Social Media Today
MARCH 26, 2019
Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps.
Ignite Social Media
MARCH 28, 2019
Have you ever wondered how much of an incremental impact your Facebook ads have on your business? Facebook conversion lift studies now make it easier than ever. Say goodbye to the days of working with a third-party research partner and spending an absorbent amount of money, Facebook now puts the ad buyer in charge and at reasonable ad spend. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more!
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Meltwater
MARCH 28, 2019
From the local arts scene in your community to global organizations, the focus of both art and marketing is telling a story and connecting with a community. And these 5… Read More >>>.
Social Media Strategies Summit
MARCH 28, 2019
According to a survey by the Content Marketing Institute, 2019 will see continued growth in the content marketing industry. 57% of B2C marketers surveyed expect to increase their content marketing budgets in 2019 compared with 2018. Of those planning to increase their budget, the majority of marketers (about 56%) are investing more in content creation.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Jon Loomer
MARCH 26, 2019
Last Thursday, I spoke at Social Media Marketing World in San Diego for the sixth straight year. While it’s a big event, there are 10 competing sessions happening at any given time. To help drive people to my session, I ran Facebook ads. In this post, I’ll outline: What I Did. How I Did It. The Results I Saw. Let’s dive in! My Ad. I created a campaign that began the Monday prior to my session, giving me a little more than three days of promotion (I spoke on Thursday morning).
Social Media Today
MARCH 23, 2019
Facebook has released the latest version of its 'Topics to Watch' report, which highlights key subjects gaining momentum, based on mention volume, across The Social Network.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Ignite Social Media
MARCH 28, 2019
March has been a busy month at Ignite! We offered free, 30-minute calls to ramp up your social media game, hosted a webinar on how social has changed the customer journey, and our clients – Sabra , Vera Bradley , Discover Boating & Altar’d State – were recognized as finalists in the Shorty awards. March has also been a busy month in social!
Jon Loomer
MARCH 25, 2019
Location targeting on Facebook can be a powerful feature. However, there are definitely some challenges with understanding exactly how Facebook uses available information to determine location. I’ve written in detail about location targeting before. However, as with many topics, there is always room for more exploration. The “Recently In” target feature is one such area that deserves a bit more attention.
Social Media Today
MARCH 28, 2019
It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty.
Janet Fouts
MARCH 25, 2019
You may not have heard of it, but there’s this thing called “ Responsibility Fatigue ”. It happens to a lot of us when we simply can’t say no. The more we don’t say no, the more people rely on us. At home, at work, out in the world. Sometimes it literally feels like there’s a sign on our forehead that says “Don’t worry, I’ll take care of it”! And so we get overloaded, exhausted, often more than a little frustrated or angry.
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A beginner's guide to social media automation tools and getting automation right.
Ignite Social Media
MARCH 25, 2019
Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Now that it’s easier for users to shop from Pinterest, businesses have the tools to complete the purchase funnel and efficiently drive conversions from their Pinterest campaigns. Before you start using these offerings in your paid strategy, here’s what you need to know about how they work.
The Realtime Report
MARCH 29, 2019
Is Productivity Waning with Your Employees? How to Spark Improvement. As a business owner and/or manager, you know better than anyone just how important your employees are to the company’s success. You can have the best product/service and business plan in the world, but without a strong, experienced, and knowledgeable workforce to back it up the business will never reach its true potential.
Social Media Today
MARCH 26, 2019
In our latest SMT Influencer interview, we talk to Lilach Bullock to get some insights into her career and experiences, and recommendations for social media marketing.
agora pulse
MARCH 28, 2019
Want your social media posts to spark conversations and interactions with your audience? Of course, you do. After all, “engaging loyal and conversing customers, who avidly stay on social media, can have great payoffs,” according to the following Branex infographic. Before you start crafting social media posts , however, make sure you have a strong understanding of who your audience is—and what those existing and potential customers want.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Janet Fouts
MARCH 27, 2019
Every single person in the world either has experienced or will experience terrible loss and hurdles to overcome at some point in their lifetime. These things can be terrifying, even emotionally or psychologically disabling. The stress can make us more rigid and prone to injury and illness, and unable to deal with even the smallest obstacles. Something as tiny as not being able to loosen the cap on the jelly jar can send us over the edge.
Unmetric
MARCH 29, 2019
Get ready for the pranks and hoaxes cause April Fool’s Day is just around the corner. Love it or hate it, this 500-year-old tradition will carry on. In recent times we have brands bringing pranks to social media. The tools we used for our Analysis: Curious to see how far these brands take their pranks? We analyzed April Fool’s Day posts by brands on Twitter, Facebook, and Instagram over the last three years.
