Sat.Jan 22, 2022 - Fri.Jan 28, 2022

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Tip: Facebook Ads Reporting Window

Jon Loomer

One of the biggest complaints during the past year since Facebook implemented changes related to iOS 14 updates is a drop in reporting. While it may not be accurately represented, Facebook is reporting fewer conversions. I have a simple tip for you that may help, and it’s related to the Facebook ads reporting window. Understanding Aggregated Event Measurement.

Report 202
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Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

Here Are the 5 Best Practices and. Tips to Follow in Your Web Design. It’s nearly impossible to do business today without an online presence. But where do you start? Start with your website. Today, it’s a well-designed website that is important to helping you build a successful business. 1. Select A Website Development Platform. Can you design and code a website from scratch?

Tips 182
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What Role Does Audience Data Play in the Shopper Journey of 2022?

Audiense

Everything. The consumer shopper journey today is more dynamic and unpredictable than ever before. It's dynamic because consumers can shop at any time of the day, anywhere they want, and there are hundreds of apps that can deliver a customized shopping experience.

Data 176
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TikTok's Working on a New, Opt-In Function to Show You Who Viewed Your Profile

Social Media Today

The option would show you who's checked out your profile over the past 30 days - if you care.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Hands On with ODAX: A Guide to Facebook Objectives

Jon Loomer

On January 9, I told you about ODAX (Outcome-Based Ad Experiences) , which is Facebook’s new campaign objective flow. Going forward, Facebook advertisers will have six objectives to choose from, instead of 11. I didn’t have the update at the time, so I could only share what was public knowledge. While I’m still waiting on it for my main ad account, I do have access to it from my inactive ad accounts (because of course I do).

Facebook 198
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What does it take to start a career in professional blogging?

SocMed Sean

The internet continues to grow with no end in sight. The internet grows by the addition of information and data, also known as content. As more content is created and published online, opportunities to earn money as a content creator are growing rapidly. One of these content-creating jobs is blogging. And blogging is big. Big enough to provide a legitimate career in professional blogging.

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More Trending

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How to Expand Your Reach with Newsletter Advertising

Social Media Today

With effective targeting and high engagement rates, this up-and-coming medium is an effective choice for advertisers of all sizes and budgets.

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Free COVID Tests is a US Government Program That Works Great

WebInKnow

At the turn of the new year, I started following news about the rollout of free at home COVID tests. To be honest I was pessimistic. Boy was I wrong! I think it’s great that the website launched early, works flawlessly, and my test kits arrived much earlier than promised. How cool is that?

News 123
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Your Guide to Understanding How Hashtags Work on Twitter

SocMed Sean

Social media has taken the world by storm over the past decade and has become one of the premiere ways to grow your brand in the modern generation. One of the most popular social media platforms, Twitter, is an extremely valuable marketing tool if used correctly. But how can you grow your following on Twitter to build your brand? One of the best ways to stand out to your target audience is by utilizing hashtags.

Hashtag 130
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Start-Up Accounting: The Mistakes to Watch Out For

The Realtime Report

Start-Up Accounting: The Mistakes to Watch Out For. Starting a new business is unquestionably one of the most exciting things you can do, and fortunately, more people are seemingly taking the plunge. However, it also arrives with plenty of added responsibilities. Gone are the days when your employer was handed the reins to effectively organize your tax affairs.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Which LinkedIn Ad Option Generates the Best Response? [Survey]

Social Media Today

Which LinkedIn ad will produce the best results for your brand? We recently asked our community for their insight.

Survey 182
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#428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast

Amy Porterfield

The good, the bad, and the ugly about the platform that reaches millions Have you ever thought about starting a podcast, only to later question if you have what it takes (time, energy, experience, expertise) to do it? If this sounds anything like you, then read on my friend–because I’m about to share the honest-to-God […]. The post #428: 430 Episodes, 9 Years, Over 34 Million Downloads & The Truth About My Podcast appeared first on Amy Porterfield | Online Marketing Expert.

Energy 107
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8 tips for writing a clear, effective social media manager job description

Sprout Social

The idea that social media is “something the intern can do” is about as outdated as saying the internet is all cat videos. And yet, you don’t have to scroll too far through #MarketingTwitter before you find social media managers venting about feeling overworked and undervalued. It took me three hours to create a 7-min long video on Canva! Social media management and digital marketing is not a one-person job!

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Survey Reveals That 41.3% Of Startups Don’t Have a Digital Marketing Strategy

The Realtime Report

Survey Reveals That 41.3% Of Startups. Don’t Have a Digital Marketing Strategy. Over 120 B2C startups were interviewed and surveyed at Seed and Series A funding rounds. They included Simple, Vochi, Zenia, Froot, Saga Sleep, and more. This survey, called “Startup Marketing Research: Challenges and opportunities in digital promotion”, was conducted by Zorka.Agency marketing team together with SOLYANKA.

Startup 91
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Meta Moves to the Next Stage of its Messaging Integration Plan, with E2E Encryption on Messenger Group Chats

Social Media Today

Despite ongoing opposition from government and law enforcement groups, Meta continues to push ahead with its expanded messaging encryption plan.

