Will SEO Exist in 2015?
Techipedia: Tamar Weinberg
JUNE 13, 2012
This is a guest post by Brad Shorr. SEO used to be a self-standing marketing discipline, having a well defined, generally accepted set of activities and objectives. No more. Today, SEO is much more intertwined with other marketing activities, making it difficult to know where SEO ends and where social media, for example, begins. Google’s SEO Mindset. Optimizing the usability of the site.
8 strategies for Pinterest for business
JUNE 11, 2012
Pinterest has become a running joke to many. Still, the traffic reported coming from this site cannot be ignored, and the ways people are leveraging it’s popularity to market their businesses is very interesting.Here are just a few. It’s not about you. You don’t need to be blatant about what you offer your customers. Be subtle. Best example? Oreck on Pinterest. Everybody loves a story.
6 Reasons a Blog Should be the Center of Any Social Content Strategy
JUNE 4, 2012
Despite the many business benefits of blogging , it remains an underutilized tactic. Recent research shows that only 37% of the Inc. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Fresh content. Flexibility.
Which Social Network Has The Highest User Activity? [infographic]
JUNE 6, 2012
Tweet Are you considering which social networking site to spend your time and money on? The web design company Go-Gulf.com has compiled an infographic that compares the latest user statistics of the social networking sites Facebook, Twitter, Google Plus, Linkedin and Pinterest to see which one has the highest user activity. It is no surprise that Facebook takes the lead. How Brands Use Pinterest.
Six essential shifts in social media strategy
JUNE 8, 2012
We’ve reached a critical point in the evolution of social media as a business tool. Gone are the days when the GMOOT (Get Me One Of Those) approach will get you anywhere – simply having a Twitter account, or a Facebook Page, isn’t enough. We’re at the point of social media saturation, and something’s got to give. So began the session description for my recent presentation at BlogWorld New York.
5 Reasons I Think Facebook Is On The Decline
JUNE 13, 2012
Crazy right? Who in their right mind would make a silly claim about a network that has close to 900 million active users with average usage times close to 20 minutes per day? The fact is, no one is bullet proof. Ask Yahoo, MySpace or … , all major networks that ruled heavily at one time and all which fell from grace to other up and comers. I’ve felt a growing sense that Facebook might have already peaked and is currently beginning to slide. The only missing piece to truly escalate that slide is an alternative to do better what Facebook fails at. Their Apps Are Terrible.
Identifying, Understanding and Influencing Social Media Users [Infographic]
JUNE 28, 2012
Tweet In my last blog post , I wrote about a recent report focusing on how social marketing is more than just ranking up a bunch of likes! Overall, the report talks about how important it is to reach fans with relevant and engaging content in their News Feed, since their interaction with the content makes your message spread to their friends. But who is this social customer? Social media personas.
The One Tip That Took My Blog To New Levels. Stop Caring.
JUNE 21, 2012
I’ve been blogging for about 5 years now and as I look back over those years, I’m amazed at how much I have learned. Not just from researching and writing articles, but form the comments/feedback that I have received and the conversations that have been sparked with others via social networks like Twitter. Stop caring. Stop caring. I was frustrated. My blog became about me. And grew.
The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media
Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Brilliant Minds Behind Intel’s Social Media ~ @Ekaterina
JUNE 16, 2012
Lately I’ve focused on individuals who build influence through the effective use of social media. Today I’ll talk about how Intel sets the standard for corporate social media excellence, using all manner of social media to engage its audience, inform, educate and build the brand. The company has firm control over its strategy through the Intel Social Media Center of Excellence.
How to Pitch a Story Like a Pro and Get Results Every Time
JUNE 14, 2012
Dear PR Pros, Why must we continue to have this conversation? Is it because you’re too busy “pitching” to read anything about your industry? Perhaps you don’t read blogs, in general? Is it because relationship building takes time and you only have time to send one email? Or is it because the industry is still rewarding you for results in coverage instead of business growth?
Using Social Media to Make People Feel Special
JUNE 15, 2012
A social media lesson from hibachi. The other evening, my husband and I tried a new Japanese restaurant that’s opened in our ‘hood. It bills itself as “hibachi steakhouse and sushi.” It was a lot of fun. The food cooked quickly, and the chef put on quite a show. I ordered steak, which was good, and my husband ordered steak and lobster tails, which were also good. Really.
How to Name an Image for SEO Purposes
JUNE 18, 2012
When optimizing your site for SEO purposes there are several considerations to take into account. One that is often overlooked is the importance of optimizing the naming conventions of your site’s images. Here is a guide how to achieve this. Folder Structure for Images. If your site relies heavily on images for content, it is a great idea to prep your site with a rich folder structure.
Use Instagram to Create Visual Engagement
JUNE 5, 2012
Tweet Instantaneous mobile photo sharing is becoming increasingly popular. The Facebook-owned mobile photo editing and sharing network Instagram has been around since October 2010 and by April 2012, the platform had 30 million users worldwide. How Threadless Engages its Community on Instagram. Threadless’ customers are therefore co-creators, which makes an outstanding starting point for engagement.
Weak Passwords Can Jeopardize Your Personal And Professional Security [Infographic]
JUNE 11, 2012
Are your passwords strong? Better yet…are they weak? Do you know the difference? I know, I know…passwords are a pain. They’re hard to remember, sites keep making you change them and don’t even get me started on the process you have to go through to reset them. It would just be better if we could all use 1234 as our passwords, right? Wrong! Not really. Getting Stronger!
