October, 2011

Trending Sources

Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Manage and grow our fan base on Facebook. Realistically?

Is Klout On The Way Out?

Unspoken

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” ” This change has caused a dramatic decrease in the Klout scores of most users and all platforms on Social Media are ablaze with discordance, confusion and anger in regard to Klout. Klout scores have dropped on average, ten points. None at all.

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Social media salaries, titles, and job descriptions

SocialFish

Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics

Eight Tools for Social Media Listening

Spin Sucks

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening. While each step is important, the foundation to any  online effort is listening. And it’s the one step you can do without any of the others. They ask a lot of questions.

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A World Gone Social

Learn how companies must adapt to survive.

More Trending

How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

This is a guest post by  Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. Don’t Just Talk About Yourself. think most of us have. Don’t Overdo It.

How to Get Your Profile and Data Completely Disconnected from Klout

Unspoken

LATES UPDATE. November, 1 2011: As of today you can request complete opt-out of your Klout account! Login your Klout account —> profile settings —> if you would like to delete your account press here! Your account will be removed, note that will take up to 7 days to get removed from Klout API. It is recommended that you still revoke all access of Klout as well. October, 31.

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How the Top 50 Nonprofits Use Social Media

SocialFish

A great infographic from Craig Newmark and Rad Campaign. Read more about it here. The data is based on the top 50 nonprofits by income as per the Nonprofit Times. Click to enlarge

Three Examples of Social Media Gone Bad

Spin Sucks

I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. For you?

Drive Toward Social Intelligence Maturity

Propelling your organization to new levels of social intelligence skill and application is essential for maximizing the value of your listening and monitoring efforts.

Confused About Facebook Changes? (Free Webinar)

Almost Savvy

While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” ”  I’m pretty sure he had something else in mind. Still, the lyrics do include “Turn and face the strain,” which may be how you’re feeling each time you visit the site. ” and “Where do I find…?” Can’t Beat the Price.

The Art of the Retweet

Janet Fouts

On Twitter a Retweet can be a valuable way to share information with your network, build your following and pay homage to the person retweeted. Or it can be spam and a vain attempt to draw attention to yourself. You get to decide. But what’s a retweet you say? Retweet is when you re-post a tweet from another person that you found interesting or useful. Painful but it works. Use Via or RT.

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This is a guest post by Julian Rockwoord, a product manager at  Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Couponing Goes Digital.

Have you been put in Klout timeout?

Unspoken

I asked Klout why my Network Influence Score was dropping down every Wednesday for 3 – 4 points. The answer I received from Klout is shocking. If you are still under the spell of Klout, be sure that you don't spend much time engaging and supporting your friends who are new to Social Media. It's seems Klout doesn't assign influence to true Social Media relationships. Digg Digg.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

If you’re receiving this blog post, that means you are one of the last remaining survivors.  You are the future now.  You are the last hope for humanity.  Only you can help rebuild our fallen world.  Round up as many Facebook friends and Twitter followers that you can!  Re-tweet dammitt!  For god’s sake Re-Tweet!!!!!! and don’t forget to @mention yourself in the Re-Tweet). Grrrrr!!). Social Media

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Nine Communication Lessons from Hitting Reply All

Spin Sucks

Alright. It’s time to have a little chat, particularly if you’re in the PR profession. If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad).

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment.

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. hadn’t published this previously because there already a number of other good resources out there. Links.

The Smart Marketer's Guide to Social Media Management

Engaging in social media isn't an option anymore. So if you're going to do it, you want to do it well.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff. ” Social media is an ideal platform to carve out a niche and own your territory. But words only go so far. Teach vs. tell.

Influence Met Transparency with @Kred

Unspoken

Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, “ Klout has a competitor” But the fact remains, Kred is not a Klout competitor nor a copycat. PeopleBrowsr is a high-tech social analytics company with a passion for marketing. What is Kred ? follows.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.

Three Ways to Create Content through Stories

Spin Sucks

After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic. Once upon a time, storytelling was the way we passed information from generation to generation. Storytelling for Business.

Master The Next Wave Of Social

As social media adoption becomes more and more mainstream, marketing leaders race to keep up - creating blogs, communities, and Facebook pages, all too often without a clear road map in mind.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

Adam Sherk

I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular profiles? Facebook is certainly encouraging the use of the new subscribe button. Kristof’s page has 230K+ likes so it makes sense to keep that going.

You’re Not a Strategist – You’re a Punk

Dave Fleet

Tweet. I’m constantly astonished at how many people looking to get into agencies describe themselves as a “strategist” and think that by doing so, they can now avoid all of the work they don’t want to do. Here’s the thing, though: it’s by doing that that you learn how good programs and strategies work. 92% of social strategists are manager-level or higher. Tweet.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

Quickly, right now, think of a few social media brands that you follow through social media. If you need to open a new tab and check Facebook or Twitter, go ahead. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Check out their post: Guess What? We are releasing a handful of tickets today beginning at 1pm.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.

The Lesson Brands Can Learn from Ragu

Spin Sucks

I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. It’s not a sales tool. It is a social tool. And what do we all know about Klout? But it’s NOT the way you develop your list and begin sending links to those perceived influencers. Mom or dad?”

5 ways to use social media for solution marketing

Buzz Marketing for Technology

It’s easy to get caught up in the buzz, and the hype, around social media. I’ve been working with many B2B companies to help them figure out when and how to use social media in their business. The answer is always a bit different depending on the product or service. One area that few people have written about is how to use social media for solution marketing. So there you have it.

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