October, 2011

Trending Sources

Is Klout On The Way Out?

Unspoken

This morning, Klout launched a new algorithm, which has affected the scoring of Social Media users “Online Success Scores.” ” This change has caused a dramatic decrease in the Klout scores of most users and all platforms on Social Media are ablaze with discordance, confusion and anger in regard to Klout. Klout scores have dropped on average, ten points. None at all.

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Why Most Social Media Departments Fail

Techipedia: Tamar Weinberg

A few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. Goal Setting. Manage and grow our fan base on Facebook. Realistically?

Eight Tools for Social Media Listening

Spin Sucks

There are five steps in social media we always recommend to  new clients who are just beginning to branch out online. They are listen, assess, engage, measure, and refine/improve. The Art and Science of Listening. While each step is important, the foundation to any  online effort is listening. And it’s the one step you can do without any of the others. They ask a lot of questions.

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Social media salaries, titles, and job descriptions

SocialFish

Thinking about hiring for social media? Here is a useful infographic on getting a social media job from the Daily MindFlash blog. This is actually targeted to people looking for social media jobs, but it’s equally useful for anyone looking to hire the right person. Enjoy. Featured Hiring infographics

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

More Trending

QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally

Techipedia: Tamar Weinberg

This is a guest post by Julian Rockwoord, a product manager at  Signal. For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical business owner can keep up with. Couponing Goes Digital.

Three Ways to Create Content through Stories

Spin Sucks

After hearing Martin Waxman recount the keynote Soledad O’Brien gave on the opening day of the PRSA conference (I was playing hooky), about storytelling, and having written about creating an online conversation just yesterday, I’ve been thinking a lot on the topic. Once upon a time, storytelling was the way we passed information from generation to generation. Storytelling for Business.

Bloggers Unite Today Around Food

Ari Herzog

I blogged in 2008 about poverty. blogged in 2009 about climate change. blogged in 2010 about water. This year this blog is about food. Goodbye pyramids and hello plates. The U.S. Department of Agriculture eliminated their food pyramid earlier this year and created a better representation of the five food groups. The 2011 plate looks more appetizing. The brand is more sensical. note about famine.

Journalists on Facebook: Official Pages or Subscribe Button on Regular Profiles?

Adam Sherk

I was talking with John Shehata from ABC News yesterday about Facebook, and he brought up an interesting question. What’s a better approach for journalists, creating official Facebook Pages or enabling the subscribe button on their regular profiles? Facebook is certainly encouraging the use of the new subscribe button. Kristof’s page has 230K+ likes so it makes sense to keep that going.

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A World Gone Social

Learn how companies must adapt to survive.

How the Top 50 Nonprofits Use Social Media

SocialFish

A great infographic from Craig Newmark and Rad Campaign. Read more about it here. The data is based on the top 50 nonprofits by income as per the Nonprofit Times. Click to enlarge

Have you been put in Klout timeout?

Unspoken

I asked Klout why my Network Influence Score was dropping down every Wednesday for 3 – 4 points. The answer I received from Klout is shocking. If you are still under the spell of Klout, be sure that you don't spend much time engaging and supporting your friends who are new to Social Media. It's seems Klout doesn't assign influence to true Social Media relationships. Digg Digg.

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How Social Media is a Lot Like Dating

Techipedia: Tamar Weinberg

This is a guest post by  Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. Don’t Just Talk About Yourself. think most of us have. Don’t Overdo It.

Three Examples of Social Media Gone Bad

Spin Sucks

I feel like a broken record, but clearly people are not getting this whole social media thing. You see, it’s called SOCIAL because it’s just that…it’s not marketing, it’s not sales, it’s not advertising. It’s SOCIAL. Sure, it can help you increase sales and drive new business and nurture leads and do all of those things pertinent to making money. For you?

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Return On Influence Can Return From Whence It Came

Dave Fleet

Tweet. The Harvard Business Review recently published a post entitled “ Return on Influence, the New ROI “ In it, the author suggested that marketers consider the use of “Return on Influence” as a metric for measuring social media activity. What is this metric, you ask? To ” There you have it – your “new” ROI – return on influence. Really?

Press Release Optimization Checklist and Tips

Adam Sherk

Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials? Last week I needed to dust off a press release optimization checklist that I’d written several years ago, so I thought I’d share it here. hadn’t published this previously because there already a number of other good resources out there. Links.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.

