December, 2016

Trending Sources

Eight PR Trends that Will Affect Your Jobs in 2017

Spin Sucks

On the eighth day of Christmas, Spin Sucks gave to you eight PR trends. These include artificial intelligence, fake news, accountability partners, and more. Gini Dietrich walks you through all eight so you are ready for next year. The post Eight PR Trends that Will Affect Your Jobs in 2017 appeared first on Spin Sucks.

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3 Tips for Using Social Media for B2B Marketing

Webbiquity SMM

Guest post by Larry Alton. Social media can be a great business tool to use for marketing, sales, PR, customer service, and HR. However, most of what’s written about social media functionality on a professional level tends to be focused on businesses that work directly with consumers (B2C) rather than B2B enterprises. Image credit: Jason Howle on Flickr. Follow him on Twitter and LinkedIn.

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How To Start A Mobile Marketing Strategy

The Realtime Report

How To Start A Mobile Marketing Strategy. Have you considered mobile marketing as part of your advertising strategy? If you haven’t, you probably should, because mobile ads can often be one of the best ways to communicate with an audience. Here is how you can embark with a successful mobile marketing strategy. App Based Mobile Marketing. QR Codes. SMS Marketing. Mobile Search Ads.

Put Your Marketing Gloves on and Bring on Member Engagement

SocialFish

by Vivian Swertinski, Senior Digital Marketing Strategist at Informz. One of my goals this year was to start and stick with a consistent exercise program. I’ve never been much of a runner, but have been intrigued by the emotional calm or “runners high” that runners seem to speak of. Not knowing what distance would be required to achieve that, I opted to join a local kickboxing club instead. Plenty!

Social Media Automation 101

More Trending

When It Comes to Facebook Posts, Size Matters

SocialTimes Facebook

A proven tenet of online publishing, it’s been shown time and time again that long-form content drives more value than short-form content. Search-engine-optimization results are better. Conversion rates can be better, as can social engagement rates. Post type: Whether it’s photos, videos or links, News Feed prioritizes the types of posts that a person interacts with most frequently.

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10 Standout Social Media Marketing Examples From 2016

Sprout Social

With the year coming to a close, it’s time set your eyes toward 2017. What social media tactics and strategies do you have planned for the new year? In order to help get those creative juices flowing, we’ve put together a list of some of the top social media marketing examples of 2016. Instead of copying these examples, use them as inspiration. BarkBox. Why It Worked. Lowe’s.

LinkedIn to remove lots of search fields

SocialFish

Just came across t his interesting post. LinkedIn will soon be retiring the ability to search years of experience, function, seniority level, interested in, company size and when a user joined. Also Also receiving the axe is the ability for Premium users to search within LinkedIn Groups. According to Bass, LinkedIn will likely roll out a new product which is similar to LinkedIn Premium Search.

5 Instagram Audience Development Strategies From The New York Times

Simply Measured

When was the last time you held a real physical newspaper? Chances are much higher that you get your daily news fix from a smartphone, tablet, or laptop. This shift to digital media, accelerated by a decline in advertising revenue from print media, has flipped the newspaper business onto its head. No one is untouched, even a prestigious publication like The New York Times. love you all, too.”

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Chatbots: The future of conversational commerce and marketing

Buzz Marketing for Technology

It’s no secret that the rise of computer apps is transforming both the marketing and customer experience. One of the most intriguing developments in app development is in the area of chatbots that not only can send communications to customers but also respond “intelligently” to conversations. Typically chatbots represent a conversational interface between a consumer and a machine,” Brucculeri said.

The PR Industry is Full of Spin Doctors and Liars

Spin Sucks

On the second day of Christmas, Spin Sucks gave to you: Two lies told consistently about the PR industry and what to do about it. Gini Dietrich outlines an approach to take that will fight the perception people have of us. The post The PR Industry is Full of Spin Doctors and Liars appeared first on Spin Sucks.

Now Hear This: Facebook Debuts Live Audio

SocialTimes Facebook

A picture may be worth 1,000 words, but words are still worth something to Facebook. The social network Tuesday announced the introduction of Live Audio, a way for publishers to broadcast audio-only content live. Ip and Radhakrishnan wrote: We know that sometimes publishers want to tell a story on Facebook with words and not video. Readers: What are your initial thoughts on Facebook Live Audio?

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Creating a Communal Narrative: A Case for Skipping the Press Release

Waxing UnLyrical

Guest Post by Rebekah Iliff. While there are still some valid reasons for creating and pushing out a press release over the newswire, it’s far less necessary now than it used to be. Good reason: Press releases allow you to consolidate messaging and can act as true north throughout a PR campaign. This is especially useful for larger companies that require cross-functional input and approvals.

A World Gone Social

Learn how companies must adapt to survive.

[Cool Infographic Friday] 19 Technologies Gen Z Wouldn’t Recognize

SocialFish

Funny and true – except for vinyl, at least in my house. photo credit ). Cool Infographic Friday

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Instagram Live Has Arrived. Here’s What to Do with It.

Simply Measured

We’ve known since November that Instagram was rolling out a Live feature à la Facebook Live, but it really hit home today when I opened up my Instagram app and saw this. Buzzfeed went Live, as have a number of other brands. It’s happening, and it’s transforming Instagram. Here’s what you can do about it. Instagram Live Is the New Instagram Stories. Go Live!

