Sherrilynne Starkie
JUNE 1, 2014
'I’ve got two tickets to the last NAC Orchestra Casual Friday of the season, taking place June 6, 2014. A Postcard from the New World, features violinist Leila Josefowicz. features in thi s Stravinsky ‘s Baroque-inspired concerto. Then, in a truly ingenious musical postcard that sends his “greetings from the New World”, Dvor?
Dave Fleet
JUNE 2, 2014
'Tweet. Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker.
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yMarketingMatters
JUNE 20, 2014
'With social media marketing, you can undeniably grow your audience, gain visibility and exposure for your company/products/services, provide outstanding customer service, and – yes – generate business and increase sales. There are many business owners running small-to-medium sized businesses who are still hesitant to invest in and start social media marketing because they are not sure how to measure and prove social media ROI – Return on Investment.
Waxing UnLyrical
JUNE 4, 2014
'Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. Then I started my own business, wrote about what was going on with it in my first six weeks , helped a B2C pet product get off the ground and dove headfirst into the world of entrepreneurship. It’s been a heck of a ride!
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Webbiquity SMM
JUNE 17, 2014
'Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. In less than a generation, information has gone from being scarce to overabundant. Today’s b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team.
Mindjumpers
JUNE 19, 2014
'Attending the European Conference of Information Systems in Tel Aviv last week, I was happy to find that areas such as data visualization, predictive analytics, social CRM and ROI etc found their way into the conference. These areas have been somewhat excluded in the past by more traditional information systems research. This shift in mindset also shows a warming towards potential industry topics on the program that can be far more relevant to practice.
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Dave Fleet
JUNE 4, 2014
'Tweet. This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.
The Social Media Incubator
JUNE 10, 2014
'If you are still using Internet Explorer, you might want to consider replacing it with a better web browser – and soon. There are several reasons why Internet Explorer is a bad choice of web browsers for business. Here are a few: There are endless security issues. Just recently, for instance, USA Today reported that Microsoft issued a security upgrade for Internet Explorer.
Waxing UnLyrical
JUNE 20, 2014
'Good morning! I hope everyone had a great week and is ready for the weekend ahead. Image: ryan_rancatore via Flickr, CC 2.0. Establishing a positive impression about yourself and your business can go a long way, especially in the social media world. This week’s roundup features seven posts from around the web that focus on personal branding. Enjoy!
Webbiquity SMM
JUNE 24, 2014
'Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. Reprinted with permission. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. The following lists the most common concerns surrounding social media, as well as why these shouldn’t be concerns at all. 1: Fear.
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Firebelly
JUNE 28, 2014
'What’s going on in your marketing department doesn’t actually matter Despite your natural inclinations to focus on what you can see, what’s happening right in front of you, in your office, is irrelevant if you aren’t seeing what’s happening in the real world market.
Sherrilynne Starkie
JUNE 29, 2014
'In a classic case of poacher turned gamekeeper, I was recently invited by an American PR agency to have a personal briefing about the launch of a new social media product. It was a chance to play the role of the journalist in a three-way conversation that was very much like the hundreds (maybe thousands?) of interviews I’ve sat in on over the years, but this time I got to ask the questions.
Dave Fleet
JUNE 4, 2014
This afternoon I was pleased to have the opportunity to present at Sprinklr ‘s Social @ Scale event in Toronto, as part of an impressive lineup of speakers featuring Mitch Joel , Keith McArthur , Di Gallo , Mathieu Legace and Tara Hunt. In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty.
Janet Fouts
JUNE 5, 2014
'You know what? I’m tired of hearing people say “I’m over 50, too old to understand this stuff” or similar balderdash. I’m over 50 and I get it, so can you! I’ve worked with and learned from some pretty amazing people who are just as old or older and way savvier than I am. It’s about the love of learning–among other things–that keeps us young.
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Waxing UnLyrical
JUNE 25, 2014
'Guest Post by Josh Lyon. Social media is a great tool for engaging with consumers. It’s personable, it’s instant, and it’s highly visible. For the most part, brands use it well. There are some fantastic examples of effective social campaigns and professionally-maintained accounts out there. Image: Bryn Salisbury via Flickr, CC 2.0.
The Social Media Incubator
JUNE 3, 2014
'photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images. This world that we live in today is so visually based. We’re able to see what people all over the world are eating for breakfast which is totally crazy, but incredible. Let me ask you this: The last few times you scrolled through Facebook or Twitter and only saw a written post without an image attached, did you read it?
Firebelly
JUNE 26, 2014
'The Emergence of Image Listening Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.
