Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. The last thing you want is for all those posts to be seen by the wrong people — those with little or no interest in the product or service you sell. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.

Social Media 215

Social Media How To Survey Analytics 215

Jon Loomer

MARCH 6, 2024

Ad quality is an important factor in the Meta ad auction. It could be the difference when given the choice of two ads to show. While this is something to consider from an ad-to-ad basis, it’s also a potentially much bigger problem if you make a habit of creating low-quality ads. Per Meta: In certain instances, if you repeatedly post policy-violating or lower quality ads, our systems may start considering all ads from your Page, domain, ad account or other associated entities as lower quali

Content 176

Content Policies Cost Advertising 176

SocMed Sean

MARCH 6, 2024

If you’ve been wondering about Google’s Helpful Content Update and what to do about it, this article offers insight and helpful tips for navigating the new internet. The post 5 Things You Should Do in Light of Google’s Helpful Content Update appeared first on SocMedSean - Social Media Sean.

Content 130

Content Tips Social Media Google 130

The Social Media Hat

MARCH 7, 2024

If you haven't crafted a polished bio and media kit yet, now's the time. Here's how. The post Influencer Essentials: the Bio and the Media Kit appeared first on The Social Media Hat.

Influencer 150

Influencer Social Media Newsletter Marketing 150

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Convince & Convert

MARCH 5, 2024

The Challenge of Building Customer Loyalty If you’re a brand leader today, it can feel like it’s harder than ever to build loyalty with customers. The stats are bleak: 71% of consumers switched brands at least once over the past year, hunting for better deals, better product quality, or better customer service among many other reasons. In fact, the biggest reason of all may be the “endless aisle,” that feeling that there’s always another option or a better choice.

Reddit 145

Reddit Research Loyalty Survey 145

Social Media Today

MARCH 8, 2024

A new bill could see TikTok banned in the US - but will it actually get upheld?

205

205

The Social Media Hat

MARCH 2, 2024

This eCommerce event was jam-packed with amazing SaaS marketing insights. The post 10 Surprising SaaS Marketing Lessons from an Ecommerce Event appeared first on The Social Media Hat.

Eventful 125

Eventful Marketing Social Media Newsletter 125

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. But what are the specific ways that GTM professionals are using AI? And what is working and not working?

Research 143

Research Strategy Influencer Survey 143

Social Media Today

MARCH 3, 2024

As Meta moves away from news content, X is embracing it, which could change voting outcomes.

News 188

News Upcoming Platform Content 188

Jon Loomer

MARCH 4, 2024

If you see “Learning” in the delivery column of your ad set, the algorithm is still learning how to deliver your ads. Makes sense, right? Performance will fluctuate and you may see higher costs during this time. Ideally, you want at least 50 optimized events per week to exit the learning phase. It can happen before that, but this is the target number.

Advertising 138

Advertising Cost System Resources 138

Advertisement

A beginner's guide to social media automation tools and getting automation right.

Social Media

The Social Media Hat

MARCH 2, 2024

Marketing Minutes with Mike The post Use Themes In Your Social Media Marketing appeared first on The Social Media Hat.

Social Media 142

Social Media Marketing 142

The Realtime Report

MARCH 7, 2024

6 Types of Floors and How to Clean Them Whether you’re refreshing a part of your home or renovating the whole house, picking the right type of floor is important. Considering the multiple kinds of flooring available, selecting the best can be challenging because each has its pros and cons. While there are many factors to look at when choosing flooring , care and maintenance are among the most vital.

Types 91

Types Chemicals How To Patterns 91

Social Media Today

MARCH 8, 2024

Some new tips on the power of connecting with female consumers.

Brands 201

Brands Tips 201

Jon Loomer

MARCH 3, 2024

The Highest Volume Bid Strategy is the default. You’re using that strategy without realizing it. The algorithm will try to get you the most optimized actions within your budget. But, you also have the option of using a manual bid strategy, which is usually a Cost Per Result Goal or Bid Cap. Should you be using them? Or are there specific times when you should?

Cost 131

Cost Conversation Strategy Issues 131

Advertisement

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media

Ignite Social Media

MARCH 4, 2024

You may have seen some buzz around something called “deinfluencing” and wondered what impact this emerging trend could have on influencer marketing strategies. In short, deinfluencing refers to a bit of backlash against non-stop sponsored recommendations from some influencers. Why the fatigue from followers? And do brands using influencers need to worry?