Groups 148
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#429: 6 High Performance Habits To Transform Your Life & Business with Brendon Burchard

Amy Porterfield

The world’s leading life coach reveals what gives high-achievers the edge If you’re ever scrolling through your social media feeds and you see a personal development quote that strikes a chord with you (in all the right ways), it’s most likely from today’s podcast guest. His name is Brendan Burchard, and I have a hunch […]. The post #429: 6 High Performance Habits To Transform Your Life & Business with Brendon Burchard appeared first on Amy Porterfield | Online Marketing Expert.

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Lawyers, Is This What Is Holding You Back From Creating and Posting Content? You’re Not Alone.

Myrland Marketing

One of the strongest ways to stand out from the competition is to establish yourself as a thought leader in your practice area by creating content that speaks to the issues and challenges your clients are facing. Writing, recording, or presenting information that can help your clients and potential clients, or that they might find interesting, is the great equalizer because every professional from every size firm can send the message they know what they are talking about and that they are the go

Content 98
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How to Increase Your Blog Traffic with Pinterest

Blog2Social

Optimize Your Content For Search Pinterest is an amazing tool for generating traffic to your blog. This visual platform is perfect for connecting with like-minded people, giving your followers even more content, and getting inspiration for new blog posts. The average Pinterest user can enjoy creating their own boards and pinning things like recipes, products […] Der Beitrag How to Increase Your Blog Traffic with Pinterest erschien zuerst auf Blog2Social Blog – Tips for social media marketi

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Google Proposes New 'Topics' Approach to Replace Cookie Tracking

Social Media Today

With Google looking to phase out cookie tracking, it's seeking an alternative means to enable advanced ad targeting and data insight.

Proposal 148
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Social Media Data Collection: Why and How You Should Do It

Hootsuite

One of social media’s greatest advantages for marketers is the ability to gather data in real-time. Social media data can help you gauge the initial success of a campaign within just a couple of hours of your launch. Over time, it provides more detailed insights about your business and your industry, so you can make the most of the time and resources you invest in social marketing.

Data 94
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Keep A Close Eye On These 5 Facebook Ad Trends For 2022

Forbes Social Media

Facebook boasts one of the largest and most diverse audiences on the internet. Let's take a look at the Facebook ad trends marketers should be aware of this year.

Trends 98
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What is a customer journey map and how to make your own [examples included]

Sprout Social

Do you know what your customers see and do before they purchase from you? Today’s customers see your brand’s ads, interact with you on social media and explore your website before they buy from you. All these interactions – from the first ad impression to every “Please help” Tweet customers send – define your customer journey.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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Meta Looks to Sell Off its Diem Cryptocurrency Project Due to Ongoing Challenges and Restrictions

Social Media Today

Meta's troubled crypto project may be entering its end-stage, with the company looking to move on from the initiative.

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10 Small Businesses on How They’re Doing Marketing Differently in 2022

Buffer Social

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year. No matter what time of the year you read this, we hope these insights can help inspire you with new ways to connect with your customers. 1.

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Social Media Users Ask 'Who Is Neil Young' After Singer Demanded His Music Be Removed From Spotify

Forbes Social Media

The service currently hosts the hugely popular The Joe Rogan Experience podcast, where host/comedian Joe Rogan has publicly questioned vaccine information.

Hosting 100
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Is the TikTok Creator Fund Worth It? Everything You Need to Know

Hootsuite

It’s hard to imagine what viral moment will take the world by storm this year, but we can almost guarantee it’ll trend on TikTok first. And the app’s endless popularity means there are plenty of ways to monetize. Among them is the TikTok Creator Fund, which launched last year with a whopping initial investment of $200 million USD and a promise to reach $1 billion in the next three years.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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TikTok Partners with Zefr to Offer Increased Assurance on Safe Ad Placement

Social Media Today

The new partnership will help brands ensure that their TikTok ads are not shown alongside potentially harmful or dangerous content.

Brands 148
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How Brands Can Uniquely Be A Part of The Metaverse in 2022 

Pixlee

As marketers, we are constantly trying to innovate the various spaces our brands occupy to ensure maximum audience engagement and retention. A new renaissance period is emerging in technology and branding: Web3. As you seek out opportunities to stand out from competing ecommerce brands, diving into new technology like the Metaverse is crucial to brand success.

Brands 85
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McDonald’s Dumb Joke With Elon Musk About A Meme Coin Has Led To Possible Crypto Scams

Forbes Social Media

The hamburger maker suggested it might mint a Grimace Coin. It was kidding, but crypto hustlers rushed to create their own Grimace-branded coins, attracting a million dollars in value within hours.

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How Does Plagiarized Content Affect a Website’s Ranking? 4 Pro Tips to Improve Content

BeingOptimist

For search engine optimization purposes, there are a couple of different kinds of plagiarism to look out for. There’s text and image plagiarism that can affect a website’s ranking, but there’s also the kind of plagiarism that happens when someone steals content without even trying to rephrase/quote it. It is important for publishers to be aware of what kind of content they put on their site.

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TikTok's Experimenting with New Video Avatar Tools, Audio-Only Live-Streams

Social Media Today

TikTok's avatars look similar to Apple's 'Memoji', with responsive features based on your actual expressions.

Avatar 148