SocMed Sean

JUNE 16, 2017

First off, let me say how much I love my blog subscribers. I get a lot of really good feedback from my readers who ask questions that often go quite a bit beyond the articles the I write. As an example, I wrote an article a while back testing different methods of posting photos from a desktop photo to Instagram. Some worked…some didn’t. But the feedback, recommendations, and additional tools that have been tested led to a follow-up article.

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Facebook URL Questions Publishing 254

Pam Moore

JUNE 16, 2017

So you think you know your audience? Do you know your ideal customer? You invest time and money each week creating content, posting social network updates, engaging with your community, updating and enhancing your digital and web properties. Only problem is that your business results are dismal at best. The return on investment in social media is simply not there.

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Social Media Diagrams Training Communities 167

agora pulse

JUNE 15, 2017

Let me take you back in time — to May 2017. I popped into my Agorapulse dashboard and saw this tweet. “Tools to Help Your Business Succeed In 2016…” followed by a list of tools. Did I mention that it was May *2017*? Oh. And one of the tools mentioned in that tweet, Instagress , was shut down a month prior. Did someone fall asleep at the social media wheel or have automated tools taken over our social media newsfeeds?

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Social Media Construction Tools Course 160

The Social Media Hat

JUNE 16, 2017

In this shocking review, SiteSell reveals just how poorly member sites of Wealthy Affiliate actually perform, and goes on to demonstrate their extremely questionable business practices.

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Review Study Sites Questions 156

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Convince & Convert

JUNE 14, 2017

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews via email—they’re a completely different group than the people reviewing you on Yelp.

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Review Journal Research Groups 137

Pam Moore

JUNE 10, 2017

Unfortunately many small business owners and marketing teams jump on social media expecting fast results. They are quickly disappointed when what they thought was a well thought out social media strategy, campaign or program fall flat on its face. Many social marketing plans fail simply because the marketing architect underestimated the amount of work required.

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Social Media Marketing Small Business Influencer 167

Ignite Social Media

JUNE 15, 2017

Social listening can be a great source of information when researching audience conversation and sentiment around your brand. However, the values of social listening extend beyond brand monitoring, and can be a strong asset when applied to influencer activations. Whether you’re running an influencer campaign, trying to find the latest trends in influencer conversation, or just trying to understand whether an influencer is a good fit for your brand, social listening can play an important part in

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Influencer Strategy Sentiment Marketing 130

agora pulse

JUNE 13, 2017

When you’re online researching a potential purchase, what’s the one thing you almost always make sure you do first? If you’re like about 9 in 10 customers , you’re going to go looking for online reviews created by actual customers. Thanks to the widespread nature of social media, there’s more interaction on all of our content than ever before. This includes our social ads.

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Facebook UGC Conversation Cost 126

Pam Moore

JUNE 13, 2017

For years many social media savvy marketers have tapped into the power of hashtags to grow their brand, community and even generate leads and sales. Hashtags are a big part of social networks such as Instagram, Twitter and Facebook. Even LinkedIn now leverages hashtags and even lets their users search for content using hashtags. Instagram Stories recently added the ability to add hashtags to Stories making it easier for people to find your content.

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Hashtag Social Media Training Instagram 167

Audiense

JUNE 13, 2017

On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Here’s what we found: The UEFA Champions League Final audience and its segments.

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Sports Focus Group Eventful Influencer 126

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Ignite Social Media

JUNE 13, 2017

We live in a digital world where images and information is constantly at our fingertips, readily available with nothing more than the push of a button. For those who work in social, this 24/7 access can provide the ability to expand our brands reach and increase awareness—or make it harder to stand out. In the quick-scroll world of social, you only have mere seconds to capture the audience’s attention—what can you post that will catch their attention?

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Instagram Guidelines Social Media Twitter 125

The Social Media Hat

JUNE 15, 2017

How do you leverage the increasing demand for video content without spending too much time and money?

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Video Marketing Content 164

Pam Moore

JUNE 14, 2017

Welcome to the digital marketing era where attention is the absolute most scarce resource. There is clearly no lack of people and brands trying to grab your attention. Every where we turn, every device we turn on, every social network feed we scroll, there is noise. Brands want us to check out their hot deals. Digital marketers want us to watch their Facebook Live and YouTube videos, listen to their podcast, read their blog, follow them on Instagram, connect with them on LinkedIn, download their

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Training Authentication Social Networking Resources 166

Janet Fouts

JUNE 15, 2017

I spent a few days last week at the new 1440 Multiversity , attending the Conscious Company Global Leaders Forum. Here’s my recap of some of the highlights. Created by Conscious Company Media , the event showcased a variety of businesses, including organizations like; Oxfam , Combat Flip Flops , L.A Kitchen , Patagonia , Go Pro , Linkedin , Rising Tide Capital and The American Sustainable Business Council.

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Forums Company Social Enterprise Training 116

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Ignite Social Media

JUNE 16, 2017

Creating a strong brand identity on social media has many facets, but one of the most important is the development of the brand voice. Here are a few steps for establishing your brand’s voice for social. 1) KNOW YOUR AUDIENCE. Think about what your current followers want to hear about from your brand. It can help to use a tool like Facebook’s Audience Insights to see demographic and psychographic information about your audience.

