June, 2014

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Win tix to NAC Orchestra Casual Fridays

Sherrilynne Starkie

'I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014. A Postcard from the New World, features violinist Leila Josefowicz. features in thi s Stravinsky ‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvor?

Sample 391
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Internet Trends for 2014 Report is a must read

Dave Fleet

'Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker.

Trends 383
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How to Measure Social Media Success for Your Small Business

yMarketingMatters

'With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

'Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride!

Content 253
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.

B2B 217
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Now Might Be the Time to Switch from Internet Explorer

The Social Media Incubator

'If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance, USA Today reported that Microsoft issued a security upgrade for Internet Explorer.

Microsoft 192

More Trending

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Presentation: The Power of Loyalty in Social Media

Dave Fleet

'Tweet. This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.

Loyalty 344
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Marketing Is What Happens In The Market…(Not What Happens In Your Marketing Department)

Firebelly

'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.

Marketing 185
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Weekly Roundup: Personal Branding

Waxing UnLyrical

'Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Enjoy!

Brands 213
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The Six Most Irrational Social Media Concerns of Brands

Webbiquity SMM

'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear.

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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Personal or Business, Pictures Can Tell Your Story

The Social Media Incubator

'photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images. This world that we live in today is so visually based. We’re able to see what people all over the world are eating for breakfast which is totally crazy, but incredible. Let me ask you this: The last few times you scrolled through Facebook or Twitter and only saw a written post without an image attached, did you read it?

Proposal 175
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Bank of America Teams Up With Major League Baseball for #Troopthanks Vine Campaign

The Realtime Report

'In recent months, Vine has become a popular way for Major League Baseball to express its personality to the public. The MLB has generated about 150 Vines, dedicating these six-second videos to topics ranging from big summer movies including “Godzilla” and “Guardians of the Galaxy,” to Mr. Met attending a New York City gala. Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of th

Banking 188
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Presentation: The Power of Loyalty in Social Media

Dave Fleet

This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.

Loyalty 257
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Searching For A Social Media Marketing Agency: A Round Up

Firebelly

'Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck! How To Know When You Don’t Need A.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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Monday Roundup: Conversations

Waxing UnLyrical

'“Conversation.” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.

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How to Start the Day

Direct Marketing Observations

'I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff!

How To 162
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How to Choose the Right Social Channels to Reach Your Customers

Convince & Convert

'The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in

How To 168
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20% Of Apps Are Opened Only Once

The Realtime Report

'So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app. New data from Localytics finds that one in five apps are only opened once – and compared to previous years, that’s actually a good thing.

Tumblr 184
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Internet Trends for 2014 Report is a must read

Dave Fleet

Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. I spent a chunk of time digesting some of it this weekend, and I know I’ll be spending more time over the coming days.

Trends 210
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How to Prepare For A Search For A Social Media Marketing Agency

Firebelly

'Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”? Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing.

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Monday Roundup: Support

Waxing UnLyrical

'Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities. This week’s roundup features seven posts from around the web that focus on support.

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Take Advantage of Additional Google News Opportunities for Publishers

Adam Sherk

'Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.

News 147
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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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5-Step Process For Finding Your Perfect Content Marketing Partners

Convince & Convert

'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost.

Process 167
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Influicity Introduces YouTube Influencer Marketplace

The Realtime Report

'Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to

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How to Choose (and Use) the Best Tools for Your Business

Kikolani

'I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools , social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business.

Tools 163
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Seeking Savvy Social Media Manager For Owned Media Team

Firebelly

'Social Media Manager (Owned) and The Overall Firebelly Environment As a Social Media Manager at Firebelly, you’ll look at things differently. They will appear different to you. Innovative thinking and energy will be a part of your approach. You’ll be a part of projects from start to finish – working with an internal and.

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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Monday Roundup: Content Rules

Waxing UnLyrical

'A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. This week’s roundup features seven posts from around the web that show why exactly content rules. Enjoy! Image: Depone via Flickr, CC 2.0. 1. 4 Reasons Your Content Is Yawn-Worthy.

Content 198
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Appalling: US Patent US8515941 B1: System for Generating Search Engine Spam

Bill Hartzer

'US Patent US8515941 B1 granted Aug 20, 2013, is titled “System for unique automated website generation, hosting, and search engine optimization” And their websites still rank well in Google despite Google Panda 4.0. It’s pretty rare that I out another SEO firm or company (okay, well maybe not). But this one really has me fuming this time.

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

'A quick parenting tip: If you want your pre-teen and teen kids to listen to you (at least temporarily) beat out Pharrell and Jimmy Fallon on an Internet list. That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF).

Twitter 167
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Social Media News Ticker: Crowdfunding Coming To YouTube Soon

The Realtime Report

'Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and YouTube: Facebook. Facebook changes default privacy settings for new users to friends-only – for new users signing up to Facebook, default posting status is now set to friends only; previously, the default was global (Inside Facebook).

News 182
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Top 6 Rules of Digital Marketing: Learn from Matomy and Other Masters

Idaconcpts

'It’s easy, in our web-dependent world, to think that—especially if we’ve been doing this awhile—we know all there is to know about digital marketing. After all—knowing that we need a website and a social media presence is old news. At the same time, though, the web moves fast. Just look at how often Google changes the rules and metrics for SEO! We thought—given some of the recent changes, that it might be nice to provide our readers with an overview of how to apply our “standard” skills in a wa