It’s Not Your Facebook Page, It’s You (That’s The Problem)
JUNE 19, 2012
I hear it a lot. “We had/have a Facebook page, but it didn’t/doesn’t do anything.” ” If you’re thinking this right now about your brand’s Facebook page, forgive me for being the bearer of bad news, but your Facebook page is not going to do anything. YOU have to do something… First, YOU have to determine if your audience is on Facebook.
Responding (Or Not) to Blog Comments
JUNE 19, 2012
Earlier this year, I traveled to Norway to share a stage with Mitch Joel , Valeria Maltoni , Chris Brogan , and Maggie Fox. During our stay there, we ended up having a conversation about blog comments and replying to them. In fact, it’s a conversation Mitch and I have nearly every time we talk. You see, he writes to write. It’s like a disease for him. Is it Scientific? Mitch is #31.
Open Rates Are Not As Telling As You Think
JUNE 19, 2012
It often surprises me when I ask email marketers, “How is your campaign going?” and they answer with something similar to “Very well! Our open rate is 30%, which is above the industry average by 10 percentage points.” I cringe. Not because the open rate isn’t important, but because using it as your key primary indicator (KPI) often misleads your email marketing campaigns. What’s wrong with the open rate metric? It’s not 100% reliable, to say the least. The open rate is counted when a small 1×1 pixel image is loaded by the subscriber’s email client. Simply, the image not loading. Good luck!
12 Ways to Improve Focus
JUNE 3, 2012
We’re all incredibly busy these days trying to balance an endless list of demands on our time. Every day it seems as though we’re saying “yes” to another personal or professional project while jotting down another idea that we hope to pursue someday. To maintain laser focus takes effort and is something that we have to continually work on individually. Turn up the music!
A Guide to Marketing on Tumblr
JUNE 14, 2012
Tweet Have you established a brand presence on the blogging platform Tumblr ? If not, you should consider the opportunity of tapping into an exciting platform where there is a chance that people already are talking about you. Tumblr boats 24 billion posts and 59 million blogs, which are numbers that continue to rise every day. Tumblr’s functionalities. Set a strategy. Become a valuable asset.
Mythbuster: Tweets Are NOT Going From 140 To 280
JUNE 24, 2012
People. PLEASE READ THE WHOLE ARTICLE before you tweet! Be sure that you understand what information you’re sharing. It’s important. You can continue to read the article, follow these accounts, and reply, favorite or retweet the Tweet.” Unless you have a boatload of cash to spend on advertising with Twitter, you are still limited to 140 characters. Cheers! –Sean.
How to Be Social: A Social Media Manifesto
Learn the 10 worst social media marketing mistakes and how to avoid them.
Tweet After Death: How to Use Social Media to Live Forever
JUNE 4, 2012
I don’t believe in ghosts. I know, that seems rather snappy and off-handed to say, so immediately like that, but I don’t. I’m not saying I don’t have views on the universe, spirituality, whatever …. I just don’t believe in ghosts. And there is. Sort of. Call it morbid, but I have always been fascinated by what we leave behind. But most art is static. Unless you could, of course, time your messages.
Four Things Customers Want When Making a Purchase Decision
JUNE 4, 2012
Most of us know the marketing mantra KISS – Keep It Simple, Stupid. But how many of us actually practice it? There are so many tools available on the web today that many of us have a hard time not reacting to the shiny, new penny syndrome (squirrel!). Take a look at the image over there on the right. These are all of the social media tools available on the web today. It had only 31 tools.
Using Instagram for Marketing
JUNE 9, 2012
Instagram is a free iOS and Android photo sharing app launched in October 2010. It allows users to take a photo, apply a digital filter to it, and then share it on a variety of social networking services, including Instagram’s own. Instagram’s distinctive feature is its photo filter, a digital layer that gives snapshots the appearance of [.]. Advertising Branding Instagram Marketing Social Media Social media marketing
How to Influence People in Online Communities
JUNE 4, 2012
Here’s the latest post in our “INDUSTRY INSIDERS” column. Every Monday, we’ll be bringing you the inside scoop from several awesome association technology vendors and consultants who will share the insights they have gleaned from years of working in our association industry. All of them are smart and savvy bloggers, and we know you’ll enjoy what they have to say!
8 Stupid Simple Social Media Tricks to Boost SEO
Discover just how easy it is to boost SEO with social media.
Will Instagram-like Apps for Videos Become the Next Big Thing for Brands?
JUNE 20, 2012
Tweet Visual communication is a much-discussed topic here on the blog. A couple of weeks ago I talked about how brands can use the photo sharing app Instagram to create visual engagement. Today I’ll take a look at how brands are using video sharing apps to strengthen their brand identity. Video sharing apps. However, there is one major difference the two apps between: the length of the video.
Opting-Out Of Facebook Sponsored Stories May Be On The Way
JUNE 23, 2012
In 2011, Facebook announced a new advertising program called “Sponsored Stories” that basically told your friends what you were doing in the form of an add. For instance, if I posted “Grabbing my third cup of coffee from Starbucks today. Watch out co-workers!” In face, Facebook’s FAQs clearly indicate that opting out wasn’t an option. Too funny! Cheers!
How to Schedule a Facebook Post
JUNE 12, 2012
Recently, Facebook added the ability to pre or post schedule posts.and it's free! Here's how. Blog Facebook How To Social Media Marketing facebook changes How to schedule a post on Facebook scheduling a post on Facebook
The Four I’s of Leadership Communication
JUNE 11, 2012
I’ll admit it. I read the Fifty Shades of Grey trilogy. I had to see what all the fuss was about. When I finished, I bought myself a copy of the June issue of Harvard Business Review , just so I could read something smart and well written. And, boy, am I glad I did! Not only has my intelligence returned, but there is a really interesting article in it that discusses the leader of today.