Sherrilynne Starkie
DECEMBER 30, 2012
Sherrilynne’s Ottawa Twitter top 20 lists used to feature on this blog monthly. But they were very time consumer to compile and the grading tools used kept changing algorithms and or other aspects of their service making the lists difficult to standardize. This list was compiled using Twitter Grader. All the profiles included are actually real people, not brands or companies.
SocMed Sean
DECEMBER 23, 2012
I can’t live without my tablet. First, I had an iPad and then eventually switched to an ASUS Transformer as my primary gadget. If you are a tablet owner, though, you probably know that apps like Twitter and Facebook treat your tablet as a mobile device by default. Personally, I hate the stripped-down, ad-heavy versions of the Facebook and Twitter apps, so I browse them using the native desktop view in Safari or Chrome.
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Waxing UnLyrical
DECEMBER 7, 2012
Today’s been a big day for me. Because, as you read this, I will have packed up my stuff from MSL Washington DC , and getting ready to have a farewell refreshment with my colleagues, some of whom have become dear friends. You see, today was my last day at MSL, and effective immediately, I return to my independent strategic communication practice.
Mindjumpers
DECEMBER 6, 2012
Traditionally, we think of SEO as something very technically rooted. But this has changed immensely during the last couple of years. Today, SEO is changing more and more towards a creative and marketing mindset, where content creators think about their audience first by prioritizing engaging content before optimisation for search engines. This trend will definitely continue in the following years.
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Techipedia: Tamar Weinberg
DECEMBER 5, 2012
This is a guest post by Ed Baxter. For the last few years, social media has taken the marketing world by storm, if you aren’t engaging with your visitors then you’re probably putting yourself at a massive disadvantage against your competitors who do. However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly!
Firebelly
DECEMBER 4, 2012
2012 was an exciting year in the social media space. Learn all about the good, the bad and the ugly in these must-reads. From the Nielsen Social Media Report for 2012. 8 Big Social Media Disasters of 2012. By Dori Zinn With our favorite restaurants and brands offering deals and gifts on Facebook and Twitter, there’s no shortage of companies eliminating the marketing middle man and advertising straight to the consumer.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
SocMed Sean
DECEMBER 29, 2012
Uploading photos to Facebook using your phone or tablet is easy. Reorganizing them, however, can be a real pain. Check out my tips for creating Facebook albums and moving photos between albums.
Direct Marketing Observations
DECEMBER 27, 2012
Looking back on the year, it’s easy to see what was big when we have the benefit of an infographic. At the least, there’s no doubt that social adds a layer and an element to our memories. Big shoutout to Mashable and The SEO Company.
Mindjumpers
DECEMBER 5, 2012
Throughout 2012, an average of + 190 million tweets have been sent out daily and the number of users have grown from 106 millions end of 2010 to +500 millions during 2012. Just imagine that! And like Facebook users, 50% of the Twitter users access the network via mobile. This means that your Twitter followers will tweet and RT anywhere, anytime – and they’ll expect you to be ready.
Waxing UnLyrical
DECEMBER 20, 2012
This post will depress all the Facebook Ninjas who’ve drunk the Facebook Koolaid. Image via niallkennedy on Flickr, CC 2.0. I have been working with a new client since July. They are a service business. One that could have a vibrant Facebook community, if they could just get to that point. It is a new business with no name recognition apart from the founders… and that too, just in their industry.
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Buzz Marketing for Technology
DECEMBER 21, 2012
Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites.
Sherrilynne Starkie
DECEMBER 11, 2012
Global news media is full of stories drawing parallels of last week’s royal hoax to Diana, and perhaps these are not unfounded. But for this new generation of royal watchers, there is one very big difference from Prince William’s mother’s day…social media. The suspected suicide of the nurse who was pranked by two Australian DJs quickly resulted in a deluge of angry comments to their radio station’s Facebook page.
Atom Thought
DECEMBER 19, 2012
1. Treat Facebook to push Press Releases: More often than not companies push their press releases intended for newspapers and magazines on Facebook. We have seen this become as bad as publishing scanned images of the press releases. Companies need to realize that their real job begins after getting the likes on Facebook. If they.
Direct Marketing Observations
DECEMBER 6, 2012
There’s no doubt any longer about social media permeating every aspect of our daily live’s. Here’s a great infographic on the true ubiquity of social. Thanks to the folks from Socially Aware Blog.
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Mindjumpers
DECEMBER 11, 2012
Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . As you may know, Facebook, Twitter, YouTube and to some degree Google are blocked in China.
Waxing UnLyrical
DECEMBER 21, 2012
I’m sure this will come as a ginormous surprise for all of you…. I love what I do for a living. For you “newcomers” to Waxing UnLyrical, I’m a public relations professional now teaching the next generation(s) of PR pros. Sometimes I say, “Been there; done that.” But that’s not true. The “that” that I did has changed and continues to change dramatically.
