Harp Interactive
APRIL 13, 2011
With 500 Billion + people on Facebook and an estimated 280,000,000 Twitter accounts, there is no doubt that social media is eye opening.shockingly so. The significance of social media for businesses is equally big. Expanding your brand's potential reach via Facebook, Twitter, YouTube and more has become the holy grail of marketing.
Dave Fleet
APRIL 12, 2011
Ever have one of those frustrating conversations with your colleagues during an emerging issue, where you’re trying to figure out whether acknowledging an issue online will defuse it or spread it? You know, the one that goes something like: A: “Have you seen all the chatter about this issue online? We should get out there and let people know what’s going on.&#.
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Techipedia: Tamar Weinberg
APRIL 12, 2011
This is a guest post by Tim Ware, owner of HyperArts. You can follow Tim on Twitter or on Facebook. With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page. Much More Screen Real Estate! In the old Page layout there was really only the Profile Picture and custom tabs where design could be applied.
Mindjumpers
APRIL 11, 2011
Tweet By now, we are all aware of how social media is changing the way we communicate with each other. Social media has made it easier for us to connect with people both close to us, businesses we have an interest in and not least people across the world. And now, we also begin to see how the education industry is joining the game. We are beginning to see lectures in the form of online videos and podcasts, as well as using Skype, Twitter and Facebook as platforms to discuss and share materials f
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Almost Savvy
APRIL 6, 2011
You know you’ve seen it. That cringe-worthy photo from your friend’s beach vacation that she’s using as her LinkedIn profile photo. “What in the world is she thinking?&# you’ve wondered. “I’d never use a photo like that to represent myself online.&# Really, Mr. Look-at-me-and-my-super-cute-puppy ? Hey, don’t get me wrong, I’m all for puppies.
Jason Yormark
APRIL 11, 2011
For the past week I’ve been playing around with an interesting new web browser called RockMelt. For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently.
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Dave Fleet
APRIL 26, 2011
Daniel Stein recently wrote an attention-grabbing post over at Digiday entitled “ HypeBusters: PR Agencies Are Ruining Facebook.&# His basic argument: PR agencies are boring and uncreative, and their attempts at engagement are doomed to fail. The right people to manage Facebook pages are, apparently ad agencies. Guess which he works for. I’m not going to lie — I’m dismayed at the juvenile back-and-forth that’s going on between different marketing disciplines over so
SocialFish
APRIL 4, 2011
With all this talk about influence metrics , here’s my take on what I think you should pay attention to when looking for influencers in your open community. 1. Influence has to do with relationships between people – both online and offline. I may be considered an influencer in the association space, but it’s NOT because I have 7k followers on Twitter.
Mindjumpers
APRIL 19, 2011
Tweet Buddy Media has released a report that reveals when it is most effective for brands to update their Facebook pages thus gaining the most impact on their users. The analysis was performed on 200 of Buddy Media’s clients during a two-week period. Effectiveness was measured according to comments and likes. When managing a page it is important to remember that effectiveness is highly depending on the behaviour of your users.
Waxing UnLyrical
APRIL 27, 2011
Here I go again: Klout does not equal Clout. And while it may in the future, it certainly does not right now. Yesterday Klout introduced “the new Klout.com.&#. I saw a tweet about it, and I can’t remember whose stream it was in, so I went across to check it out. My initial reaction (and it’s also in the comment that I left over on the Klout blog post, since I didn’t think it fair to simply write about it here and not comment there as well) is … that it’s very
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Buzz Marketing for Technology
APRIL 3, 2011
Over the weekend I got to meet with Romi Mahajan the World Wide Director of the Digital Marketing Platform Group at Microsoft. His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network.
Harp Interactive
APRIL 28, 2011
More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales.
Dave Fleet
APRIL 28, 2011
I read a lot of business books – you know, the kind focused on how to market, or plan, or manage better. So, when I started to read Robin Sharma’s “ The Monk Who Sold His Ferrari ,&# I wasn’t sure what to expect. A couple of things to know about “The Monk Who Sold His Ferrari&# : firstly, it’s essentially a self-help book; secondly, it’s written as a narrative, from the perspective of someone receiving advice from the aforementioned monk.
Almost Savvy
APRIL 26, 2011
The Problem. I’ve been in pain for the last month. At first, the pain in my hand would come and go. Gradually, the pain moved to my wrist, up my arm and eventually to my shoulder. I spend too much time on the computer, there’s just no way around it. Between email, blogging, Twitter, Facebook and LinkedIn, my fingers are constantly tap-tapping away.
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Mindjumpers
APRIL 6, 2011
Tweet About a week ago, Google launched a new social service called Google +1. Google +1 has the exact same function as the Facebook like button in order to determine what content that is most relevant to an individual. Taken into consideration that Google has the position of being the world’s largest search engine, there’s good reason for publishers to implement the +1 on their websites.
Waxing UnLyrical
APRIL 4, 2011
Guest post by Brian Meeks. I don’t know Snooki. I can say with confidence. that I would prefer to be beaten about the head and shoulders with a block of hardened, aged, Gouda , than to watch “Jersey Shore.&#. And yet, I feel like I want to write a lengthy rant, mocking her and the show, because of my perceptions. That would be unfair. It was announced that Snooki would be speaking at a major college on the East Coast.
