Analytics: what are you really learning?
Sherrilynne Starkie
JUNE 9, 2013
'Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial. Participants said they are tracking the numbers of visits, page views and referrals, but it mostly ends there.
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