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Social Media Brands Exercises How To 120

Meltwater

JUNE 11, 2017

As Melania Trump steps into the spotlight as the incumbent FLOTUS, we await with impatience… Read More.

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Bill Hartzer

JUNE 10, 2017

There is a new reaction on Facebook, called Rainbow Pride Reaction. Currently, Facebook defaults to a few reactions that you can make on friends’ posts: Like (thumbs up), Love, Haha, Wow, Sad, and Angry. If you want to add the Rainbow Pride reaction, all you need to do is this: First, go to this page and Like the page: [link]. Then, just Like the LGBTQ page on Facebook.

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Facebook How To Feed Feedly 113

Oktopost

JUNE 13, 2017

As a B2B marketer, your leads are your life net – you need them for survival. Because of this, you constantly need to find ways to leverage existing resources for effective lead generation. If your search has led you to social media, then you’re in the right place. With an estimated 2.

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Social Media B2B Content How To 117

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Ignite Social Media

JUNE 13, 2017

Want to get your fans and followers excited, a great way to do that is to run a sweepstakes for a chance to win a prize sponsored by your brand. It’s a way to show that you appreciate their loyalty and also entice their connections to check your brand out because who doesn’t like prizes? Now you may have some questions that come to mind if you aren’t familiar with sweepstakes, never fear, we have some answer for you.

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Widget Hashtag UGC Travel 118

Buffer Social

JUNE 15, 2017

I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape , you can save up to eight workdays per year! Just by using shortcuts—enough time for a long vacation. Being a social media marketer , you spend a lot of time on the various social media platforms and your favorite social media tools.

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Social Media Tumblr Marketing Notification 111

Convince & Convert

JUNE 14, 2017

Consumers trust companies less than ever before. In that maelstrom, ratings and reviews are a life raft of information. Takeaways. Ratings and reviews, particularly those left on your own website, are more important than ever. New research reveals that compensating customers for reviews might not be an effective strategy. Go ahead and ask your customers for reviews via email—they’re a completely different group than the people reviewing you on Yelp.

Review 96

Review Consultant Journal Research 96

Socialmedia.biz

JUNE 14, 2017

Lindsay Bremner / Creative Commons BY. How to evaluate & act on the information you gather. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, Web publishers, email specialists. Post by Megan Totka. ChamberofCommerce.com. C ustomer feedback is the most valuable information your business can collect.

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Survey Small Business Creative Commons Reputation 89

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Ignite Social Media

JUNE 12, 2017

A PR crisis can strike a brand at any time without warning – especially with today’s technology and how easy it is to have incidents recorded (looking at you, United Airlines ). Not only are these incidents recorded, but they spread like wildfire throughout social media platforms, inciting public outcry which results in your brand being flooded with @mentions, comments, and Direct Messages.

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Social Media Airlines How To Communities 114

Buffer Social

JUNE 12, 2017

For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship. Well, that is, until recently. Over the last decade, there has been a sharp rise in creatives as business people.

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Social Media Marketing RSS Buy 99

Devumi

JUNE 15, 2017

As it turns out, bots are surprisingly effective for engaging your customers on Twitter. However, these tools are still lacking in certain areas like providing streamlined means of driving their actions. This can limit their effective use. Not to worry though; Twitter has rolled out some new features to fix this. Twitter’s new action buttons […].

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Twitter Features Engagement Tools 83

Amy Porterfield

JUNE 14, 2017

Nothing will grow your business faster than sharing your expertise through blogs, podcast episodes, Facebook Live broadcasts, freebies, and more. All of that is content gold that you give away for free. The key question here is how do you know where to draw the line between free and paid content? AND, is it possible […]. The post #164: Free Content vs.

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Content Questions Facebook Marketing 75

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Meltwater

JUNE 13, 2017

As a veteran speaker, I am used to speaking on marketing and its various facets,… Read More.

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Social Media Marketing 67

Proactive Report

JUNE 12, 2017

Influencer marketing is no longer some edgy new technique.According to an eMarketer study 86 percent of marketers used this strategy in the last year and most marketers are looking to double their investment in 2017. That’s because they see results. 71 percent of consumers are more likely to make a purchase based on a social media reference. (Source).

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Influencer Marketing ROI Newsletter 55

Devumi

JUNE 15, 2017

Getting more subscribers is one of the most important goals for any YouTube marketing effort. This never ending drive is why some are tempted to use Sub4Sub services. Do they really work, and is there a better way to get subscribers quickly? The fate of your YouTube channel may balance on this. What Sub4Sub is […]. The post Sub4Sub: The Controversial YouTube Subscriber Strategy appeared first on Devumi.

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YouTube Strategy Marketing Video 83

Pixlee

JUNE 12, 2017

Load speed has long been a metric of focus for website developers and marketers alike, and this is particularly true in the e-commerce space. Shoppers’ rising expectations for brands to deliver quick and seamless online experiences leave little room for error. Conversion rates have been seen to increase by as much as 7% for every 1 second of load time improvement , making page optimization a seldom overlooked topic.

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Widget How To Module Metrics 55

Stay N' Alive

JUNE 13, 2017

Just as every business is unique, each marketing strategy should be modeled specifically for the brand its meant to serve. Targeting different audiences and trying different tactics are almost always bound to yield a different result for each business. However there are some strategical tactics that should be applied to your marketing campaign regardless of your brand.

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Social Media ROI Metrics Analytics 53