Sat.Jan 18, 2020 - Fri.Jan 24, 2020

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Foundations for integrated digital marketing

Sherrilynne Starkie

A journey of a thousand miles begins with a single step. This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Ok, so what is integrated digital marketing?

Marketing 284
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Does Working with Micro-Influencers Bring in Big ROI?

agora pulse

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Let’s break down the benefits of working with micro-influencers. In regards to social media marketing , an influencer is an individual who has established credibility, can have an effect on purchase decisions, and usually has amassed a large audience following.

ROI 186
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5 Stats That Prove the Importance of Web Design

The Realtime Report

5 Stats That Prove the Importance of Web Design. by. Jamie FitzHenry. An online presence can often make your business appear larger than it actually is. With great content and a sleek design, you can present yourself as one of the big boys. Do the design of your site, the layout, and content affect the user experience of site visitors and increase the likelihood of conversion?

Sites 248
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How to Use Facebook Messenger Ads to Generate Leads

Jon Loomer

One of a Facebook advertiser’s primary goals is to generate quality leads. Sometimes, that’s done using lead forms and landing pages. Today, I’m going to walk through how to use Facebook Messenger ads to generate leads. This strategy isn’t for everyone. But it’s a very good option for advertisers who struggle collecting leads the conventional ways.

Facebook 218
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Influencer Fatigue: Are We Done with Influencers?

Social Media Today

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?

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Is Facebook Fan Growth for Brands Slowing Down?

Ignite Social Media

The topic of Facebook fans is something we continue to get questions around. Some brands are still really tied to growing their fan base on Facebook. While we think there is a much better use of your money (check out the math here) , we did some research to check the status of overall Facebook fan growth for brands. Photo by Kon Karampelas on Unsplash.

Brands 181

More Trending

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Facebook Ads Inspect Tool: A Guide

Jon Loomer

Facebook launched Delivery Insights nearly three years ago to provide actionable data related to the factors that contribute to the performance of your ad set. Much of this information has been moved to the Inspect Tool, which is enormously valuable. If you aren’t familiar with the Inspect Tool (also known as the Delivery View ), you’ll find it at the ad set level.

Tools 216
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Twitter Launches Emoji Reactions for Direct Messages

Social Media Today

Twitter has launched a new Reactions option in direct messages, which enables you to quickly add an emoji response to any message.

Twitter 207
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Top Ten Podcasts You Need to Be Listening to in 2020

Meltwater

As a social media manager or PR manager, you probably have plenty of time to read about the latest Instagram algorithm update, look up the current trending topics social media,… Read More >>>.

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Listen Up!: The 6 Best Podcasts for Entrepreneurs In 2020

The Realtime Report

Listen Up!: The 6 Best Podcasts for Entrepreneurs In 2020. When you’re running errands or on your long commute, it’s still possible to keep your mind active by listening to podcasts! The best podcasts for entrepreneurs are able to entertain through compelling stories while providing unique insights at the same time. How can you find the best ones out there?

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Example: Reach Optimization and Conversions

Jon Loomer

Last week, Charlie told you about how to use the Reach objective for Facebook remarketing campaigns. He did a great job of showing why they’re effective and how to set them up. Today, I want to give you an example of just how powerful this approach has been for me. The Reach objective and Reach optimization are big parts of my strategy. It’s the engine behind my Evergreen Campaign approach.

Examples 207
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Facebook Publishes New Safety Guide for Athletes

Social Media Today

Facebook has published a new guide to help professional athletes better protect and secure their Facebook and Instagram accounts.

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How to Manage Social Media for Business in Only 18 Minutes a Day

Hootsuite

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. People expect to be able to connect with businesses on social channels, whether Facebook, Instagram, LinkedIn—or even TikTok. Without an active presence, your company may be forgotten, lose customers to competition—or worse, look neglectful.

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How Important Is to Pass IELTS If You Plan to Study Abroad?

The Realtime Report

How Important Is to Pass IELTS If You Plan to Study Abroad? In most countries, English language proficiency is a mandatory aspect of any type of admission, be it for academics, training or work. Applying for preparatory courses and language classes online can help you refresh your knowledge and explain how best to prepare for the exam. This blog will give you the overall idea about an IELTS and the advantages that come along with passing the exam.

Study 136
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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The 10 Best Digital Marketing Conferences to Attend in 2020

Meltwater

If you think of boring beige conference rooms when you hear the words “marketing conference,” think again.Attending a digital marketing conference today is comparable to attending a music festival. Imagine… Read More >>>.

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5 Tips on How to Scale Content Production without Sacrificing Quality

Social Media Today

Scaling content while maintaining quality is challenging, but not impossible. Here are some tips to help marketers increase their content production without letting standards slip.

