August, 2014

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Writing tricks for content marketers

Sherrilynne Starkie

'Time was you only had to worry about writing for the human eye and sometimes for the ear. Now when it comes to content marketing , writers need to know about search engines and how digital formats are impacting reader habits and preferences. Good headline writing has long been an art form. It takes a skilled and experienced editor to sum up a whole story in a five or six word phrase that will attract readers’ attention and draw them in.

Content 304
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Viewing Facebook Messages Without Installing The Messenger App

SocMed Sean

'Over the last few weeks, there has been a lot of stink over the fact that Facebook is splitting its messaging functionality out into a new Messenger app. Some fear-mongers have been spreading rumors that Facebook plans to use your camera and microphone to listen in on your private conversations, while Facebook has sent pretty clear messages that it has no intent to do so.

Facebook 278
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Social Media for Your Business: Quality Over Quantity

yMarketingMatters

'We all want to see our followers on social media skyrocket in numbers. But numbers don’t necessarily equate to engagement, return on investment and…sales! Don’t fall into the social media trap of being obsessed with getting over 100K followers, especially if you are a small business. Relax. Take a deep breath. You don’t want to just get more followers; you want to get the RIGHT KIND of followers.

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Will Digital Reach Improve the PR Measurement Drumbeat?

Waxing UnLyrical

'Disclosure: Heidi Sullivan , who is featured in this post, works for Cision , which is an SBC client. However, Heidi is also a very good friend, and our friendship long pre-dates SBC’s and Cision’s business relationship. So there. AVEs rear their ugly head. The other day, a friend of mine pinged me into a Facebook conversation about whether or not PR pros should use AVEs when measuring their work.

Sample 252
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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Twitter Analytics For All Users Now Available

Firebelly

'Numbers nerds rejoice! Twitter is finally providing all users with data on their tweets. Previously, this information was only available to advertisers and a limited number of other users. There are three dashboards of information, including: Tweet activity Measure engagement and learn how to make your tweets more successful. Followers Explore the interests, locations, and.

Analytics 231
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How to Be Truly Efficient with Your Time at Work and at Play: We’ll Pay You $50 if We Fail

Techipedia: Tamar Weinberg

'While I’ve been relatively silent, 2014 has been a really fun year. I’ve been dabbling with projects of all shapes and sizes, finding myself doing lots of exciting work in sales to business development to strategy to customer service. In fact, I’m still hunting for the thing that marries all of those passions. But while I hunt, I want to share what I’ve been up to as of late.

Module 205

More Trending

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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

'Guest post by Ariel Applbaum. Historical Lessons. There is an old adage that says “those who do not learn from history are doomed to repeat it.” So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? My answer is certainly–yes!

B2B 189
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Weibo Users Embrace ALS #IceBucketChallenge in China; Raise $400,000 To Date

The Realtime Report

'The ALS Ice Bucket Challenge has generated a fair amount of debate. Rich Becker sums up the arguments in support and against #IceBucketChallenge here. Whatever your perspective, you can’t argue with the windfall of $88.5 million and 1.9 million new donors that the campaign has raised to date. Today I received an email from a PR firm answering one of the questions I’ve had about the campaign: has the #IceBucketChallenge made a splash outside North America?

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On Public Relations and Taking Out the Garbage

Waxing UnLyrical

'I recently had a talk em off the ledge conversation with a young friend who has just passed the half-year mark with a big-city PR firm. She had targeted this particular firm because its focus and client mix mirrored what she had been passionate about in college, and she dove in with enthusiasm. Image: Nehama Verter via Flickr, CC 2.0. But, as those of us who have been around the block a few times know so well, nothings perfect, especially when it comes to working for a liv

Banking 246
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The Late-Adoption/Profitability Paradox

Firebelly

'Why does working in internet marketing sometimes seem to suck so much more than it really should have to? Okay real quick so that you don’t get bored before I get to my point, here’s why: 1. Marketing professionals are perversely incentivized to focus on delivering services that are already declining in terms of their.

