Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . The online survey included 509 adult men and women over 18 and was implemented by Research Now, a global consumer panel provider.

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Harp Interactive

JANUARY 20, 2016

Categories: Branding , Inbound Lead Generation , Website Development Tags: branding , lead generation , responsive design , SEO , web design , web development , website development Building a website is no stroll through the park; it requires extensive planning and coordination. Ready for your first date with a web development team? Kick off the relationship by asking these five key questions. ( Read more. ).

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Jon Loomer

JANUARY 7, 2016

As I speak with Facebook marketers on a daily basis, a common theme arises: They are able to create campaigns that work for a while, but then they suddenly die. The reason this happens is often quite simple. They are showing the same ad or group of ads to the same people. Eventually, the effectiveness will diminish. Let’s consider targeting an audience like your Facebook fans as an example… This audience is somewhat dynamic.

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Pam Moore

JANUARY 20, 2016

The days of only using textual content marketing to build your brand, attract, inspire, engage and empower your audience and customers are long gone. If you are only using textual marketing you are already falling behind. In case you haven’t noticed, the world is turning visual. As humans we are bombarded by marketing and media everywhere we look.

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Rebekah Radice

JANUARY 4, 2016

Value your time online? Of course you do! And getting your time back is more important than ever. If you’re on social media (and I assume you are because you’re reading this) — you know that keeping up can be exhausting. The good news? Having the right social media tools can make your life easier. Fortunately, there are dozens of cool tools, and most are aimed at earning time back in your day.

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Waxing UnLyrical

JANUARY 29, 2016

So… we had a bit of snow in my neck of the woods this past weekend. Those of you who live in, or are from, Michigan, or Canada, or upstate New York (etc. etc.) can stop smirking. You guys are prepared for it. We’re not, dammit! The thing with storms, of course, is that you never know how bad they’re actually going to be. So even though the snow started last Friday afternoon, it wasn’t until Saturday morning that we knew for sure that we were in for a corker ( definition h

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Direct Marketing Observations

JANUARY 28, 2016

If we thought millennials shared too much, what are we to think of the YouTube generation or as they might be called, Gen C? Better yet, what are we to think of anyone with zero filter nowadays? A product of the times? Good for them, they’re just being transparent? I ask that because recently a friend of mine was on a call in which there were multiple participants.

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Jon Loomer

JANUARY 14, 2016

Facebook quietly launched — or at least began testing — a new tool that has the potential of being quite useful for marketers: Audience Overlap. As I type this, there hasn’t yet been an official announcement. A member of the Power Hitters Club (my private membership) first pointed it out earlier in the week. At the time, I did not have it.

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Navolutions

JANUARY 27, 2016

“Informational long tail posts” might not be the hottest topic in SEO, but we’ve learned to love them. Between you, me, and the wall, a lot of our clients operate in boring industries. I’m talking about the kind of industries that don’t typically get a lot of media attention, aren’t particularly glamorous, and don’t naturally get a lot of blog subscribers.

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Rebekah Radice

JANUARY 11, 2016

Ever wonder how to use social media to make sales? Or what steps you should take before using social media as a lead generation tool? While using social media for awareness isn’t new, converting connections into leads is. In fact, it’s the top challenge I hear from small business owners and entrepreneurs. But how about this? 96% of website visitors say they’re not ready to buy when they land on your site.

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Waxing UnLyrical

JANUARY 27, 2016

Guest Post by Carrie Morgan. Trust. It’s cumulative energy. Michelangelo painstakingly sculpted each individual hair on David’s head—each eyelash, each eyebrow hair, each strand in a curl—knowing that his care and attention to the thousands of small details added to the quality of the finished sculpture. Every dimple, carved line, and swoop of a tool mattered.

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Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. For the first time ever, something that is not even a word has been given this accolade. . This year Oxford Dictionary, arguably the world’s most respected English language reference, partnered with SwiftKey , the tech company behind predictive text, to explore frequency and usage statistics for some of the most popular emoji across the world.

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Firebelly

JANUARY 26, 2016

We’re excited to announce that we have recently started working with 450 North Brewing Company. 450 North Brewing Company is a brewpub with a full-service restaurant in Columbus, Indiana. They continue to expand their beer menu and recently began offering their most popular brews in cans—available increasingly at Indiana retail outlets. Firebelly will be providing a combination of social media strategy, social media management and social ad management services.

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Buzz Marketing for Technology

JANUARY 20, 2016

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg ( @ Lemberg ) Director of Product Management at Falcon Social, Andrew Ashton ( @AndrewLAshton ) Digital Marketing Specialist, Pizza Hut and Greg Gerik (@ ggerik ) CEO at Gerik & Company.

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Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 billion by 2018. Image credit: The CMO Survey. And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content.

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Jason Yormark

JANUARY 12, 2016

I’m starting a new tradition of highlighting 5 things that drive me nuts every year. 5 things that if done, disqualify you & I from being pals. You own or are considering a selfie stick. Can you even imagine what people in previous decades would think if you tried to describe this? If you feel that you have to carry a stick to attach your phone to around, so that you can take pictures of yourself…that’s a problem.