Products 168
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#299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success

Amy Porterfield

What if I told you that I’m actually not a fan of this topic. Or, at least I thought I wasn’t… until I recorded this episode. (Yes, it’s that good!) In fact, I might even stretch it to say that this is one of the best episodes I’ve ever done. (You’re going to love it!) […]. The post #299: Say Goodbye to Imposter Syndrome and Skyrocket Your Business Success appeared first on Amy Porterfield | Online Marketing Expert.

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QuickBooks Tips You Absolutely Need in 2020

The Realtime Report

QuickBooks Tips You Absolutely Need in 2020. According to Chicago Now, QuickBooks has more than 80% market share with small businesses that use financial management software. With 29 million small businesses total in the US, that’s a lot of happy customers! QuickBooks can make bookkeeping much easier and more manageable but learning how to use QuickBooks can still take some time to do properly.

Tips 121
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Personal Branding for Business: 7 Sample Goals To Help Build Your Strategy

Pam Moore

Marketers and business leaders must take the time in 2020 to understand the power of personal branding. Gone are the days that a brand can throw out a press release and expect massive brand awareness, media and sales to come rolling in. It takes 6-7 brand touches for someone to remember your brand. Human connections, interactions are more memorable than a branded url spammed repeatedly on your social media channels.

Sample 78
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3 Tips for Brands Looking to Utilize TikTok for Marketing

Social Media Today

Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app.

Tips 218
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How Jasmine Star Went From Law School Student To Becoming An Entrepreneur’s Go-To Guide For Social Media Presence

Forbes Social Media

Before Jasmine Star was a photographer and business strategist, she was UCLA Law School student, an experience that made her aware of how much she did not want a traditional career.

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Data Processing Tips for Coders and IT Professionals 

The Realtime Report

Data Processing Tips for Coders and IT Professionals . In the modern era, it’s often said that data is becoming a new standard currency – the most valuable resource in the world. That’s only set to continue as a growing trend in the 2020s, and hundreds of thousands of more companies, with billions of more datasets being traded as information. As a coder or IT professional, it’s a wise idea to start getting your data processing skills up to scratch – there’s going to be a wave of job opportunitie

Process 103
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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15 Top Digital Marketing & Branding Trends for 2020 [podcast]

Pam Moore

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 2020 will be like nothing we have seen before in the digital landscape. The competition is getting heavy!

Trends 78
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11 Ways to Grow Your Social Media Audience

Social Media Today

Building an engaged social media following takes work, but its the key to maximizing your opportunities.

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5 Popular Influencer Marketing Myths of 2020 Exposed!

OnlineRockersHub Marketing Blog

Influencer marketing is all set to become a billion-dollar market with an increasing number of brands and businesses gaining commendable benefits. As you navigate through the digital world, you will come to know that social media is experiencing a rage. Moreover, influencers are leading the bandwagon with a constantly increasing number of followers and subscribers.

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Top Cars That Work for Everyone

The Realtime Report

Top Cars That Work for Everyone. Not all cars are created with everyone in mind. Some cars are better suited to families while others are better suited to business people who drive around a lot. Of course, there are some cars that can be driven by a large percentage of the public as they have been designed with everyone in mind. Image by Free-Photos from Pixabay.

List 103
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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10 Graphic Design Trends That Will Be Huge on Instagram in 2020

Later

Ready to get ahead of all the biggest graphic design trends in 2020? . This year we’ve teamed up with design app Over to share a roundup of all the hottest design trends heading your way on Instagram this year. . Based on months of pop-culture analysis and trend forecasting, Over’s 2020 Trends Kit is a definitive source of inspiration for all design professionals.

Trends 81
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Byte, the Second-Coming of Vine, is Now Available on iOS and Android

Social Media Today

Byte, a new, short video app from the creator of Vine, has now been launched, potentially adding another competitor for TikTok.

Video 172
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This Startup Thinks Blockchain Is The Only Thing That Can Save Social Media

Forbes Social Media

DFINITY founder Dominic Williams is promoting an "open" decentralized social network called LinkedUp at the World Economic Forum in Davos this week.

Startup 85
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6 Creative Name Tag Ideas for Your Next Conference

The Realtime Report

6 Creative Name Tag Ideas for Your Next Conference. Name badges are a gift and a curse. Leaving an event with holes in a silk blouse is often the cost of visibility at a networking meeting. Event planners should use more creative name tag ideas. Choose from these 6 cool name tag designs for attendees at your next event. The Experience Tag. Color code name tags according to how many times a person has attended the event.

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How Pixlee Powers Web Personalization at Scale

Pixlee

Every community-driven brand looking to thrive in 2020 has at least one thing in common: they’re prioritizing personalization. It’s a topic on the minds of many of our customers, and according to a study conducted by PWC’s Digital Services group , a staggering 94% of senior-level executives believe delivering personalization is critical or important to reaching customers.

Retail 66