The Realtime Report
JUNE 5, 2014
'In recent months, Vine has become a popular way for Major League Baseball to express its personality to the public. The MLB has generated about 150 Vines, dedicating these six-second videos to topics ranging from big summer movies including “Godzilla” and “Guardians of the Galaxy,” to Mr. Met attending a New York City gala. Vine has also played a significant role in Bank of America’s recent marketing efforts; the app has sparked 50% more engagement than any of th
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Dave Fleet
JUNE 2, 2014
Every so often you stumble across a report that contains so much insight that it’s futile to try to digest it all in one sitting. The latest annual Internet Trends Report from Mary Meeker , venture capitalist at Kleiner Perkins Caufield Byers , is one of those, and it’s a must-read for those of us in digital marketing. Mary Meeker. I spent a chunk of time digesting some of it this weekend, and I know I’ll be spending more time over the coming days.
Mindjumpers
JUNE 16, 2014
'Our industrial PhD Christopher Zimmerman has been attending this year’s European Conference of Information Systems (#ECIS2014) in search of freshly revealed research on social media, and in particular contributions to the emerging field of social business intelligence. This is what he had to report. . As an industrial PhD working in this field at Mindjumpers, I was not only down in Tel Aviv for the academic networking and the sun, but to hunt down the social media topics of interest to
Waxing UnLyrical
JUNE 2, 2014
'“Conversation.” It’s one of the great clichés of our field. But it’s become a cliché precisely because of how important it is. Conversations, when initiated and managed well, can drive reputation, expand reach, and build brand loyalty. This week’s roundup features seven posts from around the web that focus on conversations.
Direct Marketing Observations
JUNE 3, 2014
'I haven’t been posting much, for that I blame it on client work. With that being said, I stumbled on this and thought I would share. It comes from a site called Funders and Founders. Good stuff!
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Firebelly
JUNE 22, 2014
'Beginning to think about escalating a social media marketing program or beginning a new one? These posts have been written to help you think through whether you need an agency, how to prepare for the search; and how to think through your use case. Best of luck! How To Know When You Don’t Need A.
The Realtime Report
JUNE 11, 2014
'So your brand has created a useful, engaging app for consumers, and seen a significant number of downloads. That’s great — except you don’t know how often consumers are actually using the app. New data from Localytics finds that one in five apps are only opened once – and compared to previous years, that’s actually a good thing.
Convince & Convert
JUNE 24, 2014
'The socialsphere continues to expand with new channels or new and improved features launching nearly every day. Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in
Adam Sherk
JUNE 4, 2014
'Google News continues to be an important source of traffic for publishers, in particular from the news OneBoxes that are frequently included in regular Web search results. While most news search optimization efforts rightly focus on editorial best practices and avoiding Google News errors , there are some additional opportunities that are worth taking advantage of.
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Waxing UnLyrical
JUNE 30, 2014
'Whether it’s tech, financial, personal, or client-related, all small business owners need support from time to time. A great support system – or, sometimes, simply a helping hand – can make tasks seem less daunting and free up precious time and mind space for other business development activities. This week’s roundup features seven posts from around the web that focus on support.
Kikolani
JUNE 5, 2014
'I must confess – I am a tool junkie. Apps, services, platforms – I like them all. I love trying out various analytics tools, SEO tools , social media tools, and so forth. Tools have the power to either make your life simpler, or more complicated, depending on what you choose. That is why making the right choice is important. Here are my top tips on finding what tools are right for your blog or business.
Firebelly
JUNE 20, 2014
'Questions To Guide You As You Start Thinking Social Did your VP of Marketing just walk in to your office and say “social media. we need it. make it happen. now”? Here’s a few questions and suggestions to help you prepare for your mission – and to help you search for a social media marketing.
The Realtime Report
JUNE 18, 2014
'Influicity is set to unveil a “first-to-market” platform that allows marketers to efficiently search and connect with YouTube influencers. This YouTube influencer platform categorizes 140,000 influencers into one marketplace, where brands are able to browse through them using filters such as age, gender, location and subject-matter. Once selected, marketers can collaborate with influencers using the platform’s campaign management and analysis tools to bring a video campaign to
Convince & Convert
JUNE 10, 2014
'Are you pulling your hair out trying to market your content on your own? It’s quite a big undertaking – that’s why you shouldn’t do it. Whoa now… I didn’t mean you should give up on marketing your business online. What I mean is you should never work by yourself. You know that promoting your business using useful website content and social media is a great way to build your audience and generate more customers at a relatively low cost.
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