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Waxing UnLyrical

JANUARY 25, 2016

“When you don’t know where you’re headed, it’s hard to decide how you should get there” ~ cue George Harrison. If your business is still in the planning phase for 2016, don’t worry… we’ve all been there (and some of us still are!). Whether you’re starting from scratch or refining a plan you’ve spent oodles of time on, this week’s roundup gives you some key components of strategy development. 1. 7 Questions to Ask When Developing

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Sherrilynne Starkie

JANUARY 30, 2016

Twitter is taking promoted tweets to 500 million users, many of whom aren’t even logged into the social network, as part of a pilot program announced by Deepak Rao on the Twitter blog. It means that any user, whether he or she is logged in or not, who clicks on a link to a tweet via Google search will be served promoted and sponsored tweets right alongside organic ones.

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Firebelly

JANUARY 19, 2016

Firebelly CEO Duncan Alney recently appeared on an episode of Living By Design to discuss how businesses can use social media to promote products and services with host Cathy Holloway Hill. You can watch his interview in its entirety below. [Video URL: https://youtu.be/vpff-9xJwEk ]. Need help promoting your brand’s products and services on social media?

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Mindjumpers

JANUARY 11, 2016

The broadcasting war is on between all the social platforms, from live broadcast to accumulated feeds based on specific user’s experience. The first time I saw Instagram doing this was New Years Eve – maybe I am just not a big enough fan of fireworks but I was not that impressed. However, Instagram has created a pretty cool behind-the-scenes compilation from last nights Golden Globes, built by gathering a bunch of participant’s 15-second videos from all the hashtag variations that has be

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Rebekah Radice

JANUARY 18, 2016

Looking to visually market your business on Facebook? Want quick and easy ideas to promote your product or service? While there are countless ways to create differentiation on Facebook, your cover photo is the first thing most fans will see. Designing a customized Facebook cover will help you instantly stand out. Whether you’re a local, online or small business, your cover should instantly resonate with your audience.

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Jon Loomer

JANUARY 28, 2016

Much of the confusion about Facebook advertising among novice to intermediate marketers centers around the lack of specificity in training materials available. They speak in generalities and in theory instead of providing specific examples and step-by-step instructions. I try to do things differently here, sharing as much detail and as many examples from my own advertising as I can.

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Waxing UnLyrical

JANUARY 22, 2016

Here’s to another great year of PR measurement! The first 2016 edition of #measurePR took place on January 12th at our brand new time (we’re testing it) from 8:30 to 9:30 pm ET. We were lucky to welcome two special guests: Rebekah Iliff , Chief Strategy Officer of AirPR and Suzanne Blackburn , PR Manager for Experian Marketing Services. Here’s some of what we talked about.

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Pam Moore

JANUARY 26, 2016

When many business leaders think of the term “brand” they think of pretty colors, expensive logos, fancy graphics, Facebook cover photos and traditional tv or radio advertisements. Smart marketers know branding is much more than a logo. In reality, the logo is the easy part and only one small yet very important component of your brand. Smart and savvy marketers also understand the importance of building a brand architecture and strategy inclusive of the brand identity with supporting

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Firebelly

JANUARY 11, 2016

A rant posted to an Indianapolis bar’s Facebook page on New Year’s Eve went viral and became international news. The woman who posted the complaint, as well as women who share her name, have received threats since then. Fox 59 recently interviewed our CEO Duncan Alney about this incident and “the dark side of social media.” You can watch the story below. [ Video URL: [link] ].

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Lucy Hall

JANUARY 30, 2016

Today we fight for more attention from our audiences on social media. People have become more time poor and therefore visual content such as images and short videos have become more prominent across social media. Using Images in your social media marketing strategy can boost engagement much more than simply text alone. Some stats suggest that posting an image on Twitter gets up to 300% more engagement than text alone and video even more so.

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Convince & Convert

JANUARY 19, 2016

Image via Unsplash. When David Bowie died last week (and by the way, f*ck cancer) companies hither and yon decided to hitch their social media exposure and engagement wagons to Ziggy Stardurst , thinking that the strategy of “riding the hashtag” gave them license to use a person’s death as suitable fodder for social content. Many of these posts were either commercials wrapped in the false cloak of tribute, or the companies doing the posting were so far removed from anything to

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Jon Loomer

JANUARY 21, 2016

Facebook has launched Audience Optimization to benefit brands in two primary ways: Help reach the people most likely to engage with content; and. Provide better metrics to understand which groups of people engage and in what ways. Audience optimization is broken down into three different, but related, features: Preferred Audience. Audience Restrictions.

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Waxing UnLyrical

JANUARY 20, 2016

Guest Post by Sara Theisen. Design elements can play a big part in the success of your marketing strategy… and there’s a lot more to that than meets the eye. Here are five main contributors to launching a successful project: 1. Identity/Branding. It is important to keep your design elements visually cohesive with the identity and branding that you already have established.

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Pam Moore

JANUARY 28, 2016

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! Yes, smart and social savvy marketers know how to generate sales using Twitter. However, to do this you must understand that Twitter is not designed as a spamming platform. You can’t just hop on Twitter and start spamming urls to your website, blog or sales page.

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Small Business Mavericks

JANUARY 29, 2016

Online marketing is about more than relying on search engines to drive traffic to your website. You should plan on having a strong social media promotional campaign. Here are five good reasons to invest in social media promotion : Search engine optimization (SEO) – Social media promotion itself is SEO. It builds back links to your important landing pages and can even achieve respectable search engine rankings for your social media profiles.

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