Marketing 230
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Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

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Facebook’s Messenger App: What You Need To Know

The Social Media Incubator

'In recent weeks, Facebook has been the talk of the town by making it required for mobile users to download their Messenger app to send their friends messages from their mobile device. Users have been outraged by the change and many have gone to the app stores to leave negative reviews, resulting in a one-star overall rating for the app in Apple’s App Store for its current version.

Privacy 161
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Facebook mention: for celebrities only

Sherrilynne Starkie

'I usually only follow celebrities on Facebook if I have actually met them in person, such as Jim Carrey, who I met about 30 years ago when he did a surprise gig at Yuk Yuks in Ottawa. I have this self-imposed rule because my own personal goal in social media is to make real connections with real people. Besides that, I don’t want to fill up my feeds with irrelevant updates about things I care little about.

Facebook 281
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Are you using old skool strategies with new media tools?

Janet Fouts

'Do you really talk to a brand? No, you don’t. Whether through social media or other means, you talk to a person who is representing the brand. It may be you are talking to the founder of a business, a marketing or sales manager, customer service or a social media manager, but you’re talking to a person at the other end of that conversation.

Strategy 165
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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

'This is a guest post written by Lisa Smith, Director of Media and Markets Research/Mindwave Research. Maybe you remember when media research was just about capturing TV viewership and print readership? Even when we first began analyzing web site traffic we had a manageable set of properties to measure. But today, the pervasiveness of social media, the continued digitization of content, and the fragmentation of media platforms have given consumers and business decision makers a bewilderingly bro

Strategy 178
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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

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6 Quotes to Remember From #C2Miami

Waxing UnLyrical

'2014 is clearly my year to be in Florida. A couple of months ago I was in Key West, keynoting the PRSA Counselors’ Academy Spring Conference. Now I’m here in Key Biscayne (Miami), speaking at and soaking in the wonder that is #C2Miami – the first-ever conference produced by ColorComm (I’m a proud board member of the DC chapter).

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Your Selfies Tell A Story, Prepare To Get Creeped Out

Firebelly

'Think about all the photos you take in a week, in a month, how about the last six months. Think about all of those pictures, not just of you, but of your friends. Places you’ve gone, things you’ve eaten, exercise routines you’ve started, ballgames, concerts, movies, vacations, on, and on, and on. Now think.

Exercises 223
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3 Ways to Create Amazing Interactive Content

Convince & Convert

'It’s time for marketers to wake up and learn that if you are not interacting with your audience, you will be ignored. No one wants to be ignored, right? So hold on to your lunch, as we are about to explore the top 3 interactive techniques that will WOW your audience. 1. Interactive Video Marketing Interactive video marketing differs from “normal static video advertisements” by providing your audience with the choice of interacting with the video instead of simply just watching.

Content 167
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Boost your business with Google Plus Page ??? How Create Google+ Profile and Page

Social Media Marketing

'Google Plus is a social networking site design and developed by Google Inc. Google+ is a similar social media site like Face book, Linkedin and Stumble Upon where user can share anything that he/she like. Google+ is the second largest social media site after Facebook. How to Create account on Google Plus Simplely with the help of Gmail account user can easily set up their Google+ account.

Google 167
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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

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Are Your Customers Worried About Security?

Small Business Mavericks

'It sure seems like there are repeated waves of news stories about hackers managing to compromise security for a lot of people. This latest wave has anyone who has done business with part of the Community Health network worried, but even those not affected yet wonder when they will be. People Want To Feel Safe On Your Site. One of the best ways to help customers feel confident is by making your privacy policies easy to find and easy to read.

Badge 150
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Social Media News Ticker: Instagram Launches Bolt, Foursquare Debuts New Logo, Facebook Drops Gifts

The Realtime Report

'Check out all the latest social media news from the last two weeks, including changes and new features for Facebook, Twitter, LinkedIn, Instagram and Foursquare: Facebook. Facebook forces users worldwide to download Messenger for mobile chat – Facebook is no longer allowing messaging in its main iPhone and Android apps; now users worldwide must download its standalone Messenger app.