SocialFish
APRIL 13, 2011
Bloggers are a unique breed. They are hard working, have extremely high ethics and can sniff out BS better than Columbo. This is precisely why conducting a blogger outreach campaign can be the most difficult type of social media campaign. CTK Techknowledge , a nonprofit software company, contacted me to develop and execute a strategy to promote their Heart & Soul Grant to potential applicants.
Harp Interactive
APRIL 28, 2011
More than ever, Facebook is the place to be for businesses. Small businesses can practically run their business completely from Facebook. Service businesses can establish themselves as a thought leader with a solid Facebook presence. Larger brands use Facebook to establish relationships, gain customer insight, provide customer service and promote loyalty as well as sales.
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Dave Fleet
APRIL 14, 2011
As time goes on we’re seeing a rising trend toward social customer support , largely driven by three forces: Companies are observing high-profile brands successfully executing social support programs and want to realize those benefits. As more and more companies engage in marketing programs through social media, customers are using those two-way channels to demand support from companies.
Buzz Marketing for Technology
APRIL 6, 2011
Paid, owned and earned media. Those three words, often shortened to “POE,” have bounced around for years. And, like the contemplations of communication theorist Marshall McLuhan, they have taken on new meaning with the collision of traditional and digital marketing strategies. In 2009 Forrester issued a report that outlined the world of interactive marketers in the digital space.
Mindjumpers
APRIL 18, 2011
Tweet Many organizations are starting to get involved in social media. But do your employees know how to act in new media on behalf of your business? Do you have any guidelines to make them acquainted with a social media presence? If the answer is no, maybe it’s time to start looking at some rules of social media engagement. Make a plan and guidelines for your employees.
Almost Savvy
APRIL 12, 2011
The email I received from Gina had a very simple subject line: “Hello.&# The body of the email was also simple, just a link without any other text. Ugh; spam. I knew immediately what had happened. Somewhere, she had clicked on a malicious link and all of her contacts received the same email. I happened to see Gina about an hour after receiving the email.
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SocialFish
APRIL 6, 2011
I’m psyched to be the kickoff host for a brand spankin’ new #asaetech chat which will happen MONTHLY, on FRIDAYS from 3-4 pm EST starting this Friday April 8. Will you join me? The chat is aimed at association technology people, who could of course be from IT and any other department, but the topics will specifically be technology-related, as opposed to the more general association-management related #assnchat which happens every Tuesday at 2 pm.
Akamai Marketing
APRIL 11, 2011
Over the last year most of the social mediari have been obsessed with finding influencers for their clients (you). Several services have popped up to help companies cut through the.
Dave Fleet
APRIL 13, 2011
We’ve discussed, many times, the importance of the ongoing trend towards the integration of various communications forms in social media – the fact that you can’t just put “social&# in a bubble and expect it to perform without support from other media. Awareness of this is slowly growing as social media activities mature within organizations.
Waxing UnLyrical
APRIL 12, 2011
Guest post by Andi Narvaez. During last week’s #pr20chat , Justin Goldsborough asked how PR professionals can best identify and cater to the needs of their target audience. My response was something only a current public relations graduate student, fresh out of taking her comprehensive written and oral examinations, and appropriately trained in methods by her “We mean business when we say research&# university would respond: The response led to a comment by Justin, who shared that the prac
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Mindjumpers
APRIL 7, 2011
Tweet There has been a lot of buzz about the rather new social Q&A platform called Quora. As stated in the infographic, people use Quora for different things. Some like to use it specifically as the question and answering platform, others like to vote on answers or to send private messages to users of same interests. As the infographic also demonstrates, the number of Quora users are on the rise.
Jason Yormark
APRIL 6, 2011
I wrestled with the idea of creating a Facebook Page for my blog vs. just utilizing my Facebook Profile to promote. My initial thought was that I didn’t really see myself as being “celebrity” enough to warrant having what was once referred to as a “fan page”. It felt a bit vain to me, but I started to sense that I needed to re-visit the issue as more and more people I did not really know wanted to start connecting with me on Facebook professionally.
SocialFish
APRIL 20, 2011
About a month ago, Maddie shared this post about awesome B2B Facebook Pages with me and suggested I do a similar post about association Facebook Pages. So, without further ado, I give you these 5 awesome association Facebook Pages: American Dietetic Association –I especially like their “tip of the day&# posts–a great way to drive traffic back to their website.
Akamai Marketing
APRIL 19, 2011
Today we’re keeping it simple with some tactical suggestions on using Twitter for business. It isn’t that this list is complete or even that it ever will be. I’ve just.
Firebelly
APRIL 12, 2011
Business Insider analyzed the Twitter habits of the Twitter staff from tweets sent last week and weekend (day and night) – specifically for source – and the results were interesting. How Twitter staff tweet is similar to the general public. The most popular Twitter client is the website (32% staff usage vs. 35% general public usage), but here’s where the Twitter staff usage gets curious: • 22% of the tweets were sent from an iPhone (double the general public). • 18% of the staf
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