BuzzFeed Tasty’s Social Media Content

Devumi

You might have seen a lot of short cooking videos shared on social media recently. Many of these come from Tasty, a brand created by BuzzFeed. How did BuzzFeed turn these ordinary cooking videos into a successful brand? Read this social media case study to find out the delicious details. What BuzzFeed Tasty offers BuzzFeed […]. The post Social Media Case Studies: BuzzFeed Tasty’s Social Media Content appeared first on Devumi.

article thumbnail

How to Use Your Product Catalog to Drive Online Purchases

Ignite Social Media

With the number of digital shoppers in the US expected to reach 221 million next year , it’s important to find smart ways to remove barriers to purchasing. Facebook has made this doable with its product catalog feature, a container that stores all of your product information for display in personalized ads that let users start the purchase process on your social channel.

article thumbnail

SentiOne Review: Monitor and Augment Your Social Media Presence

Socialmedia.biz

Post by Adi Englander. The social media marketing space can be a tricky playing field for online businesses. If you’re complacent, it can ruin your brand to a pulp. But if you leverage it well, then you can establish a solid brand that the vast online populace will trust. The difference between the two outcomes is often determined by your proactiveness.

Review 60