Social Media Today
MARCH 24, 2019
Writing copy for your social media channels can be tough - here are 10 tips to help anyone write better, more enjoyable, and more shareable social copy.
agora pulse
MARCH 26, 2019
Everyone keeps telling you that you need to create business videos to get the most attention on social media. But when you press “record,” you freeze up. Does that mean you will have to miss out on making videos for your business? Absolutely not! You can still create videos in different ways for social media—even if you don’t feel confident doing a solo presentation.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Pam Moore
MARCH 26, 2019
Franchise organizations are built on the foundation that there is power in a tribe. It's in the DNA of successful franchisor founders to empower their tribe of franchisees and customers to be the best brand evangelists in the world. Why is it then that many franchisors and franchisees shy away from social media and digital marketing in 2019? Many franchisors will state they are a big fan of digital and social.
Forbes Social Media
MARCH 24, 2019
Brad Parscale -Trump 2020 Campaign Chief - spoke at the Romanian Academy on Thursday, where he shared plans to use 1.6 million volunteers in a data-driven, large-scale ground game operation to win the next Presidential election.
Social Media Today
MARCH 29, 2019
Twitter is considering a new way to label tweets from public figures which technically violate the platform's rules but serve a public interest purpose.
agora pulse
MARCH 27, 2019
Images and graphics have an important role on Instagram, but videos are starting to take center stage on the social media platform. So, including videos regularly into your content mix can improve your engagement and help you define your brand. Branded videos can have a huge impact on the platform. They give you the opportunity to tell your brand’s story and explain what makes you different in a way that emotionally connects with your target audience.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Likeable
MARCH 26, 2019
First there was Vine, then Musical.ly, and now TikTok. Vine was shut down in early 2017, and Musical.ly merged into TikTok in late summer 2018, leaving TikTok as the current dominant platform for short-form video sharing. Below, we answer all of your pressing questions. What is TikTok? In 2016, a new video sharing mobile app named Douyin launched in China.
Forbes Social Media
MARCH 23, 2019
As Facebook suffers security breach after breach after breach after breach without any consequence and continues to grow rapidly, it suggests that as a society we simply no longer care about our data being stolen, raising questions about the future of cybersecurity.
Social Media Today
MARCH 24, 2019
Building out your own email list is key to any digital marketing plan - here are some tips on how to use social media to maximize your list building.
Sprout Social
MARCH 27, 2019
Today’s marketers are rightfully obsessed with metrics. But don’t forget that your customers are more than just data points. And yeah, it’s easy to overlook our customers’ feelings and emotions, which can be difficult to quantify. However, consider that emotions are the number one factor in making purchasing decisions. With so many consumers sharing their thoughts and feelings on social media, it quite literally pays for brands to have a pulse on how their products make people feel.
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Discover just how easy it is to boost SEO with social media.
Amy Porterfield
MARCH 28, 2019
“New customers are good, but existing customers are better.” – Casey Graham Did you know it takes five times as much to attract a new customer as it does to keep an existing one? Five times! Most businesses put a huge focus on getting NEW customers (which is important), but where they’re missing the mark […]. The post #256: The Forgotten Funnel: Increase Customer Value Without Selling More appeared first on Amy Porterfield | Online Marketing Expert.
Forbes Social Media
MARCH 23, 2019
Two billion users no longer care that Facebook shares their data with myriad companies all over the world to misuse or when it loses their data through breach after breach after breach after breach. It seems that like privacy, Facebook has taught the world to no longer care about cybersecurity.
Social Media Today
MARCH 27, 2019
LinkedIn has announced a new partnership with Adobe that will expand it's account-based marketing capabilities to Adobe Experience Cloud users.
Sprout Social
MARCH 26, 2019
Last updated: March 26, 2019. Let’s be real for a second–if you’re spending even a penny on advertising, you should be considering Facebook. Why? Nearly everyone is there. New data from eMarketer forecasts marketers to spend $21 billion on US Facebook ads in 2018. This would account for 19.6% of the market (Google claiming 37.2% of the share). And to compare Facebook’s dominance against other social media networks, total shares equal 83% of ad spend in the US.
Socialmedia.biz
MARCH 28, 2019
Ever since the first chain mail went, to borrow from a term that wouldn’t be coined till a century and a half later, ‘viral’, marketers have been intrigued by the prospect of hard-coding social momentum into the design of the product. Popular examples of these are referral systems that earn you incentives for sharing it with your friends. Virality vs Word of Mouth.
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