7 Tips to Rock Your Social Media Strategy in 2017

Katie Lance

Can you believe that 2017 is right around the corner? Some of you are stuck and overwhelmed by the idea of creating a plan and some of you are still probably asking yourself, “Is it really worth it?” Tip 1: Evaluate what worked and what didn’t work. Now, when I say “work for you” – I mean did you: See your community grow? Enjoy being on the platform?

The 12 PR Blogs You Must Subscribe to (and Read) in 2017

Spin Sucks

On the twelfth day of Christmas, Spin Sucks gave to you 12 PR blogs you must subscribe to—and read—in 2017. Gini Dietrich has the recommendations. The post The 12 PR Blogs You Must Subscribe to (and Read) in 2017 appeared first on Spin Sucks. Comments Merry Christmas to you, Laura! xoxo by Gini Dietrich Yes!! I'm always looking for new blogs to sign up to and if. chris penn Christopher S.

Social Media Marketing GPS

5 Social Media Tactics that need to be Trashed

Socially Sorted

Every Year there are predictions about Social Media Tactics, strategies and platforms that will be hot in the following year.  . But let’s spare a thought for the bad, annoying social media practices that are becoming all too common. . In this post, I share 5 Social Media Practices that annoy the heck out of me. Chances Image by Shutterstock. What Should You Do Instead? . It’s not.

21 Instagram Accounts to Follow for Brand Inspiration

Sprout Social

If you’re a brand, you want eyes on your product or service–and more importantly, you want people to come back. To stand out in the crowd, your brand might’ve adopted Instagram. However, does your audience consider you one of their favorite Instagram accounts to follow? Having visually appealing tools and reporting can make social media management simply more manageable. AirBnB. Tesla. Adobe.

Making Sure Your New Website Theme is Social-Friendly

SocialFish

You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly. What is a Social-Friendly Theme? Follow buttons for your social media profiles. Rich pin setup (If you’re using Pinterest to promote ). Shopify.

10 Bold Social Media Predictions for 2017

Simply Measured

As of 18 minutes ago, we are 95% finished with 2016. Social media played a huge role in the year, and its presence in our daily lives is only growing as time passes. The way we consume information, communicate with one another, and even the US Presidency was heavily influenced by social media in 2016. Next year is likely to be more of the same, and by the same, I mean further change. Want more?

How to Be Social: A Social Media Manifesto

When a Tree Inspires You

Ari Herzog

And the boy loved the tree — very much. And the tree was happy. – Shel Silverstein. photographed this tree on December 2, 2016. It’s easy to stare at this tree as it stands less than 200 feet in front of me. It’s easy to ask aloud, “How old are you?” ” and “Do you miss your leaves?” ” and “What’s your favorite memory?”

Want to Work from Home? Get Your Own Office!

Spin Sucks

Working from home sounds fancy and it's on almost everyone's wish-list. However contrary to the general opinion is not easy. Corina Manea tackles that and the importance of having a place you can call office at home. The post Want to Work from Home? Get Your Own Office! appeared first on Spin Sucks. get your own office

How To Improve Social Media Engagement

The Realtime Report

How To Improve Social Media Engagement. Creating valuable content is meaningless without reaching the right audience. Every brand’s goal is to have thousands or millions of loyal followers while amassing new ones. The majority of today’s consumers are already active on one social media platform or the other and millions are signing up daily. Use Appealing Visuals. Know Your Audience.

Facebook Live + 360 Video = Live 360

SocialTimes Facebook

There are Facebook Live  livestreamed videos and 360 video  360-degree videos, and now, there is Live 360. Product manager Supratik Lahiri and software engineer Chetan Gupta announced in a Newsroom post that Facebook will launch Live 360 video Tuesday (Dec. 13) at noon PT/3 p.m. We’re combining these two formats with Live 360 video. Readers: Are you excited to see Live 360 video on Facebook?

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8 Stupid Simple Social Media Tricks to Boost SEO

The Best Thing You Can Do to Set Your 2017 Up Right

SocialFish

Do you care about workplace culture?  Do you want to align your strategy and business goals with your culture for exponentially better efficiency and results? Do you want to improve employee engagement? Or are you struggling to attract or retain high-performing Millennials as staff? Do you have a bit of spare budget that you need to spend before the end of the year? Culture That Works Featured

7 Practical Tips for Social Media Success in 2017

Jenn's Trend

It’s the time of year when everyone starts making their predictions for 2017. In social media, we read list up on list of what will be new and what will die next year. Social Media digital marketing online marketing social media social media management social media strategy social media success social media trends

Digital Is Going Dark: Only Early Adopters Will Thrive in 2017

Simply Measured

“Imagine a world…”. In creative fields, this is a branding exercise we regularly do with our clients, customers, and colleagues. Imagine a world where that problem didn’t exist…. Imagine a world where you could do this thing…. It may sound like the trailer for a bad action movie, but it can be a powerful exercise when developing a narrative. The opposite is also a powerful tool.

The Four Most Important Things B2B Marketing Must Share with Sales

Spin Sucks

We're used to sales and marketing not "speaking" to each other. We're used to these two departments working independently, without one knowing what the other does. What if we change that? What would happen if sales and marketing work closely together? Jonathan Gray has four things to make sure the magic happens. Comments This is great — I shared it with our CRO.

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Maximizing LinkedIn for Business