Tweet The world of social media is more diverse than most people realize. It’s not just about posting on all of your channels, which takes a certain skills-set of its own. You need ideas to create and share interesting and valuable content. You need analytics to see what’s working and what’s not. You need leadership to create conversations and establish your brand as a thought leader in your industry and with your customers. And you need to take a few risks to make sure that you’re not missing any opportunities. At least in theory. The same is true about social media. MORE >>

I interrupt my regularly scheduled programming, to bring you this message in hopes that I can assist in cleaning up our Facebook feeds from unnecessary and often over done posts.  Yes, we all choose our Facebook friends and thus are responsible for what we see, but I can’t help but point out a few things that…let’s be honest, deep down we all want to see less of right? Without further ado… Injury/Infliction Photos – Why in the world do people think that it’s a good idea to post their often disgusting photos of their injuries or inflictions on Facebook?  MORE >>

Social influence. The need to prove how wonderful you must be to get such a high Klout score. The golden nugget for brands looking to tell their story to the masses. Yep, social influence – and, by association, social influencers – are a hot potato and continue to divide opinion. On the one hand, you have the likes of Klout, Kred, PeerIndex and others allocating scores to you based on your perceived influence, according to their algorithms. There are way too many variables involved – I may be excited by something tweeted to me online, but if my wife says no, my wife says no. MORE >>

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Frankly, I think that medium isn’t all that happy. It’s tough to find, and when we do find it, it stays with us for a while before it goes dancing off into the sunset, leaving us to figure it out all over again. What to do? Such is life. There are a ton of tools (and new ones coming out every day, it feels like) that purport to help us do this. ” 1. HootSuite. MORE >>

Tweet As we already know, Facebook is constantly testing new features and optimising how the platform works, both for personal profiles, but also for company pages and Facebook’s marketing opportunities. number of useful functionalities have been implemented lately for Facebook pages, which will come in handy for page admins. In the following I will go through some of them. Assign Admin Roles. When managing a Facebook page, it often ends up having multiple admins since the different people involved want to have a slice of the cake. Switch Region. This includes updates, photos, apps etc. MORE >>