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Monday Roundup: Secrets

Waxing UnLyrical

'Secrets everyone has them. Some secrets are good, some bad, and some hold the key to business success. This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. Image: Steven Depolo via Flickr, CC 2.0. 1. You Are Being Tracked Online By A Sneaky New Technology – Here’s What You Need To Know.

Curation 219
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Top 3 Posts On The Firebelly Blog In July

Firebelly

'Facebook was a popular subject on our blog in July! All three of our most-read posts were about everyone’s favorite (or not-so-favorite) social network. In case you missed them, here they are. #1 5 Reasons Your Facebook Contest Failed Not every Facebook contest is a success. Here are five common reasons why they fail. #2.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

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My Top 33 Digital Marketing Blogs

Convince & Convert

'Digital marketing blogs may be numerous, but I find them to still be critical. I’ve been in digital marketing for 20 years, and the only way you can stay relevant that long is to read A LOT. In digital marketing, if you don’t learn you die. Period. I used Google Reader for quite a while, but after it met its demise I retreated to a familiar and comfortable (for me) method of keeping up on what’s going on in the industry… email.

Marketing 167
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A Hard Social Media Lesson for Hoteliers

Janet Fouts

'If you don’t remember anything else I’ve ever told you about social business, remember this: ALL business is social. Even if you aren’t using social media–other people are–and they talk. Oh how they do talk. Let’s take a lesson from the Union Street Guest House , a hotel in Hudson, NY who recently made the news for their policy for wedding and event parties.

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Facebook Changes Again, And You Might Not Like It

Small Business Mavericks

'It’s no secret that Facebook changes its algorithm, just like Google does. And they will tell you that the reason they make their changes is an attempt to keep quality content high in newsfeeds, just like Google tries to do for the SERPs. The trick is figuring out what is considered quality content. Like-Gates Are No Longer A Good Idea. Remember back in 2010 when Like-Gating was encouraged?

Facebook 150
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SEO Firm Impersonates Google, Claims Local Listing to be Deleted

Bill Hartzer

'During an recent unsolicited telemarketing call , a representative from an SEO firm, located in California, claimed that a company’s local business listing on Google Places (now called Google My Business ) would be taken down and deleted if they are not paid $299 to re-verify and re-boost the local listing. In a post on the Local Search Forum, Linda Buquet explains what disturbed her about the call she received from the SEO firm: I started off saying to him: The recording said my listing

SEO 150
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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

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It’s About “Time”

Waxing UnLyrical

'I’m hanging out in a local mall writing this while my wife has a session with her acupuncturist a couple of miles away. I’m fascinated as I sit here watching folks mosey by with no apparent purpose other than to mosey. “How do they do that?”. Image: Alan via Flickr, CC 2.0. I’m also reminded of a somewhat terrifying, ultimately rewarding, experience I had as a college sophomore.

iPad 212
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#ALSIceBucketChallenge & Social Media: 3 Must-Reads

Firebelly

'By now, I’m sure many of you have seen several ALS Ice Bucket Challenge videos come across your Facebook News Feed. Check out these three must-reads to learn more about this social media phenomenon.

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Data Geek or Storyteller? Today’s CMO Must Excel at Both

Convince & Convert

Image via BigStockPhoto.com Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller. Whose skills will reign supreme?

Data 166
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Why I List My Facebook Friends

Ari Herzog

'Facebook defines the news feed as “an ongoing list of updates on your homepage that shows you what’s new with the friends and pages you follow.” The news feed shows the typical person a reverse chronological hodgepodge of baby photos, cat photos, opinions, links, videos, and other stuff that your friends share on their walls. The feed also shows updates from brand pages after you click like.

List 140
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Video Curation, It’s All About the N3TWORK

Janet Fouts

'We all love videos and sharing content that we find which resonates with us right? But it’s getting harder and harder to find videos that really speak to us. Sure, you can search popular video sites like Vimeo and YouTube , but it can take a while to filter through all the videos available to find the good stuff. Frankly, 80% out there is dreck, but boy are we making a LOT of it!

Curation 136