Trends 96

Trends Brands Fashion Influencer 96

Bill Hartzer

MARCH 5, 2024

National Lottery Open Week ambassadors Bill Bailey and Scarlett Moffatt on the Swan Stage at the Royal Shakespeare Company, one of the participants in National Lottery Open Week. In a world where scrolling through social media has become a pastime for many, a new study conducted by The National Lottery reveals a startling truth: one in four UK adults consider it a genuine hobby.

Social Media 95

Social Media Survey Meme Sentiment 95

Social Media Today

MARCH 6, 2024

Could this make the 'Who Viewed Your Profile' display actually valuable?

LinkedIn 184

LinkedIn 184

Jon Loomer

MARCH 6, 2024

It’s a somewhat complicated question… There’s a fear among advertisers related to making changes to active ads. In some cases, that fear is justified. In others, it’s unwarranted. Budget Changes The primary reason you might make a change to ads that are working is to increase your budget. While this is something that created great anxiety in the past, advertisers can make these changes more easily these days.

Campaign 129

Campaign Advertising Cost Activities 129

Advertisement

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Social Media

Sprout Social

MARCH 5, 2024

Nelnet is a student loan servicing company—but they’re so much more than that. The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. In total, they have 64 social media accounts and hundreds of thousands of followers across platforms.

Resources 103

Resources Telecommunications Collaboration Project 103

Audiense

MARCH 6, 2024

The Chiefs won the Super Bowl this year, but State Farm and Dunkin’ Donuts won the “best Super Bowl ads” title, according to USA Today survey. The 30-second ad spots alone cost $7 million each, and who knows how much they paid on top of that for the big-time actors they both featured.

Brands 86

Brands Survey Cost Features 86

Social Media Today

MARCH 6, 2024

Now for an exciting update from the world of platform interoperability.

Platform 186

Platform 186

Jon Loomer

MARCH 2, 2024

Advantage+ Audience is the default for any objective, but you do have the option to switch back to original audience options. There are times when the way Advantage+ Audience works may not be ideal. That said, don’t overthink this. Some advertisers resist Advantage+ Audience, and that’s usually a mistake. If you’re optimizing for purchases, you shouldn’t switch back.

Issues 117

Issues Conversation Advertising Engagement 117

Advertisement

Learn the 10 worst social media marketing mistakes and how to avoid them.

Social Media

Oktopost

MARCH 6, 2024

Nuri Cankaya, Intel’s Vice President of AI Product Marketing discusses the rapid pace of artificial intelligence (AI) development, the ethical dilemmas that go along with it, and the importance of secure AI. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary The impact of artificial intelligence (AI) on the way brands communicate has many industry leaders curious about the future of marketing.

Privacy 94

Privacy Apple Industry Training 94

Audiense

MARCH 4, 2024

When was the last time you supported a small business? Perhaps you stopped to pick up your morning latte at your local café, you bought a jumper from that vintage store your friend recommended, or you grabbed a bag of dog treats from that new boutique pet shop.

Retail 86

Retail Small Business Analysis 86

Social Media Today

MARCH 6, 2024

LinkedIn has added a heap of generative AI elements in recent months.

LinkedIn 186

LinkedIn Features 186

Amy Porterfield

MARCH 5, 2024

Listen on… Every lesson, tip, and strategy I’ve learned from my first year with my CEO. As an entrepreneur, I completely understand that your business is your baby, […] The post #658: What To Look For When Hiring A Right Hand Person appeared first on Amy Porterfield | Online Marketing Expert.

Tips 99

Tips Strategy Marketing 99

Advertisement

Discover just how easy it is to boost SEO with social media.

Social Media

Keyhole.co

MARCH 4, 2024

Did you know — Netflix has 223.09 million paying subscribers as of the 3rd quarter of 2022? As the most popular on-demand streaming service, it’s no secret that Netflix has played a huge role in the entertainment industry. But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success.

Analysis 98

Analysis Social Media Strategy Meme 98

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape. However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage.

Analysis 94

Analysis Report Examples Tools 94

Social Media Today

MARCH 8, 2024

A very handy set of new data insights from Reddit.

Reddit 195

Reddit Data Analytics 195

Myrland Marketing

MARCH 7, 2024

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” My answer was ”Absolutely!” Listen or Read: Your Choice If you would like to listen to the 1-minute, 27-second episode of my Legal Marketing Moments podcast where this blog post originated, y

LinkedIn 78

LinkedIn Conversation Reputation Course 78

Oktopost

MARCH 4, 2024

Adrian reveals how Finastra built a successful employee advocacy program that even resulted in their employees asking to join. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary Your employees are your company’s biggest asset, and learning how to utilize them as brand ambassadors can significantly enhance your social strategy and brand awareness.

Tips 69

Tips Brands Apple ROI 69