Influence Met Transparency with @Kred

Unspoken

Last week major online news channels were reporting the launch of a new influential service offered by PeopleBrowsr called Kred. Many announced the service with the opening statement, “ Klout has a competitor” But the fact remains, Kred is not a Klout competitor nor a copycat. PeopleBrowsr is a high-tech social analytics company with a passion for marketing. What is Kred ? follows.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques

Techipedia: Tamar Weinberg

This is a guest post by Amy Porterfield. Selling yourself is hard. But it’s next to impossible to thrive in a world that’s hyper-engaged if you refuse to bust out of your shell and, well—brag a little. That’s right: brag. Bragging is a way to prove you know your stuff. ” Social media is an ideal platform to carve out a niche and own your territory. But words only go so far. Teach vs. tell.

Nine Communication Lessons from Hitting Reply All

Spin Sucks

Alright. It’s time to have a little chat, particularly if you’re in the PR profession. If you read Gin and Topics last week (or follow the industry news), you’ll know a PR “professional” (I use that term loosely, which is why it’s in quotes) called Jenny Lawson aka The Bloggess a really bad name (I can’t even bring myself to type it here; it’s bad).

Twitter Grows by 75% in Mobile Audience, LinkedIn Close Second

Mindjumpers

Tweet Twitter is now the fastest growing social networking site among U.S. mobile using audience, jumping an impressive 75% to 13.4 million for the year ending in August 2011, says a new study by comScore. LinkedIn was a close second with up 69% to 5.5 million. For the same period, Facebook also rose, up 50% to 57.3 million. Facebook’s mobile audience worldwide is now a heady 350 million.

Social Media Marketing and Darwin: Evolution or Irrelevance

Buzz Marketing for Technology

“If you don’t like change, you’re going to like irrelevance even less.” – ” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. The answer: You don’t.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How To Speak At A Conference & Raise Your Social Profile

Jason Yormark

One of my favorite parts of my job over the past year or so is having had the opportunity to participate in speaking engagements at conferences and local business chapters. In addition to helping me add credibility to what I do, I’ve been able to connect with people offline, and create additional opportunities for myself and my firm. Connect in the real world. Get your house in order.

Online Communities: What Consumers Want, What Brands Don’t Deliver

Firebelly

Quickly, right now, think of a few social media brands that you follow through social media. If you need to open a new tab and check Facebook or Twitter, go ahead. There’s probably at least one brand above the fold in your news feed right now. What is that brand saying? Check out their post: Guess What? We are releasing a handful of tickets today beginning at 1pm.

ROI and Social CRM Use Case 1: Using LinkedIn for Member Recruitment

SocialFish

Our (SocialFish) definition of Social CRM is “ the discipline of applying social media to membership management “, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. In ALL cases, you should be building your community on social media sites before you even think about ROI. Using LinkedIn for member recruitment  [Possible now].

The Lesson Brands Can Learn from Ragu

Spin Sucks

I’ve been thinking a lot about Ragu and the “crisis” they created by tweeting their video to social dads in a very offensive, and spammy, way. Having read what C.C. It’s not a sales tool. It is a social tool. And what do we all know about Klout? But it’s NOT the way you develop your list and begin sending links to those perceived influencers. Mom or dad?”

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Maximizing LinkedIn for Business

Get started on truly maximizing your LinkedIn presence with this informative eBook.

What you’ve got.

Akamai Marketing

If you read this blog regularly, then you know that I rarely deviate from the business topic of social media. But, there’s a first time for everything. Recently, I was approached to help with a social media campaign called the Blue Key Campaign (#bluekey). You might have seen my tweets about the campaign, its a true grassroots social campaign. Just think about that number for a moment.

Manipulating Influence Scores Makes No Sense at All

Unspoken

Recently I am seeing many posts and questions being asked, “How do I increase my Klout Score?” ” These are normal questions and nothing is wrong with them. I am all for discovering great content, sharing it and identifying new leaders or talents. But what bothers me the most is that the majority of the answers are misleading as to how to improve your score in positive, ethical ways. This makes me sick to my stomach. What are we shooting for? Are we in a race for score alone? Do you think that a high Klout score will change your life for the better? It is not your page rank.

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

Well, nobody is perfect. Was unfollowing everyone and starting over a good idea? Probably remains to be seen. Looking back, I probably would have been better off not announcing it on my blog, but I’ve always been transparent with my actions, and simply thought it would be useful to others to document what I would be experiencing. And that’s OK. Everyone is entitled to their opinion. Perhaps.

Confused About Facebook Changes? (Free Webinar)

Almost Savvy

While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” ”  I’m pretty sure he had something else in mind. Still, the lyrics do include “Turn and face the strain,” which may be how you’re feeling each time you visit the site. ” and “Where do I find…?” Can’t Beat the Price.