Techipedia: Tamar Weinberg
DECEMBER 26, 2012
This is a guest post by Jason Butlion. The way that we explore and discover content on the Internet has drastically changed in the last decade. The first major step forward was with Google which organized the Internet so that anyone could run accurate searches on specific topics they found interesting. The next evolution in content discovery came with the social revolution.
Webbiquity SMM
DECEMBER 12, 2012
Will Google+ be a “Facebook killer” or just Google’s next failed social network? It’s certainly gaining traction, with over 500 million users now on board, already half of Facebook’s total. Then again, the average Facebook user spends nearly seven hours per month on the site—compared to just three minutes for the average Google+user.
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Buzz Marketing for Technology
DECEMBER 19, 2012
Posted in CRM eCommerce Personalization. Most e-commerce sites still struggle to leverage the growing wealth of customer data to which they have access. This failure to integrate customer relationship management (CRM) activities with online visitor behavior is wasting a significant opportunity to transform CRM into Customer Relationship Marketing. During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly.
Firebelly
DECEMBER 19, 2012
This week Instagram announced changes to its terms of service that will go into effect on January 16, 2013. With change, comes drama. There has been plenty of that – with many in the traditional and social media spaces speculating the consequences these changes may bring. Instagram says it now has the right to sell your photos. By Declan McCullagh In its first big policy shift since Facebook bought the photo-sharing site, Instagram claims the right to sell users’ photos without payme
Mindjumpers
DECEMBER 19, 2012
The most recent report from 8th Bridge provides an overview and trend evaluation of the most recent state of Social Commerce. Data from the report was gathered during the period from August to October this year, where 475 companies based on the 2012 Internet Retailer Top 500 and Second 500 were involved. In an introductory statement, 8th Bridge CEO Wade Garten says: “Social commerce has pivoted its focus from e-commerce transactions on social networks to a new kind of social network in which use
Waxing UnLyrical
DECEMBER 14, 2012
I had a marathon “start getting caught up on WUL” session yesterday (in fact, I’m typing this at 3:30 am today , though you won’t read it for a few hours more). You know the drill, if you publish a blog (especially one with multiple contributors), tweak this, clean up that, etcetera etcetera. Part of that entailed going through several old posts from the WUL team members, and as I was doing so, I realized that they all have dominant themes.
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Atom Thought
DECEMBER 24, 2012
I have a problem when we award a single person. For India it’s too early in the game to recognize any single person for contribution to the digital economy. The reasons are simple: 1. We are in a stage of trial and error. No one can claim that he/she has the recipe for success and.
Webbiquity SMM
DECEMBER 26, 2012
Public relations (PR) or media relations has long been treated as its own world, separate from marketing. It was viewed as being about name recognition and industry credibility, not something as mundane as lead generation. But as the world has shifted from marketing brochures and printed trade publications to everything online, the connections between PR and marketing have become more apparent; that white paper may be a lead generation asset, but it can also be used to pitch a bylined article.
Direct Marketing Observations
DECEMBER 6, 2012
Don’t let the title scare you. it’s really a simple notion actually. It goes something like this. You’re a marketer, you’re tasked to sell something online. You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly.
Firebelly
DECEMBER 27, 2012
Ashley Verrill , CRM market analyst with Software Advice conducted “The Great Social Customer Service Race.” The race was created to evaluate how efficiently the nation’s top 14 brands across seven industries provided customer support on Twitter. The evaluations are based on the response time and the percent of total tweets that received a reply.
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Mindjumpers
DECEMBER 12, 2012
Guest post written by Jens H. Nielsen, IT Entrepreneur. After being involved in the collaboration between the IT University of Copenhagen and Peking University, he has been living and working in Beijing for the last couple of years. Currently, he is working on education software for international schools in Asia. . Facebook is a “one size fits all social network” for much of the world.
Waxing UnLyrical
DECEMBER 18, 2012
What happens when the doyenne of the nonprofit world and the queen of measurement decide to write a book together ? You get Measuring the Networked Nonprofit , by Beth Kanter and Katie Paine, an absolute gem of a book not just for nonprofit communicators, but for all measurement geeks (and most certainly for nonprofit executives). Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I
Atom Thought
DECEMBER 21, 2012
New Media Summit is holding an event right now at Gurgaon Country Inn. ([link] We are proud to be the media partners for them and are glad to stream the event live here. Go ahead, watch, comment and participate online. (Look at the agenda here) Wach the live event here: Watch the recording of the.
The Realtime Report
DECEMBER 27, 2012
This is a guest post by Evy Wilkins, VP of Marketing at Traackr. If 2012 was the year influencer marketing emerged on the social media marketing scene, 2013 will bring more structure, best practices and better frameworks for leveraging online influencers across marketing initiatives. Recently I spoke with 10 marketing and communications pioneers who have built strong influencer programs over the last year.
Akamai Marketing
DECEMBER 21, 2012
Stay Akamai: Since our last blog post, you should have identified the goals and metrics on the Social Media Strategic Plan template. If you followed the process, it was probably very clarifying for you. I find that a lot of businesses and professionals don’t go through this exercise. Let’s review the 3 steps to social media strategy and measurement.
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